How TransferWise Approaches Product Growth - Tessa Pettman, Global Head of Product Marketing

24m ·

How TransferWise Approaches Product Growth - Tessa Pettman, Global Head of Product Marketing

What's the role of Product Marketing in the product management puzzle? 

Tessa Pettman leads the Product Marketing team at TransferWise, one of the most impressive fintech startups in the world! They were founded in 2011 and were recently valued at $5 billion, with over 8M active users around the world. 

In this interview, Tessa shares:

- what are the differences between product marketing and traditional marketing
- how they approach product growth at TransferWise
- what she believes is the future of the fintech market in the UK 
- what qualities she's looking for when hiring product marketing managers 
- the findings from some interesting experiments they've been running internally
- what she believes sets TransferWise apart and how they have become one of the world leaders in fintech



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  • Daisyee

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    Jasmin

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    6 months ago·10 likes·
  • Sophie

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    Josh

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    6 months ago·1 like·
    Lisaa

    Is that a prop 😂

    6 months ago·2 likes·
    Daisyee

    Great episode loved the thing but the intro was a little long

    6 months ago·2 likes·
  • Josh

    Great episode loved 12:30 the most good interview

    ·8 likes·
    Moriss

    The part where he mentions that he wants to be adopted by a more functional family even at 45 yrs really hits home. Really delineates how no matter how old and independent you are, you still need love and support.

    6 months ago·2 likes·
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