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© Copyright 2023 Email Marketing Heroes
The Email Marketing Show
5 out of 5 stars
These guys are the whole package
I’m a marketing writer and huge nerd, and I listen to tons of marketing podcasts. There are several good ones out there, but these guys are the best by MILES (or kilometers?). The tips are valuable and actionable, and they break it down so well that any non-marketing business owner could make it work. The guest speakers are high quality. Best of all, they’re so entertaining! I’m always ugly laughing in public listening to them. They breathe life into what can be a dry topic, and instill a passion for email marketing that is guaranteed to make you better at it and have you rolling in sales!
5 out of 5 stars
Lots of gems in these episodes.
5 out of 5 stars
They Don’t Miss 🔥
This truly is the FUN email marketing podcast! Every episode has me learning something new, all with a smile on my face because Rob and Kennedy are so enjoyable to listen to. Highly recommend giving it a listen.
5 out of 5 stars
Holy S***, the value!!!
This is an incredible podcast on email marketing. Here’s your problem, here’s what to do, bam, make sales. Love it and I just found it today (implemented 1 thing and made a $1K sale from an email I just sent out).
5 out of 5 stars
Bite-sized, funny, and immensely helpful!
I absolutely love this podcast! For years I’ve been listening to business and entrepreneurial podcasts, yet I’ve been still feeling stuck. None of the business podcasts I listened to before explained email marketing. The other day I realized that email marketing was a missing piece in my business, and I set off to find a podcast to help me with that. And I found you guys! I can’t tell you how many times I want to pause and take notes in each episode. Really extremely helpful information that I think every entrepreneur should hear! I can’t wait to see where this new knowledge will take me! Thank you so much!!!
5 out of 5 stars
Longer enough to be useful, short enough to be riveting
Rob and Kennedy dish out some excellent, actionable advice on this pod. I find something interesting in each episode which are the perfect length; long enough to be useful and short enough to keep my attention. I’ve had to start a new notes doc on my phone so I can capture the insights as I listen!
5 out of 5 stars
What a great (and fun) show!
The hosts are fun and funny, and they make emailing much less daunting. If your business has an email list (and it should), you should listen to Kennedy and Rob every Email Marketing Wednesday.
5 out of 5 stars
Email marketing & a good sense of humour? Yes, please
I found Rob & Kennedy about a year ago and became instantly hooked. Having worked in email marketing for the past ten years, I like to stay up to date now that I run my own business. This podcast (and the guys’ membership is great). Highly recommend!
5 out of 5 stars
Taking The Clutter Out Of My Head! Very Helpful Podcast!
I discovered these guys like a week and a half ago...since then, I swear, they've almost hypnotically pulled me into their world, which is super fun and informative. I'm at a place where I'm serious about understanding how to do email marketing effectively, and these guys teach it so differently than anyone else I've encountered. They're actually entertaining, and I love that their backgrounds are creative. I'm a musician and a scatterbrain, and their teachings make it so simple to understand. This may be why it doesn't feel like marketers teaching you, but rather, your friends just helping you out. I listened to the 100th episode the other night, and it's amazing how much value I got from it. It's almost as if though I realized so many of my own faults, and what is preventing me from moving forward in various areas just listening to how they organize their week and scheule. They break things down in a way that's simple to understand, and fun to listen to. They're running a successful online business while still being able to hang out and play PS4 if they feel like it. I'll keep listening for sure!
Amy M. H.
5 out of 5 stars
Every single episode is packed with so much knowledge and tips and tricks. Rob and Kennedy keep things light and funny, that makes listening to “work” not seem so bad!
5 out of 5 stars
I always learn new tips and laugh often. What’s better than learning and being entertained at the same time? Have a listen. You won’t regret it.
5 out of 5 stars
Perfect blend of email and entertainment
Email marketing is such an important part of business but, let’s face it, it can be pretty boring. Rob and Kennedy do not allow that on their show! I love the energy and creativity that goes behind each episode! These guys definitely know email marketing so I also am learning new tips and tricks along the way. I love their blend of fun and function and I will definitely keep tuning in!
5 out of 5 stars
Who doesn’t love a good chat about one of the most powerful and effective marketing tools out there? Kennedy and Rob are making email great again!
5 out of 5 stars
So awesome when great practical content is delivered like this! Learning so much and laughing!
5 out of 5 stars
entertaining and helpful 🙌🏼
just listened to the batching versus on the fly episode. LOVED IT. entertaining but also super helpful and encouraging. it’s like hanging out with a couple of your marketing besties. highly recommend.
5 out of 5 stars
Humor in marketing... finally!
I really appreciate the non-marketing background that Rob and Kennedy bring to their show. Takes something I love, but that can quite dull in delivery, and gives it a healthy dose of spice. If you’re looking to be both educated and entertained, this is the show you’ve been waiting for! You’ll likely make a few bucks as well from the strategies... perfection.
5 out of 5 stars
Just listening to these two is better than having a caffeine IV. Perfect combo of hysterical and wildly actionable.
5 out of 5 stars
If Graham Norton and Mailchimp had Twins
The best tag-team / co-hosted style business podcast I've ever encountered. A must-listen - insightful and downright hilarious.
5 out of 5 stars
Even the theme song is great
This is that rare podcast that is informative yet fun and well worth the time. Every time I listen I'm taking notes and nodding my head at the insights and very practical suggestions from Rob, Kennedy and their guests. I've been in email marketing for 10+ years and I still learn something in every single episode. I mean, even the theme song is great!! I highly recommend.
5 out of 5 stars
A+ Email podcast - well worth the listen
Rob & Kennedy have something really special here. These episodes aren’t just your run of the mill interviews... they’re packed with insightful tips and actionable insights that can only be gained from working on the front lines in the world of email marketing. Plus, their format is fun and unique - you’re not gonna to want to stop listening. Highly recommend.
5 out of 5 stars
A must listen! Struggling with email marketing?
Perfect episode lengths, pretty epic advice, actions to take, Rob, Kennedy & a theme song you will be signing all day! I have learned so much in under 30 minutes with each and every episode. Easy to listen too and easy to re-listen when needed. They offer easy and actionable tips. And ResponseSuite is fantastic too!
5 out of 5 stars
Added to my top 5 podcasts!
I'm a big fan of "3 Marketers Walk into a Podcast," so I was eager to check this new podcast with Rob and Kennedy. It's fantastic! Great actionable insights to improve my email marketing, plus it's engaging and fun to listen to. Rob and Kennedy have great energy. Their expertise in the topic permeates throughout the show. 5 stars!
