Welcome to the #1 podcast for commerce teams, executives, and entrepreneurs.
Join host Stephanie Postles as she sits down with commerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce.
New episodes come out every Tuesday and Thursday. Up Next in Commerce is created by Mission.org.
71 Subscribers
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Up Next In Commerce
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71 Subscribers
Reviews
Ubw117
5 out of 5 stars
Great podcast
Love this podcast! I always learn something new!
RobBossen
5 out of 5 stars
Great variety
This podcast is easy going with guests from large companies to startups, telling their story in a super easy to digest way. There’s a takeaway from each episode that definitely makes this a worthwhile listen.
Tparang
5 out of 5 stars
For all things commerce!
Stephanie is an incredible interviewer. 🙏🙏🙏
Fischkid
5 out of 5 stars
My new go to podcast
Such a great podcast with rich content. I live hearing the stories of all the guests.
ML Gardner
5 out of 5 stars
Thank you!
Thank you Stephanie! I thoroughly enjoyed participating in your podcast. Your questions were thought provoking and allowed me to easily tell my story. It felt like have a conversation with a good friend. I look forward to listening to more of your informative sessions in the future.
Sir Rodge
5 out of 5 stars
Best in the biz!
Stephanie is a great interviewer and her and her team have created a podcast that’s a joy to tune into. Great work!
Jflateman
5 out of 5 stars
Inspiration
Great content with inspiring story telling. Entertaining and informative.
Beezwald4
5 out of 5 stars
I learn something every time
Definitely an amazing line-up, and always thought-provoking, actionable insights. Also very habit-forming …
ulfdaddy
5 out of 5 stars
Stellar content!
Steph runs an incredible show and is able to dig deep into stories with people. I was a guest but now an avid listener!
nrjames23
5 out of 5 stars
Love the content
Content is forward thinking with a host who asks the right questions based on the person being interviewed.
Fisherprice
5 out of 5 stars
Epic pod!
Rad mission. Rad host. Rad content. Must listen and subscribe! Stephanie and team are bringing the heat with this :) 💥💥
andrewgoble1
5 out of 5 stars
Thoughtful + Easy to digest
This podcast finds a great balance between getting into the weeds and tactics with great leaders, but also keeping things well paced and edited so you can pick up something new or two next time you’re on a walk. I love hearing from founders in totally different categories and stages, and seeing how Stephanie can guide them to share their thought processes and other things that are universal. Plus, the conversations are just fun to listen to!
Kelley Higney
5 out of 5 stars
Kelley Higney, CEO & Founder
Stephanie goes beyond the obvious questions to really get the story and provide her audience with tangible advice from industry experts. This podcast is a must “listen to” for anyone in the digital commerce world—I would highly recommend it!
1981Southbay
5 out of 5 stars
Awesome pod 🤘
I learn so much from this pod 🤘
Brownbears6
5 out of 5 stars
Great content!
Have listened to many of these episodes. Great content and thoughtful conversations
Klk1118
5 out of 5 stars
Thoughtful and engaging conversation
Highly recommend this podcast!
ELBRev
5 out of 5 stars
Excellent Resource
Love it! Excellent resource for online retailers and good insights into how the space is growing and changing. Highly recommended!
Isramoreira
5 out of 5 stars
Insightful and engaging!
Such a great host and awesome content for everyone looking to expand their knowledge in the commerce arena!
cjmainman
5 out of 5 stars
Great Conversation
The team did their homework and made the conversation both enjoyable and educational!
TLoVenture
5 out of 5 stars
Great content, consistently useful
This is a great podcast for marketers. Search for the show title that fits your current thought topic and tune in regularly to expand your mind and better your skills.
Jeffmcr
5 out of 5 stars
Great Resource for Ecommerce
Awesome listen with great stroies and guests. Definitely worth the time.
PaulCTO
5 out of 5 stars
Fabulous Content
What’s not to like about the dizzying array of topics and thoughtful conversation!
Fletchtheecommguy
5 out of 5 stars
Excellent Omnichannel Podcast
I have really enjoyed listening to the different episodes as it has covered in store experiences, online experiences, and about every other sales channel available to retailers. As an online retail professional, I have truly enjoyed the various topics that Stephanie is able to get her guests to share through their experience. Definitely a podcast to add to your bookmarks!
youngbradford78
5 out of 5 stars
Great
Informative and thoughtful discussions. Highly rate!
