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Marketing School - Digital Marketing and Online Marketing Tips Nov 24 · 3m What Google's Step Towards First-Party Advertising Means For You #2288In episode #2288, Neil and Eric talk about what Google's step towards first-party advertising means for you. Recent trends in better privacy protection have been a welcome improvement for individuals but have introduced new challenges for advertisers. Tune in as we discuss Google’s latest step toward first-party advertising and how advertisers can adapt to a changing landscape. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Google's Step Towards First-Party Advertising Means For You. [00:25] How the conversation around data privacy has evolved. [00:49] An overview of the new changes that Google has instituted. [01:00] Why Google’s changes will improve your ad quality without compromising anyone’s privacy. [01:12] Learn how machine learning is creating optimized targeting. [01:26] Why big companies like Google and Amazon can provide a roadmap for how to adapt. [02:57] Visit https://live.levelingup.com/founders for information on our next Private Founders Events! [03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:02] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
The Art of Online Business Nov 25 · 20m The Missing Piece to Exponential Growth (It's Not What You Think)I’m kicking off a new series on the show where I bring on members of my Accelerator coaching program to teach a short lesson on something they are an expert in that can help you in your own business. In this quick tip episode of Art of Online Business, Caitlin Mitchell is kicking off this series. She is an incredibly smart CEO and in this episode, she is sharing the missing piece in your business for exponential growth. This is something that we often overlook and Caitlin is sharing how you can leverage it for massive growth in your business. Caitlin Mitchell is one of the co-founders and CEO of EB Academics, an organization on a mission to provide teachers with engaging and rigorous ELA lessons. Caitlin and her business partner, Jessica, founded EB Academics with the desire to help English teachers find success in their reading and writing curriculum while providing a community of like-minded educators. Through their online EB Writing Program and monthly membership, The EB Teachers’ Club, they have helped thousands of ELA teachers support their students in mastering standards. In this episode, you’ll learn: Why the mission statement of your company is essential Tips for creating a community with a common cause How your mission keeps you aligned when things get tough How to use your mission statement as a litmus test How to write your mission statement Links & Resources: The Art of Online Business website DM me on Instagram Visit my YouTube channel The Art of Online Business clips on YouTube Full episodes of The Art of Online Business Podcast on YouTube The Art of Online Business Podcast website Check out my Accelerator coaching program *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. Caitlin Mitchell’s Links: Follow her on Instagram Check out Caitlin’s private podcast Excellence in Leadership Full show notes available at www.rickmulready.com/656
Sales Enablement Podcast with Andy Paul Nov 25 · 48m A Conversation with Chris HatfieldChris Hatfield is the Founder and Coach at Sales Psyche. Problems with mental health are one of the biggest threats to the performance of sales teams. Chris digs into the impact of mental health at all levels of sales and talks about how the key to sales brilliance is mental resilience. Chris also discusses how companies can create a sales culture that nourishes sellers' mental health, as well as the ability of anxiety as an effective warning device. Finally, Andy and Chris discuss the organizational changes needed for a culture that takes care of sellers' mental health, and the impact of quotas and inauthentic sales processes on human behavior. HIGHLIGHT QUOTES A coaching-first mentality creates a vibrant sales culture - Chris: "I think a big thing around it is this kind of coaching-first mentality of always looking for a way to be able to empower someone and develop someone in anything that they do within their role, whether that's to help them become a leader eventually, or just to help them become a better, not just salesperson, but a person." Investing in people is good for wellbeing and finances - Chris: "Companies who are investing in employee's wellbeing are now seeing a five to one ROI return, so for every dollar they spend, they're getting $5 back, which is showing that, even if you don't have that moral obligation to do this, there is a financial benefit of doing it as well." Onboarding and training create confidence in sellers - Chris: "I think a big thing of this comes down to how people are onboarded and developed initially as well, and where I've seen this work really well, when you first come in, if all you're doing is teaching your reps about your process, about your product, about what you do, then as soon as they get on the phone, this level of confidence, if you're not necessarily confident in yourself initially, you'll be confident in what you've been told or taught or trained on, so that's what you're going to talk about." Find out more about Chris in the links below: LinkedIn: https://www.linkedin.com/in/chrishatfieldsalespsyche/ Website: https://www.salespsyche.co.uk/ More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast
The SiteVisibility Internet Marketing Podcast Nov 24 · 8m #673 Recommended Tools for Boosting Your Marketing ProductivityIn this week's episode I share some of the productivity tools that have become staples in my marketing toolbox in 2022. They include: https://meetgeek.ai/ https://momentumdash.com/ https://alitu.com/ https://www.dashlane.com/ https://hawke.ai/ https://hexowatch.com/ What tools are you using to help with your productivity in marketing? Let us know by Tweeting @SiteVisibility Hosted on Acast. See acast.com/privacy for more information.
Pivot Nov 25 · 59m How to Raise the Next Scott GallowayHappy Thanksgiving! Kara and Scott take a break from the news to answer all your questions about raising happy, healthy, successful Pivot listeners. Between Covid, the economy, and the always-difficult work/life balance, modern parents face unprecedented challenges. Luckily, Pivot's here to answer the What, Whys, and Hows of parenting in the age of endless distraction. Send us your questions, parenting-related or otherwise! Call 855-51-PIVOT or go to nymag.com/pivot.
Marketing Made Simple Nov 23 · 32m #75: When the Words Aren’t Flowing in Your Marketing (How to Get Unstuck!)Have you ever felt like your marketing message just isn’t coming together? It can be mind-numbing to stare at a blank screen, constantly deleting the few words you manage to tap out on your keyboard. When the words don’t flow easily, it can bring up questions like, “why is it so hard to explain why my business matters?!” or “I’m a marketer, why isn’t this easier?!” In today’s episode, J.J. and April share a marketing makeover story featuring Stacey Brown Randall, an author, podcast host, and entrepreneur teaching people how to grow their businesses with referrals. Even though Stacey has a successful business (featured in Forbes and Fox Business!), she struggled to find the words to market her business. Listen in as Stacey and her StoryBrand Guides, Angie Schultz and Kelly Hartnett, share the process of transforming Stacey’s marketing and finding the right words to help her make more money. Contact StoryBrand Certified Guide Kelley Hartnett directly at MarketingMadeSimple.com/KelleyHartnett. Contact StoryBrand Certified Guide Angie Schultz directly at MarketingMadeSimple.com/Angie-Schultz. Learn more about Kelley and Angie's client, Stacey Brown Randall, at StaceyBrownRandall.com. -- CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/LIVE START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand