The podcast is on a short break and will be back in 2023! There's lots of episodes for you to catch up on & you can also stay in touch over on insta / tiktok @thefashionbrandclinic!
After 15 years in the fashion industry, I'm now a fashion brand consultant working 1:1 with new & innovative clothing brands.
My focus with The Fashion Brand Clinic Podcast is to open up the conversation & highlight the many roles within the fashion industry & also educate emerging fashion brands with industry information they can't find online.
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- 24
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- 133 - Healing Your Mind with Confident & Killing It Author Tiwalola OgunlesiWelcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles ! I recently met today’s guest at a women’s empowerment event in collaboration with Squarespace & The Stack World! We were on separate tables but managed to have a quick chat & secure her place as a guest on the podcast! Tiwalola Ogunlesi is a globally recognised coach specialising in positive psychology, international speaker, author and the founder of Confident and Killing It. Confident and Killing It is a purpose driven organisation and community that wakes women up to their worth so they can be confident, unstoppable and dare to live the life they truly desire. Through engaging workshops, coaching sessions and podcasts, Tiwalola equips women with the tools they need to overcome fear and self-doubt, programme their minds for success and take action in life. Since starting in 2018 she's upskilled over 7000 women in London, NYC, Lagos and delivered engaging experiences for brands/organisations such as Google, Facebook, The Times, Deloitte, Morgan Stanley, UN Women UK, The Oprah Winfrey Leadership Academy and many more.0 comments0
- 132 - What it Takes to Become a Millionaire with Strategist Lisa JohnsonWelcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Today I’m chatting to Lisa Johnson, a business strategist specializing in using passive income to scale businesses. I wanted to chat to her because she’s bold & straight talking telling people the practicalities of how they increase their earning potential! In this episode we discuss : How Lisa turned it around for herself going from £30k in debt to a £6 million turnover in just a few years The power of making money with integrity & not sacrificing your values The mindset shifts needed to go from a 5 -> 6 -> 7 figure turnover LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram Lisa Johnson (@lisajohnsonstrategist) • Instagram photos and videos LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you’d like to find out more about working together on your brand, click here0 comments0
- The Fashion Brand Clinic Podcast Jul 21 · 37m 131 - The Easy Way to get PR for Your Brand with Nicola @ Press LoftToday I’m joined by Nicola @ Press Loft! It’s the largest online PR tool that connects brands, PR and Digital Marketing agencies with journalists, bloggers and social influencers. Back in 2006 Nicola needed a system to manage her clients' images for her PR Agency! Hosting images, influencer info & press releases all in one place allows journalists to access everything they need to feature a brand in an instant and as a result increases their press coverage results significantly. I often struggle when people ask me about PR because it’s so time consuming & overwhelming that unless it’s a main focus for you can often provide little to no results. However with a tool like this, you can pretty much automate the process by uploading everything to Press Loft and then wait for the notifications to start pinging! In this episode we discuss : The key differences between press and marketing as a whole How Nicola launched Press Loft whilst on an unusual career path Why press can be so useful for a small business to be found by a new audience LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram https://snov.io https://gb.readly.com WANT A FREE TRIAL FOR PRESS LOFT? CLICK BELOW! If you’re wanting to give Press Loft a try, why not click here and begin your free 60 day trial today! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you’d like to find out more about working together on your brand, click here0 comments0
- 130 - Fashion Manufacturing in London with Joss @ Aesthetic LaundryAesthetic Laundry is born from Heidi’s passion to design wearable, creative pieces of clothing that people fall in love with, treasure and never want to take off. Heidi was determined to create a company which stood against every attitude and issue that was thrown her way during her time in the industry & inspire young women to know that they can dress how they want and ensure they are proud of who they are. In this episode we discuss : How Joss & Heidi met at a party & left their respective roles in the fashion industry to start AL Bringing manufacturing back to the UK and offering career opportunities to the next generation of fashion creatives Showing up on camera as an introvert LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram AESTHETIC LAUNDRY (@aesthetic_laundry) • Instagram photos and videos LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you’d like to find out more about working together on your brand, click here0 comments0
