We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Klue, the competitive enablement platform for all product marketers, and produced by Sharebird, the product marketing mentoring platform.
54 Subscribers
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© Sharebird 2022
Women in Product Marketing
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54 Subscribers
Reviews
4.7 out of 5 stars
4.7 Based on 8 reviews
Pianose
5 out of 5 stars
Very much needed
I love the focus on how women in the PMM field think about their careers and the unique challenges that comes with our gender. It’s such an inspiration to see so many strong women advance and make it work for them!
Y_T2020
5 out of 5 stars
An incredible resource for all product marketers
This show is an incredible resource for anyone interested in learning more about product marketing through the lens of women who are Product Marketing leaders in different industries. I’ve really enjoyed the topics and appreciated Mary’s thoughtful style of interviewing. I will continue to share the show with anyone interested in learning more about the craft of product marketing.
Valexnyc
5 out of 5 stars
Invaluable for product marketers
Incredible speakers who are able to clearly articulate the challenges product marketers face and how to overcome them. Love how each woman interviewed shares her career story and the lessons learned along the way. Invaluable for anyone in product marketing or looking to make the switch into a PMM role. Thank you so much Mary for putting this together. Keep ‘em coming!
Momomango949
5 out of 5 stars
Gives me a whole new level of confidence!
Mary has such an approachable and friendly way of encouraging women. After listening to just the first few episodes, it gives me a whole new level of confidence and hope. Women don’t often talk about these topics with anyone so it’s helpful to hear!
L Ross in SF
5 out of 5 stars
Great podcast! Product marketers should check it out!
After seeing this new podcast become available, I was intrigued by the title so I listened to the first episode. It was like being part of a great conversation with other women in my profession. I truly value hearing from others in my field, especially other women. The first episode did not disappoint and I look forward to listening to more!
Mary Sheehan is awesome!
5 out of 5 stars
Great Listen - thanks Mary!
Finally! Something focused on women in this field! Mary is so passionate about what she does, and balancing all the hats she wears. This podcast has some great insight and tips for not only women in product marketing, but women in any professional field! Can’t wait for the next episode!
ACKGirl81
5 out of 5 stars
Thoughtful, timely guidance on the role of product marketing
Great first episode covering a variety of topics relevant to any product marketing org from the challenges of managing in a multi product business to fostering greater creativity and connectivity across teammates in the virtual environment. Looking forward to the next episode!
kateflynn629
5 out of 5 stars
A great new podcast for product marketers!
Mary is an amazing and engaging host. Her conversations are thoughtful and full of insight. Can’t wait for more episodes to come!
Podcast information
- Amount of episodes
- 43
- Subscribers
- 54
- Verified
- No
- Website
- Explicit content
- No
- Episode type
- episodic
- Podcast link
- https://podvine.com/link/..
- Last upload date
- October 25, 2022
- Last fetch date
- January 26, 2023 5:10 AM
- Upload range
- MONTHLY
- Author
- Mary Sheehan, Sharebird
- Copyright
- © Sharebird 2022
susbcribers
- Shopify’s VP Global Head of Product Marketing, Desiree Motamedi on Multi Year Product Launches“I am a big believer that receiving any kind of feedback which I always ask of my team as well as my managers and working on it is the best for you to be the person that you are today.” - Desiree Motamedi In this week’s episode, Mary sits down with Desiree Motamedi, Shopify’s VP Global Head of PMM. Desiree is a “get things done” type leader who values building strong, long lasting relationships and trust amongst her team. In this interview Desiree shares her thoughts on domain expertise - and how even if you’re not an expert, being an investigator and having a private eye for your product, paired with talking to your customers is a recipe for success and growing your career. Desiree also shares her insights on the factors she considers before promoting a launch such as really thinking about how it will move the needle for revenue and create external visibility. Check out Desiree's AMAs on Sharebird. Connect with Desiree on LinkedIn. Questions covered in this interview: How do you balance work with the product team that should be prioritized, without hurting the relationship? How should PMMs work in collaboration with product managers and the customer success team on product launches? What are the factors that you consider before choosing how to promote the launch? Do you have a framework for how you approach new opportunities / creating strategies?1 comments1
