The podcast for all things B2B SaaS marketing, brought to you by growth marketing agency, Advance B2B.
The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.
With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Seija Lappalainen and Reeta Westman.
149 Subscribers
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The Growth Hub Podcast
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149 Subscribers
Reviews
abcbean1243
5 out of 5 stars
Keeping me updated on Demand
…and the dark social/funnel
benjshap
5 out of 5 stars
Brilliant Marketing Podcast
Edward is an incredibly smart marketer. The podcast provides intelligent tips on B2B marketing from resources that truly know their stuff.
Mark Colgan
5 out of 5 stars
Extremely helpful
Edward is amazing at interviewing key guests in the B2B marketing space and teasing out the valuable knowledge they have to share. I especially enjoyed the interview with Steffen Hedebrandt, full of great insights! Thanks Edward!
Liz A. E.
5 out of 5 stars
Smart SaaS Talks with Actionable Takeaways
This pod is punchy, bright, and never boring. It cuts straight to the experience and wisdom of the very capable guests. I appreciate the compelling drill-downs that I take into work the next day. Edward and co. help to make me look smart in front of clients!
yy aa ss mm ii nn
5 out of 5 stars
Super informative
I loved how I was able to find a podcast specific to the biz topics that I am most interested in. I liked how detailed the interviews are too! Bravo! Keep up the good work
jrougeux
5 out of 5 stars
Great resource for B2B marketers
Edward interviews some top-notch guests who really know how to build and grow B2B companies. Highly recommend checking this out if you have a marketing-related role, especially in a SaaS company.
J. Barshop
5 out of 5 stars
Awesome show, highly recommend!
Edward and his guests provide some incredibly actionable and compelling content, spotlighting the coming trends and the newest products to help you effectively grow your business. Highly recommend listening and subscribing to The Growth Hub Podcast if you want the knowledge AND mindsets to get ahead of the technology curve (and reach your overall business goals as a result)!
Podcast information
- Amount of episodes
- 103
- Subscribers
- 149
- Verified
- No
- Website
- Explicit content
- No
- Episode type
- episodic
- Podcast link
- https://podvine.com/link/..
- Last upload date
- June 7, 2023
- Last fetch date
- June 8, 2023 11:48 AM
- Upload range
- MONTHLY
- Author
- Advance B2B
- Copyright
- All rights reserved
susbcribers
- Are LinkedIn Ads really expensive? with Gabriel Ehrlich, CEO @RemotionWhat is the role of LinkedIn in a B2B advertising strategy? What is the best use of LinkedIn ads? Is LinkedIn really expensive? What's the Future of LinkedIn Ads? Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert. About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.0 comments0
- LinkedIn Ads 101 — What's a good LinkedIn Ad campaign? with Gabriel Ehrlich, CEO @RemotionWhat makes it so difficult to make LinkedIn ads work? How should marketers approach targeting on LinkedIn ads? What does a good LinkedIn ads campaign look like? Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert. About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.1 comments1
- The Growth Hub Podcast May 10 · 23m How Founders Can Fix Sales and Marketing Alignment - With Dave Kellogg (Balderton Capital)What should founders do to fix sales and marketing alignment once and for all? Dave Kellogg is an Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales. In the second part of our chat, Dave discusses marketing and sales alignment, how to do it right, and what founders should do from the get-go to make it happen. Hope you enjoy it! > Why are sales and marketing so often misaligned? > … and what to do about it > What founders & CEOs should understand about marketing > How to find the right balance between building and scaling sales and marketing? Happy listening!0 comments0
- What founders need to know about B2B Sales and Marketing - With Dave Kellogg (Balderton Capital)How much do founders know about Sales and Marketing? How much should they? Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales. In the first part of our chat, Dave tells us about the importance of understanding the basics of sales. > CMO vs. CEO: What’s best? > What do founders need to know about selling? > How can a founder become a good “Chief Salesperson”? > The impact of technology in the sales landscape. Happy listening!0 comments0