- 129 - Spiritual Streetwear Brand @notthatdeepstoreNOT THAT DEEP ® is a spiritual streetwear brand focused around manifesting, law of attraction, spirituality and mindset. 'It's not that deep' became Sarah & Jason’s life mantra during the dark times which we touch on in this episode The brand speaks to a community of people who want to enjoy the short time that we are here on earth by connecting with our spirituality, trusting the universe and not taking any of this shit too seriously - whilst wearing cosy AF, bold and colourful garms. NTD is co-founded by husband and wife team Sarah and Jason Akwisombe. In 2015, they began an online education business NO BULL BUSINESS SCHOOL, where they helped thousands of women start small businesses. After a wildly successful but rocky 2020, they decided to make their way back to creativity and found a way to combine their two loves - Streetwear and spirituality. I worked with Sarah 1:1 back when I was too nervous to take the leap from the corporate world of fashion buying & sales! I loved her no bullshit attitude to giving advice so I thought if this is a shit idea - she will 100% tell me straight! She was incredibly supportive & encouraged me to go for it & I can honestly say I’m not sure I would have my own business today if it wasn’t for her! Fun fact - the first time I ever met Sarah IRL in a cafe in Croydon (circa 2018) she told me she wanted her own streetwear label one day and here we are telling the story of how it came about! In this episode we discuss : Sarah’s varied career from music to beauty to coaching to streetwear What the transition looked like going from a service based business to a product one whilst facing a PR drama (reminder not to believe everything you read online!) How creativity can pull you out of a dark place LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram NOT THAT DEEP® (@notthatdeepstore) • Instagram photos and videos LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you’d like to find out more about working together on your brand, click here0 comments0
- 128 - BONUS! How to Convert Your Followers into Loyal CustomersThis week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :) In this episode I’m sharing all the nitty gritty details about what you can expect when signing up to The Visibility Project! If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰ It’s a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing! The link is here with all the deets so come and check it out This course is for you if…. *You have a creative product or service based business *You're overwhelmed with the idea of content creation & what to say *You need some motivation & inspiration to start posting consistently *You're worried about boring your audience when promoting your stuff *You know you want to show up but something is holding you back *You know you're not using your time online effectively to generate sales LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you’d like to find out more about working together on your brand, click here *You want a loyal audience of customers, not just a bunch of followers0 comments0
- 127 - BONUS! WTF is a Marketing Strategy?This week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :) Have you ever actually tried googling a marketing strategy for small businesses? Honestly it’s no wonder this phrase usually makes people shudder! It sounds so daunting to create a strategy but all it really means is talking about your products over and over and over again in a way that keeps your audience engaged! If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰ It’s a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing! The link is here with all the deets so come and check it out This course is for you if…. *You have a creative product or service based business *You're overwhelmed with the idea of content creation & what to say *You need some motivation & inspiration to start posting consistently *You're worried about boring your audience when promoting your stuff *You know you want to show up but something is holding you back *You know you're not using your time online effectively to generate sales In this episode we discuss : • what a marketing strategy is • why you need a marketing strategy • what to include in your marketing strategy so it’s put to good use • an example of what this could look like in the form of a spider diagram • all the different ways to direct people to your website to generate sales LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you’d like to find out more about working together on your brand, click here *You want a loyal audience of customers, not just a bunch of followers0 comments0
- 126 - BONUS! Why People Aren't Buying Your Stuff!This week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :) Do you wonder why people are engaging … but not buying? Selling online isn't as simple as product + customer = sales I mean if was that simple then everyone would be doing it, right?! During this masterclass I share the missing ingredient in order to boost your sales This course is for you if…. *You have a creative product or service based business *You're overwhelmed with the idea of content creation & what to say *You need some motivation & inspiration to start posting consistently *You're worried about boring your audience when promoting your stuff *You know you want to show up but something is holding you back *You know you're not using your time online effectively to generate sales *You want a loyal audience of customers, not just a bunch of followers If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰ It’s a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing! The link is here with all the deets so come and check it out In this episode we discuss : Why price isn't the thing that's stopping people from buying Tips on how to bridge the gap between you & your customer Why showing up more consistently can improve conversion! LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you’d like to find out more about working together on your brand, click here0 comments0