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- May 31, 2023
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- June 5, 2023 10:22 AM
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- Email Marketing Heroes
- Copyright 2023 Email Marketing Heroes
- Everything You Need To Know About Our Membership The League (THE Behind The Scenes!)Want the behind-the-scenes of all the behind-the-scenes? Then let's talk about everything you need to know about our awesome membership The League. (Spoiler alert - this is some pretty cool stuff!) SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group. (4:20) What is our membership all about? (6:04) Why we created The League. (9:25) People buy for different reasons. (13:07) Why you want to sell from different angles. (16:23) The 'trifecta' of features you get inside The League. (22:36) What about the technical aspects of email marketing? (26:59) And we have Battle Plans too! (29:20) Who's The League for? (30:54) Subject line of the week. What is our membership all about? People ask us questions about our membership all the time. How does it work? Will it work for me? Well, first things first, its full name is The League of Email Marketing Heroes. When we first launched it, we didn’t know what to call it, and it was one of our members (shoutout to Fifi Mason!) who suggested the name we're using. And we might be biased, but we genuinely think it's the best email marketing resource on the planet that teaches you to make more sales (and more predictably) in your business using email marketing. And we obsess over improving it. All. The. Time. Why we created The League? People buy for different reasons, so you need different ways to sell and present your offers. But also, there's a benefit to selling a smaller number of products - it's more profitable and efficient in many ways. For example, if you only sell one thing, you only need one sales page and not 10! When you sell a smaller number of products, you need to sell them to more people, which means having to get more first-time subscribers to become customers and then having more of those customers buy another product. That’s how you make more sales from the same product and the same people – you sell more of your products to the people who are already your customers and maximise your customer value along the way. And then you bring in the next set of subscribers and do the same thing again. This is how we sell. And that's also what we teach inside our membership. And the great thing about this method is that people don't end up feeling overwhelmed about which of your products they want to pick. Because there's only one! That's why we only sell our membership The League, our programme Accelerator, and our Email Writing Agency. We have a few front-end products to get people to our main services, but broadly speaking, we don't need to switch our promotions up to talk about different things. And that means we're great at understanding our core product - our membership The League. We know how to talk about it and to make sure it's the best email marketing membership on the planet because we're not distracted by other things. We're able to focus on this one product, make it better, and fill it with deep content. People buy for different reasons If you have people on your email list who haven't bought yet, it's...0 comments0
- The Stupidly Simple Emails That Make Webinars Convert Like Crazy with Dave DeeDo you run webinars in your business? Whether you do or you don't, you need to check out this conversation with Dave Dee about selling with webinars and email marketing. Dave's tried-and-tested tips (and this exact email sequence) work a treat and will help you convert like crazy. Trust us - you do want all the details (and wording!) of this stupidly simple email campaign. Here we go. SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group. (3:03) Did Dave really embarrass himself trying to speak Italian at a presentation in Italy? (5:06) The killer webinar & email marketing combination. (7:03) Crafting the perfect live webinar email sequence. (10:54) How to increase your webinar show-up rate. (13:53) The first email of the sequence. (17:27) Writing the second email of the sequence. (19:38) The third and fourth email of the sequence. (26:41) Subject line of the week with Dave Dee. (28:38) Get this FANTASTIC gift from Dave Dee! The killer webinar & email marketing combination If you want to make sales in your business you need two things - email marketing and a conversion mechanism. Dave Dee is an expert at webinars - his choice of conversion mechanism to be used in conjunction with email marketing. Dave believes that live webinars (not pre-recorded ones) are a tremendous way to build your list. You can generate leads using Facebook, LinkedIn, or other methods and drive them to webinars to build your list and convert leads into appointments (if you're a coach, for example) or sales. Dave's model is based on running a live webinar once a month and driving traffic to that webinar via email. It's great for list building but also for sales, especially if you sell a higher-ticket item. In fact, Dave's even sold a $100,000 product with this exact system by driving people to a landing page and inviting them to a live webinar. Crafting the perfect live webinar email sequence We're all familiar with webinars as, post-pandemic especially, they're everywhere – not just in B2B spaces but also in B2C. So to stand out, you have to use email in a more efficient and effective way. And here’s the exact sequence you want to use to promote your next (or first, if you haven't done one before) webinar. Typically, Dave runs his webinars on a Thursday, so his emails go out from Monday to Thursday. Dave finds that if you start emailing a lot earlier than that, people will register but then forget and not show up. So 4 days is plenty of time - in fact, a lot of people will sign up on the last day! In the four days leading to the webinar, Dave sends out a daily email (at 6:30 am) where he'll promote the webinar in the PS (and drive people to the registration page). On top of that, he sends out a solo email to promote the webinar (at 2:30 pm) - and that's what helps to increase registration. And here's a big tip. Everyone teaches that once someone registers for a webinar, you need to put them on a separate list and stop emailing them the invitations. Don't. Do. That. What you want to do instead is to send the entire sequence of invitation emails to everyone on your list - including the people who already registered. Sounds crazy and counterintuitive? Maybe. But it works. How to increase your webinar show-up rate The people who register for your webinar will also go on a separate reminder sequence, but you want to keep sending them your regular emails too. And the reason for that is to increase your show-up rate. Dave typically gets a 50-60% show-up rate to his...1 comments1
- The Email Marketing Show May 17 · 25m How To Create A Member Onboarding Sequence That Your Members Will LoveDo you run a membership or are thinking of putting one together? How do you welcome new members and make sure they feel reassured they're in the right place and know what to do next? Today we share how you can create an onboarding sequence for memberships that your customers will absolutely LOVE! Since launching our membership, we've had many different approaches to onboarding. And we can tell you this - simply giving people their login details isn't enough. New members need more hand-holding than that! So let's take you behind the scenes of our onboarding process and show you why it works so well. Ready? SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group. (2:42) What is a member onboarding sequence? (5:03) Being new to something is terrifying! (9:12) Why you shouldn't treat a brand new person like a member just yet. (11:30) The 3 key steps we use in our onboarding sequence. (12:59) Make sure each step leads to the next one in the sequence. (15:23) The email we send in our onboarding sequence. (19:36) Example of the first email in a member onboarding sequence. (22:35) Create an onboarding sequence your members will love! (23:22) Subject line of the week. What is a member onboarding sequence? Simply put, when someone joins your membership, you need to onboard them so they don’t get lost. You don’t want someone leaving because they feel overwhelmed, right? So you've got to take care of them. That's what an onboarding process is. If someone joins our membership The League, we have over 40 campaigns, 20 video trainings, and lots of unique phrases and terminology. So we understand that someone can easily get overwhelmed. And that's why we have an onboarding sequence to avoid that. When you become a customer of something new for the first time, it's terrifying! If you don’t have a grasp of the thing you’re learning you just don’t know what you don’t know. And you'll have to ask questions. Sometimes you don't even know if you're in the right place. Are all the things you need even in the membership? People who join your membership know what problem they have and the promise you made them. But they don't necessarily know the solution. So as a membership owner, it's your job to make it simple for your members. You want to make it easier for them to learn what you teach and fit it into their lives. Email onboarding best practices Why you shouldn't treat a brand new person like a member just yet The first thing we'd like you to think about is that there's a difference between someone who joins your membership for the very first time and a member. To us, the job of the onboarding process is to take someone from being this new person who dipped their toe in the waters for the first time to being a fully-fledged member. It’s an interesting mindset switch, but it's so important that we even recommend you tag these two categories of people in completely different ways in your system. For example, when people buy things on the Internet, sometimes they ask for refunds. And we always used to think it was a bit painful to make a sale and then have someone ask for the money back 29 days later. But then we reframed our mindset and started thinking of that money as not being ours at all during those first 30 days. Imagine you're only holding the money for a while. That way, in the rare event they ask for a refund, you don't take it personally because you don't see that money as yours yet. So a brand new person isn't a 'member' just yet. And when you...1 comments1