- Hubspot’s VP of Product & Solutions Marketing, Vidya Drego on Product Marketing Career Path“I have always been attracted to opportunities where there is a challenge and an opportunity to learn something.” - Vidya Drego In this week’s episode Mary sits down with Vidya Drego, who leads Product & Solutions Marketing at Hubspot to discuss her career path and how she landed in the product marketing space. Tune in to hear some amazing tips on how to prepare for a PMM interview and break into the industry. You’ll also hear Vidya advocate for the benefit of becoming confident in owning your area and strengths, and how that confidence plays into being a full stack product marketer. Being willing to learn, staying curious, and solving hard problems are all key components in driving your career. Check out Vidya's AMAs on Sharebird. Connect with Vidya on LinkedIn. Questions covered in this interview: What are some good resources to practice for PMM interview questions and case studies? Do you recommend product marketers focus on being great at one specific niche (skill, industry, etc.) or try to be more of a generalist. What type of skill sets and experiences do I need to build in order to strengthen my career and move from being a Sr. PMM to Director level and above? What type of leadership career tracks do you see people continue their careers?0 comments0
- Loom’s Director of Product Marketing & Lifecycle Marketing, Julia Szatar on Messaging + Product Launches“The details of how you got to where you got or where you're going is less important than having conviction in yourself and understanding your strengths and weaknesses.” - Julia Szatar In this week’s episode Mary sits down with Julia Szatar, who leads Product Marketing at Loom to discuss Messaging & Product Launches. Tune in to hear Julia’s perspective on how to test your messaging, balance the art and the science at play, and utilize a tiering system to help distinguish between different types of product launches. They also discuss the importance of having a product strategy and how that paves the way for a successful launch. Check out Julia's AMAs on Sharebird. Connect with Julia on LinkedIn. Questions covered in this interview: What has been the most useful mechanism you have used to test messaging and determine the best message? What are some strategies that you've used to share messaging guides internally and ensure commercial team alignment? What is your advice on creating messaging for multiple audiences for an enterprise B2B product with end-users that are different from the buyer committee? How would you decide what marketing materials to go with each message in a product launch? Considering not all launches are created equal, how do you distinguish between the different types of product launches? How do you identify and prioritize the channels for a launch campaign? How do you roll out pricing and packaging for a new product launch?0 comments0
- Intercom’s Director of Product Marketing - Support and Platform, Jasmine Jaume on Stakeholder Management + Establishing Product MarketingIn this week’s episode, Mary sits down with Jasmine Jaume, Intercom’s Director of PMM. Jasmine shares her insights on stakeholder management and how to build trust and nurture relationships with the product team and other product stakeholders. They also discuss the recent re-brand that Jasmine was a vital part of, and the difference between messaging, positioning, and copywriting. This is one of Jasmine’s specialties, as she’s had experience both establishing and re-establishing these assets at companies that are just starting out, or larger companies who are re-iterating the messaging hierarchy. Other talking points: Jasmine is a big advocate for curiosity and mentorship Messaging is her jam Using data takes the emotion out of the decisions - it’s not “I think”, it’s “the numbers show…”, “customers are saying..” Tools used to drop in on sales calls, be privy to the conversations and what’s resonating and what’s not Check out Jasmine's AMAs on Sharebird. Connect with Jasmine on LinkedIn. Questions covered in this interview: How do you build great working relationship/s with your PM/s and other product stakeholders? Congrats on the recent rebrand! What role did product roadmap and marketing strategy have on guiding that process? Have you found a good framework to communicate your product roadmap to customers? We're trying to strike a balance of communicating high priority initiatives without getting caught up in exactly timelines? What is your overall process when developing a messaging platform from scratch? What are the biggest obstacles you typically encounter in implementing new messages for a product or service? We often talk about product messaging in the context of a new product launch. Can you share your perspective and best practices for repositioning a mature, market-leading product?0 comments0
- Instacart’s Senior Director of Product Marketing, Jasmine Anderson Taylor on Consumer Product Marketing“We're the voice of the product to the customer, but our product voice should be manifested through our brand voice” - Jasmine Anderson Taylor In this week’s episode Mary sits down with Jasmine Anderson Taylor, who leads PMM at Instacart, to discuss all things related to B2C. They focus the conversation around the ideal quantities for B2C marketers to have, the role that brand plays in product marketing and what that partnership looks like, as well as what your 30/60/90 entails at a new org. Another thing that Jasmine also emphasizes is the importance of a unique and diverse skill set across your team and why this is crucial to consider when hiring. Check out Jasmine's AMAs on Sharebird. Connect with Jasmine on LinkedIn. Questions covered in this interview: What qualities in a B2B marketer do you think are applicable to Consumer Product marketing? What are skill gaps that a B2B marketer could improve on to become more consumer-focused? What do you look for in the backgrounds of aspiring consumer product marketers (who have never held the role before) as a signal that they will be a good hire? What role does brand play in product marketing?0 comments0