- Market expansion: Challenges, DOs and DONT's, with Teemu Ilola, VP of Sales (Leadoo)We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce. We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS company founded in 2018 with already +6M€ in ARR and operating in several countries, including the UK. In Part II of episode 96 of the SaaS Growth Hub Podcast, Teemu tells us about: — The most challenging markets to enter, and why. — The walls they hit on the way… — … and what they learned from it — How to deal with recruitment when entering a new market. Happy listening!1 comments1
- Market expansion: Strategy and Sales & Marketing Alignment, with Teemu Ilola, VP of Sales (Leadoo)We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce. We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS company founded in 2018 with already +6M€ in ARR and operating in several countries, including the UK. In Part I of episode 96 of the SaaS Growth Hub Podcast, Teemu tells us about: — Leadoo’s expansion (so far) — Market research before entering a market — The role marketing should play when entering a new market, from a salesperson perspective — How to deal with ongoing marketing operations when operating in different countries. Happy listening!1 comments1
- Adam Holmgren - Global Demand Gen Lead at GetAccept: Switching From Lead Gen to Demand GenLead generation is usually great for acquiring many contacts, but it also favors quantity over quality. Demand generation, on the other hand, focuses on attracting relevant people based on what they need to solve at a given time. It favors quality over quantity and has a greater impact on revenue. Put simply, companies focusing solely on lead generation may be missing out BIG TIME 😱. In part 2 of episode 95 of the SaaS Growth Hub Podcast, Adam Holmgren (Global Demand Generation Strategy Lead at GetAccept) shares his thoughts on what it takes for B2B SaaS companies to steer away from Lead Generation and run a Demand Generation Playbook. Adam, Reeta and Seija cover: — State of demand generation in Europe — Mistakes companies make with demand generation — How to convince your organization of the importance of demand generation — Is lead generation evil? (The answer surprised even Adam!) — The difference between demand generation and lead generation — The role of experimentation in demand generation — How to switch from a lead generation playbook to a demand generation playbook? — Key demand generation metrics Happy listening!0 comments0
- Adam Holmgren - Global Demand Gen Lead at GetAccept: Economic Downturn: Threat or Opportunity?How do you view the current economic situation — through the threat or the opportunity lens? As companies scramble to cut back on budgets, marketers are finding themselves in one of the following situations: — 😱 A panic mode. They’re ready to pack up, head for the hills, and prepare for the worst (threat lens). — 🧐 A hyper-focused mode. They're ready to scale back to basics to focus on getting the right fit customers and experiment with new ways of increasing the pipeline (opportunity lens). In episode 95 of the SaaS Growth Hub Podcast, Adam Holmgren (Global Demand Generation Strategy Lead at GetAccept) shares tips and marketing opportunities to capitalize on during an economic downturn. Adam, Reeta and Seija cover: — The worst mistakes companies can make with their marketing. — The importance of investing in your brand. — A mindset shift towards seeking marketing opportunities amidst turbulence. — How to survive the current economic situation.0 comments0
- The Growth Hub Podcast Jan 25 · 49m Sophie Hedestad - CMO at Netigate - Working Agile: Why and Where to StartDo you know what rhymes with Marketing? P-L-A-N-N-I-N-G. We recently welcomed Sophie Hedestad (CMO at Netigate) in episode 94 of the SaaS Growth Hub Podcast to discuss how marketers can move growth needles by working agile and being more strict with planning things ahead. Sophie, Reeta and Seija cover: > What it means to work agile > How can marketing benefit from it > The prerequisites for working agile > The benefits of using OKRs in marketing? > How deep should one go when setting OKRs > Ill-planned OKRs (and how to avoid them) Happy listening!0 comments0
- Andrew Davies - CMO at Paddle - Scaling SaaS: How to remove barriers to growth?When things get hectic - and they are pretty wild right now -, looking at facts and data might be the best thing to do. Paddle recently published an insightful report: The State of SaaS Growth: Uncovering the growth levers that see SaaS businesses achieve long-term success. So, we invited Andrew Davies, CMO at Paddle, to share some of the key learnings of the said report. Episode 93 of the SaaS Growth Hub Podcast covers: > The main growth barriers for SaaS businesses > The main growth levers for SaaS businesses > How marketing can support growth in the wake of an economic recession > How to find your product-market fit > How to experiment with pricing > The impact of self-serve on growth Happy Listening! — Like our content? Follow us! 🤩 — Visit Advance B2B: www.advanceb2b.com Visit Paddle: https://www.paddle.com/ Find the report: https://www.paddle.com/offers/outliers-state-of-saas-growth0 comments0