- How To Get Your Customers To Buy Using Buyer Psychology In Email MarketingDo you want to make more sales from your emails? We know how. And that's by using buyer psychology in email marketing to your customers to buy from you again and again. Ready to find out our best-kept secrets? (They're not really secrets by the way - we're more than happy to share so you can take your business to the next level!) SOME EPISODE HIGHLIGHTS: (0:15) Join our FREE Facebook Group. (4:41) What actually is buyer psychology? (9:17) People's beliefs impact the way they buy. (13:55) Other factors that impact the buyer's psychology. (21:45) Use stories in your email marketing. (26:49) Talk to your audience as if they were already customers. (29:32) Train your subscribers to click. (32:21) Share social proof (and sell hope). (36:07) Use urgency in your emails. (39:17) Subject line of the week. What actually is buyer psychology? Psychology is a huge part of what we do – it’s at the core of our work and frameworks. The idea here is to get people to buy based on what they think and feel about something. Because thoughts and feelings affect how people buy things. What we experience over the course of our lives leads us to who we are today, which is why two people may feel differently about the same set of circumstances. That's what makes us the humans we are. And this concept also rolls over into the process of buying. You might have two people who are demographically identical but who are psychologically very different and think differently about a lot of things. Just like us two, for example, which is why we tend to buy things for very different reasons! People's beliefs impact the way they buy One of the things that impact how people buy is what previous experience they have with what you sell. If they’ve been ripped off by someone else in your niche, or if they’ve failed before, that's going to influence what (and if) they buy. So in our case for example, we know we have to do things to make sure we show that our approach is very different – it’s no bullshit and straight to the point. It’s open and honest. When people have beliefs or previous experience with someone in the same industry, they might approach your product or service with misconceptions. For example, a lot of people who already do email marketing don't think they need to hear anything new from us, so they'll immediately put their walls up. But our approach is completely different! The point is that someone's beliefs about what you sell and what you do affect their ability to buy. Do they believe you're trustworthy or that your process will work? Do they think you have their best interests at heart? What beliefs do people hold about themselves? On top of that, you also need to take into account the beliefs that people have about themselves. They might believe your programme works, but will it work for them? They might question this because maybe they tried something similar in the past and failed. The beliefs they have about themselves can contribute to buying or can stop them from buying. The psychology around how people buy isn’t all positive or all negative. But it’s something you can definitely tap into to fuel people’s decisions. Because not only do people have beliefs about you and what you sell but also self-imposed beliefs about themselves. So if someone thinks they can only succeed through accountability, for example, your job is to tell them your programme has an element of accountability. Don’t try and fight people’s beliefs – instead,...1 comments1
- How To Take Email Marketing Split Testing To The Next Level, With Matt BacakDo you split test? How do you do it? What kind of things do you split test and what do you do with the data? These are some of the questions we answer in this conversation with the awesome Matt Bacak about taking split testing for email marketing and taking it to the next level. Are. You. Ready? SOME EPISODE HIGHLIGHTS: (0:12) Join our FREE Facebook Group. (3:15) Does Matt really make animals out of paper? (7:23) Split testing vs optimisation. (10:52) Testing is like a game - can you win? (11:34) What should you split test? (18:23) What is radical testing? (24:29) Examples of radically different split tests. (28:41) Tracking and managing data for split testing. (35:19) Be better than you were yesterday. (41:21) How to connect with Matt Bacak. Split testing vs optimisation A lot of marketers say they split test. But what most people do, in Matt’s opinion, isn’t split testing - it's optimisation. A direct-response copywriter, for example, might 'split test' two different headlines. But if you're only making slight variations, that's an optimisation technique. So according to Matt a lot of marketers are 'optimisers' rather than 'testers'. When Matt talks about testing, he means trying things that are radically different. For example, different angles, variations, or offers - such as a beautifully designed page created by a graphic designer vs a basic, ‘ugly’ one created by a direct response marketer. Testing is like a game - can you win? To Matt, split testing in email marketing is like a game. Can you 'win' against someone else or yourself? Testing is closely linked to increasing profits, and Matt doesn't go one day without split testing anymore. He'll often run tests that 'fail', where the thing Matt thought was going to work doesn't. But he'll still gain knowledge and get answers to the question he asked himself on a particular day. Matt's been doing email marketing for 25 years. And this is how he makes it fun - by testing radically different variations. What should you split test? We asked Matt how he comes up with ideas. And a recent test Matt did was around trying to work out who out of some big-name players has better study points when it comes to webinars. Typically, when people find something that works, they tend to repeat it several times. In fact, as a rule of thumb, Matt starts paying attention if he sees something 3 times or more. Because that means the thing works. So, as an example, he decided to test a few options he'd seen for the 60-minute webinar reminder email against each other. And every time Matt tests, he’ll learn something new. He likens testing to driving down the road at night time. You may know the destination, but you can't always see what’s in front of you until you shine your lights on it. And when someone shines a light through something they’re doing, Matt feels compelled to pay attention. In fact, Matt even looked at what type of emails the US presidents send. And a fun fact he shared is that President Obama had 25 people on his split testing team while he was in office! So for Matt, split testing is all about shining the light brighter on the things that get repeated often. He'll monitor people who are hard to beat because they're the ones on his radar - the ones he's paying attention to. And he'll always test things that are already proven to work. What is radical testing? We asked Matt to tell us more about the idea of radical testing. And he explained that the...1 comments1
- How To Create A Lead Magnet Email Sequence That Gets Your Subscribers To LOVE YouHow do you deliver your lead magnets? Do you have a lead magnet email sequence? If you want to know how to create a follow-up campaign that will increase your deliverability and get your subscribers to absolutely love you, you want to take notes about this. So stop what you're doing and read or listen! It'll change the way you look at your lead magnet funnel forever. SOME EPISODE HIGHLIGHTS: (0:16) Join our FREE Facebook Group. (3:29) What is lead magnet follow-up sequence? (7:23) Why you want a lead magnet email sequence? (10:53) A fantastic example of a lead magnet email sequence. (12:12) Why so many emails? (14:14) Increase the perceived value of your lead magnet. (17:39) Lead magnet email sequence - how it works. (21:07) Should you have a Welcome sequence too? (26:24) Why you want a separate Welcome sequence. (30:58) Subject line of the week. What is a lead magnet follow-up sequence? So you have a lead magnet funnel where people opt-in to receive your lead magnet. All great here. But how do you use a follow-up email sequence to make sure people download your lead magnet? And how do you put people into a sales sequence after that? What about a Welcome sequence? How does it all fit together? Here's our first tip. (And it's an important one). Unless your lead magnet is a sales video, don't give people your lead magnet on the Thank You page. Just don't do that. You see, despite what we've been told, a lead magnet isn't really free. It's still a purchase. And the currency people use to buy is their email address. In his book "Influence: The Psychology of Persuasion", Robert Cialdini talks about the concept of reciprocity. It's the idea that if you give someone something for free, they'll want to give you something back (i.e. buy from you). But lead magnets aren't entirely free. Because people 'buy them' with their email addresses. So never give people their lead magnet instantly. Because if you do, you lose an opportunity to get them to take the next step in your lead magnet funnel - whatever that step is. Why you want a lead magnet email sequence The other reason for sending lead magnets to someone’s inbox (and not on the Thank You page) is that you want to give people a reason to engage with you via email. You want them to read your emails! And sometimes people don't open your emails because they've signed up for a lead magnet, but they forgot all about it. They might remember the thing they wanted but not your name, for example. So you want to use your emails to bridge the gap between your lead magnet and anything you'll send after that. The lead magnet is the thing they're familiar with, but they don't know what comes next. This is where you build your relationship with your subscribers. Because remember - all they signed up for was a lead magnet. They didn't want to get into a relationship with you, so tell them what to expect. Your lead magnet email sequence is also the place to address objections and remind people that what you do is valuable. And yes, you can mention what you sell too - no one stops you from doing that! We certainly do and get sales from that on a weekly basis. A fantastic example of an automated email marketing sequence for your lead magnet So we established you want to send your lead magnet via email. But how long should your email marketing campaign be? Well, it shouldn't be one email. Because that's not enough. People are busy and might miss your email. So you need to send more than one email to make...1 comments1
- Fix Your Traffic Problem For Good, With Todd BrownAre you struggling to build your email list? Do you think you have a traffic problem? Then think again! Because today, Todd Brown explains exactly why list building has absolutely nothing to do with traffic ( zero, nil, null) and everything to do with maths and economics. Ready to learn how to fix your traffic problem for good? If you do nothing else, just pay attention to this. You'll never look at your business the same way again. Honestly! SOME EPISODE HIGHLIGHTS: (0:22) Join our FREE Facebook Group. (2:44) Did Todd really work in a bakery? (5:12) You are an investor in your own business. (9:58) Is your traffic too expensive? (13:58) The 'Golden Ratio'. (18:28) The true economical foundation of your business. (20:40) You don't have a traffic problem! (23:09) Decrease costs or increase value? (30:00) It's a game of iteration. (37:23) Subject line of the week with Todd Brown. You are an investor in your own business This is probably one of the most important marketing principles you’re going to learn. Ever. It doesn't matter what product you sell, in what marketplace, and at what price point. If you’re an entrepreneur, you are an investor. Because you are investing in the acquisition and development of assets. And these assets are your customers or clients. The day you acquire a new customer (or new buyer), they'll spend a certain amount of money with you in their first transaction, and that's the average value of that new buyer. If they buy from you more than once, that value increases - that's the future value of that asset. There's also a cost (to you) attached to acquiring that customer. Maybe you're paying for social media ads? As a business owner and therefore an investor in your own business, you need to know these two numbers - the cost and the value of acquiring a new buyer. Is your traffic too expensive? So with that cleared up, it's easier to understand that when most entrepreneurs complain they have a 'traffic problem', they're really saying that the traffic to acquire a new buyer is too expensive. If it costs you $100 to run Facebook ads to acquire one buyer who only spends $50 with you, you're losing money. Simply because acquiring that customer is costing you more than what they'll spend with you. But if you get that buyer to spend more with you in their first transaction (and also to buy from you again and again), then you increase the value of that asset to your business. And then you can easily pay for the traffic to acquire them in the first place. So if your traffic is too expensive, you need to increase the value of your asset. And you no longer have a traffic problem! Because you're now able to pay to acquire that customer. It’s a simple mathematical equation! Conversion rates, opt-in rates, upsell rates, and lots of other performance metrics tell you whether a marketing campaign is working. But what they don't tell you is whether that campaign is financially viable. Because as an investor in your own business, something is only viable for you if you're making money back. And in order to know if you do, you need to know the cost and value of each asset. When you're able to manipulate those two numbers, the game becomes easier. And it doesn't matter if you're paying an arm and a leg to get a click, a lead, or a sale. If the asset is worth that amount and more, you're1 comments1
