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Revenue Vitals Jan 28 · 50m RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live KeynoteWith new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live, where Chris gives his top 6 pieces of advice for success in marketing. *** The goal of B2B paid social ads should be to communicate a single idea to your audience, not to move them from "who is this company" to demo. Companies waste millions of dollars every year by spending their budget on ads that fail to produce meaningful results because they don't tell the right story. In this episode, Chris gets super tactical on how to run effective campaigns that play to your greater strategy of telling your brand story, including: How to craft your messaging Tips for setting up your ad campaigns And why you might want to make changes to your current campaigns If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here , or submit them ahead of the call here ! Also make sure to check out The Vault , where you can find full depth insights and IP beyond the high level live event. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm .
Equity Jan 27 · 33m You could be Wasted and not even know itThis week, Natasha, Mary and Becca got into: For our deals of the week, we talked about why tracking app Strava's purchase of Fatboy, a high-resolution 3D global map platform for the great outdoors, seems like a smart move, how Wasted wants to make port-a-potties less gross and more useful and All Raise CEO's decision to step down after less than one year in the role. Then we got into how the feds are scrutinizing Google's alleged ad tech monopoly and the implications for startups, before moving into different ways the downturn is impacting the way companies are hiring. And lastly, we discussed femtech's very good 2022 (even though we all agreed we don't love the term 'femtech'). Equity drops at 10:00 a.m. PT every Monday and at 7:00 a.m. PT on Wednesdays and Fridays, so subscribe to us on Apple Podcasts , Overcast , Spotify and all the casts. TechCrunch also has a great show on crypto , a show that interviews founders , one that details how our stories come together , and more!