- The Fashion Brand Clinic Podcast Jun 29 · 23m 125- BONUS! Hustle vs hard work to grow your organic sales with Sasha @ Cheeky ZebraThis week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :) Are your sales slow at the moment? If the answer is yes then let’s do something about it together 💕 Last month Sasha had her best month of organic sales ever!! 🤑🤑🤑 But how did she do it? Today we are dropping some harsh truths and calling out the difference between hustle and hard work! 👀 So if you’re struggling to motivate yourself to get back on the wagon, take a look at The Visibility Project! It’s a 4 week course that will give you some structure and motivation so that you understand what kind of content you need to be sharing in order to convert your followers into customers Not only that but I also give you a 90 day content plan so you never have to worry about what to say again! I can’t wait to see you there! 🥳 If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰ It’s a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing! In this episode we discuss : What mindset shift Sasha made to start building her organic sales A review of how Sasha plans content now versus before How Sasha utilises her close friends on Instagram to nurture relationships with her community Has unique content pillars which include using her Nani for free labour 😆 And why she stopped running ads in order to grow her sales in an organic way that felt good! LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you’d like to find out more about working together on your brand, click here The link is here with all the deets so come and check it out0 comments0
- 124- BONUS! Why your Business Feels Invisible at the MomentThis week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :) Does your business feel invisible online at the moment? That’s what I’m discussing on this episode today! Perhaps you feel like there’s sometimes no point in trying to show up because nobody is going to see it anyway? Well I hate to break it to you but that’s the issue right there! Today I shared some practical tips and advice on how you can show up with confidence to build a loyal customer base of people who want to support you and buy from you in a way that feels good If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰ It’s a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing! The link is here with all the deets so come and check it out In this episode we discuss : not posting enough to make a difference • posting sporadically which confuses your followers • only posting pretty pictures without any depth or context • it’s not immediately obvious what it is that you’re selling • repeatedly talking about your product or service without any nurturing conversation LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you’d like to find out more about working together on your brand, click here0 comments0
- 123- BONUS! How to Repeatedly Create Content About the Same Thing with Lucy HitchcockThis week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :) I invited Lucy onto my page for a chat because she successfully manages to promote a very small range of products over and over again whilst growing her sales & not worrying about boring her audience (or herself) in the process! If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰ It’s a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing! The link is here with all the deets so come and check it out In this episode we discuss : Repetition is key whilst having clear content pillars Impulse vs considered purchases How every post should have a purpose whether it’s educational, inspiring or entertaining Jumping on the back of memorable days and events throughout the year and linking them to your business! LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you’d like to find out more about working together on your brand, click here0 comments0
- 122 - How to Create Content Without Burning out With Jess BrunoThis week we have another great social media expert on, the lovely Jess Bruno! We actually recorded this episode as an insta live to show you that it’s possible to re-purpose your content with ease :) Jess has a background in the music industry so understands how to work with creatives and bring out the best in them as if you had a strategist BFF in your pocket She also prides herself on making content creation manageable so you can ACTUALLY stay consistent with showing up for your business without having a mini meltdown every morning In this episode we discuss : Tips around posting intuitively vs batch creating your content and trying to please an algorithm Splitting out your time between creating content from an admin perspective and creating content in a creative way Plus you don’t need to be on all the platforms! This one is around following your passion and picking a platform that is more long form versus one that is short LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram Creative Content Coach ✨ (@jessica.sophia.bruno) • Instagram photos and videos JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you’d like to find out more about working together on your brand, click here0 comments0
- 121 - How to Use TikTok as a Fashion Brand with Maz @ Strategise with CareA couple of months ago I hosted a live with some of my favourite content creators called TikTok talk and Maz was obviously in the line up as she provides such an incredible amount of value for her audience over there! If you don’t follow Maz, she’s a freelance content strategist and founder of Strategise with Care. With nearly 5 years of experience working in social media marketing, Maz is helping creators and business owners create content strategies to reach their future goals In this episode we discuss : Best practises to make sure you’re covering on TikTok plus common mistakes we see people making Top tips for startup fashion brands on TikTok Why you shouldn’t give up just because you don’t go viral on TikTok LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram Maz | UK TikTok Strategist & Content Producer (@strategisewithcare) • Instagram photos and videos JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you’d like to find out more about working together on your brand, click here0 comments0