Nsns21
5 out of 5 stars
New Go-To Podcast
This is my new go-to podcast for my commute. Not only are these educational for anyone in the world of commerce, but they are entertaining and thought provoking. I’ve been on a few road trips and listened to 5 or 6 in a row. They can be addicting, which is not always the case with all business podcasts. Keep up the good work Stephanie and team!
melburd
5 out of 5 stars
Great industry podcast
Up Next has a lot of great industry experts - podcasts are the new business book given how fast things change. It’s a great format to keep up on the latest news and strategies
ecception
5 out of 5 stars
Informative
Great show and host. Every episode is informative!
jncwy
5 out of 5 stars
Love this show
Inspires me to be a better entrepreneur
Daddy8989
5 out of 5 stars
Great conversations
Such a great podcast for anyone in commerce. Amazing guests every episode and the conversation is so honest and real. Highly recommend
dofornop
5 out of 5 stars
Awesome commerce podcast with an all star lineup
Heard about the podcast earlier this year and have been blown away by the sheer amount of great content produced with many of the commerce insiders who are actually driving e-commerce around the world Highly recommended
Eli145956
5 out of 5 stars
LOVE this show
Thoroughly enjoyed listening to each and every one of these episodes. Done so well!
Cynthia KG
5 out of 5 stars
Excellent resource for online retailers
Stephanie is an outstanding interviewer. There is so much good information in every episode that there’s no need to fast forward.
Forcestrong12355
5 out of 5 stars
Must Follow
“Love thIs! This is on my list of must follow’s. This is an excellent resource for online retailers and good insights into how the space is growing and changing. Highly recommend!”
kelly1947berg
5 out of 5 stars
Top knotch guests and content
I dont know how they keep the quality so high, but keep it coming. Amazing guests, amazing host, I learn something new everytime I listen
Destinee711
5 out of 5 stars
Essential source!!
Stephanie is hands down the hottest host for all things commerce! She consistently brings relevant and insightful conversations to the table with a broad spectrum of industry leading guests. This podcast is packed full of free A-game that will get you up to speed and ahead of the curve.
ericllam
5 out of 5 stars
Super relevant to anyone working in e-commerce
Love the diversity of guests and how the content is actually educational and not just sponsored jargon
ayc8g
5 out of 5 stars
Great Variety
Great show. I love the variety from big brands to startups. A good nugget of info every time.
Bhundy
5 out of 5 stars
Great podcast
I never considered the nuances and challenges of retail and ecommerce! Fascinating look at different companies and how they’re dealing with rapid change. Keep up the great work!
JPSCV
5 out of 5 stars
Changed my perspective
Fun and natural conversations on the future of retail and ecommerce. Easy to digest and made me think about the space from a different perspective. Well done!
the reapers
5 out of 5 stars
Excellent Resource!
Love it! Excellent resource for online retailers and good insights into how the space is growing and changing. Highly recommended!
Ian Faison
5 out of 5 stars
Great podcast!
Kudos to Stephanie for hosting such an important show! E-commerce is more important than ever. Great guests. Keep it up!
B_Dow_Wilson
5 out of 5 stars
Great Commerce Resource
This podcast is a must listen for anyone in commerce. Great work from the team at Mission, as usual!
anneseuss
5 out of 5 stars
Really great insights
These interviews are so fun to listen to and there are so many great bits of knowledge tucked away in every episode. The interview with Sonos was so intriguing! Definitely worth a listen.
Unicorn899999
5 out of 5 stars
Another great Mission podcast!
Love the content this team produces! My go-to when looking to learn from industry experts. Keep up the amazing work!!
Mel Mallard
5 out of 5 stars
Great podcast!
Fantastic information on marketing. A ‘must listen’ for anyone remotely interested in online retail marketing!
Lovitch
1 out of 5 stars
Beware, fake reviews
Apple needs to police this. Could not be more obvious
Geoff Green
5 out of 5 stars
Helpful information as always!
