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World rides. Welcome to the voice search podcast veteran. In the SEO agency and Consulting game. Joining us is Steve wiedemann, who is the CEO? And founder of the wiedemann Consulting Group, which is a Consulting practice driven by a mission to provide the best possible platform for businesses to work with there. A c o n s e m Resources with complete transparency wcg calls this platform the roadmap and to date is proud that 100% of their client success rate. In improving relevant, traffic from search results. Company offers four types of services and Consulting retainer Audits and strategy s e a road map. San FCO monitoring so far this week, Steve and I have talked about adjusting SEO strategies during the global pandemic and yesterday we talked about how to scale multi-location SEO. Today, we're going to wrap up our conversation, talking about the importance of marketing to mobile devices.
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All right, here's the third part of my conversation with Steve wiedemann CEO and founder of the we've been Consulting Group Steve. Welcome back to the boys, up search podcast, thank you Siri. So glad to be back and talk about mobile SEO. Mobile SEO is a Hot Topic these days with Google moving towards the mobile. Only crawl with my understanding means they say they're going to only crawl the mobile site but really they're still going to crawl. Some desktop sites as well is marketing. The mobile devices only important because that's what's Google's focusing on why is at mobile device SEO critical these days. Sure what you know is marketers our priority is our customers and Joker B2B businesses a lot of that business still comes from desktop so you're if you're still going to put a lot of emphasis in to your desktop experience, for those users despite the fact that Google's claiming that they're crawling, just the mobile view when deciding whether you should rank or not. But the, the long-term reality of it is
Even if you felt a little bit of a drop and in a visit from search long-term your fuses are on desktop and they're choosing your search result more so than others because it was more a better appearance in the search results and they stayed there because the desktop serve what they needed and they didn't return to the search results and choose a competing with staying overtime, that pattern of behavior will help the search engine than that, you were helpful result. So if you did feel a bit of an impact from that mobile, it's likely you're already starting to see our recovery mask, Google figures out that your results are just as helpful as they always were that user Behavior signals, not something search engines talk about much. They don't want us using query, spam or click spam, you know, they want us to focus around our content. That the reality is when we look at our long-term rankings, it's not because we suddenly made some big changes to the page, it's because overtime Google's got enough history to infer that result was helpful to its users, unfortunately, thumb Industries Mobile's. Maybe for 85%.
Look at any of these search tools like sem rush and you put in a Chili's or an Applebee's you'll see that new Leaf 84 85 per-cent. Of the traffic is coming from mobile and we need to prioritize users that are on mobile. Some figured it out some platforms, they figured it out. Others are still kind of living in the 2008. Shop with has been a fantastic job of looking at Mobil and and no holistically and seeing how they can help that user experience produce more sales for their customers others. It's still a constant battle between the SEO and the web developers. Add that the whole martek struggle. I think a lot of businesses. There are challenges with these days but yeah, yeah yeah I agree with you that you still need to maintain the desktop experience and they honestly most of the websites and products that are out. There was one designed initially thinking of the larger screen and then you try to minimize that down. I think that there's a mobile-first development
Process or strategy that will help the world think of mobile as the primary device are not all quite there from an SEO perspective. You know, now that we are mobile-centric and moving towards already, using a mobile-only Crawlers on the optimization techniques, you can think of that improve mobile rankings. I think about talking about Paige experience and, you know, they're the new korweb titles, which I was actually talking to a developer before our call today, been around the cumulative layout shift issues that at Brands, like, Applebee's and IHOP are still kind of struggling through, if you were to navigate to say, go to Google and do a search for Applebee's. I don't know pasta Applebee's, chicken near driven to a single page application with all the menu items on it. And as you get to that page on your mobile device, it flickers and then it bounces you to that section of the page because it's single page application that bouncy.