- 120 - Sustainable Sourcing in the UK with Danielle Hissyfit ClothingDanielle is the founder and designer at Hissyfit Clothing ! 🌼 From starting in her nanas spare room, to now owning a bingo hall that will house her manufacturing, fulfilment, and marketing all in one place! 🌼All her fabric is deadstock/ rejected fabric from other big retailers 🌼Some fabrics have been traced back … one customer’s nan had a Bonmarché top in the exact same print as one of the best selling hankie tops! 🌼Bill the manufacturer used to make clothes for the likes of New Look and Ann Summers in the 90s and has been a sustainable king from the start and has NEVER thrown anything away … Danielle often goes hunting through the warehouse to dig out old deadstock pieces that he’s kept that have now came back into fashion! 🌼Her rise to TikTok fame during lockdown doing ‘a day in the life of’ videos and her popular ’20 ways to style’ 🌼Danielle loves to design things that are multiple ways to wear them i.e reversible skirts 🌼Her price points are always affordable where nothing is above £50 🌼She never set up Hissyfit to be ‘sustainable’ Hissyfit is sustainable by accident - all of her sustainable practices were because she hates waste and so does Bill and they both believe with working with what you’ve got In this episode we discuss : How Hissyfit clothing was born from a chance encounter in a sex shop Danielle’s mission to bring fashion back to Birmingham The unique relationship she has built with her UK factory owner, Bill LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram HISSY FIT CLOTHING (@hissyfitclothing) • Instagram photos and videos JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you’d like to find out more about working together on your brand, click here0 comments0
- The Fashion Brand Clinic Podcast Jun 1 · 39m 119 - What to do When Your Account gets Hacked with Jakelle StudiosJade is the founder and designer of Jakelle Studios, an independent clothing brand focusing on ‘bringing a little bit of spice to sustainability’. All of her pieces are ethically made to in Devon, U.K, in a small women-led factory using organic and recycled fabrics. I actually worked 1:1 with Jade a couple of years ago & we’ve always stayed in touch ever since! So when her account got hacked she dropped me a message to see if I knew anyone that could help Unfortunately Jade couldn’t retrieve her account so I thought it would be a good idea for her to come on the podcast to hopefully reconnect with her old followers & share her story about having her account deleted. It’s a really inspiring story because some exciting opportunities have magically come her way since starting a new account with a smaller following! In this episode we discuss : Jade’s mission to build a sustainable brand without compromising on her aesthetic A step by step guide on what to do if your account gets hacked The positives of what can come from building a new audience from scratch LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram J A K E L L E S T U D I O S (@jakelle.studios) • Instagram photos and videos JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you’d like to find out more about working together on your brand, click here0 comments0
- 118 - SEO Tips for Fashion Brands with Loud Mouth ContentWe’ve had a couple of episodes without a guest so I’m excited that from now on we’ll be welcoming back some very insightful conversations! A couple of weeks ago I was asked for soem advice on SEO & this isn’t my area of expertise at all so I put out a message on instagram to see if anyone wanted to join me for a chat! Char emailed me with the details of her career which were pretty impressive! She’s spent the last 17 years creating content for the likes of Dune London, Simple, Waitrose, New Look, Lynx, Boots and No7. She’s now bottling all of that insight, knowledge and experience to help make content creation quick, easy, and enjoyable for small biz owners like you! Give her a follow on Instagram @loudmouthcontent for easy-to-understand tips and tutorials or head to loudmouthcontent.com and bag a bespoke audit of your content and a ton of cool content ideas! In this episode we discuss : What is SEO & why is it so important How to get discovered on social media using SEO Real life examples of how other brands use SEO in their business LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram Char | Simple content support for small business owners (@loudmouthcontent) • Instagram JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you’d like to find out more about working together on your brand, click here0 comments0
- 117- A Motivational Message About Posting on InstagramI spent the past couple of days at a trade show & have been speaking to lots of small brands about the ‘I’ word … Instagram! Here’s a couple of bits of advice for you that will hopefully get you out of a funk :) links mentioned in the episode You can keep in touch with me via the links below: https://www.elizabethstiles.co.uk/thevp https://www.instagram.com/elizabethstilesuk/ Launch your own fashion brand! (@thefashionbrandclinic) listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! contact me If you’d like to find out more about working together on your brand, click here0 comments0