This is the best source of information that I have found to stay up to date on the industry. Keep up the good work!!
sunny_daysie
5 out of 5 stars
Very insightful
Great conversations with some of the smartest leaders and brands in the eComm industry. Keep it up. 🚀
God luck l
5 out of 5 stars
Podcast
Very interesting podcast
colaloverxoxox
5 out of 5 stars
Vin
Nice
Makenzies g fat veg f
5 out of 5 stars
Good
This app is very Good and easy
siona10
5 out of 5 stars
Great
Awesome loved it
bubba ham
5 out of 5 stars
Mhm
Mhm cool
mademoiselle098654
5 out of 5 stars
Wow
Amazing 💕
kyouko_anime
5 out of 5 stars
The best
The best podcast I ever listened to.
manu_meh
5 out of 5 stars
Boo
🦦
Dylan Langlois
5 out of 5 stars
Retail leaders
Great resource for retail leaders. Insights and strategies like these are rare and insightful..
sadadivibes
5 out of 5 stars
Nice
Love love
𝑖𝑡 𝑜𝑘
5 out of 5 stars
Cool I give 5 star!
I like it and live thisapp
HollyC999
5 out of 5 stars
marketing
Good convo, helpful insight. Especially when everything is online. Looking forward to listening to more.
Chad Grylls
5 out of 5 stars
E-Commerce for Executives
If you’re an executive who needs to know what’s happening next in e-commerce, this is the podcast for you... Timely insights, great questions, and it’s fun to hear how the biggest brands are thinking and innovating at the front lines of digital. I’ve subscribed and shared with my colleagues!
htag
5 out of 5 stars
Relevant and Interesting
This is the perfect podcast at the perfect time. eCommerce is one of the most rapidly-growing segments of our economy so hearing from experts in the industry is a huge value-add for anyone in the industry looking to learn more. These episodes and exprets are fun to listen to and learn from!
iMatt1980
5 out of 5 stars
Excellent!
I always found it fascinating how a business navigates it’s e-commerce. This is super insightful and I really appreciate the candid conversation!
Podcast information
- Amount of episodes
- 287
- Subscribers
- 71
- Verified
- No
- Website
- Explicit content
- No
- Episode type
- episodic
- Podcast link
- https://podvine.com/link/..
- Last upload date
- March 2, 2023
- Last fetch date
- June 3, 2023 1:21 PM
- Upload range
- WEEKLY
- Author
- Mission
- Copyright
susbcribers
- We’ll Be Back Soon!After more than two-and-a-half years and nearly 300 episodes of uninterrupted commerce content, we’re taking a brief pause. Stephanie and the team behind Up Next in Commerce is busy cooking up some fun and exciting ideas for our next season of the show, and while that’s happening, we’ll be pushing pause on releasing new episodes. But we’ll be back, and we want to hear from you about what you want to see and hear when we return! So get in touch by emailing info@mission.org. And in the meantime, you can keep up with Stephanie by listening to the Mission Daily podcast! Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- Better Commerce Through Conscious ConsumerismSustainability and consciousness are often seen as buzzwords coming from ecommerce companies. But for those who build their businesses around doing right in the world, these terms are nothing short of foundational. In this episode, Jeff Scult, founder of sustainable retailer One Golden Thread, discusses how his company gives more back to nature then it takes to create products in the company’s wildly popular clothing line. Tune in to learn: 0:00 Episode start 6:51 The rise of consciousness among consumers 10:14 The origin of One Golden Thread 14:41 The inspiration for the company’s process and design 37:39 What it means to be truly sustainable Mentions: Adidas Avery Dennison NASA TED Talks Burning Man Dave Zebrowski Rosario Dawson Kellogg’s Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- Up Next In Commerce Jan 31 · 39m How Chomps Takes A Bite Out of Retail and EcommerceAlthough it may seem like Chomps has been an overnight success, behind the scenes there has been a lot of hard work, risky bets, and beneficial partnerships that has helped elevate the brand. On this episode, Pete Maldonado, the Co-founder and CEO of Chomps and Stacy Hartnett, the Vice President, E-Commerce & Marketing at Chomps, discuss how the company was bootstrapped, and how it has scaled through both retail and online platforms. Tune in to learn: The beginnings of Chomps (2:00) The timeline of success (5:45) Lessons learned after getting into Trader Joe’s (13:30) How and why Stacey came on board (15:00) Creating an appetite for risky bets (21:20) Identifying the right platforms (23:00) Contrarian ideas or data to track (31:20) Mentions: Tim Ferris/Noah Kagan blog Uncrate.com Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- Ecommerce and Marketing Lessons Learned from Wayfair, Walmart, and MoreBefore she became the VP of Ecommerce and Marketing at Pharmaca, Elizabeth Garry cut her teeth in the digital and marketing world at brands such as Wayfair, Walmart, and Camping World. In