Behavior that layout shift, that happens at the moment. You were about to click in the wrong section of the page and go back to Google and she was Chili's. But I think that's the first thing. I would pay attention to from an SEO. Stand point is these new korweb titles. I'd run those tests and and make some adjustments to make sure that you're ready for them. Think, in June of this year, is this is kind of there. Now, updated a date of when they're going to do that. The other thing I've noticed that's that's made a huge difference. For a successful brands has is this idea of a atham experience where you can literally go from that the product category to the product page to check out to the confirmation page with just using your thumb Auto filling form field. See how to get the simple batch of you. You know, that you add to that the forms to autofill common information name address credit card, all that kind of stuff. I think I'll go
Users options to use, third-party payment systems, like Amazon, pay, and the Google pay. For example, I think, in offering those two of the Amazon Google pay Apple pay experiences, is that a usability optimization or is that actually impacting SEO and rankings it impacts SEO long-term? When users can't get through an experience quickly and particularly in situations where they they start to go through and do a process. My other hands occupied. I can't finish this right now. Let me go back and she's somewhere where I can do. There's an Amazon and then they go to Amazon and they purchase do them instead of through you directly there, looking for that single hand experience. And I'm seeing it now and I look at competing Pages for brands that sell similar products. I can see those that actually can process the transaction all the way through staying on the website and not going back to Google and I'm staying up percentage up to 20% percentage who can't complete inaction easily through mobile device, go back to Google and
The competing results. So I think long-term and long-term 6 to 12 months, you might not feel it right away. But by the end of the year, you're still feel it. Feel you look at your analytics and go. Wow, what happened to our traffic over time? Because search engines are saying that sites that allow for a faster conversion experience not behavior in a back rankings. Important thing to keep in your mind as you're working through some of the SEO optimization getting through an experience. It's not just paid speed that initial another korweb vitals. But also, when you think about the entire experience, how much as somebody able to get from click to a search result, to a desired outcome, in all those are metrics that Google has to have some understanding of through their analytics. I do believe that overtime, the better experience, more optimized experience you're able to make not just from search results to click to pay the globe through your entire experience. That's going to impact your search results as well. See if any last words on mobile optimization
I would say that mobile is still our segue to what's coming down the road. I think all businesses need to start really thinking about voice search. The Internet of Things has been said that a hundred and eighty voice devices are being shipped every minute. I think, the first step is making sure that your mobile experience super fast and you got those sticky buttons at the bottom of your page. So that the user always know, you's always know where that call to action isn't can can use your sight efficiently and quickly. The second part is starting to really think about ways that users can use voice. So when they start learning how to use invocations that are more than just new, hey, is actually saying talk to, I want to start using those types of phrases. It is your business. Ready for it either? They are you ready to start doing transactions with voice? Are you ready to offer a voice search box on your website? And are you taking the time to really play with the Google action console and Alexa skills? I think, I think that's Paramount the mobile part of it.
Still going to hold this device while we're doing those commands at least for the next three to five years, but eventually users are going to learn through a R & B are and even in-store experience is that their voice is going to play a role in, how they're searching. So, start thinking about that. Don't just think about mobile-first a small screen, then, no screen. And God knows what's beyond that. And that wraps up this episode of the voice of search podcasts. Thanks for listening to my conversation with Steve wiedemann. The CEO and founder of the we have been Consulting Group. If you'd like to get in touch with Steve, you can find a link to his LinkedIn profile and our show notes. You can contact him on Twitter, where his handle is wiedemann Wideman where you can visit his company's website, which is we demand.com, and don't forget that searchmetrics, is here for you when it comes to understanding, how to prepare for the upcoming launch of core web. Vitals. That's right. If you need help with reporting and Analysis, identifying areas and opportunities for scale monitoring your ass
Performance or you just want some general advice and training when it comes to prepping for the launch of korweb. Vitals, get in touch with a searchmetrics team. And you'll be paired with one of their SEO, specialist to make sure for that. You don't risk, losing your traffic on korweb bottles, rolls out to get in touch with the searchmetrics team at searchmetrics.com cwv. That's dance for Cora webtitle. Searchmetrics.com slash cwv for all of your core web. Vitals information needs to get in touch with an SEO expert from searchmetrics get in touch with searchmetrics before your competitors do. I don't forget our friends at 7. Rush are offering all voices of search listeners a free month of the guru account. That's the type of account that I use. So if you're ready to join over 7 million marketers like me to tackle, your SEO PBC content, marketing, PR and social media problems. Go to SM, Rush. Calm and use the promo code Vos. That's a free month of the guru account by using the promo.
Vos at Summers. Cam.com promo, code Vos. All right, you got it. Everything you need to dominate your niche in one platform. Just one more Lincoln our show notes, I'd like to tell you about if you didn't have a chance to take notes while you were listening to this podcast, head over to voices of search.com or we have summaries of Oliver episodes and contact information for our guests, you can also send it to your topic suggestions or your SEO questions and you can even apply to be a guest speaker on the voices of search podcast. Of course, you can always reach out on social media or handle is voices of search on Twitter, and my personal handle is Ben. J B & J. S h a p, a daily stream of SEO and content marketing insights in your podcast feed. We're going to publish an episode every day during the work week. So hit the Subscribe button and your podcast app, the movie back in your feed tomorrow morning. All right. That's it for today. But until next time, remember the answers are always in the data.