- Momentive.ai’s VP of Product Marketing, Priya Gill on Messaging“The messaging framework always starts with understanding: Who is it that we’re targeting? What is it that they care about? What are the key messages that are going to resonate with that audience?” - Priya Gill In this week’s episode Mary and Priya are doing a deep dive on messaging. Join the conversation as they discuss Priya’s transition into product marketing, how she’s learned to be more strategic vs. tactical, and the core areas to focus on when creating impactful messaging. Priya also shares about the P.I.E model - no, not the tasty dessert, but performance, image, and execution. Tune in to hear more of her expertise and how to uplevel your messaging framework. Check out Priya's AMAs on Sharebird. Connect with Priya on LinkedIn. Questions covered in this interview: What is your overall process when developing a messaging platform from scratch? What are the biggest obstacles you typically encounter in implementing new messages for a product or service? We often talk about product messaging in the context of a new product launch. Can you share your perspective and best practices for repositioning a mature, market-leading product? (i.e. SurveyMonkey to Momentive rebrand) How do you measure the impact of product marketing in your company?0 comments0
- Asana’s Head of Product Marketing, Growth and Scale, Victoria Chin on Product Launches“Cultivating strong relationships and not being afraid to ask for help has been important in terms of growing my career.” - Victoria Chin In this week’s episode Mary sits down with Victoria Chin, who leads Product Marketing at Asana, to discuss product launches. They discuss common mistakes to avoid, making decisions around channels and metrics, and how product strategy paves the way for great launches. Check out Victoria's AMAs on Sharebird. Connect with Victoria on LinkedIn. Questions covered in this interview: What is the common mistake you see companies make with product launches? How do you make decisions around channels to use for new product launches? What product launch metrics should B2B SaaS product marketers be accountable for? I know another area you’re passionate about is product strategy and customer focus. Can you talk about how that’s done at Asana, and how it feeds into the launches?0 comments0
- Gusto’s Head of Product Marketing, Core Product, Leah Brite on B2B Product Marketing KPI’s + Stakeholder Management“Do not be shy about being curious - if something is not obvious, ask the question.” - Leah Brite In this week’s episode Mary sits down with Leah Brite, who leads PMM at Gusto. Tune in to hear Leah’s perspective on being a woman in the tech industry, how she organizes her team based on the audiences they serve, and the importance of bringing your whole self to work and embracing the broad experience and unique perspectives that each team member and customer brings to the table. In addition to a reminder that kindness matters, this episode is loaded with goodies on how to filter your work to reflect what impacts topline KPI’s, sneaky competitive tips and tricks, and how to manage stakeholders using data to your advantage. Check out Leah's AMAs on Sharebird. Connect with Leah on LinkedIn. Questions covered in this interview: What is an important KPI that you see PMM teams completely missing? How do you break down responsibilities and KPI's for product launches between demand gen and product marketing? How do you perform extensive competitive product research? I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips? What marketing tools (e.g. personas, buyer journeys, sales playbooks, etc) have you found most effective in getting stakeholders aligned on marketing strategy? Do you have any advice for navigating multiple stakeholders with conflicting feedback when creating sales enablement? How does your product marketing team usually work with your product team?0 comments0
- Microsoft’s Director, Alina Fu on Stakeholder Management“It’s not only about what you can get out of the experience but how can you help mentor or coach along the way” - Alina Fu Alina Fu, a boomerang product marketing leader at Microsoft, shares advice on kicking off your career and what you should be thinking about, as well as discusses her recent AMA on Stakeholder Management. Her and Mary’s conversation is centered around tools to drive alignment cross-functionally on a global team in a remote working environment and the necessary check-points for gathering feedback as you’re preparing for a launch. They also define customer and product evangelism. Check out Alina's AMAs on Sharebird. Connect with Alina on LinkedIn. Questions covered in this interview: What are some tried and true strategies to drive alignment cross-functionally for a remote team? What is the best cadence for gathering stakeholder feedback in preparation for a launch? How do you build better relationships with product management? I feel like this is the most complicated relationship out of all cross-functional partners. How do you constantly stay aligned? Questions on customer and product evangelism: How do you define both, how are they different? What are the best ways to build a plan around these? Has there been anything you tried that didn’t work?0 comments0
