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The Founder Formula
5 out of 5 stars
Based on 12 reviews
Kyle from MA
5 out of 5 stars
Very informative, easy to listen and great personalities. Definitely recommend!
5 out of 5 stars
Listening through this series of great questions and discussions! Interesting and innovated discussions that are thought provoking and stimulate how one can make a difference in their business and strategy.
5 out of 5 stars
5 out of 5 stars
Very informative and helpful! Definitely give it a listen!
5 out of 5 stars
Best business podcast I have heard in a long time! I highly recommend to anyone!
5 out of 5 stars
Senior Director, Operations System Engineering
Great Podcast after listening to the Moogsoft I plan to reach out to them.
5 out of 5 stars
Good information if you're looking to found a company. Thanks Mark!
5 out of 5 stars
Love the podcast!
Mark has a wealth of knowledge about a wide variety of technlogy topics. The insights that he provides are applicable for founders, want to be founders, and established businesses. I look forward to many more episodes from the team over at Trace3!
5 out of 5 stars
Mark shares industry insights and technology trends in a eloquent way. Great listen and worth the time.
5 out of 5 stars
Mark has a talent for story telling and listening to him engage with other creative people in the industry who have taken that leap of faith in something they believe in is truly inspiring.
5 out of 5 stars
I love the concept behind this podcast, and am really looking forward to hearing stories from so many creative and exciting founders!
5 out of 5 stars
Being on the production team of this show, I am incredibly excited to see this podcast come to life!
- Amount of episodes
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- Episode type
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- Last upload date
- September 26, 2022
- Last fetch date
- October 3, 2022 2:30 AM
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- All rights reserved.
- Mohit Tiwari, Co-founder Symmetry Systems - Planning an attack strategy in cybersecurityIdentity and data are intrinsically linked. In fact, our guest in this episode tells us 10 years from now the only things that will mater in cloud computing and cybersecurity will be people and data. The rest is just details. In this episode, co-hosts Todd Gallina and Sandy Salty of Trace3 interview Mohit Tiwari Co-Founder & CEO at Symmetry Systems. Mohit tells us all about his transition from teaching in academia to becoming a tech founder, unpacks what a good culture fit really is, and discusses some of the ethical challenges the cybersecurity space is facing currently. Some of our favorite highlights you’ll want to listen for include: How Mohit landed a member of his founding team by sending fan mail. What exactly is MATH ART and how does it apply to user experience? What book this founder *should* have read before starting his company. The answer to the age old question.. when you are attacked, can you attack back? Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or ou r website. Listening on a desktop & can’t see the links? Just search for The Founder Formula in your favorite podcast player.0 comments0
- Arick Goomanovsky, Co-founder Ermetic - Reasons to Launch a StartupThis Founder challenges others looking to start a business to ask themselves - Why do you want to start a company? Ermetic Co-Founder Arick Goomanovsky is a two-time founder who appreciates the ever-evolving journey of founding a company. In this episode, co-hosts Todd Gallina and Sandy Salty sit down with Arick to discuss the inner workings of launching Ermetic, a cloud security startup which has raised a total of $97.3M in funding over 4 rounds. Listen in with this Founder and learn more about the different challenges between starting a services company versus a product company, and the power of people who help you think outside your own box, a good team, a unique culture, and open communication. Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or our website. Listening on a desktop & can’t see the links? Just search for The Founder Formula in your favorite podcast player.0 comments0
- Vikram Kapoor, Co-founder Lacework – Navigating the Startup MarathonThis entrepreneur knows that to build a successful company, the clients’ experiences, motivations, issues, and mindset comes first. Vikram Kapoor, Co-founder and CTO of Lacework, talks about the origins of his customer-centric mentality in his journey of building a Series D funded technology startup. Vikram tells co-hosts Sandy Salty and Todd Gallina about the most important factors in scaling Lacework - the shared principals and keeping a pulse on competition. Hear about the ins and outs of building a founding team, what happens at different capital funding stages, ups and downs in different global economic times, and a Founder’s Slack messaging strategy in this episode of the Founder Formula. Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or our website.0 comments0
