You're listening to e-commerce marketing School presented by privy and printful.
So a few weeks back, I got a post on our Facebook group, which is the e-commerce marketing Community, which by the way, if you're not in it please join it's totally free. There's over five hundred members. And lately, there's been some really good conversation around rolling your Ecommerce store. Anyways, a few weeks back, Nick, a member posted about a quick tactic. He been using address some organic traffic roads first or the note at the time. When he first started doing this, his store was already getting about 8,000, monthly visits. So if you just launched your store, definitely keep listening. But this episode won't really move the needle for you until traffic numbers are in the five or six figures monthly. He was losing people would added to the cart. We're filling out, check out and kind of like clicked there further whether, you know, from their mobile phone into the discount code field that I think shows up pretty much on all Shopify checkouts, probably every other platforms to, you know, it's just to the right of the
They being check out, they click into the discount field, maybe they tried. I like, actually typing a couple random codes, like no, welcome 10, free shipping, and then maybe they have no luck and they bounced entirely from the site. So what he did was yesterday, created a new landing page on his site, the URL was ww.w. My web site.com coupon and he built out a page that was focused on any current coupon code that he actually wanted to be floating out there, he was doing this because he had a theory that some of these folks were pausing. Check out then heading over to Google to search for his brand name and coupon, right? So like your store named coupon in Google and if you try testing that in an incognito window,
Like, you might land on RetailMeNot, has the first result. Even if you don't have any coupons there, right? Or some site like that, you know what I mean? If you've got decent traffic and you try creating a page like this, you might be able to just like hijack. Some of that organic traffic that's searching like that or four people that are already in the cart and bounce because of that maybe those are the folks going over to Google. So you can actually convert some more of those that are abandoning after a quick search. I thought it was really smart actually reminded me of like it's in the early days when I was doing the marketing it was a tactic. I ran when you stop for coupon codes, there was like four packs percent off your first month of privy, we don't really do that stuff anymore but really days. We had a page on our site. Actually I think I did it as a blog post and it was like a perfectly structured. You are Alan and actually drove traffic. I can believe it. Sounds like this really works well for Nick too. And I like it because even if you don't run coupons you could imagine that.
URL, Right, mysite.com coupon you create this like amazing landing page, focus on the value and benefits of your product and you even mentioned that you don't discount and why you might as well do everything you can to win this traffic to your site, rather than Let It Go to RetailMeNot, which, you know, you have no control over. And actually it kind of reminded me of a different episode. When Stuart from juniper reviews on icast, he was telling me about running the same exact traffic hijack, playbook for reviews. So for reviews, you could create something like, my web site.com reviews, you can control it. You can grab the reviews that you want, you can make it look amazing. You could be a total sales page, just a couple simple ideas for grabbing more organic traffic right but again it won't matter. If you have no traffic light, making incremental difference. If you got, he's in traffic, but if you have other ideas for hijacking, organic traffic, I'd love to hear your text podcast at pretty.com