- Halloween Special - Marketing Horror StoriesWe love Halloween here at the SaaS Growth Hub Podcast. So, we decided to bring you a special episode on Marketing Horror Stories! Every marketer out there has either been involved in projects that have gone terribly wrong or they have had to do something they are now ashamed to admit. In this special episode, Seija and Reeta share a couple of marketing horror stories to make you shiver...! On the menu: - The spooky tale of a product launch relying on imaginary dollars. - The Curious Case of the Missing Roadmap. - The Legend of the cursed Email List - The Monster Marketer. - The tale of the monstrous motion machine called MQL. Happy Halloween everyone! 🎃 - — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> www.twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> www.twitter.com/rhtoivanen1 comments1
- Mia Mäkipää - Data & Analytics Strategist, AB2B - Get More from your Analytics Setup with GA4Mia Mäkipää is Data & Analytics Strategist here at Advance B2B. We invited her on the SaaS Growth Hub Podcast to discuss how the latest developments in the data and analytics world are impacting marketing and how to make the best out of it. — In short, the episode covers: - What a Data & Analytics Strategist (really) does? - How our use of cookies is evolving. - How Google Analytics 4 (GA4) is a good change. - The great alternatives to GA4 - How to solve common data challenges most organizations face. - How to grow one’s data literacy skills. Happy listening! — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> twitter.com/rhtoivanen0 comments0
- Ryan Law - VP of Content at Animalz - GPT3 and how it's a revolution for content marketingRyan Law is VP of Content at Animalz, a content marketing agency for SaaS companies. We discussed AI and game-changing technologies for Content Marketing in episode 91 of the Growth Hub Podcast. — Ryan and his team have been playing with GPT-3 (short for Generative Pre-trained Transformer), an artificial intelligence that can generate human-like text and, in this episode, he shares their learnings, failures and expectations for AI in Content Marketing. We cover: > What GPT-3 is > What it’s great at - and its limits > The results of Ryan’s experiments with GPT-3 > Can GPT-3 replace human writers? > AI and ethics: how to use it for good? > How AI is expected to impact the world of marketing in the coming years Happy listening! ❤️ — Visit Advance B2B >> https://www.advanceb2b.com Follow The Growth Hub on Twitter >> https://www.twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> https://www.twitter.com/rhtoivanen Visit Animalz >> https://www.animalz.co/ Follow Ryan on Twitter >> https://www.twitter.com/thinking_slow0 comments0
- Harini Gokul - Head of Customer Success @AWS - Use Credibility, Talent and Customers to Build Growth"Does your workforce represent your customers? Does your board represent your customers? Does your leadership represent your customers?" — Harini Gokul In the latest episode of the Growth Hub Podcast, we had the privilege to chat with Harini Gokul, Head of Customer Success at Amazon Web Services. With over 20 years of global business experience in companies like IBM, Microsoft and AWS, Harini is laser-focused on customer success. Now, Harini is also exploring key topics such as diversity and inclusion and how to build the foundations for sustainable growth (and she suggests a couple of great reads on those topics during the episode). To make a long story short, the key to growth is a mix of honesty, transparency and a customer-centric approach. Here’s what we covered during this great episode: >> How to acquire the right talent. >> The importance of diversity and inclusion. >> How to build and maintain brand credibility. >> How to increase collaboration with customers to grow. Happy listening! ❤️ — Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> twitter.com/rhtoivanen — Visit AWS >> https://aws.amazon.com/ — Book recommendation: Speed & Scale: A Global Action Plan for Solving Our Climate Crisis Now, by John E. Doerr >> https://www.goodreads.com/en/book/show/58796563-speed-scale0 comments0