- Grammarly’s Global Head of Product Marketing, Natala Menezes on Product Launches + Influencing the Product Roadmap“Show up, be awesome, and speak in the language of your customers” - Natala Menezes Natala Menezes, an inspiring product marketing leader at Grammarly, shares her insights on the steps to develop and execute a successful product launch, red flags to watch out for along the way, and how PMMs can be more involved in the product life cycle. Tune in to hear Natala and Mary discuss how to manage the partnership with the product team as well as add value and support. Check out Natala's AMAs on Sharebird. Connect with Natala on LinkedIn. Questions covered in this interview: What is your process for developing buyer personas for a new product launch? What are the foundational steps to develop a repeatable and scalable launch discipline? In your experience, what are some of the common product launch challenges or red flags that you see? How Product marketers can be more involved in the product development lifecycle? As a product marketer, how do you manage product teams that are poor at scoping releases? Especially as they apply to changing release dates and minor updates. How to add value to a product team that isn't used to working with a PMM? In what ways do you see (or recommend) product marketers build trust with their XFN partners? How do you more effectively influence product roadmap priorities and timeline?0 comments0
- Zero to One Product Marketing and PLG with Claire Maynard, Head of Product Marketing, New Products & Solutions at AtlassianClaire is an avid golfer and PMM leader with a background in psychology who enjoys and specializes in zero to one product marketing and product led growth (PLG). She excels in the development and innovation of existing products as well as building new products to serve current and new customers. She and Mary discuss the art and science of the PMM craft, combining the psychology of habit forming with messaging, marketing, design, etc. Tune in to hear the framework for developing new products and the work that PMM is responsible for behind PLG. Connect with Claire on LinkedIn. Join Claire on Sharebird.1 comments1
- Understanding Your Buyer & Leveraging Your Strengths with Alysia Eve, Director of Product Marketing at CitrixAlysia is a seasoned PMM leader and podcast host of the Women on Work show. In this interview she and Mary discuss end-to-end, full stack marketing and product launches. Alysia shares advice on how to better understand your buyer and identify your strengths to be a better leader. In this interview you’ll hear advice for your first product launch, and how to leverage your strengths to enable new opportunities. Check out Women on Work podcast. Connect with Alysia on LinkedIn. Join Alysia on Sharebird.0 comments0
- Building Allies and Confidence with Meg Murphy, Chief Marketing Officer, IBM Systems & Partner Ecosystem at IBMMeg is a proud single mother and marketing leader fighting and advocating for women in the tech world. In this interview her and Mary discuss how the pandemic has impacted working women and our roles as business leaders and caretakers. Another key focus of this interview is how to scale your company quickly and articulate what you do better than competitors prioritizing business impact. Tune in to hear how to become a leader of your subject matter, find both male and female allies, adapt to a virtual world, earn a seat at the table, gain confidence and be remembered, and ultimately believe in yourself and all that you are capable of. Connect with Meg on LinkedIn. Join Meg on Sharebird.0 comments0
- Bringing New Product Lines to Market with Jenna Crane, Director of Product Marketing at KlaviyoJenna began her career in journalism and now leads the PMM team at Klaviyo. Her and Mary discuss strategizing and bringing new product lines to market, one of Jenna’s specialties. She is passionate and skilled at bringing new product lines to the market and especially enjoys storytelling. In this interview you’ll hear advice on evaluating the success of a product launch, recognizing the evolution of your product line and company narrative, how to structure your team and champion your own success in the tech world. Connect with Jenna on LinkedIn. Join Jenna on Sharebird.0 comments0
- Breaking Into PMM with Ashley Guerra, Product Marketing Manager at SecureLinkIt’s always fun to get a fresh perspective on the PMM career from someone who is new to the space. This week we’re chatting with Ashley, a newcomer to the PMM craft who was recently nominated for the PMM Newcomer of the Year award! Tune in to hear her journey and how she’s leaned into her past experiences to get to where she is today. With her eyes set on a future CMO role, she explains that it’s all about putting yourself out there, being willing to bet on yourself, and being comfortable being uncomfortable. Connect with Ashley on LinkedIn. Join Ashley on Sharebird.0 comments0
- Bringing Your Product Launches to Life with Christy Roach, Head of End-User Marketing at AirtableChristy joins us this week to discuss a recent big product launch that her and her team did on her birthday! Tune in to hear why she recommends/ doesn’t recommend doing this and how her product launch came to life. Her and Mary debrief the product launch together and identify key components that make every launch successful (ie. troubleshooting what doesn’t go according to planned, the benefit of discovering issues in advance prior to the launch day, and how to prep and make sure you’re on track for deliverables). They also talk about launch narrative - ensuring that you have a clear narrative that tells a cohesive story in a competitive market. Beyond product launches, they discuss PLG and the role of product marketers in a self-serve business. This includes understanding use cases, strategically making a splash in the market, creating consistency and standardization while still being creative, learning to scale and grow with your business and team, and ultimately keeping up with the pace of the org. Connect with Christy on LinkedIn. Join Christy on Sharebird.0 comments0