- Rakesh Loonkar, President & Co-founder Transmit Security - Introducing the Largest Series A in the History of CybersecurityYou need these two things to start a company: a really big idea and a plan for how to get there. Our guest today has an absolutely mammoth idea… Passwordless authentication. In this episode, we interview Rakesh Loonkar, President & Co-Founder at Transmit Security and four-time founder, about how his latest company achieved the largest series A in the history of cybersecurity with a big idea and a plan. Join us as we discuss: Why we should do away with passwords forever How to pitch to a VC and what VCs want to know Why Rakesh was drawn to entrepreneurship Focusing on competition versus focusing on solutions Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify , or our website . Listening on a desktop & can’t see the links? Just search for The Founder Formula in your favorite podcast player.0 comments0
- Armon Dadgar, Co-founder HashiCorp - Changing Hats as a FounderBig tech companies have their pros and cons; but compared to the freedom found in startups, the choice was a no-brainer for Armon. In this episode, we interview Armon Dadgar , Co-founder and CTO at HashiCorp , about how his company gained success through a balanced relationship with the co-founder, seed money from trusted investors, and changing hats as the CTO to best fit the specific concerns of the quarter. In this episode, we discuss: Armon’s journey to startups & HashiCorp’s origin Startup success & funding through friendship Changing hats as a founder The HashiCorp Employee Exchange and COVID-19 epiphanies Building an open source business vs. open source project Check out the resources below: Shout out to HashiCorp Co-founder and best friend to Armon, Mitchell Hashimoto Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify , or our website . Listening on a desktop & can’t see the links? Just search for The Founder Formula in your favorite podcast player.0 comments0
- Amir Ben-Efraim, Co-founder Menlo Security - A Mission to 100% Eliminate MalwareMenlo was founded, in part, because five cybersecurity experts were fed up. Security products should stop bad things from happening — but they didn’t. Founding his second company on the premise of “Hey, we can do better” has taken this entrepreneur all the way to validation in Gartner’s Magic Quadrant within a decade. In this episode, we interview Amir Ben-Efraim , CEO at Menlo Security , about lessons learned from the acquisition of his first company and the wild success of his second one. In this episode, we also discuss: Menlo Security’s origin story The balance of business and technology in entrepreneurship What Amir learned from founding Altor Validation from Gartner and tracking the competition Check out these resources we mentioned during the podcast: Shout out to Menlo Co-founder and Chief Product Officer Poornima DeBolle Menlo named a Visionary by Gartner for third year Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify , or our website . Listening on a desktop & can’t see the links? Just search for The Founder Formula in your favorite podcast player.0 comments0
- Andrew Rubin, Founder Illumio - Leveraging the "Zero Trust" StrategyCelebrating a massive milestone - $225 million in Series F funding for Illumio - our guest today is startup guru and network security expert, Andrew Rubin . Illumio is at the bleeding edge of the cybersecurity maelstrom with their groundbreaking work in Zero Trust Segmentation. Andrew offers up his entertaining insights on cyber security, his history as a successful entrepreneur and fashion investor, and paying it forward by mentoring up-and-coming founders. Here's a sneak peek: Leveraging the “zero trust” strategy. The importance of segmentation to prevent catastrophes. Founders need a balance between being passionate and being data-driven. CEOs and entrepreneurs are constantly trading notes, and constantly asking each other for advice. The exciting world of investing in high fashion & being part of the Tory Burch phenom. Check out these resources we mentioned during the podcast: Andrew Rubin , CEO and Founder of Illumio Trace3 , the premiere provider of cutting edge business tech Your hosts, Todd Gallina , VP of Marketing, and Tony Bushnell , Chief Transformation & Strategy Officer You can find this interview, and many more, by subscribing to the The Founder Formula podcast on Apple Podcasts , on Spotify , or your preferred podcast app.0 comments0
- Mike Pfeiffer, Founder CloudSkills.io - Sharpening the Skills of Millions of TechnologistsFor this Founder, getting out of the cubicle and teaching completely changed his life and his career. We’re talking to Mike Pfeiffer this week on The Founder Formula. He’s the CEO and Founder of CloudSkills.io , the most immersive cloud and devops learning community in the world. Mike realized as he was working in tech support and cloud architecture that his true calling is to teach, but on his own terms. Our conversation on this episode covers: - The importance of training and evolvement for businesses and individuals in technology - The learning experiences that ultimately lead to entrepreneurship - How to build an audience and continue impacting that audience - The real scoop on authoring a book - And, the rules of the dog park, as told by Todd Gallina and Sandy Salty Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify , or our website .0 comments0