- WTF Is An Automated Customer Journey? Use the SCORE MethodWTF is an automated customer journey and why do you need to worry about it? How does marketing automation apply to email marketing, and why on earth are we still using the term 'customer journey' when we mean something else entirely? Grab yourself a hot cuppa and sit comfortably because you're about to find out the answers to these (and even more) questions that are keeping you up at night! Ready? Let's do this. SOME EPISODE HIGHLIGHTS: (0:27) Join our FREE Facebook Group. (5:02) What's a customer journey (or buyer's journey?) (9:02) What is an email marketing journey? (12:59) Attraction stage - growing your email list. (17:20) Consideration stage - educating your email list. (21:31) Think about your 'core content' strategy. (25:23) Purchase stage - selling to your email list. (28:02) Selling automatically with email marketing. (35:18) How can you automate the email customer journey? (37:02) Subject line of the week. What's the customer journey (or buyer’s journey)? You see, we're talking about the 'customer journey' or 'buyer's journey' here today, but it's probably the wrong phrase. It's what all the marketing books call it, but we're very much talking about someone coming into your world and joining your email list here (and all that comes after). So this makes them a subscriber or a prospect, not necessarily customers (not just yet). The 'customer journey' technically only kicks in when someone buys from you, but we're looking at what happens before this. So what you're about to read is to do with taking someone from the stage of awareness (finding out you exist) all the way to the purchasing stage (when they buy from you and become actual customers). But everyone calls it 'customer journey', so let's go with that. What is an email marketing customer journey? When you add email marketing into the mix, you can think of the journey someone goes through from being a stranger, then a subscriber, and eventually a customer. We have a very trackable, direct response journey that takes people from strangers to customers using emails, and that happens in 3 phases: Awareness or attraction, which, in the world of email is about building and growing your list. Consideration. This is about educating your email list. And purchase, which is about making the right offers and getting the sale. While these sound like very separate steps, they're not! And they can't be - they shouldn't be viewed in that way. Because when someone joins your list, you can't just leave them for a while with the promise to be back with some consideration content later. It doesn't work that way. So don't create standalone pieces of content that each sits in one stage - you want each element to work together. By using email marketing, you can merge awareness into consideration and then consideration into purchase very easily. Because as soon as people give us their email addresses and join our list, we can give them consideration content and make offers with every email they get. The reason why marketers get results when putting subscribers through an email marketing journey is that they are foreshadowing the final outcome and ultimate destination - i.e. to sell! And in order to do that, you have to attract the right email subscribers who are going to buy from you. So use the right language to bring them in! It's also worth...1 comments1
- The Email Marketing Show Apr 5 · 35m EVERYTHING You Need To Know About AI For Email MarketingCan you use AI for email marketing? Everyone is talking about ChatGPT at the moment. Unless you live under a rock, you'll have seen or heard something about AI or even tried it yourself. So can tools such as ChatGPT help with your email copywriting? Let's dive into all this! SOME EPISODE HIGHLIGHTS: (0:48) Join our FREE Facebook Group. (5:55) Should you use AI software like ChatGPT for email? (9:29) Can this new AI software create stories for your emails? (16:04) Where could you use AI for your email marketing? (21:04) What is the best AI email marketing copywriter? (24:25) What are the drawbacks of using AI email marketing software? (26:35) What happens when you combine our powerful email templates with AI? (28:01) Writing your own emails makes you a better marketer. (29:48) Only you can craft better messaging for your marketing. (33:32) Subject line of the week. Should you use AI software like ChatGPT for email? Last year we did a podcast episode about AI called Write Emails Using Artificial Intelligence (AI). But AI is such a hot topic right now that it felt it needed revisiting. Are emails written by AI 'good enough'? The fact they're written by a computer is great, yes. Only a few years ago, the thought of this happening would have been ludicrous. But now these things are possible, and that's amazing. The real question is - if you'd paid an email marketing agency to write an email for you, and you got something along the lines of what you get from an AI tool, would you be happy? The answer is no. Because it's amazing that a computer can take a prompt and write an email for you that not only makes sense but also covers the topic appropriately. But is it as good as what a human could write? Is it as good as what an agency could produce? Or even as good as something that you could write yourself with our teachings and frameworks? No. To borrow an expression from our friend Jon Benson, when you read an email out loud that was written by AI, it's a bit like hearing the radio announcer's voice in your head. You know that tone - it sounds artificial. And humans connect with other humans. They connect with your personality. So as soon as you put AI in the mix, you're taking that humanity away. And that's a big loss. Can this new AI software, such as ChatGPT, create stories for your emails? We’re not saying AI has no place in marketing – it’s actually extremely useful. But can it create the stories we include in our emails? A lot of our approach is based on storytelling because stories are compelling and persuasive. And yes, AI can help you find stories. In fact, Rob did a little experiment and asked ChatGPT to come up with a story that happened to him that day that he could tell his friends down the pub. And when the software started typing about elephants dancing in the streets, Rob had to stop it. The tool was writing a dream. So Rob asked the tool to try again, but this time to make the story believable. It had to be something that could happen in real life, be logical, and follow the laws of physics and nature. In the end, the tool came up with the story about Rob seeing a cat in the street. Initially, the cat seemed a bit shy and cautious. But then Rob found something in his pocket and fed the cat, and the cat became friendlier. All good here. Then Rob asked the tool to relate that story to a lesson about email...1 comments1
- Mindblowing Techniques To Connect More Deeply With Your Email Readers With Rob Marsh & Kira HugHow do you connect more deeply with your audience when sending out emails? Rob Marsh and Kira Hug from The Copywriter Club tell us all about the persuasive copywriting techniques that professionals use in order to build and maintain strong relationships with their email readers. And you can start using these techniques too. Straight away! Ready to take notes? SOME EPISODE HIGHLIGHTS: (0:17) Join our FREE Facebook Group. (2:27) Did Kira really eat a hamster once? (4:31) The importance of using your real voice. (7:36) The persuasion technique called LIKING. (12:41) The persuasiong technique called SIGNIFICANCE. (15:43) When should you add persuasion techniques to your writing? (17:38) Do persuasive techniques only work in email marketing? (18:47) The persuasion technique of ANCHORING. (20:35) Building trust with your audience. (21:45) Subject line of the week with Rob Marsh and Kira Hug. The importance of using your real voice Rob and Kira help people become copywriters or improve their copywriting skills, and a huge part of that is teaching people how to connect with their audience. Because if you’re not establishing a strong connection with your subscribers and are just throwing copy into the wild, people are going to ignore you! So the first thing we all need to do in order for people to feel the emotion coming through their screens when they read our emails is to create a brand voice that reflects the way we talk. That means not polishing yourself to sound like a super sleek marketer. Because who would trust that person? Instead, pull your own voice into the copy. And to do that, you want to almost imagine you're dictating an email to yourself. This also means not worrying too much about misspellings and grammatical mistakes. Because guess what? Most people won't notice. And those who will might reply back to point out an error, which is good for you because it creates engagement. And engagement with your emails tells Gmail and the other platforms that your emails are worth reading and responding to. In other words, you're increasing your credibility as an email sender! And that's why copywriters and marketers sometimes make mistakes on purpose in order to generate that engagement. At the end of the day, if you're delivering value, typos shouldn't matter that much. The persuasion technique called LIKING Robert Cialdini, in his book "Influence: The Psychology of Persuasion" talks about the technique of liking. You help people liking you through exposure and repeatedly showing up and sharing personal details. This helps people connect with you. For example, we (Rob and Kennedy) do this by sharing personal facts about ourselves at the start of each podcast episode. And people tend to remember those about us. Another example is that Rob Marsh had a lot of responses when he shared about his mother passing away. Of course, it doesn't have to be something as deep as personal as that - the time he shared about giving up Coke Zero worked just as well. Sharing personal details helps you create personal connections, which is vital because people buy from people they like and trust. Evoking nostalgia and using pop culture When it comes to sharing personal details, think about putting boundaries in place that you’re comfortable with so you don't suddenly feel completely vulnerable and exposed to the world. You might not be comfortable sharing something as deep and meaningful as...1 comments1