- Championing Women in the PMM Craft with Susan “Spark” Park, Head of Product Marketing, VR Work Experiences, OCULUS at Meta (formerly Facebook)Susan, aka Spark, joins us in this week’s episode sharing her journey into her current role, working on virtual reality work experiences. She has had a marathon career that has not come without sacrifice and hard work. In this interview Mary and Spark discuss the core PMM principles that have helped her and her team become successful across product marketing and launching products. They also discuss what it’s like to be female in a male dominated space, the importance of future proofing your next move whilst taking risks, and the transition from B2B advertising to B2B and B2C productivity. If there’s anything you take away from this interview it’s stay hungry, take risks, and don’t be afraid of new opportunities, even when they scare you. As Spark puts it, “if you’re not a little scared, are you really pushing yourself?” Connect with Spark on LinkedIn. Join Spark on Sharebird.0 comments0
- Driving the Financials of the Business with Agustina Sacerdote, Global Head of PMM and Content Marketing, TIDAL at Square“ Great marketing as a whole is just really understanding the human side of things.” - Agustina Sacerdote Agustina, a recent mom and PMM leader, talks about how work has become more human and the value of integrating our personal and professional lives. Her and Mary also discuss various topics from what it’s like to work in a start-up environment, how to invent the PMM function at an organization and figure out what to build next, how to position your product and understand your customer, and really making sure that you are driving business impact and that those business decisions are tightly aligned with business outcomes. Many people think of product marketers as creatives, but playing the numbers game and analyzing data is what helps you keep a seat at the table. Connect with Agustina on LinkedIn. Join Agustina on Sharebird.0 comments0
- Gamifying Your PMM Career with Amy Guenel, Vice President, Product Marketing at Tremor VideoAs an avid gamer and marketing expert, Amy has risen the ranks to become vice president and prominent leader in the PMM community. Tune in to hear her background and experience, the tools and skill sets she considers necessary to excel in your career, how she navigates and builds relationships with product management, and takes on the research and discovery phase. She also shares how she keeps a pulse on the market and advice on how you and your team can best compile your MRD. Connect with Amy on LinkedIn. Join Amy on Sharebird.0 comments0
- What it Takes to Become a VP with Kimberly Kaminski, Global VP of Marketing at AmplitudeWhat does it take to be a successful marketer and achieve a VP role? In this week’s interview we are joined by Kimberly, who was recently promoted to vice president at a fast growing company. Mary and Kimberly discuss what steps she took leading up to this opportunity, how she’s approaching her 30/60/90 day plan, and how curiosity and an eagerness to learn have aided in the acceleration of her career. They also discuss how to scale your team – one of Kimberly's specialties. Books recommendations: 1. Servant Warrior Leader by Phil Johnson 2. The First 90 Days by Michael D. Watkins Connect with Kimberly on LinkedIn. Join Kimberly on Sharebird.0 comments0
- Starting and Building Your Product Marketing Team with Katharine Gregorio, Senior Director of PMM at Adobe Creative CloudWelcome back to the Women in Product Marketing podcast. In this week’s interview Katharine and Mary discuss how Katharine got good at building and starting PMM teams. This is a skill that Katharine has honed over time - you won’t want to miss her invaluable advice and how she encourages a “learn it all” attitude vs a “know it all”. Other topics of conversation that Mary and Katharine discuss are inbound marketing, what to look for when evaluating a new role, how to orientate yourself and your team around the power center at a company, how the priorities of your team vary in a B2B vs B2C space , and how to manage a variety of categories. Connect with Katharine on LinkedIn. Join Katharine on Sharebird.0 comments0
- Bonus Episode - Sharebird Hosts Kick Off Season 3 of WPMWelcome to season 3 of the Women in Product Marketing podcast. We cannot wait for you to hear from all of our superstar guests. While you wait for the new season to begin next week, join the conversation as Mary meets up with two fellow Sharebird hosts, JD Prater and Jeffrey Vocell. In this episode, they share advice for those trying to establish the function of product marketing at their business whether it's brand new or something you're trying to evolve. JD is the host of the Thrills and Chills podcast, where he interviews seasoned PMM leaders on what it’s like to be the first PMM and how to establish product marketing at an organization. Jeffrey is the host of The Product Marketing experts where he interviews guests who have done AMA sessions on various topics including messaging, market research, developing your PMM career, product launches, sales enablement, stakeholder management, and influencing the product roadmap. See you next week! Connect with Mary, JD, and Jeffrey on LinkedIn - we love hearing from you!0 comments0
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© Sharebird 2022
