How TransferWise Approaches Product Growth - Tessa Pettman, Global Head of Product Marketing

24m ·

How TransferWise Approaches Product Growth - Tessa Pettman, Global Head of Product Marketing

What's the role of Product Marketing in the product management puzzle? 

Tessa Pettman leads the Product Marketing team at TransferWise, one of the most impressive fintech startups in the world! They were founded in 2011 and were recently valued at $5 billion, with over 8M active users around the world. 

In this interview, Tessa shares:

- what are the differences between product marketing and traditional marketing
- how they approach product growth at TransferWise
- what she believes is the future of the fintech market in the UK 
- what qualities she's looking for when hiring product marketing managers 
- the findings from some interesting experiments they've been running internally
- what she believes sets TransferWise apart and how they have become one of the world leaders in fintech

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  • Daisyee

    Very thought out! Can't wait to try it out.


    Packed with purpose! These short bites of knowledge and wonder will give you inspiration to stay on your mission, build consistency, and serve others with all your heart!

    6 months ago·10 likes·
  • Sophie

    BEEN WAITING FOR THIS. Thank you Andrew for everything you do. Youre a true hero to society for the research you do and for sharing it with the public.


    @Mario This podcast is super fun to listen to and motivating, keep those new episodes going

    6 months ago·1 like·

    Is that a prop 😂

    6 months ago·2 likes·

    Great episode loved the thing but the intro was a little long

    6 months ago·2 likes·
  • Josh

    Great episode loved 12:30 the most good interview


    The part where he mentions that he wants to be adopted by a more functional family even at 45 yrs really hits home. Really delineates how no matter how old and independent you are, you still need love and support.

    6 months ago·2 likes·

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