- 116 - My Opinion on *that* Missguided DocumentaryFor anyone that missed the live I did a while back, I’m resharing the IGTV where I shared my opinion on that infamous Missguided documentary Welcome to The Fashion Brand Clinic Podcast! I’m currently on holiday in Mexico so I’m digging into the archives of my IGTV to share some of the most popular videos & I bet lots of you have never even seen! So if you’ve not seen this documentary, it’s well worth a watch as you can see the inside workings of how a multi million pound business is run! I was so scared to share this because I didn’t want anyone think I’m some sort of advocate for the brand because I’m absolutely not! But I think there were some really interesting lessons we could take from it and apply to running a small business I hope you enjoy it! links mentioned in the episode You can keep in touch with me via the links below: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/ Launch your own fashion brand! (@thefashionbrandclinic) listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! contact me If you’d like to find out more about working together on your brand, click here0 comments0
- 115 - Get to know me on a personal level!For anyone that missed the live I did a while back, I’m resharing the IGTV where I shared a behind the scenes look at who I am without mentioning the word fashion! Welcome to The Fashion Brand Clinic Podcast! I’m currently on holiday in Mexico so I’m digging into the archives of my IGTV to share some of the most popular videos & I bet lots of you have never even seen! It was recorded very impromptu with about 5 minutes notice given to myself so it’s really raw, honest & funny (I hope!) I wonder if not many of you have even seen it tbh as I’d be interested to know how many podcast listeners actually follow me over on insta! If you don’t I’d love to have you come and join me on there! Anyway I’ll stop waffling - I hope you enjoy it! links mentioned in the episode You can keep in touch with me via the links below: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/ Launch your own fashion brand! (@thefashionbrandclinic) listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! contact me If you’d like to find out more about working together on your brand, click here0 comments0
- 114 - An Interview with Illustrator Veronica DearlyIf you don’t know the name Veronica Dearly then quickly jump onto google and type her name in because I guarantee you’ll recognise her work! She’s s based just outside West London and runs a design studio dedicated to spreading happiness featuring fun hand lettered and illustrated designs. Veronica is a light-hearted designer who believes in pouring personality and quirkiness into everything she creates. I scrolled back through my insta & found a post I’d re shared of Veronica’s back in 2018 so when she recently followed me on insta … NGL I had a bit of a fan girl moment behind the scenes! How could I NOT ask her onto the podcast to tell her story?! In this episode we discuss : How you know when you’ve found your signature style as a designer What Veronica did when shit hit the fan during Covid Plus we chat about Veronica’s new book “How to do Hard Things” LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram photos and videos Create your own fashion brand (@thefashionbrandclinic) • Instagram photos and videos Veronica Dearly (@veronicadearly) • Instagram photos and videos JOIN Are you in the early stages of launching or building your fashion business & looking for some support & guidance? Add your name to the waitlist for my 3 month group coaching programme Add your name to the waitlist for free! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! contact me If you’d like to find out more about working together on your brand, click here0 comments0
- The Fashion Brand Clinic Podcast Apr 20 · 1h 4m 113 - Sasha @cheekyzebradotcom is interviewing me!I thought it was about time for a re- introduction so rather than me just telling the same story again, I’ve got something a little different! Sasha’s actually one of my most long standing business besties so I wanted her on the podcast but she doesn’t run a fashion business so I was like “hmmmm how could we do this?!” Then I remembered someone had asked to do a reverse interview episode so here it is & Sasha was probably one of the few people I would trust to do it TBH! In this episode we discuss : What I was like as a child & growing up What motivates me to do what I do An intro to Sasha’s business Cheeky Zebra! LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram photos and videos Create your own fashion brand (@thefashionbrandclinic) • Instagram photos and videos Cheeky Zebra | Greeting Cards (@cheekyzebradotcom) • Instagram photos and videos JOIN Are you in the early stages of launching or building your fashion business & looking for some support & guidance? Add your name to the waitlist for my 3 month group coaching programme Add your name to the waitlist for free! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! contact me If you’d like to find out more about working together on your brand, click here0 comments0
- 112 - Brave Bird Club on Bravery, Hope, Bants & PantsNGL I totally stole this title from Sarah & Lucy’s instagram bio because it sums up the episode so perfectly! Sarah Oakley and Lucy Burgess are on a mission to inspire every day she-ros to find their bravery through hard times. Together they run Brave Bird Club and they created Brave Bird Pants. Yes! Actual pants that are made of cotton, elastane, hope & bravery. Not only that, every sale directly supports the domestic abuse charity My Sisters’ House which we discuss more in the podcast! In this episode we discuss : The highs and lows of why Brave Bird Club came into existence Stories of inspirational women that have motivated Sarah & Lucy to keep going How Sarah and Lucy run the business from 2 different countries! LINKS MENTIONED IN THE EPISODE BRAVE BIRD CLUB ✨ (@bravebirdclub) • Instagram photos and videos JOIN Are you in the early stages of launching or building your fashion business & looking for some support & guidance? Add your name to the waitlist for my 3 month group coaching programme Add your name to the waitlist for free! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! contact me If you’d like to find out more about working together on your brand, click here0 comments0
