Marshallwallace
I love podcasts
Member since February 3, 2023
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Managing Marketing Oct 18 · 52m Lauren Deighton And Darren Discuss How Audio Is Transforming MeasurementThe final part of the Ampel-produced trilogy on the power of audio sees Darren talking to Lauren Deighton, Ampel’s Director of Media and Partnerships, about podcast performance measurement and the all-important conversations with clients. On-Demand Audio is still a new medium, at least commercially, and framing the conversation in the right way is vital to having everyone viewing audio from the same perspective.
Podcast audiences aren't "digital" or radio - they're communities. Audio creates intimate connections and has the highest consideration and actions of any channel due to the trusted nature of the medium. So if its advantage is in impact, Why are we still measuring against reach and impressions?
They'll talk to the Head of Podcasting at one of Australia's largest podcast networks to discuss how clients are, and should, evaluating audio success.
Lauren Joyce is Chief Strategy and Connections Officer at ARN. Lauren is a Cannes Young Lion Gold Award winner and with years of experience in strategic and client partnership roles with companies like Mamamia, UM and Ensemble, she is perfectly placed to advise on the best way to converse with clients about the strengths of audio.
Bryan Barletta at Sounds Profitable is one of the audio industry’s most prolific thought leaders with his regular Podcasts and Newsletter about the best in audio tech and research. We were lucky enough to grab Bryan for a chat about where we are at with podcast ad-tech, and more importantly, what is coming next.
With thanks to Josh Butt, Michelle Lomas, Stuart Buckland, Lauren Deighton, Tania Peres, Justin McArthur, Luke Sewell, Brittany Frappell and Sez O’Neill from Ampel
If you are interested in finding out more about what a professional audio channel can do for your company, visit ampel.com.au or email us at hearhere@ampel.com.au
Thanks to Melod.ie for their music. Recorded at King Sound Studio with thanks to Joe Lewis.
For more episodes of TrinityP3’s Managing Marketing podcast, visit Trinity P3 https://www.trinityp3.com/managing-marketing-podcasts/
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
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Earn Your Happy Feb 2 · 24m What I've Learned From Doing 1,000 Episodes Of The PodcastSince celebrating my 1000th episode last week, I’ve been thinking about what I’ve learned on this podcasting journey. It feels surreal to say that I have researched, recorded, and published over 1,000 episodes, but it proves to me that dedication is the key to maintaining steady growth.
In this episode, I’m looking back on what has helped me achieve this major milestone, including my approach to content, what I do when I feel like I’m out of ideas, and how to embrace positive pressure. Plus, I share my huge podcast goal for this year and how you can help me get there.
IN THIS EPISODE, WE TALK ABOUT:
Being open to feedback without taking it personally
The common thread between some of my most popular episodes
Why it’s so important to invite more spontaneity into your life
Showing up, even when you lack motivation or passion
Finding areas where you can get more focused and improve your strategy
Being okay with taking imperfect action
RESOURCES
Sign up for The Spritz newsletter at litepink.com!
Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
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