05 Upsells, Downsells and Order Bump - Creating a Winning Funnel

1h 3m ·

05 Upsells, Downsells and Order Bump - Creating a Winning Funnel

Upsells are your chance to capitalize on buyer’s high and strike while the iron is hot. If you don’t have a fully-fledged funnel with upsells, downsells, and order bumps, you’re going to be leaving a lot of money on the table.


Every upsell needs to be treated a little bit differently. We discuss how to structure your offers on the levels of your entire funnel and each step of the upsell flow, going into psychology and page design as always. (For the first time ever, we didn’t mention anything about mobile optimization but that doesn’t make it any less important!)


Writing your own copy and don’t know where to start? Check out our copy structure template that we’ve gotten from great copywriters and have seen work time and time again.


We also talk about personal fitness: where we are now and what our goals are in the near future.


Copy Structure Template:

* Congratulations

* Resell Purchase

* Transition into a new program

* Reason why it works

* What you get

* Value build (what it’s worth)

* What you pay

* Why a discount?

* How I’m protecting your investment (risk reversal)

* Urgency / Scarcity / Exclusivity

* Here’s what you do now



0:32 - Fit Funnel Guys personal fitness

5:55 - What is an upsell

10:30 - Order bump recap

16:35 - Upsell 1 and high-level page design

24:34 - What makes a good offer for upsell 1

32:11 - Downsells and how to craft them

42:49 - A common upsell framing mistake

45:54 - Upsell 2 and beyond

52:49 - Handling “yes’s” and “no’s”

57:23 - Copy structure template








The Series:

  1. Overview
  2. Sales pages
  3. Opt-ins
  4. Checkout process
  5. Order bumps and upsells
  6. Thank you pages
  7. Post-sale client experience
  8. Infrastructure necessary for all this


We are the Fit Funnel Guys, online tech consultants, and funnel builders. Tech guys who actually lift. We’re here to remove the artificial barrier of tech to help you grow your business and increase your impact. Let’s make. Tech. Fit.

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