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The Stack Oct 5 · 33m Delivering D2C Value the Zappos Way with Aaron Magness, CMO at ThistleWhen Tony Hsieh led Zappos to game-changing online success, he did it by putting the customer experience first. The story of the retailer is a marketing legend, and Aaron Magness was part of that. Aaron is the CMO at Thistle. He also spent 3 and half years with Zappos, where he learned the advantages and skills involved in making the customer experience a top priority. Now he’s bringing that approach to Thistle to drive growth. He joins us to tell us all that he learned and how he’s applying that today. Main Takeaways: Aaron’s takeaways from his time at Zappos How he creates the ultimate value for Thistle users How to best use and collect customer feedback Links: Tony Hsieh: Happiness Leads to Profits Delivering Happiness by Tony Hseih Dan’s Top Tools: Survicate PopSQL Segment Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
Equity Nov 25 · 28m Party rounds are either the dinner party of your dreams or the one where no one shows up (re-post)Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. While the Equity crew unwinds from Thanksgiving here in the U.S., we're bringing you one of our favorite conversations from this year: Natasha, along with Alex 's help, asked: Who should be raising Party Rounds? The episode was inspired by Natasha’s recent Startups Weekly column, “When the party has confetti but no allergen-friendly appetizers" and the companion TechCrunch+ piece with Anita, “Investment clubs are cool again, and maybe community is, too.” Here's what we got into: The definition of party rounds, boundaries and the fact that we don't entirely agree on if there needs to be a lead or nah How has party round funding changed? What place do they hold in the ecosystem? Is this vehicle better for experienced founders versus first-time founders? The pros and cons of each side Equity drops at 7 a.m. PT every Monday and Wednesday, and at 6 a.m. PT on Fridays, so subscribe to us on Apple Podcasts , Overcast , Spotify and all the casts. TechCrunch also has a great show on crypto , a show that interviews founders , one that details how our stories come together , and more!