I love podcasts
Member since November 9, 2022
The Stack Nov 9 · 39m Innovation at the "Leading Edge" of D2C and B2B with David Zucker, CMO of Purdue FarmsDespite being over 100 years old, Perdue Farms is still a beacon for the future of B2B and D2C business. Their e-commerce game is insanely impressive. From building out partner integrations that allow customers browsing recipes on their site to export the ingredients list into a cart at their local partner outlets, to partnering with Samsung to sell Perdue products from smart fridges, Perdue is already living in the future. But getting to that future comes with smart strategies and successful partnerships. David Zucker is the CMO at Perdue Farms, and he knows how to do it right. For example, he’s taking advantage of the company's smaller D2C business to test out new products before launching to their B2B business in order to reduce risk. Main Takeaways: How Perdue finds success through making their partners successful How to be innovative while staying smart How Perdue utilizes their D2C business to reduce risks for the company Links: The Benefits & Challenges of B2B Manufacturers Trading Directly Online and going D2C - Spryker Dan’s Top Tools: PriceSpider Bluecore Salesforce Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
Up Next In Commerce Nov 8 · 30m Why Liquid Death Didn’t Water Down Its Marketing StrategyHow can companies capture customer attention and spark interest in their brand? Hamid Saify, SVP of Digital Retail at Liquid Death Mountain Water, discusses the brand’s “tongue-in-cheek” approach and its “connection-first” marketing strategy. Tune in to learn about the company’s success stories and how to drive loyalty through merchandise. Tune in to learn: Which metrics matter and why you should not be hyper-reactive (7:20) How to use merchandise to actually build brand loyalty (12:55) Coming up with design ideas for merchandise (19:04) Mentions: Austin City Limits Music Festival Mike Cessario (CEO and Co-Founder of Liquid Death) Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.