- 6 Things You Didn't Know Your Email Marketing Platform Could DoWhat if your email marketing platform could do more than you think it can? What if there was a super simple way for you to do some things that sound very technical - and something that only big companies with huge budgets could do? Well, we're here to show you 6 amazing things that the best marketing email platforms can do (thanks to a little sprinkle of magic from us). Ready to have your mind blown and your business changed for the better? SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group. (5:18) Introducing our software - Automate Hero. (7:33) Tracking where your customers are coming from. (12:29) Showing people the right offers. (15:20) Creating urgency for every subscriber. (18:33) Offering hot leads the product they're after. (22:38) Targeting subscribers based on their browsing behaviours. (26:58) Increasing the consumption of your sales videos. (29:00) Want access to these tools? Join our membership The League. (33:27) Subject line of the week. Introducing our software - Automate Hero Automate Hero is a tool we created for our members inside The League that plugs into your existing email marketing platform and adds some technical capabilities that sound complicated but are really really easy to do. So here are the 6 amazing things that our members can do by using Automate Hero. 1. Tracking where your customers are coming from This is all about being able to know for sure how someone first came into your world and when and how they first became a customer by buying one of your products or services. Automate Hero gives you the ability to track this inside your email marketing platform. And it doesn't use pixels or cookies. Because we know those things are often inaccurate and not easy to use. Installing Automate Hero takes 10 minutes, and then it'll be up and running forever. But the key here is that you'll be able to track the information with accuracy. So if a podcast listener decides to download one of our lead magnets and then a month later joins our membership via a link in one of our emails, we can track that. Do more of what's working and stop doing what isn't! And this is really powerful because it allows you to accurately review your activity over a period of time and determine what's working in your business. If you relied on the data from the ads reporting platforms, for example, you'd never get anywhere because the numbers often don't even add up! As we always say, knowing what works in your business is key, so you can do more of what's working and stop doing what isn't. This is why, at the end of 2022, we stopped investing in our Instagram strategy. Because when we looked at the data, we realised that less than 1% of our members were coming via that route. So we redirected all that time, money, and effort into strategies that give us a return on investments. And knowing where people originally come from and when they buy is important because the buyer's journey is hardly a linear one. If someone becomes a customer years down the line, we'll still be able to track it! 2. Showing people the right offers The second functionality that Automate Hero allows your marketing email platform to perform is sending people the right offers instead of showing them something they already...1 comments1
- Turn Every Client Into Two More Using Simple Referral MarketingHow do you grow your business by turning each and every client into two more? Today we share our proactive referral marketing strategy, which is something that will help you grow your business exponentially. Ready to go through the steps to do this? SOME EPISODE HIGHLIGHTS: (0:13) Join our FREE Facebook Group. (6:03) Creating a memorable hook. (8:59) Creating more memorable hooks. (12:32) Step One - planting the seeds. (17:43) Step Two - watering the seeds. (20:05) Step Three - asking for the referral. (22:14) Rewarding the referral. (24:09) Sending a gift that doesn't fit in a drawer. (27:30) Offering double-ended incentives. (30:12) Subject line of the week. Creating a memorable hook Having a referral strategy is a great way to grow your business, especially if you work with clients on a one-to-one basis or in small groups. If you have a service-based high-touch business that serves a small number of clients, this referral strategy works like a dream. But we're going to show you how to use this strategy that Kennedy's been using for his entertainment business for over 15 years for a membership, course, or programme as well. The first thing you want to do is to create a memorable hook for your products, services, or brand. For example, for our podcast ( The Email Marketing Show) we have a tune that sticks in your head. It's annoying and simple, and that's done on purpose. Because that's the whole point of marketing - you want to create something that people will talk about. Creating more memorable hooks With our podcast, we didn't stop at the tune. That's why we came up with a secondary memorable hook - Email Marketing Wednesday. It's so obtuse and weird (and purposely a bit crap) that it becomes memorable. It also allows to create some tension and conflict, which is memorable in people's minds. We don't disagree much on our show otherwise. While we might not agree on everything in business and life, there's no tension or friction between us - there's no real drama on the show. So we created some through a memorable hook. Also, at the start of each episode, we read out a fact about each other. And we know that some of these things stick in people's minds because they come up to us at events and tell us they remember! And having something that people remember about your product or your brand helps you create more referrals because it means they have something to tell their friends and family about. Another thing we do on the podcast is to play a game with our guests where one of us has to guess one true fact about our guest. It's something interesting to describe the podcast by, so think about giving people a pre-loaded 'script' to talk about you and your products or services. But memorable hooks aren't the only thing you need. If you want to grow your business exponentially, you need a proactive referral strategy. Your intention here is to turn every gig or client into two more. So how will you do that? Step One: Planting the seeds The first stage of Kennedy’s referral marketing technique is all about planting seeds. And you do that as soon as someone gets in touch to enquire about becoming a client. You ask them how they heard about you. And if they say they found you on the internet or via an ad, you act surprised and let them know that actually most of your work comes from customers recommending you to...1 comments1
- How to Create 3 Big Sales Spikes During Your Launch with Mara GlazerHow do you create a sales spike during your launch? Do you rely on making the majority of your sales on the last day? What if we told you there's a way to generate not ONE spike but at least THREE during the launch of your new product or service? Genius copywriter Mara Glazer tells us how. If you have a membership, coaching programme, or course, you're going to want to take notes. Ready? SOME EPISODE HIGHLIGHTS: (0:14) Join our FREE Facebook Group. (4:05) Does Mara Glazer really hold the record for the most push-ups in her old high school? (6:31) Why you need 'copy choreography'. (8:51) Create a priority notification list. (9:41) Give them an idea of the price but don't tell them what it is. (11:30) Keeping people engaged during the pre-notification period. (12:33) Opening the doors. (16:37) Creating the last sales spike. (18:39) Using the 'micro-membership' concept and the 24-hours special bonus. (24:19) Subject line of the week with Mara Glazer. Why you need 'copy choreography' One of the things that Mara helps people with is launching programmes, memberships, and courses. And if you've ever launched anything, you'll know that most people tend to rely on a big sales spike or boost on the very last day. But if you get really smart and use what Mara calls copy choreography, you can create sales spikes throughout your launch - not just at the last minute. All you need to do is to ensure you have the right components in the right places. In other words, you want to think about the sequencing of events that need to happen (and in what order) to create more than one sales spike throughout your campaign. And that means your first step is to brainstorm the copy choreography before sending out your email campaigns. Makes sense, right? So here's what you do. Create a priority notification list Once you've planned the sequence of events, you need to think about building anticipation with your audience before the cart opens. One way Mara does this with her clients is by creating a priority notification list that people can sign up for in order to be informed when the doors to the membership or course open for the first time. If you're launching a brand new membership, here you're giving people the chance to join as founding members and be grandfathered in at the best possible price. The key here is to encourage people to sign up for the pre-notification list by offering an awesome sexy bonus. This is how you create the first sales spike. Give an idea of the price but don't tell them what it is Another great tip from Mara here is to give an indication of what's included in the membership but without giving an exact price. Instead, you can give an idea. For example, you could say that the price of the membership is less than a casual dinner with their best friend. This tells people that the membership is affordable and inexpensive. But the bonus is what will make them go ahead and buy. It's as if you were selling the bonus harder than the product itself by lifting it on a pedestal for the people who sign up for the pre-notification list. Keeping people engaged during the pre-notification period The pre-notification list is promoted for about 2-3 weeks. During this time, to keep people engaged and interested, Mara will send out relevant videos that help position the membership through email marketing and social media. Each video sits on its own page with an opt-in underneath to give people the chance to sign up1 comments1