- Brian Wheeler, Co-founder Morpheus Data - Already Having your Dream Job Before Launching a CompanyWhy would you launch a company when you’re already working at your dream job? If you’re Brian Wheeler , the answer is simple: you can stay a partner at your dream job, while also able to Branch out and launch a new company. It was a win/win. On this episode of The Founder Formula, we talk to Brian, who is a partner at Bertram Capital , and the cofounder of Morpheus Data , a cloud application management platform company, all about: Why he felt comfortable taking the leap and launching a company while working at his dream job The journey from creating an idea, to making that idea a reality Why you MUST be willing to put your own money into your idea if you’re going to be taken seriously Why there are SO many smart people in Colorado Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify , or our website .0 comments0
- Ian Tien, Co-founder Mattermost - How to Solve a Problem Before Knowing it Even ExistsHow do you know when you’ve built a winning culture? More importantly, how do you know when you’ve succeeded in instilling your core values across the entire company? We’re talking this week to Ian Tien , CEO at Mattermost , an enterprise messaging workspace for teams to collaborate securely and effectively. His career has taken him through various areas of the entertainment industry including founding Spinpunch, an independent game studio. Our conversation on this episode centered all around: Building a company to address a customer need when YOUR company is the customer Listening to the market Building open source platforms and why they’re so beneficial The 5 core pillars of culture at Mattermost and why each one is crucial to their success Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify , or our website .0 comments0
- Evan Macmillan, Co-founder Gridspace - Creating Voice Robots and Making Them Video StarsWhen was the last time you or your company made a product video? If you’re not using video to communicate your message, odds are that you’re missing a huge array of potential investors, consumers, and users. And before you make excuses about your company not being exciting, or your product not sexy enough for video, take a listen to this episode of The Founder Formula. We’re talking this week to Evan Macmillan , CEO and Co-F ounder at Gridspace , an AI-driven, voice automation company. Evan has an incredibly rich background. He was born in Silicon Valley, and his dad worked at Sun Microsystems and rubbed shoulders with legends like Bill Gates and Steve Jobs. Evan went on to Stanford University at the same time as another famous alumni, Mark Zuckerberg. Evan even spent some time at Stanford's version of the Harvard Lampoon called the Stanford Chaparral Our conversation on this episode centered all around: What Silicon Valley USED to be like before it became the tech playground that it is today. What he learned from Product Design Seeing a problem that needed solving… Better voice based customer service leveraging video as a MUST for your company and your product What it looks like to scale, and the hardest part of scaling effectively lessons learned from his previous successful start-up Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify , or our website .0 comments0
- Nolan Bushnell, Co-founder Atari, Inc. - When Two Titans Cross PathsLast Episode we spoke with a man who has been called the Father of Video Games. Silicon Valley legend Nolan Bushnell. If you haven’t listened to that interview, make sure you go back and do so, because we talked all about his career up through his time at Atari, and ultimately the sale of Atari to Warner Media. So again, if you haven’t listened to that episode, make sure to go back and do that. In part 2 of our interview with Nolan, we’re covering the second half of his career. With someone as storied and experienced as Nolan is, he wasn’t content to just sell Atari and fade into the background. The second part of our conversation centered around: Nolan’s first adventure after leaving Atari His fascinating relationship with the iconic Steve Jobs Why Chuck E Cheese was more of an arcade business than a restaurant business The technology that he sold that became the bedrock of Pixar Did Steve actually solicit help from his Buddy Steve Wozniak How would Nolan describe their relationship? What percentage of Apple did Steve offer Nolan when seeking investment? Why did Nolan turn him down? Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify , or our website .0 comments0
- Nolan Bushnell, Co-founderAtari, Inc. - A Crash Course in FoundingFor the 25th episode of The Founder Formula, we thought we’d pull out all the stops, and invite one of the most famous founders in Silicon Valley history on the show for a two part extravaganza. If you spent any amount of time in the 1970’s & 1980’s playing Atari, you have our guest, Nolan Bushnell to thank. Nolan founded Atari, and brought video games to the home user, selling over 30 million units. As if changing the video game industry wasn’t enough, Nolan also went on to found Chuck E. Cheese, which at the height of its popularity, had over 200 locations. Not to mention the countless boards he sits on, advisory roles he’s taken, and incubators he’s founded. The first part of our conversation centered around: - The history of Atari and what led to it’s founding - The concept of “eat your babies” (Don’t worry, it’s not what it sounds like) - Straddling the line between leading a company and inventing forward at the same time - How the University of Utah & Silicon Valley had equal impact on his career Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify , or our website0 comments0