- The Growth Hub Podcast Jun 29 · 39m Andy McCotter-Bicknell - Head of Competitive Intel, ClickUp - How to do competitive intelligenceIf you do competitive analysis by stalking your competitor's website, then creating a table to compare features, and then writing down their value prop and main messages.... this is for you. This time on The Growth Hub, we're talking to Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp, so we can find out how to actually do competitive analysis. 👀 ***** It's a simple truth that most marketers kind of struggle with competitive intelligence. 🤷 During the episode, you’ll hear about competitive intelligence, and more specifically: - How to conduct competitive intelligence research and actually impact your revenue with that - How to discover and research the right competitors (direct competitors in the same space with a similar product vs. legacy providers in a different category) - What the difference between poor & comprehensive competitive intelligence is - Who should own competitive intelligence at your company - What is the role marketing should play in competitive intelligence - How to measure the whole thing - And a lot lot more! Happy listening! ❤️ — Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> twitter.com/rhtoivanen — Visit ClickUp >> clickup.com Follow Andy on Twitter >> https://mobile.twitter.com/amcbick Fast five recommendations: - Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino - Wynter >> https://wynter.com/ - Product marketing alliance >> https://www.productmarketingalliance.com/0 comments0
- Martin Koiva - CEO at Klaus – Scale and optimize customer support in a fast-growing SaaS environmentThis episode is all about customer support, and Klaus CEO and Co-Founder Martin Kõiva's experience in learning how to deliver great customer experience at scale. 🤩 At his former position as Global Head of Customer Support at Pipedrive, Martin felt the struggles of growing a customer support function (think 7 to 70 support agents) while trying to keep up the quality of conversations. And so the idea for Klaus was born: a tool that helps companies ensure the quality of their customer support conversations, no matter how fast they’re growing. They also have the best cat-themed brand marketing, but that’s a whole other story. 🐱 As well as touching on how Martin’s team at Klaus approach customer support, you’ll hear about: - The three elements you need for quality customer support - What SaaS companies need to build and scale their support function - What ‘optimizing customer support’ actually means - How to make customer support a competitive differentiator Enjoy the episode! — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> twitter.com/rhtoivanen — Visit Klaus >> www.klausapp.com/ Follow Martin on Twitter >> twitter.com/k6iva — Book recommendation: Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt >> https://www.goodreads.com/en/book/show/60227444-founder-brand0 comments0
- Pinja Virtanen - Marketing Manager at Swarmia - Being the First Marketer in a Fast-Growing CompanyIn this episode, Reeta and Seija sat down with Pinja Virtanen, Marketing Manager at Swarmia; a fast-growing company founded just 3 years ago. In the past 6 months alone, Swarmia doubled its customer count and MRR. What makes Pinja’s journey particularly interesting is her eclectic experience. Before Swarmia, Pinja worked as a Content Marketing Strategist at Advance B2B, and she was also in charge of Demand Gen later at Supermetrics. With both in-house and agency experiences, she became the first marketing hire at Swarmia. We invited her to hear her thoughts on what it's like to start as the first marketer in a fast-growing company. During the episode, you’ll hear about: - What motivated Swarmia to hire their first marketer - How Pinja onboarded herself to create her role - What she decided to focus on at first (and why) - How to prioritize when there’s so much you want to do - How to experiment pragmatically to get relevant results - Pinja’s views on the eternal “hire a Generalist vs. Specialist” debate Happy listening! — Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> twitter.com/rhtoivanen — Visit Swarmia >> swarmia.com/ Follow Pinja on Twitter >> twitter.com/pinjaerika — Book recommendation: Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt >> https://www.goodreads.com/en/book/show/60227444-founder-brand0 comments0