- 111 - Nicola @ Elansu - Launching a Fashion Brand Within a Niche (part 1)Nicola is the founder of Elansu Activewear - a brand creating sports bras for big bust women! For 20 years she has struggled to find a sports bra that gives good support and looks sexy but became more of an issue when she took part in a fitness photoshoot last year (image below!) So from that day onwards, she started to do some research which resulted in her taking part in my 3 month group coaching programme! Her brand is about empowering women not only through her products but through fitness and health tips to help women feel body confident inside & out! In this episode we discuss : The lessons learnt so far before even launching the product How Nicola’s confidence has grown during the research process What you can do to build your audience whilst finding a manufacturer LINKS MENTIONED IN THE EPISODE Elansu Ltd (@elansu_activewear) • Instagram photos and videos JOIN Are you in the early stages of launching or building your fashion business & looking for some support & guidance? Add your name to the waitlist for my 3 month group coaching programme which Nicola took part in! Add your name to the waitlist here! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! contact me If you’d like to find out more about working together on your brand, click here0 comments0
- 110 - Fashion, Anxiety, Alopecia & Moving Countries with Lucy @ LulunaLucy is my guest on the podcast this week sharing her story about moving halfway across the world! Lucy is a nurse who recently moved from Ireland over to Australia to start a new life as she was suffering with her mental health. As a result she developed alopecia & total hair loss which forced her to embrace standing out from the crowd & in her words ‘looking weird’ . She picked up sewing as a therapeutic hobby which developed from upcycling vintage clothes into the sustainable brand she has today! In this episode we discuss : Lucy’s story about coping with alopecia whilst starting a fashion brand How Lucy moved her customer base from her hometown in Ireland to her new home in Australia What it means to create your identity online & how to actually be authentic0 comments0
- 109 - There's Riches in the Niches with Sharmadean Reid MBEThis week I had a pinch me moment speaking to the iconic businesswoman Sharmadean Reid! Fun story, when I was working for a start up brand, I actually packaged up a PR gift to send to Sharmadean in the hope that she would wear it (she did of course!) and then fast forward 4 years I’m interviewing her for the podcast & collaborating with her on The Stack World! The Stack World is for the entrepreneurial community of innovators and changemakers. With five distinct content pillars - BEAUTY / WELLNESS / BUSINESS / CULTURE / SOCIETY, The Stack is about achieving higher ground and higher purpose through knowledge sharing. They’re creating spaces for intelligent, ambitious mission driven women who see themselves as infinite learners. Sharmadean talks us through her career which spans from a brand consultant and fashion stylist for Nike & Asos to launching WAH, a hip hop magazine for girls in 2006 which then evolved into the WAH Nail Salon. She was actually awarded an MBE from HRH Queen in 2015 for services to Beauty and Women! Just before Christmas, I received a message from Rhea (actually a previous guest on the podcast!) who now works at The Stack World telling me she had an exciting opportunity for me & it was to create a membership club in collaboration with The Stack World for people who are early on in their journey to becoming a fashion brand owner! Sharmadean’s values align so closely with my own to help creatives make more money so it was an immediate YASSSS! The Fashion Brand Clinic is an accessible way to work with me when you’re still in the early stages & budget might be tight! You can absorb as much information as possible & learn from my 15 years of industry experience & apply it to your business! Every Thursday I host something called Thursday Therapy & you can ask me anything that’s playing on your mind! Plus I host monthly live workshops exclusive to club members, share retail news, industry insights & trend information! If that wasn’t enough you also join a cool micro community (away from social media) of other fashion creatives who know exactly what you’re going through :) You can join the club in 3 simple steps : 1. Download The Stack World App (link in the show notes) 2. Create a free profile 3. Search The Fashion Brand Clinic & join! In this episode we discuss : Sharmadean’s impressive career in beauty, wellness & technology Building The Stack World through the pandemic Finding your place within a competitive industry LINKS MENTIONED IN THE EPISODE Sharmadean Reid (@sharmadeanreid) • Instagram photos and videos JOIN are you in the early stages of launching or building your fashion business & looking for some support & guidance? Join The Fashion Brand Clinic here! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! contact me If you’d like to find out more about working together on your brand, click here0 comments0
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