- Email Marketing vs Social Media (Why We Keep Ditching Our Social Media)Social media vs email marketing. Is one better than the other? Want to know what we really think about all this? And yes, we might be a bit biased towards email, but there are specific reasons why we keep ditching social media platforms - want to know what they are? Let's find out! (0:32) Join our FREE Facebook Group. (5:10) We don't hate social media! (7:54) Why knowing your numbers matters. (10:36) Find out what your top sources are. (12:15) What is social media really good for? (15:18) Social media vs email marketing in action. (18:15) Don't have time for email marketing? Think again! (20:35) Do email marketing first. (22:53) Subject line of the week. We don't hate social media! We always get accused of being haters of social media. But we're not! We are on social media. Daily! If anything, we love hanging out in our free Facebook group. And we recognise that social media has its place (and its own set of rules) when it comes to making sales and growing your business. Some people may use email marketing to build their lists and tap into an audience, while others use it to nurture their community. Inside the private Facebook group for our membership, The League, for example, we discuss how people use our email marketing campaigns, and we help them refine their work. So we don’t hate social media - we actively use it. We even used to run a Twitter chat, and we've certainly dabbled with Instagram. But the only social media we use now is our Facebook group. And that’s because that allows us to nurture relationships and keep the conversation going. Facebook isn't an outbound platform for us. Instead, it's something that allows people to lean into us. We get to connect with the people who are excited about our work and want to come into our world to learn from us. Why knowing your numbers matters Having said that, we keep ditching social media platforms. We stopped our Twitter chat and don't invest in our Instagram as much anymore. And that's because of what the numbers are telling us. We always look at data to see what's working and what isn't. We track everything we do by using UTMs. These are bits of code that we add at the end of every link we share. So when people subscribe to our email list or become customers, we know how they came into our world. Can you say the same about your subscribers or customers? Where are they coming from? If you're a member of The League, we have some training on UTMs and tracking in the Battle Plans area. We even have some specific tools within our Automate Hero software to help our members track their numbers. (And it's all free!) Why does looking at data matter? Because if you know how people come into your world, you can do more of what's working. And if you don't, it means you're running blind. Without tracking, you won't know if you're moving in the right direction and towards your destination. Because you can’t fully rely on gut instinct to do that. You need to know for a fact that what you're doing is working. Find out what your top sources are In our business, we check our numbers every 90 days to identify the top 10-15 traffic sources that brought subscribers into our business. We...1 comments1
- The Email Marketing Show Feb 22 · 26m How Brad Brown Made $90k By Automating WebinarsDo you run live webinars and promote them through your email marketing? Have you ever thought about switching to automated webinars? Oh, the possibilities... You see - one of our members, Brad Brown, went from running two live webinars a week to an automated one. And here he shared the story of how he made $90k in the process. He not only increased his sales and profits but also smashed his ad spend and freed up his time to grow his business in different ways. What's not to love here? Ready to hear exactly what Brad did (and what you can do in your business)? SOME EPISODE HIGHLIGHTS: (0:19) Join our FREE Facebook Group. (4:23) When did Brad start using email marketing in his business? (9:11) What were the biggest barriers to email marketing? (10:24) Why did Brad join The League? (12:55) Switching to automated webinars. (18:16) Implementing other email campaigns. (20:34) The ONE action with the most impact. (22:28) What's next for Brad and email marketing? (23:14) Has email marketing taken over Brad's life? (25:26) Subject line of the week. When did Brad start using email marketing in his business? Brad and his business partner run an online coaching business where they help people become the best runners they can be - no matter whether they're new to running or they're professional athletes. When they first started, Brad and his business partner would travel around South Africa helping the organisers of a famous running race, and ten years or so ago, they ended up setting up a business together. Like many, they started with one-on-one coaching, but in order to leverage their time, they eventually built a training platform that connects with all the main running apps and created a community of engaged runners around the world. So when did they start with email marketing? Quite early on. Brad had a lead magnet that he used to grow his email list. From selling digital training plans that would be emailed out to runners, he built an online platform in late 2018 where he's been relying on email regularly and consistently. What were the biggest barriers to email marketing? Brad believes that, at first, he struggled with messaging. They were creating a lot of content (YouTube, podcast, etc.) and that felt a bit like bombarding their audience. They had no real strategy around selling through email marketing, and as a result, they dabbled with different promotions or webinars to find something that worked. Emails would all be live (broadcast and not automated) at that point and mainly around the YouTube videos that were published every week. The barrier was that nothing was selling on an ongoing basis. Why did Brad join The League? Before Brad joined The League, their business was purely event-based, which means they helped people train for events and marathons. But when Covid hit, people stopped training, and that brought the business to a halt. So Brad and his partner started looking at what they could do to grow while people couldn’t train for events. While focusing on the over-50s as a niche, Brad and his partner decided to run a live webinar. That became so successful that over the following two years, they delivered a staggering 60 live webinars, with the aim to accommodate the most time zones possible. And that meant they were up early in the morning and then late at night. The team was1 comments1
- Best Email Marketing Campaign To Get Your Customers To Buy Again (And Again)What's the best email marketing campaign to get your customers to buy from you again and again? Well, we have a few. And the reason for that is that there are plenty of ways to increase the value of your customers. Want to get all the juicy stuff on this? Let's go! SOME EPISODE HIGHLIGHTS: (0:11) Join our FREE Facebook Group. (4:41) The segment of your audience you're probably forgetting. (6:30) Invest in your existing customers. (9:23) Why you need an email engine. (12:34) Why you need a customer engine. (16:16) How to increase the value of your customers through upgrades. (18:23) How to increase the value of your customers by offering other products. (20:53) How to increase the value of your customers through referrals or affiliates. (22:47) How will you encourage your customers to buy from you again and again? (26:15) Subject line of the week. The segment of your audience you're probably forgetting Getting subscribers to buy from you is something we all have to do and one of the most challenging things you'll have to do in your business. You need them to trust you and get to the point where they're ready to make that first transaction with you. And that requires effort. So the faster you can do it, the better. Because every day that goes by that someone isn't a customer yet, the more resistance they experience, and the harder it gets. But there's another segment in your audience that you need to put attention to. Because while it's not often talked about, you could be leaving a lot of money on the table if you ignore it. We're talking about your existing customers - the people who have already bought from you. Because now you want them to buy from you again and again. Invest in your existing customers It's easy enough to think that once someone’s bought from you, you need to move on and find someone else. But this person has proven a few things to you. First of all, they've proven they have a credit card and are prepared to use it to buy online. But the most important thing they've proven is that they're happy spending money with you. So now they only need a little nudge to be able to buy more. Why? Because you built value and reputation with your customers - they already trust you. So they want to continue working with you because it's easier, less risky, and more enjoyable than having to go and find someone else and figure out if they can be trusted. So what's the best email marketing campaign to get your existing customers to buy more from you? There are a few campaigns you can use, depending on what option you choose. But let's talk about engines for a minute. Why you need an email engine You’ve probably heard us talk about our email engine before. It's the tool that helps us convert subscribers into customers. But we also have what we call a customer engine. To put this into context, we consider our membership The League our core product - our 'Rome', because all roads lead to it. What does that mean? That we want everyone on our email list to eventually become a member and get results through our membership. So in the most simplistic terms, our email engine is about showing people different offers to take a look at our core product. Once they join, people can see how simple and effective email marketing can be. Our members can grab campaigns and deploy them and see how fast and predictable their sales become. And as for us, we have the...1 comments1
- Get Your Emails Opened Using NLP - With Jon BensonCan you use NLP for marketing to get more of your emails opened? This week we talked to Jon Benson from Copy Pro and EPIC Email about using NLP (Neuro-Linguistic Programming) in your email marketing to grab your audience's attention and get more of your emails opened. Ready to find out a handy trick or two to sell more and ethically? SOME EPISODE HIGHLIGHTS: (0:18) Join our FREE Facebook Group. (3:00) Is Jon really allergic to pollinated fruit? (4:47) Who is Jon Benson? (6:47) What is NLP and why does it matter in email marketing? (8:15) Creating a pattern interrupt. (9:50) How to grab people's attention. (12:04) How to 'promote' in your emails. (16:50) How to create links people will want to click on. (19:26) You don't need to create new content all the time. (21:52) Subject line of the week with Jon Benson. Who is Jon Benson? Jon Benson is known as the person who invented the video sales letter and was the first to sell copyrighting software. Somewhere along his business journey, Jon also started thinking about ways he could apply the same NLP and persuasion tactics to emails. Known for successfully employing and teaching techniques such as pattern interrupt and future pacing, Jon introduced these concepts into the world of email marketing. And that's how EPIC Email was born. What is NLP and why does it matter in email marketing? But first thing first, what is Neuro-Linguistic Programming (NLP)? Jon sees NLP as a tool to help you make sales. It's based on the idea that human beings can be persuaded to take action through simple language commands - all without being manipulated. We all know that the word 'manipulation' has a negative connotation, but it’s not necessarily bad. Parents 'manipulate' their children into eating their vegetables all the time after all! For Jon, selling is the art of ethical manipulation or persuasion, and NLP is a building block for that. Creating a pattern interrupt One of the things we have to do at the beginning of every sales conversation (no matter the medium) is to grab attention. Because without the attention of your audience, you’re shouting into a void! When it comes to emails, grabbing attention is not as active as it would be if you were standing on stage. So to grab the attention of your subscribers and get them to pay attention to your emails, you want to create a pattern interrupt. Jon will typically start an email with just one or two sentences that either seem out of place or that direct someone into something they’re not normally used to seeing in an email. For example, an email that converted well for Jon started with the phrase “Look around your room”. That’s not a request – it's a command. How to grab people's attention The idea here is that you can use words that create patterns where you engage someone’s mind without them knowing you’re doing it. This is NLP, and it works because it's unusual - it's not something you tend to write at the start of an email. Another email starter Jon used in the past is “What’s the one thing you remember the most about your father?” So it's all about starting your emails with something interesting or a story, so people want to click on the email and read more. What we just described with this idea of grabbing your...1 comments1
