An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
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© 2023 The Digital Marketing Podcast
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- Amount of episodes
- 2
- Subscribers
- 0
- Verified
- No
- Website
- Explicit content
- No
- Episode type
- episodic
- Podcast link
- https://podvine.com/link/..
- Last upload date
- January 18, 2022
- Last fetch date
- May 23, 2023 8:01 AM
- Upload range
- MONTHLY
- Author
- Ciaran Rogers and Daniel Rowles
- Copyright
- © 2023 The Digital Marketing Podcast
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- Marketing Planning for 2022Daniel and Ciaran are back to kick off 2022 with a fresh look at planning and priorities. For the first time, we recorded this episode on video so those of you who want to watch it - now can! Daniel shares his ongoing vision of creation before curation. We explore setting some effective and smart goals and objectives for your year ahead. We also explore some of the new technologies marketers need to understand. We also have quite a heated debate on cookies and the web's reliance on them. Also under discussion on crypto and NFC’s, Daniel rails against ciaran multiple times to convince him that NFC’s are hugely important but in the end, comes to the conclusion he may be banging his head against a brick wall on that front. Finally, we wrap up with some sources of inspiration for looking at your work differently. Daniel shares with us his appreciation of Agile Marketing Management, OKR’s, Project Oxygen. Dig into the resources he shares and invigorate your year ahead with some fresh perspective. Useful Resources Target Internet Youtube Channel This episode as a video Daniel’s Strategy Statement Apple Example A- What you’ll do B- What it will be focussed on C- What it will achieve D- What the market impact will be Apple will launch a full communications assault (a) to challenge the PC/Microsoft Windows dominant position (b) by finding flaws in the PC to contrast with Mac computers’ simplicity (c) to steal significant market share by enticing frustrated consumers to buy a Mac (d). Setting S.M.A.R.T. Objectives First used in the November 1981 issue of Management Review by George T. Doran in an article entitled "There's a S.M.A.R.T. way to write management's goals and objectives". () Specific Measurable Actionable / Achievable / Attainable Realistic and Relevant Time-bound See how much this has been pulled around by different marketers TikTok GA4 Felipe Castro OKR’s Agile Marketing Management Google’s Project Oxygen Benchmark your skills0 comments0
- Digital Marketing Skills Benchmark 2022The skills required to succeed in digital marketing are constantly changing, which makes it very hard to keep up with all of these changes. So how is the marketing industry coping with developing and learning all these new skills? Daniel walks us through what Target Internet's Digital Skills Benchmark results tell us about the state of digital marketing at the start of 2022. Published in partnership with the Chartered Institute of Marketing, the 2022 edition of this report has some interesting findings. With data collated from thousands of marketers across the world, it helps us all understand our skill and knowledge gaps more clearly than ever before. Listen in for the answers and find out what the benchmark level is among your level of seniority and discover how different sectors of our industry have performed. Also under discussion, could Ciaran carry off being completely bald? We also explore, if Daniel and Ciaran were being chased by a Tiger, who would get eaten? Useful Links If you would like to benchmark your own performance you can. It only takes around 30 minutes. If you manage a team of marketing professionals, we are inviting teams of up to 30 people to benchmark their whole team (Usually we limit this to just 10.) To take advantage of this unique offer for podcast listeners, just mention you listen to the podcast in the Subscribe to our0 comments0
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