this episode, Liz shares with us the lessons she’s learned along the way, including how to vet a potential manager to see whether they have your best interests at heart, and what it looks like to create success as a team. Tune in to learn: Liz’s background and her pivot to ecommerce (2:20) Learning directly from the Wayfair founders (5:30) How to vet a potential manager (12:25) Creating success with your team (22:15) What is Pharmica? (30:00) Creating a digital journey that helps customers (34:45) Predictions for 2023 (38:00) Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- How AT&T Stays InnovativeWhen a company is as large as AT&T and has a legacy that dates back nearly 150 years, you might think that it’s difficult for the brand to adapt and innovate. Maryanne Cheung, the VP of ecommerce at AT&T, is here to tell you you’re wrong. On this episode, she details all the ways that AT&T has been able to change with the times in order to serve today’s more digitally-focused customers. Tune in to learn: How AT&T evaluates change (3:00) Small bets that have made a big impact (5:00) The omnichannel mix at AT&T (9:50) Some predictions for the next five years (14:45) Outside of customer service, how does AT&T separate itself from competitors? (19:45) What is the future of call centers? (28:45) What keeps work exciting? (38:45) Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- Proven DTC Guidance To Make Your Brand Soar In 2023The DTC world is forever shifting and evolving. Staying on top of changing trends and best practices takes work. We try to make that easier for you by sharing insights from experts throughout the industry. Today, we’re doubling our efforts by speaking with fellow podcast host Eric Dyck, who is the founder and CEO of DTC Newsletter and host of DTC Podcast. Eric shares his latest findings and gives some tips on how to win with newsletters and content marketing. Tune in to learn: How Eric got into the DTC space (2:00) Winning with your newsletters (6:20) How to stand out when everyone is moving in the same direction (9:50) The role AI will play for brands moving forward (15:20) The challenges companies face in 2023 (26:00) Mentions: DTC Events Midday Squares episode of Up Next in Commerce Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- Building An Omnichannel Brand and StrategyShinola is a lifestyle brand that partners with family businesses and iconic brands to showcase a wide range of American-designed products. Which means the company has to know how (and where) to continually reach all segments of an ever-growing audience. Joel Layton, the VP, Head of Ecommerce, Digital & Marketing for Shinola discusses what that looks like. Tune in to learn: Are we in a DTC vs retail world? (6:30) Enacting a test and learn strategy (9:35) Going all-in on TikTok (12:55) Thinking ahead for the coming year (19:00) Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- Selling Shares in Iconic ArtworksIn an innovative move, Scott Lynn, CEO and Founder of Masterworks, democratized art investing by registering art pieces with the SEC and selling shares to investors. The first company of its kind, Masterworks is now a major art dealer with more than 600,000 investors on its platform. Scott dives into the future of art investing, the historical data the company analyzes, and how to determine which art pieces will perform. Tune in to learn: Historical data in the art industry (7:00) Art investing over the next couple of years (10:46) The role of alternative asset classes in coming decades (20:55) How do you determine which art will perform financially? (25:40) Evolutions and trends in art valuation (27:20) Mentions: Sotheby’s Basquiat Paul Allen’s $1.5 billion collection sale Banksy Joan Mitchell Sam Gilliam Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.0 comments0
- Up Next In Commerce Jan 10 · 39m The Clean-Eating, Brand-Building Journey of Kevin’s Natural FoodsIn an effort to fight off a debilitating autoimmune disorder that struck him years ago, Kevin McCray turned to a strict Paleo diet free of gluten, refined sugars, and soy. It was a decision that would spark a truly inspirational and wildly successful entrepreneurial mission. The President and Co-founder of the healthy prepackaged meal company Kevin’s Natural Foods joins us to talk about how his clean-eating lifestyle took him from the hospital bed to spearheading a brand that can now be found in some of the largest retail stores across the country. Tune in to learn: The origins of Kevin’s Natural Foods (2:06) How Kevin negotiates prices with suppliers (14:40) Advice on getting a product into major retail stores (24:00) The importance of fortifying a brand position (30:55) Mentions: Dr. Mark Hyman Dan Costa 23andMe: DNA Genetic Testing For Health, Ancestry And More Chief Health Hacker Cookout With Kev Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- Exploring Digital Payment Options and Personalized Communication