- Renen Hallak, Co-founder VAST Data - Making Company Culture a PriorityOn this week’s episode of The Founder Formula, we talk with Renen Hallak , Founder and CEO of VAST Data. In 2019, he was honored for entrepreneurship by Goldman Sachs at their annual Innovator Summit. His company also recently made the news by raising $100M in Series C Funding — so it’s safe to say that Renen knows a thing or two about being a successful founder. Our conversation was incredible, and we were fortunate that Renen was so generous with his time. We discussed, among other things: The key differences between the hardware and software company and how those experiences differ greatly. The journey to four successful fundraising cycles and why the most recent $100M cycle was so unique. The complex decisions that go into selecting a board of directors for your company. Making the company culture a foundation from day 1. Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify , or our website .0 comments0
- Rehan Jalil, Three-Time Tech Founder - Knowing and Never Losing Sight of your CustomerOn this week’s episode of The Founders Formula, we talk with Rehan Jalil. Rehan is a successful three-time founder, holds an AMP from Harvard Business School, has over 25 patents either granted or pending, and was named one of Ernst & Young’s Entrepreneur of the Year finalists. So it’s safe to say that Rehan knows a thing or two about the founder’s journey, and we were blown away with the wisdom and practical advice he had for us during this interview. We discussed, among other things: - What to look for when assembling the winning founding team - The most important part of the pitch - The most gratifying moments for a founder - The lessons he’s learned along the way that all founders should keep in mind Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify , or our website .0 comments0
- Justin Borgman, Co-founder Starburst - Ignoring Tradition and Going BootstrapOur recent podcast guest & 2-time founder saw entrepreneurship as a way to have an impact on the world. He & his employees wanted to do something to help fight against COVID-19, so they made their whole enterprise solution free to COVID-19 researchers. That’s true impact. That’s wanting your work to do good in the world. In this episode, we interview Justin Borgman, Co-founder & CEO at Starburst, about founding his second startup. What we talked about: - His impetus for entrepreneurship arrived at age 12 - The differences between his 1st and 2nd companies - Company culture & values (not “the Silicon Valley mentality”) - How he views his competitors Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify , or our website .0 comments0
- Todd Mostak, Co-founder OmniSci - How a Liberal Arts Kid Turned into an Accelerated Analytics FounderWhen I asked Todd what clued him in that he was destined to become an entrepreneur, he said, “Intense curiosity.” The first-time founder taught himself Arabic, programming languages, data science, and entrepreneurship. In this episode, I interview Todd Mostak, Cofounder and CEO at OmniSci, about his amazing startup journey. What we talked about: - Winning a contest for his first $100K - Thesis at Harvard, research fellowship at MIT, and Verizon Wireless as an early client - The mismatch between early hires, culture, and startup nimbleness Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify , or our website .0 comments0
- George Kurtz, Co-founder CrowdStrike - The Path from Accounting Major to Programmer to Ringing the IPO BellGeorge Kurtz is the President, Founder, & CEO of CrowdStrike, but his journey to the CEO of a $20B+ company isn’t one that a lot of people would expect. On this episode of The Founder Formula, we sit down with George to discuss: - What nearly got him fired from PricewaterhouseCoopers - Why his lack of collegiate tech background makes him a more effective tech CEO - How CrowdStrike had a remote work force model in place before COVID19 hit - Why the IPO is the green flag for a company, not the checkered flag. Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify , or our website .0 comments0
- Jon Oberheide, Co-founder Duo Security - Getting Early Customers by Sending Pizza and 5-hour EnergyAfter growing up in Ann Arbor and attending the University of Michigan, Jon Oberheide and his partner Dug Song started their career as offensive security researchers. They soon found that it’s really easy to break things in the security space but it's a lot harder to build something resilient. Jon joins us on this episode of The Founder Formula to share the story of their journey, and some of the simple solutions they were able to identify early on such as: - Changing the customer experience - Making free trials available - Offering a solution that can deploy in 5 minutes - Purchasing with a credit card (which at that time was unheard of!) Listen to this and all of The Founder Formula episodes on Apple Podcasts, Spotify, or our website.0 comments0
