216. Destigmatizing the Sexual Wellness Industry Through Brand Marketing With Barbara Cook

25m ·

216. Destigmatizing the Sexual Wellness Industry Through Brand Marketing With Barbara Cook

Welcome back to another episode of The Defiant Business Podcast! Today I'm talking with https://www.linkedin.com/in/barbara-cook-05941baa/ (Barbara Cook), the CEO of omnichannel sexual wellness retailer https://loversstores.com (Lovers) and popular online lingerie retailer, Yandy. Barbara pivoted from running coveted fashion brands as the former President of Hudson Jeans and CEO of Miansai to reignite and reinvigorate the 40-year-old Lovers brand, and oversaw its monumental acquisition by the iconic PLBY (Playboy) Group, Inc. Barbara boasts more than two decades of retail and merchandising leadership experience from Gap, T-Mobile, and Starbucks.  In this episode, we're going to be talking about destigmatizing the sexual wellness industry through brand marketing as well as how defining - reframing pleasure will help you define the things you actually enjoy doing in life. If you're interested in learning more about sexual wellness and why experiencing pleasure plays an essential role in overall health and well-being, then this episode is for you. Follow along on Instagram at https://www.instagram.com/defythestatusquobiz/ (@defythestatusquobiz) To connect with other Defiant Businesses, join the https://www.facebook.com/groups/thedefiantbusinessgroup (Facebook Group ) Barbara's website: https://loversstores.com (https://loversstores.com) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
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