- Katrina Wong - VP Product Marketing at Segment-Twilio - How to Map Out an Effective Growth Strategy?Katrina Wong is VP of Product Marketing & Demand Generation at Twilio Segment. Katrina spent over 15 years growing and scaling early-stage SaaS companies, and she had a few golden nuggets to share with us. We sat down with her to talk about growth strategies, including the following: — What is a growth strategy, and why create one? — How should different-stage companies address their growth strategy? — Who in a company should be involved in creating the growth strategy? — How to get buy-in from everyone in your organization? — What are mistakes companies make when creating their growth strategies? — How it works over at Twilio Happy listening! — Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> https://twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> https://twitter.com/rhtoivanen — Visit Segment >> https://segment.com/ Follow Katrina on Twitter >> https://twitter.com/katchmesocial — Book recommendation: — Memos from the Chairman >> https://www.goodreads.com/book/show/1069335.Memos_from_the_Chairman — Atomic Habits >> https://www.goodreads.com/book/show/40121378-atomic-habits — Artificial Intelligence Basics >> https://www.goodreads.com/book/show/52362494-artificial-intelligence-basics0 comments0
- Jesus Requena - VP of Growth Marketing at Figma - How Growth Marketing Can Support User ActivationDisclaimer! If you’re used to listening to the show, you might be a little surprised to hear how it sounds! Reeta Westman — content marketer at Advance B2B — and Seija Lappalainen — Growth marketer at Advance B2B — are now hosting The Growth Hub Podcast! Jesus Requena is VP of Growth Marketing at Figma. Formerly VP of Growth at Algolia and Growth Marketing Director at Unity, Jesus has been in the SaaS world for quite some time and he had many golden nuggets to share on user activation and the role of data in it. In this episode, we caught up with Jesus to hear how he’s done it so far and covered great topics, including: > How Jesus became such a PLG (Product-Led Growth) enthusiast > What makes PLG so interesting for SaaS businesses > The role of growth marketing in user activation > How growth marketing can support PLG > Why data plays a central part in PLG and how to leverage it Happy listening! — Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> https://twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> https://twitter.com/rhtoivanen — Visit Figma >> https://www.figma.com/ Follow Jesus on Twitter >> https://twitter.com/JRequenaFranco — Book recommendation: Product-Led SEO by Eli Schwartz >> https://www.goodreads.com/book/show/57659600-product-led-seo0 comments0
- Bill Macaitis - SVP/CMO at Salesforce, Zendesk & Slack - How To Build A Billion Dollar SaaS CompanyBill Macaitis is former SVP of Marketing & CMO at Salesforce, Zendesk & Slack, and today we’re talking about how to build a billion dollar SaaS company. Many SaaS founders, CEOs, and marketers dream of building a unicorn business and it’s something Bill has done on several occasions throughout his career. So, we caught up with him to hear how it’s done and Bill covers some great topics, including: - How Marc Benioff convinced him to leave the world of consumer marketing and make the move to B2B SaaS - What it was like to work with Marc Benioff directly - How Bill brought a B2C mindset to the world of B2B marketing - How marketing teams can help create a billion dollar valuation - How you should structure your marketing teams for growth - The marketing philosophies and playbooks Bill ran at Salesforce, Zendesk, and Slack Links Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh Manager Tools Podcast >> https://www.manager-tools.com/podcasts Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward0 comments0
- The Growth Hub Podcast Dec 5 · 30m Frida Ahrenby - CMO at GetAccept - How To Build A World-Class SaaS Marketing TeamFrida Ahrenby is CMO at GetAccept and in this episode we’re talking about how to build a world-class SaaS marketing team. As companies scale, teams need to scale, so this is something all SaaS marketing leaders and managers will need to work on along their journey. However, it’s easier said than done. So just exactly how do you build a world-class SaaS marketing team? I caught up with Frida to hear how she’s scaled GetAccept’s marketing org from a team of 3 in Sweden to a global team of 25 marketers spread across multiple international markets. In this episode, we cover: - How GetAccept scaled their marketing team, in what order, and why - How all their teams work together - What to look for when hiring top marketers - How to nurture talent and enable marketers to grow their careers within your company - An insight into the culture within GetAccept’s marketing team - How to get your marketing team working well and aligned with your product & sales teams Links Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh GetAccept >> https://www.getaccept.com Lean In by Sheryl Sandberg >> https://www.goodreads.com/book/show/16071764-lean-in Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward0 comments0