with CustomersWhat do Apple Pay, WhatsApp, and Crypto have in common? They are all preferred channels of payment and messaging that customers may prefer to use. Michael Affronti, Senior Vice President and General Manager of Payments and Messaging at Salesforce, shares his perspective on how companies should evolve their options for communication and payments to build better, more personalized relationships with their customers. Tune in to learn: About Michael’s patents (05:15) What international payments trends will be emerging in the US (14:30) Why Michael is keeping a close eye on cryptocurrency (24:00) How brands should reevaluate their messaging systems (29:00) Mentions: Stat for preferred payment method “Innovation Stack: Building Unbeatable Business One Crazy Idea at a Time” by Jim McKelvey “The Innovation Stack: How Square Co-Founder Jim McKelvey Thinks About Disruption” - James’ Episode on Up Next In Commerce Character.AI - Character bot WhatsApp - Free, world-wide messaging and calling app Michael Affronti’s LinkedIn Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- “Celebritizing” Your Way to CPG SuccessHow do successful CPG companies build a following? Nick Saltarelli, Co-founder of Mid-Day Squares, shares how he and his partners “celebritized” themselves through an Instagram reality show to break into the chocolate industry. He dives into social media strategy, building a fanbase that asks grocery stores to stock their products, and fighting back against attacks. Tune in to learn: Fighting cyberattacks and legal battles against Mid-Day Squares (01:45) Launching without support from grocery stores (14:55) Why you should remove yourself from the data tracking obsession (24:40) “Cracking” TikTok (31:15) Mentions: Pepsi, Where is My Jet? Liquid Death, CEO and Cofounder, Mike Cessario Up Next In Commerce Interview with Hamid Saify, SVP of Digital Retail at Liquid Death Mid-Day Squares Uncensored Podcast Loverboy and Summer House Up Next in Commerce Interview with Nick Califano, COO, Loverboy Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- Mission’s End-of-Year Wrap-up: Key Business Insights for 2023On this special end-of-year crossover episode, the hosts from Up Next in Commerce, Marketing Trends, and IT Visionaries meet up again to discuss their biggest takeaways from their guests over the past year, and to make some predictions for what should be an exciting 2023 in marketing, tech, and ecommerce. Tune in to learn: Why your employees are your greatest customers (7:50) Why good business instincts can help overcome a lack of data (13:55) Why intuition matters, even in data-driven industries (22:00) Mentions: David Ting, Zenni David Heinemeier Hansson, 37signals Stephanie Dobbs Brown, CMO, Intercontinental Exchange Lil’ Wayne Kevin Warren, UPS Eric Toda, Meta Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- Building new baselines for D2C commerceAs instant commerce becomes increasingly popular, how can consumers rely on products being in stock? Daniel Folkman, SVP of Business at Gopuff, explains that with more than 500 micro fulfillment centers, Gopuff can guarantee delivery of its stocked products as the customer builds their order. Listen to the episode to learn more about how Gopuff is leading experiments on sample feedback data for advertisers and how the company is staying ahead of its competitors. Tune in to learn: About the benefits and challenges of providing products through company-owned fulfillment centers (06:40) Why Daniel thinks Gopuff will outlast its competitors (12:10) The Gopuff ad platform (17:33) What avenues Gopuff is exploring to capitalize on sample tracking (22:17) Mentions: “GoPuff forecasts mass extinction for ‘majority, if not all’ rivals this year” by Emily Hawkins for City A.M. on 08/29/2022 Rafael Ilishayev, Co-Founder and Co-CEO of Gopuff Yakir Gola, Co-Founder and Co-CEO of Gopuff PepsiCo Coca-Cola Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- Earning the Right to be Idealistic in BusinessHow do you build a socially-conscious product business within a competitive market? Mike Beckham, CEO and Co-founder, Simple Modern, shares his experience as a founder, diving into finding and protecting white space in the market, building brand loyalty and creating a great culture. Tune in to learn: Identifying white space in the market (7:20) Building “moats” in competitive markets (13:30) The need to have a good product in order to give back (23:20) Mike’s advice for founders (33:15) Mentions: Yeti Thermos Stanley Hydroflask International Housewares Association’s Inspired Home Show Quibids All Birds Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- Up Next In Commerce Dec 20 · 35m Bringing Ecommerce to the African Mass MarketHow can an ecommerce brand serve middle to low-income African consumers, even those that are offline or lack access to technology? Tracey Turner, Founder and Chair of Copia Global, is bringing e-commerce to the