Personal branding expert Amelia Sordell started her personal branding agency Klowt last year and in just over a year they’re a team of 7, serving dozens of clients and growing. How come they’re growing so fast? Well, first - Amelia is absolutely amazing! She’s confident, authentic, interesting. She does what she preaches - she has built a strong personal brand. But also - personal branding has never been more important. Personal accounts on LinkedIn have 10x the reach of company pages. The growing number of people who built their companies on the back of their personal brands is the real proof of why personal branding is the future of branding, or some even say the future of marketing. People buy from people they trust, and having a strong personal brand allows you to have a connection with people you’ve never met before. It’s like networking on steroids.
We discussed:
- Amelia’s playbook to building a successful personal brand;
- When and how to start if you’ve never invested any effort in building your personal brand;
- Amelia’s story of how she became a personal branding expert and created Klowt;
- Why personal branding is the future and why you should be building yours alongside your company brand (especially if you’re a founder or a CEO!)
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