09 Funnel Infrastructure - Creating a Winning Funnel

1h 19m ·

09 Funnel Infrastructure - Creating a Winning Funnel

This episode is all about the infrastructure of your sales funnel. You may not have even thought about hosting, security, domains, or branding. We want to give you some awareness to all of those important structural pieces surrounding your funnel. This environment vital to building your brand and your image.


Not only do we give you a checklist of must-haves for your funnel, we also go over good practices for creating and managing your funnels effectively and securely.


This is the last episode in our first series: Creating a Winning Funnel. We created this podcast to help you with your business and allow us to help more entrepreneurs than we could possibly work with. We want to hear from you! DM us if we helped you in any way, or if there’s anything else you want us to talk about next week.


The Checklist:

  1. Domain name
  2. Web server and hosting
  3. Security and SSL
  4. Branded email
  5. Data privacy and TOS



0:15 - Luca’s Greece vacay

3:03 - Infrastructure intro and representing your brand with domain name

12:03 - Web server and hosting

18:48 - How often do we see clients who need full access hosting?

22:32 - Security and the impending restriction of credit card transactions over unencrypted connections

29:27 - Additional security - the robot army defending your server

38:35 - Branded email, brand congruency, and email deliverability

46:05 - Privacy policy and TOS

51:06 - Fit Funnel Guys good practices








We are the Fit Funnel Guys, online tech consultants and funnel builders. Tech guys who actually lift. We’re here to remove the artificial barrier of tech to help you grow your business and increase your impact. Let’s make. Tech. Fit.

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