mass market in Africa and dives into the details of their approach. She shares the logistics of their unique model, how they have built consumer trust and insights into the market across Africa. Tune in to learn: Using a for-profit model for social impact (04:45) Bringing ecommerce to the African mass market (10:00) Copia Global’s impact (20:25) The mindset needed to enter new markets (22:43) The importance of earning customer trust in new markets (28:00) Mentions: Anita Roddick / The Body Shop Ben and Jerry’s Jason Murray Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- Sustainability Within Skincare With Lena KorresWhat should companies be most concerned with in this era of commerce? Lena Korres, Co-Founder and CIO at KORRES, explains the importance of keeping production sustainable so consumers can feel good about the products they’re using. Tune in to learn more about how natural ingredients not only benefit the consumer, but also the companies that produce skincare. Tune in to learn: What KORRES values about herbal remedies (3:40) The benefits of Greek Yogurt (12:55) Why Santori grapes are amazing (18:50) How to gain awareness for your products (25:05) Mentions: Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- Exploring Live Stream Commerce with Vassil MladjovWith so many new commerce options available, what avenues can companies explore to reach more consumers? Vassil Mladjov, Board Member at Tallio, shares his thoughts on the growth of live stream shopping and how it is becoming a more prevalent way to purchase products online. Also, tune in to hear how collecting user data can help provide an optimal consumer experience, breaking boundaries within e-commerce opportunities. Tune in to learn: Why live stream shopping isn’t as popular in the U.S. (06:00) How Tik Tok can help with targeting the right customers (11:35) Keeping live shopping relevant even after the live event (18:44) How companies can implement personalization through user data (26:20) About thinking outside of the box to reimagine the traditional revenue stream (28:45) Mentions: Bambuser - live video shopping TikTok - short-form video service Metaverse - virtual reality iteration of the internet Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- How Loverboy Hacked the Alcoholic Beverage MarketHow did an alcoholic beverage company manage to reach nationwide distribution without a single dollar spent on marketing? Nick Califano, the COO of the hard tea and canned cocktail maker Loverboy, joins us to discuss the unique journey that propelled the company from reality TV scene-stealer to retail shelves across the country. Tune in to learn: The backstory of Summer House and Loverboy (09:15) How Loverboy stays ahead of trends in the industry (25:00) Nick’s thoughts on the potential of branded content (37:55) Mentions: Summer House | Bravo TV Official Site Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- Democratizing Health and Wellness with RestoreUnconventional health treatments like cryotherapy and infrared sauna baths are not exactly known for their affordability. One rapidly growing company, however, is transforming the wellness landscape by democratizing access to such cutting-edge health services. With over 175 locations across the country, Restore Hyper Wellness is quickly bringing its holistic healthcare approach to the mainstream. Tune in to hear Restore CEO and Founder Jim Donnelly and CMO David Fossas discuss the joys and challenges of operating within a franchise model, and why they are committed to making health and wellness treatments safe, fun, and affordable. Tune in to learn: An overview of Restore and its services (3:40) Why Restore uses a franchise model (16:20) The marketing approach at Restore (23:55) How Restore avoids the pitfalls of the biohacking frontier (38:00) The future of using space for wellness and production (46:30) Mentions: Steven Welch, Founder and Executive Chairman, Restore Hyper Wellness STEMREGEN® - Stem Cell Supplements - Kalyagen Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.0 comments0
- The Asian Snack Brand That is Making Waves in the U.S.How do you make a popular Asian product thrive in the U.S. market? Irvin Gunawan, Founder and CEO of Irvins, shares his experience building a snack food brand out of their restaurant in Singapore and later bringing these products to the U.S, introducing Americans to a new snacking sensation. Tune in to hear about the company’s backstory and what Irvin learned from this unique expansion. Tune in to learn: Irvin’s journey from a Singaporean restaurant into a viral snack product (1:50) Building relationships with major U.S. retailers (11:00) What changes are needed to bring a product from Asia to the U.S. (16:30) Mentions: Cardi B Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- Up Next In Commerce Nov 29 · 42m How FOX Corporation Succeeds in the Modern Media LandscapeMichael Ibrahim, Senior Vice President of Digital Product at Fox Corporation, has several patents under his belt and a skill for building successful teams; he is contributing to major success at Fox Corporation. He shares his insights into the world of digital, diving into the most important metrics for Fox and how they make themselves available to consumers wherever they want to access their media. Tune in to learn: What it takes to earn patents (1:45) How to make media available to consumers across platforms (9:10) The metrics that matter for Fox (16:20) Sparking consumer interest in watching content (19:30) How to manage teams and get people working well together (28:40) Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.0 comments0
