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Marketing Trends Jan 11 · 44m Finding Opportunity in Unpredictability with MetaIn today’s unpredictable marketing environment, how can leaders in the industry continue to maximize their impact? Eric Toda is the Global Head of Social Marketing at Meta and Head of Meta Prosper, an online hub created to uplift Asian American and Pacific Islander communities and businesses. On this episode, Eric shares why today’s unique challenges provide marketers with exciting opportunities to not only drive revenue, but to serve and empower new and diverse voices. Tune in to learn: Why Eric thinks marketing has never been more exciting (02:31) About Meta Prosper (13:11) Eric’s thoughts on marketing leadership and the employee experience (34:41) Why economic constraints can be a good opportunity for marketers (38:45) Mentions: “'My People Are Dying in Silence—and I’m Here With a Megaphone'” (Adweek article by Eric Toda; February 11, 2021) Meta Prosper - Asian and Pacific Islander Community Hub Meta Elevate - Black and Latinx & Hispanic Community Hub This podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.
Wealthy Way Podcast Jan 11 · 59m How To Leverage Social Media Into Millions | Jennifer Cohen“For a business to have any potential success, they have to have a mark on social media in a real way.” For only .99 CENTS order my new book “The Wealthy Way: Don’t Go Broke Trying To Get Rich” and get FREE access to my new course “Business Builder Academy” where I go over all the fundamentals of building a 7-figure business. https://www.wealthyway.com/book ______________________________________________________ Here's how my businesses can help you: Want to be coached by me on real estate investing? Apply at https://wealthyinvestor.com Are you an entrepreneur who wants to build their personal brand on social media? Go to https://wealthycreator.io You can invest in my real estate deals! Go to https://pinedacapital.com Need tax and accounting help? Contact my CPA Firm! https://TrueBooksCPA.com/ For a free consultation with my team go to https://RyanPineda.com ______________________________________________________ My other social media channels: Subscribe to my real estate only channel "Future Flipper" https://www.youtube.com/c/futureflipper1 Follow me on Social Media: https://www.instagram.com/ryanpineda https://www.tiktok.com/@ryanpineda https://www.twitter.com/ryanpineda ______________________________________________________ Connect with Jennifer! Website - https://www.jennifercohen.com/ Instagram - @therealjennifercohen Jennifer Cohen, from podcast Habits and Hustle, learned at age 17 to be bold and ask for what she wanted. Her most recent book, Bigger, Better, Bolder, teaches that to get what you want you need to be bold and ask for it. If you evaluate yourself, you’ll find areas where you’re already bold and others that need more “bold” practice. As you work out your “bold” muscles, you’ll gain control over your own destiny. Success in business requires being comfortable striking out 9/10 times, which is the idea behind the “10% Target.” Make 10 attempts to get what you want in life and if you fail, you’ll find a new success within your reach. Staying in motion is the most important thing here. Failure is the roadmap of success, so don’t let your failures dishearten you–just keep moving forward! Another key to reaching success is through personal branding online. “It’s all about your personal brand,” so valuable content on your social media is vital. Micro influencers can be extremely helpful and, surprisingly, lead to far more sales than collaborations with huge influencers. Your most important social media move is to build your own brand. If you make great content, offer freebies, and connect with your audience, then they’ll remember you and your product. This is key in creating your wealthy life! Jennifer Cohen’s book, Bigger, Better, Bolder is on Amazon, Target, Barnes and Noble, Walmart, and wherever fine books are sold.