- Craig McLuckie, Founder Heptio - A Founder's Two Most important Relationships Revealed"The only reason to launch a start-up is because you have to!" In this episode, we talk to cloud entrepreneur and innovator Craig McLuckie. He talks about the time to launch a startup when you see 2 things: 1) A total addressable market 2) A moment of disruption Listen to this and all of The Founder Formula episodes on Apple Podcasts, Spotify, or our website.0 comments0
- Cindy Padnos, Founder Illuminate Ventures - From Successful Tech Start-up Founder to Successful VC FounderCindy Padnos has not only done it twice, she's in a great position to advise those who only need to do it once. Cindy is unique in that she founded her own tech company that was purchased by Oracle. She then found her second company, one that funds entrepreneurs. Her advice? Focus on the things that matter - then go off and build a great business! Cindy believes she has founder genes in her DNA - always thought like a founder. She launched her first company Vivant because, as she put it, she had no more excuses. When describing starting a company: It was back breaking, gut wrenching work - and the most fun she’d ever had! What does she look for in a founder? Someone scrappy, resilient, who demonstrates the ability to attract talent and knows how to celebrate wins. If you take away fear and uncertainty and focus on building a solid business you’ll be the better for it. Focus on getting a few things right then when the uncertainty is lifted you’ll be in a much better position.0 comments0
- Lior Div, Co-founder Cybereason - Software as a Weapon: A Soldier Founds a Cybersecurity Company“Software is a weapon.” And the thing about weapons is, they can be used to attack. Or they can be used to defend. And if you know how they can be used to attack, it only makes them all the easier to defend when the time comes. On a recent episode of The Founder Formula, we sat down with Lior Div, who traded his life in the Israeli army, for a life as a CEO & Co-Founder of a cybersecurity company. We talked all about: - His time in the Israeli army and how his experiences there set him up for a career as a CEO - What it was that prompted him to start his own company - Why it’s not a matter of IF you get hacked, but a matter of WHEN Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify , or our website .0 comments0
- Gaurav Manglik, Co-founder WestWave Capital - Starting a Company During a Global PandemicThis is a terrible time to be trying to start a company. Right? Maybe not. While it might seem like the worst possible time to be throwing your energy, time, and money into starting a company, what if this were the best possible time to embark on this crazy journey? Gaurav Manglik thinks this might just be your time. And it’s not just about starting a company. If you are starting, what do you need to do? How can you increase your chances of getting funded? Gaurav was a guest on The Founder Formula recently, and was kind enough to talk with us all about: - Some of the most common myths about working for a VC - Why your business plan could be the thing that makes the difference between success and failure - What it was like having your company purchased by one of the largest enterprise tech firms in the word: Cisco Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify , or our website .0 comments0
- Tim Delisle, Co-founder Datalogue - Executing Someone Else’s Ideas Inspired a 25-Year-Old Intern to Launch a Start-upAfter graduating from Cornell University, Tim’s first gig was executing the ideas of others. He soon realized the Data Science and Insight work he was doing wasn’t solving the pain point that was creating usable data. The solution didn’t exist. It needed to be created – and he knew how to do it. Thus, the launch of a new start-up and a founder's journey. Tim Delisle started his company at just 25 years old. He did his first pitch between college classes, and rather than using a power point or whiteboard, he used a notebook and some sharpies from his backpack. On this episode of The Founder Formula, we sat down with Tim to discuss: - Finding his co-founder at a Hackathon - Building culture by cooking and eating together - Not knowing any VC’s when he started - 3 keys stages: Seed Stage, Series A, and large growth rounds - Translating gut instincts into clear communication Listen to this and all of The Founder Formula episodes on Apple Podcasts , Spotify , or our website .0 comments0
- Jack McCauley, Co-founder Oculus VR - From Guitar Hero to Oculus VR: Surviving a Start-UpWhat happens when you get the chance to sit down with someone who was the co-founder of Oculus VR, and was one of the chief IP leads for the famed Activision franchise Guitar Hero? Someone who has made a career out of innovation and knows what it takes to succeed in the startup world? You drop everything and have that conversation. On the Season 2 kick off episode of The Founder Formula, we sat down with Jack McCauley to talk about: - The story of the development of Oculus - The soft skills needed to survive in a startup environment - Advice for folks who want to hang on to their IP - So, so much more Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify , or our website .0 comments0