- Mistakes You're Making With Your Email Marketing Automation StrategyDo you feel confident about your email marketing automation strategy? In the work we do, we see people make some common mistakes when running email campaigns, which is why inside our membership The League we teach people how to make their email automation simple by using something we call the email engine. Want to find out more about it? SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group. (3:54) Mistake: Not doing email automation at all. (5:56) Mistake: Not testing your emails live before automating them. (7:17) Mistake: Creating email sequences around different products. (9:55) Mistake: Building complicated email marketing automations. (11:55) Mistake: Spending too long building automations. (14:09) Mistake: Not having a Welcome sequence. (15:57) Mistake: Keep doing things that aren't working. (17:48) Mistake: Rushing through the process of building your email engine. (19:17) Mistake: Not checking the performance of your automations. (23:09) Subject line of the week. Not doing email automation at all The first mistake we see people make is to not use email marketing automation at all and only send live broadcast emails instead. If you do this, you're missing out, because more than 80% of the sales across our entire business come from email automation. So if you don't have a sequence of emails that automatically goes out to present your core offer, you're leaving significant money on the table. You want to make sure you build email campaigns to introduce your product or service. That's so people know what your core product is and you can make the best possible offer to every single person who comes into your email system. But in order to do that, you need to use email marketing automation. Not testing your emails live before automating them The next thing you need to do is to test your emails live before you automate them. This may sound contradictory, but it's not. Because what you want are automated email marketing campaigns that turn subscribers into customers, turn customers into repeat customers, and bring old clients back. And you want these things to happen fast. But before you take an automated campaign and include it in your email engine (for every single new subscriber to go through it) you want to be sure it works. Because let's face it - not all implementations are going to work for all businesses all the time. So it’s important you take the campaigns we have inside The League, run them to ensure they work (with your audience, your offer, and your setup), and only then automate them and add them to your email engine. Creating email sequences about different products Another mistake we see is marketers put email campaigns together and keep switching between products, with one campaign about one product, the following one about something else, and so on. But switching between products is the least efficient way of using email automation. What you want instead is to have a series of campaigns that promote the same product. For example, if someone joins our email list, we may launch a campaign called The Overture (which introduces our core product), and if people don't buy, we then run another campaign about the same product....1 comments1
- How We Used A Facebook Group To Build Our Email List From ScratchFacebook group, email list. Can you use one to grow the other? We certainly did. And here's exactly how we built our email list to make the first $100k+ in this business in 12 months using a FREE Facebook group. Want to know how you can do that too in your business? Let's dive in. SOME EPISODE HIGHLIGHTS: (0:15) Join our FREE Facebook Group. (3:53) Our Facebook group - how we started. (6:41) Our Facebook group - how we captured people's attention. (10:36) Stop doing things that aren't working. (12:34) Why we created a traffic loop. (14:53) Try different types of posts. (17:27) Your Facebook group is full of your ideal clients! (19:47) Use traffic loops to make more sales. (22:31) Check out our new course - Group Loops. (24:45) Subject line of the week. Our Facebook group - how we started When we first started our business, we thought having a Facebook group was a cracking idea. And the reason for that was (and still is) that we wanted to leverage Facebook’s massive audience. Because there are billions of people on the platform! And we wanted some of those people to see our offers. Back then, we couldn't afford to pay for ads though. And in order to do what we do, we had to build our email list. So we started a free Facebook group. Then we bought a bunch of courses to learn about the conventional wisdom that other people were teaching. We even put a member of staff in charge of our Facebook group. But the whole thing just failed. Our Facebook group was tumbleweed – a ghost town. People weren’t joining, there was no engagement, and the Facebook group wasn't doing anything for us. Of course, we didn’t want to have a Facebook group for the sake of having one. We wanted to leverage the algorithm by genuinely doing what Facebook wants to do. And that's to attract people to communities and keep them on the platform. We wanted to leverage Facebook to build an email list. So what we're sharing here is how to create and run a Facebook group that helps you get people onto your email list and make sales. Our Facebook group - how we captured people's attention At first, we couldn’t get the Facebook group to work for us. People simply wouldn't engage or post. So we gave up. But then we realised that in the previous 18 years of running various businesses, we'd never been able to make a lot of conventional wisdom work for us – certainly not around email marketing. And the same happened with Facebook marketing. So we decided to figure this Facebook group thing out ourselves. We needed people to join our email list and having a Facebook group seemed to be the only thing that would allow us to do that for free and at scale - in a way that would bring in people consistently and could be scalable. Unfortunately, we didn't have the luxury of having a large email list that would allow us to launch a Facebook group and make it popular. We were at a disadvantage there. So Kennedy took on this task - he made it his obsession to figure it all out. He started out by making two posts every single day, even if at first he was shouting into the void because the community wasn't engaged. Often, Kennedy would post twice a day and get no responses. But he kept going. And it wasn't until we hit 100 members that people started to comment. When we hit 300 members, people started to post themselves, and that was a real milestone. We...1 comments1
- Stop Wasting So Much On List Building by Using Traffic LoopsWhat's the secret to building email lists in less time? Well, it's easy. If you want to save money and time with list building, you need to use Traffic Loops. Want to know what that's all about? Let's find out! SOME EPISODE HIGHLIGHTS: (0:11) Join our FREE Facebook Group. (5:22) You need both social media AND an email list to grow an audience. (7:48) Social media and email marketing amplify each other. (10:44) Make sure people see your offers at different times and in different states. (12:04) How traffic loops increase engagement. (14:16) People buy when they're ready - let them go! (16:43) When you use traffic loops you can sell more in your emails. (19:21) Grab our new course - Group Loops.[INSERT LINK] (20:04) Subject line of the week. You need both social media AND your email list to grow an audience We used to think that social media is what you need in order to build an audience. Then somehow you move people to your email list and sell them things. The problem is that we used to see this relationship between social media and email marketing as a one-way road when in reality it's a two-way road. What do we mean by that? That the best way to build a big social media following is to leverage your email list. It's a loop. Your email should be helping you grow your social following, and your social following can help you grow your email list. Think about it. Sending an email is the best way to send traffic to anything – not just your sales page, but your podcast, your social media, your webinar, or whatever you’re trying to enhance. The absolute best way to build a social media following is with an email list. And the best way to build an email list is from the traffic that includes social media. So as you can see, this becomes a lovely circular relationship where one element supports the other and helps you deepen the relationship with your audience. That way, you get to become a three-dimensional influencer, personality, or business to follow. Social media and email marketing amplify each other When you do that, email amplifies social media and vice-versa. So if you’re launching a new programme, for example, you’ll post about it on social media and then also send emails to your list. That means you're minimising the chances of someone in your world missing the fact you’re launching something. And yet, how many times have you launched and promoted a product or service, and within a matter of days or weeks someone got in touch to say they missed it? It happens. Because the social media algorithms didn't show someone your posts on a particular day. Or maybe that person didn’t see your emails. So your job is to do both – social media and email. Because one amplifies the other. This is getting more and more important as we’re seeing the cost of getting people into our world skyrocketing through the price of advertising. Even organic growth is difficult – it’s now a lot harder to get your posts seen by a good number of people. Both the financial cost and the cost of your efforts are increasing. Let’s say you’re running ads to get people to join your Facebook group. That money is now spent, and there’s nothing you can do to recoup it unless you keep that effort and impact going by creating a loop. In other words, you want to keep this process in momentum and give it motion. And the way to do that is by moving someone who joins your social media onto your email list. Also, when people come through a lead magnet, a freebie, or sign up to your email list to get your newsletter, you...1 comments1
