NudgePodcast
Phill Agnew
nudgepodcast.comHey 👋 Phill here - host of Nudge.
Member since December 20, 2021
Karma breakdown
13
Likes
2
Comments
0
Plays
6
Subs
122
Episodes
44
Followers
- 👋
Followers
44
- 🧨
Following
0
- 💕
Karma
15
NudgePodcast's the host of
Nudge Aug 1 · 29m Your Great Ideas Aren’t Unique (Here's Why That’s a Good Thing)Very few of us come up with unique ideas. Just 1% of successful patents actually introduce something new to the world. Most successful ideas are built off other good ideas, so for true innovation, we should look at other fields like biology and psychology. That’s what today’s guest Sam Tatam, head of Behavioural Science at Ogilvy, argues. Join us as we discuss biomimicry, the energy provider that told customers not to buy and the brown M&M clause.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sam’s book: https://linktr.ee/evolutionaryideas
The Regulars Wall: https://imgur.com/a/ICuQgpl
Katz Tip Counter: https://imgur.com/a/1sXlQDU
Octopus Energy telling customers ‘not to switch’: https://imgur.com/a/gBni8tA
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
comments
Nudge Aug 8 · 25m Think Customers Hate to Wait? Think Again.As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sam’s book: https://linktr.ee/evolutionaryideas
Monteith’s “Sorry about the twigs” ad: https://imgur.com/a/9LEIZ7i
Intermache’s freshest orange juice: https://imgur.com/a/P0rv140
My labour illusion Reddit ad: https://imgur.com/a/fnkiY9V
Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
comments
Nudge Aug 15 · 21m Why a Footballer Warned us About Nuclear WarAt the height of the Cold War, Britain choose Kevin Keegan to warn the public about nuclear war. That’s right. English international football Kevin Keegan. In this show, you’ll learn why. And why taller people win elections, beautiful people get higher pay and one vital lesson every business should know.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Halo Effect Experiment Results: https://imgur.com/oV4REzq
comments
Nudge Aug 22 · 22m How Your Subconscious Calls The ShotsYou make stupid decisions. We all do. We can’t help it. It’s not because your stupid. It’s because most of the time, your brain isn’t thinking. Listen to Yale Professor Zoe Chance explain how you make decisions, why you make stupid mistakes, and what makes a speed dater appear more attractive.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Zoe’s book: https://bit.ly/3ajysn6
Zoe’s website: https://www.zoechance.com/
Watch Veritasium’s video on The Science of Thinking: https://bit.ly/3MmynMY
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Listen to episode 11: https://bit.ly/3O52fOR
comments
Nudge Jul 18 · 24m Think you know marketing? Take this test.How good are you at marketing? Do you consider yourself a pro or a novice? Well, in today’s Nudge you can test just that. Maddie Croucher, senior consultant at Ogilvy’s behaviour science practice, is running a big fat marketing quiz. Play along to see how good at marketing you really are.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Question one: https://imgur.com/a/EmYmJPy
Question two: https://imgur.com/DnrsQxV
Question three: https://imgur.com/a/mZFmaoo
Maddie’s book Change for Better: https://bit.ly/37gTdyu
Follow Maddie on Twitter: @maddie_croucher
Sign up to the Nudge newsletter: https://www.nudgepodcast.com/mailing-list
comments
Nudge Jun 6 · 23m Habit Moulding MarketingIs there a good strategy to win in rock paper scissors? Apparently, there is. In this podcast, you’ll learn how habit moulding marketing has increased gym-goers, podcast listeners, and retirement savings. You’ll get a number of tips you can apply to your marketing, and, of course, the best strategy for winning at rock paper scissors.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
The Rock Paper Scissors paper: https://arxiv.org/pdf/1404.5199v1.pdf
IPA paper on checking your fire alarms: https://bit.ly/3h8K0tq
My fresh-start-effect experiment: https://imgur.com/a/Yi9QFyk & https://imgur.com/a/ukZXQlz
comments
Nudge Jun 20 · 30m Tiny Tweaks to Make Travel EasierImagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses memorable voiceovers to stop folks from missing their train. Houston airport made the walk to baggage longer to reduce complaints. And marketers for Eurostar promoted experience over technical feats to attract customers. Cost-free nudges are pillars of good transport. Join Pete Dyson and Phill Agnew to explore how nudges can revolutionise travel and save millions.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
The book Transport for Humans: https://londonpublishingpartnership.co.uk/transport-for-humans/
Pete's Twitter: https://twitter.com/pete_dyson
Learn more about Pete's work: https://www.transportforhumans.com/
Phill's Twitter: https://twitter.com/p_agnew
Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
comments