- Chris Walker - CEO at Refine Labs - Category Evangelism: The New Playbook To Grow Pipeline & RevenueChris Walker is CEO at Refine Labs and in this episode we’re talking about Category Evangelism and the modern marketing playbook to grow pipeline and revenue. Chris has started a marketing revolution. He is host of the hugely popular Demand Gen Live series and the State of Demand Gen podcast. Forbes described him as “The B2B demand generation guru every Series C company should be listening to” and so we got Chris on the show to break down what B2B marketers should be doing to grow their companies and their careers. We cover: - The limitations of the traditional view of demand gen >> Why you shouldn’t centre on lead gen >> How to move away from demand capture to demand creation >> Where we went wrong with attribution - The modern playbook for successful demand gen >> How to know your customer better than anybody else >> How to win in dark social >> Why Category Evangelism is the future of marketing Links Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh Refine Labs >> https://www.refinelabs.com/ State of Demand Gen >> https://sptfy.com/6Nvh Mastery by Robert Greene >> https://www.goodreads.com/book/show/13589182-mastery Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward0 comments0
- Kaylee Edmondson - Senior Director of Demand Gen at Chili Piper - The Future of Demand GenKaylee Edmondson is Senior Director of Demand Gen at Chili Piper and in this episode we’re talking about the future of demand gen. Essentially this episode is lifting the lid on where the marketing playbook is going as Kaylee shares her thoughts on how B2B SaaS companies should be gearing up for the future, including: - What demand gen is and where it sits in the marketing funnel - The major issues with the old demand gen playbook - Why the future of demand gen sits in the dark funnel - The playbooks SaaS marketing teams should be running - How to get senior buy in for that kind of playbook - How the Chili Piper team does marketing and measures success - The skills marketers will need in the future Links Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh Chili Piper >> https://www.chilipiper.com Obviously Awesome by April Dunford >> https://www.goodreads.com/en/book/show/45166937-obviously-awesome Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward0 comments0
- Aggelos Mouzakitis - Growth Manager at Growth Sandwich - How Customer Research Can Help You GrowAggelos Mouzakitis is Growth Product Manager at Growth Sandwich, and in this episode we’re talking about how customer research can help B2B SaaS companies grow to their potential. We hear about various approaches to growth, such as product-led growth, sales-led growth, or marketing-led growth, but in this episode we look at it from another perspective, and that’s customer-led growth. Aggelos is an expert on customer research and advocate of customer-led growth, and in this episode he breaks down this methodology that puts the customer at the core of everything you do, including: - What being customer-led truly means - How customer-led growth helps marketers - How to use the jobs-to-be-done framework to support customer-led growth - The “value gap” issue in marketing - What it really means to have customer empathy as a marketer Links Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh Growth Sandwich >> https://www.growthsandwich.com/ What Customers Want by Anthony Ulwick >> https://www.goodreads.com/book/show/426683.What_Customers_Want Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward0 comments0
- Anna Holopainen - Head of Growth at Kide Science - Why Your Marketing Isn't Getting ResultsAnna Holopainen is Head of Growth at Kide Science and in this episode she's talking about why your marketing isn't getting results. All marketing teams are focused on one main objective, growing the business, but instead of just looking at ways to grow the business, we need to invert the problem and look at what is stopping us from growing and why we're not getting results. In this episode, Anna joins us to share some of these reasons, including: - Typical growth and marketing related reasons why you're not getting results - Why you should never start to uncover growth blockers with a marketing audit - A simple 4-step process to identify what’s stopping you from growing - How to make sense of your data by putting it into context - How to identify growth opportunities if you don’t have access to enough data Links Claim your free SaaS marketing assessment from Advance B2B >> https://www.advanceb2b.com/tgh Kide Science >> https://www.kidescience.com/en SaaS Reads >> https://saasreads.com Thinking in Systems: A Primer by Donella Meadows >> https://www.goodreads.com/book/show/3828902-thinking-in-systems Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward0 comments0
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