- The Email Marketing Show Jan 11 · 24m How Facebook Groups and Webinars Make Matthew Harrington a Happy ManIs there a link between Facebook Groups, webinars, and email marketing? Can they all work together? We asked League member Matthew Huntington from the Behaviorist Book Club how he used his Facebook group to welcome new members and convert them into paying customers following our advice. Matthew's story is phenomenal. He went from hardly being able to afford a monthly membership to hiring his first member of staff. After joining The League, he made some simple changes to his business that created a massive wave in results. (And in case you're wondering, we're talking about money and sales here!) You're going to want to take notes here! SOME EPISODE HIGHLIGHTS: (0:24) Check out our brand new course - Group Loops. (4:03) Why did Matthew decide to join The League? (7:50) Matthew's mind-blowing results with his Facebook group from using Group Loops. (11:20) When did Matthew first get started with email marketing? (12:24) How does Matthew feel about his Facebook group compared to how he felt before? (14:44) The ONE action Matthew recommends you take in your business. (16:31) What are the next steps for Matthew in his email marketing? (20:10) Does Matthew feel like email marketing has taken over? (22:11) Grab our new course - Group Loops. (23:23) Subject line of the week. Check out our brand-new course Group Loops Before we get into Matthew's story, we want to tell you about the course he used that was directly responsible for his success. It's called Group Loops, and it's our brand new programme. It’s a full multi-module course that gives you everything you need and allows you to build an incredible Facebook community to help you grow your email list and make more sales. In this course, you'll find everything we’ve learnt, honed, and refined over time to build our own Facebook group with thousands of members, make six figures in sales, and gain thousands of subscribers on our list. The programme includes everything that works and cuts out everything that might be conventional wisdom but just doesn’t work. It’s available right now, so if you want to check out the details and build a Facebook group without having to pay for ads, here's the link. Why did Matthew decide to join The League? Matthew Harrington has been in our membership for about six months. After trying out a few other memberships, he decided to stick around with us, and he's now in for the long haul! Matthew educates behavioural analysts and therapy professionals to continue their education. His primary product is a membership (a research library with resources, in fact), but he also has courses that funnel into his membership. We remember a post that Matthew shared in our...1 comments1
- Predictions of Email Marketing For 2023What does the future hold for email marketing? What's going to happen in the next year and beyond? As we crack open this brand-new 2023, let's go and find out. Here are our predictions for email marketing in 2023. Be warned - some of these things might change the way you view your marketing. Ready to get planning for an explosive 2023? SOME EPISODE HIGHLIGHTS: (0:13) Come and talk to us inside our FREE Facebook group. (4:07) The importance of having a direct line with your customers. (8:32) The tech in email is going to improve. (10:07) AI writing tools will get smarter. (14:17) Readership of email on mobile devices is going to continue to grow. (15:10) More businesses will make email marketing their top priority. (17:38) The introduction of algorithms for individual inboxes. (19:38) People who don't take email marketing seriously will be left behind. (21:04 ) Want to learn how to make email marketing work for you in 2023 and beyond? (21:38) Subject line of the week. The importance of having a direct line with your customers The first shift we see happening when it comes to email marketing in 2023 is the fact that having a direct line with your customers is going to become more important than ever. Why? Because the social media algorithms are going to continue to throttle organic reach in favour of ads, which are getting a lot more real estate on those platforms. Advertising costs continue to increase because social media platforms have limited space and inventory to display ads. With more and more businesses advertising and usership going down as people switch to other platforms, we've definitely seen a huge shift over the past few years. Take Facebook, for example. We all used to see a lot more posts from our friends and only a few ads from big companies. But now the balance has tipped in favour of ads because that's how the platforms make their money. And the reach for organic social posting is pitifully low. We knew it was tough before, but if you put great value out there, back then you could go viral. And if you decided to run ads, the return was a lot higher. Still, not as high as the return for email marketing, which is about $80-$90 for every $1 you spend. So having that direct line where you can talk to your customers through a channel that you own (email) and lands directly onto their phones is going to be super important. There is no scalability issue with email marketing In a nutshell, with demand for advertising being at an all-time high, social media has become an unpredictably unscalable business. But there's no scalability issue with email because every single person who is on your list can have a one-way conversation with you. You have as much space in their inbox as they’re willing to give you. At any point, they can choose to unsubscribe, but until then, you can have a back-and-forth conversation with your audience. The tech in email is going to improve Another prediction for email marketing in 2023 is to do with tech. In the next few years, technology is going to allow us to put more and more interactive elements into emails, such as surveys and videos. And it's going to become more accessible too. As a result, more people are going to be attracted to the world of email marketing because of the Shiny Object Syndrome phenomenon. In fairness, email hasn't evolved much from a tech perspective for a long time - not much has changed in terms of what's possible. So the changes will come in. But we're not convinced that the advancement in tech is going to be a...1 comments1
- The Email Marketing Show 2022 - Our Favourite MomentsWhat a year 2022 has been! We have loved delivering the Email Marketing Show week after week, and for the last (Email Marketing) Wednesday of the year, we thought we'd share some of our favourite moments from this past year. There were too many to choose from, but we're sure you'll enjoy the little snippets we've chosen for you. In fact, we absolutely dare you to listen to this without laughing along and experiencing FOMO (if you're not a League member just yet). Enjoy! (And if you have any favourite bits, come and tell us in our Facebook group or on Instagram!) SOME EPISODE HIGHLIGHTS: (0:09) Want to make your sales from your email marketing? Grab our Click Tricks. (1:23) 12 Things That We Use On Stage That Help Our Email Marketing. (2:32) Grab people's attention and generate engagement to keep people's attention. (4:59) Tell stories and paint pictures in people's brains. (6:54) How To Get Back On The Email Wagon When You Fall Off (Back To School Edition) (12:54) Why you need to get back to your email marketing (if you've fallen off the wagon). (15:01) Comedian’s Secrets to Storytelling - With Kevin Rogers. (17:50) The joke formula in comedy (and marketing). (21:19) Tell Me You're A Member Of The League Without Telling Me You're A Member Of The League. (22:52) They have fresh ideas, templates, and an automated email engine. (23:52) They get excited about Email Marketing Wednesday. (26:07) People are in a love square with Rob and Kennedy and get told off for saying they have a small list. Want to get more sales from your email marketing? We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling! That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 12 Things That We Use On Stage That Help Our Email Marketing We opened up with some snippets from episode 12 Things That We Use On Stage That Help Our Email Marketing. This is a particular favourite of ours as we talk about some of the strategies that we use in our other careers as a Stage Hypnotist (Rob) and a Mind Reader (Kennedy) that also impact our email marketing. We teach (and do) psychology-driven email marketing, and there are things that we do on stage that we directly apply to our email marketing. Here are some snippets from the episode. Grab people's attention With your email marketing, you want to ensure you have the attention of your audience, just like we do on stage. If you don't have people's attention at the beginning of the show or at the start of your relationship with your subscribers, they’re going to talk all the way through (at a show) or not pay attention. And you don't want that – you want their attention. So how do you do it? First of all, you show up with something that’s attention-grabbing. In the world of email marketing, this is done by giving people a promise when they first opt-in and making sure you deliver on that promise. And the first thing you have1 comments1
- How To Create An Email Marketing Strategy PlanDo you have an email marketing strategy plan or do you write your emails with no planning? If that's the case, then you want to find out how we plan our email campaigns quarter by quarter based on the offers we are promoting to various categories of people AND on the financial goals we set for our business. Ready to see your email marketing take off? SOME EPISODE HIGHLIGHTS: (0:09) Want to make your sales from your email marketing? Grab our Click Tricks. (4:27) Why do you need an email marketing strategy plan. (5:52) The importance of a quarterly planning meeting. (8:43) The three types of people you want to promote to. (10:00) Why run different promotions to different types of people? (11:34) What does 'promotion planning' mean to you? (16:01) Why 'surround the market'. (16:47) Link your promotion planning to your financial goals. (17:56) Want to find out more? (18:55) Subject line of the week. Want to get more sales from your email marketing? We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling! That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Why do you need an email marketing strategy plan? We're always looking at ways to speed up how much time we spend on email marketing because even though email is the highest-earning sales activity you could ever do in your business, you still want to do it more efficiently and in less time, so you can focus on the other things you enjoy doing. This is where having an email marketing strategy plan comes in. Because you don't want to just sit down and write an email without having thought about it in advance. If you do that, you'll end up spending way too long thinking about it. Instead, you want to make sure you separate the activities of thinking and doing. You need to do these two things at different times because these activities use different skills and (in the physiological sense) they use different parts of your brain. Planning and thinking strategically are different from being in 'doing mode'. And you may feel like you're great at winging it - that you're good at improvising and being flexible. But when you do that, you're slowing yourself down. The importance of a quarterly planning meeting Email marketing is one of the main pillars when it comes to the marketing activities in your business, and it should always direct people to the same one thing you're promoting across all your channels. The way to make this happen is by having a quarterly promotion planning meeting. We suggest you host this in a different place than where you normally work, if you can. If it's just you, it could simply be a different desk or area of the house. Or if you have a VA or a small team (a social media person, someone running your operations, someone in charge of your customer service, etc.), this is a meeting with all the people in these roles. And once you have all the skillsets represented in the room, you go ahead and plan the promotions you’re going to run across all channels in the next quarter. The way we do this is by opening our calendar (we use the...1 comments1
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