078 Marijuana Hospitality Licenses Pave Way for Cannabis Friendly Hotels and Experiences with Chris Chiari of The 420 Hotels

1h 3m ·

078 Marijuana Hospitality Licenses Pave Way for Cannabis Friendly Hotels and Experiences with Chris Chiari of The 420 Hotels

“Decriminalizing, legalizing, creating a space for patients, creating a space then for recreational consumers...The stepping stones were part of a strategy to try not to bite off more than the state and voter populace could chew.” -  Chris Chiari

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Chris Chiari, Founder/CEO at The 420 Hotels Inc, to share his insights on cannabis tourism, the undefined freedom to consume, and how lawmakers are treading with caution in policy enforcement.


[00:01 – 07:44] Perspectives on Safe Cannabis Consumption in Differing Premises

[07:45– 20:00] Opening the Window for Legal Cannabis Consumption and Hospitality

[20:01 – 34:43] Initiatives to Take: The Realities of the Cannabis Bureaucracy

[34:44 – 53:14] Business Models on Crafting Avenue for Cannabis Users

[53:15 – 01:01:09] What Consumers Don’t Realize about Crafting Safe Environments

[01:01:10 – 01:03:32] Food for Thought: What is the future of cannabis tourism, hospitality, and experiential events?


Chris Chiari is a driven entrepreneur with a wealth of experience in corporate strategy and film production. Skilled in marketing and messaging, he has engaged exclusively with the cannabis industry since 2011 and is a tireless advocate for cannabis policy reform and fostering industry growth. 

Chris owns and operates Denver’s historic Patterson Inn, the keystone of The 420 Hotels portfolio. As CEO, he uses his expertise in hospitality, operations and community outreach to address the stigmas and ignorance that still exist around cannabis use while creating a unique and upscale environment for cannabis consumption. Chris has built a wide-ranging network throughout his career spanning corporate boardrooms and the entertainment industry. His most recent film project, Public Enemy Number One won awards for Best Producer and Best Storyteller at its world premiere at DOC LA and Best Documentary at the 2020 Seattle Film Festival. It is currently available for rent on Amazon Prime and streaming on Pluto TV and Tubi. Chris has been on the Board of Directors for Colorado NORML since 2013 and serves as the organization’s deputy director. When not working on the 420 Hotels portfolio, Chris likes to stay involved with grassroots advocacy and advancing social reform; he was one of five original signers of Denver’s successful 2019 psilocybin ballot initiative. He also enjoys twiddle shows in his free time.

Connect with Chris

Visit https://the420hotels.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @the.420.hotels

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“All crime is at enforcement, not at commitment.” - Chris Chiari


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