- Mission Thanksgiving Roundtable: Is Black Friday Dead?With the holiday shopping season in full swing, how are businesses handling the busiest commerce period of the year? On this special crossover episode, the hosts from Mission.org podcasts, Up Next in Commerce, Marketing Trends and IT Visionaries join forces for the first time ever to discuss all things retail. Tune in to hear Stephanie, Jeremy, and Albert share their thoughts and expertise about the latest shopping technology, holiday cyber threats, and whether shifting consumer attitudes will make Black Friday a thing of the past. Tune in to learn: Themes surrounding Black Friday and Cyber Monday (2:10) Cybersecurity’s role in Black Friday and Cyber Monday (11:55) Is there consumer optimism in today’s uncertain market? (16:45) End capping and its evolution into ad-buying (25:30) Mentions: “Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop” (Marketing Trends podcast; Episode 359) “How The Simple P&L Statement Can Be Key To Long-Term Success” (Up Next In Commerce podcast; Episode 33) “Not Dumbing It Down: DECIEM and the Art of Straightforward Marketing with Jordanne Dyck” (Up Next In Commerce podcast; Episode 197) “Flipping Ecommerce on its Head” (Up Next In Commerce podcast; Episode 90) Common Thread Collective “Where ‘Credit’ Is Due with Randy Kern, CTO, Marqeta” (IT Visionaries podcast; Episode 417) Stephan Pretorius - Chief Technology Officer - WPP “Smart TV and Smarter TV Marketing With Jordan Rost, Head of Ad Marketing, Roku, Inc.” (Marketing Trends podcast; Episode 341) American Giant: American Made Clothing & Activewear Danny Fields - EVP Engineering and Chief Technology Officer - Avalara “Why Liquid Death Didn’t Water Down Its Marketing Strategy” (Up Next In Commerce podcast; Episode 262) Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.0 comments0
- Ethical and Effective Use of AIHow should companies think about AI? When should it be used? Should it be regulated? Dr. Athina Kanioura, Chief Strategy and Transformation Officer of PepsiCo, shares her expert insights and explains how AI increases efficiency at PepsiCo. She also dives into their cross-functional “digital hubs” and the bias problem with hiring algorithms. Tune in to learn: Athina’s most contrarian thought about AI (2:08) How AI makes PepsiCo more efficient (15:15) Addressing the bias issues and creating ethical AI (19:45) The purpose of PepsiCo’s digital hubs (29:50) Measuring KPIs (32:30) How to upskill talent (34:30) Mentions: Wuthering Heights (novel by Emily Brontë) Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- Innovating in Niche SpacesWhat are the benefits of having a passion project for a career? Rob Bossen, CEO of Grey Duck, shares that his passion for stand-up paddleboarding allows him to innovate within the niche spaces of outdoor water activities to bring solutions to consumers. Tune in to hear more about Rob’s transition from finance to outdoor water activities and what his experiences have taught him throughout his journey. Tune in to learn: About Grey Duck’s stand-up paddle board innovation (08:40) How Grey Duck sells direct to consumers (13:25) About the growing trend for inflatable products (16:00) Why the used product market is on the rise (28:00) Mentions: Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
- The “E-commerce Everywhere” Vision With Derek Correia, President of ReserveBarHow does e-commerce completely alter the way alcohol businesses reach consumers? Derek Correia, President of ReserveBar, knows that B2C can widen the horizon for beverage sales across the country and provide curated, personalized experiences for customers. Tune in to hear how ReserveBar is changing the market through partnerships and a vision to optimize how people explore, learn about, and purchase premium wines, champagnes, and spirits. Tune in to learn: The behind-the-scenes of building a B2B and B2C company (5:55) Why one-to-one relationships with the customer are valuable (13:00) How the ecommerce everywhere vision originated at ReserveBar (29:40) How to avoid cannibalizing your sales (23:20) Mentions: Anheuser-Busch Brewing Company Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.1 comments1
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