The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
2 Subscribers
Podcast hosts
- yaagneshwaran_g..
@yaagneshwaran_g..
Keywords
© 2022 The Yaag Project
The Yaag Project
2 Subscribers
Reviews
4.7 out of 5 stars
4.7 Based on 17 reviews
Arlie K
5 out of 5 stars
Actionable & Empowering
This show is a must listen for B2B marketers at every level! No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend the ABM Conversations Podcast enough 🙌
B2Brevleader
5 out of 5 stars
Great learnings from quality conversations
This is a great show to add to your podcast list if you are a B2B marketer. There are valuable learnings and actionable insights from people actually doing the work to move the needle in their organizations. Worth a listen!
DoucheFart
5 out of 5 stars
Must listen for marketers
Yaag is world class. I’ve had a chance to talk to him on a few occasions and his ability to both refine his show and have a keen eye on what his listeners want, makes this a must listen for any and all marketers.
Katie B ATL
5 out of 5 stars
Valuable listen
The ABM Conversations podcast is valuable, practical and inspiring. It’s a great listen!
nscalice
5 out of 5 stars
These guys know their stuff
Yaag and Manish are such good hosts. They bring complex marketing concepts to life in a way that few marketing podcasts can do. I find myself taking notes all the time when listening to the show and it always leaves me with lots of exciting things to explore.
MidasOfMartech
5 out of 5 stars
Career Elevating, Honest ABM conversations
These guys (Yaag & Manish) are incredible ABM industry experts who extend thier desire to share their widsom and expereinces with remarkable guests. The conversations are genuine, include great stories from leaders and seasoned practioners alike! You'll want to include this in your regular listening queue!
HillGamingCompany
5 out of 5 stars
Powerful and concise takeaways
Amazing podcast that digs deep into no-fluff insights for B2B marketers. This is a must follow channel
Nickb2005
5 out of 5 stars
Marketers, listen to this!
If you need any inspiration as a marketer then you should listen to this. Yaag and Manish do a fantastic job guiding the conversation and they have been amazing stories where tangible results come out of it. Take a listen and tell me you aren’t impressed!
michellelaw1
5 out of 5 stars
Great podcast!
Love this podcast! Has so many unique gems relevant for any industry.
Scott Marker
5 out of 5 stars
I love The ABM Conversations Podcast. No fluff allowed!
The ABM Conversations Podcast’s tag line is spot on “Live from India made for the world”! This podcast/show is for anybody in the world of B2B marketing/sales/customer service looking to attract, gain, retain new profitable happy customers. I have recently been introduced to Yaag Ganesh by Sangram Vajre and the Peak Community. I am so thankful they did. I have become a fan. I love Yaagneshwaran Ganesh and Manish Nepal no-BS style. It’s so refreshing in the online marketing world that’s full of a bunch of marketing and sales ‘supposed gurus' that they haven’t successfully applied any of their ideas in years, all fluff. Not, this podcast! The ABM Conversations podcast is one of my favorites to listen to, and I gain valuable insights from some of the top B2B marketing and sales movers and shakers from around the world. Thank you, Yaagneshwaran Ganesh and Manish Nepal!
Adma More
5 out of 5 stars
Rare marketing podcast that values the listener's time
The content discussed in The ABM Conversations Podcast has clear takeaways and gives a balanced overview of the topics discussed.
Jordan213C
5 out of 5 stars
Clearly a no fluff marketing podcast!
Yaag and Manish are hilarious! They are bring balanced perspectives to their podcast episodes. I particularly love the episode on “Do you need an ABM platform on top of your CRM” - precise, on-point and no-nonsense stuff!
Mikeh124
5 out of 5 stars
Best show ever
“Just found this show. Loving it as the content can be immediately applied to my business!”
Towelf435
5 out of 5 stars
Actionable information every episode!
“Quickly becoming a favorite podcast of mine. Always good content. You guys are hilarious!
Jkress334
5 out of 5 stars
Awesome show
Thank you so much for this podcast. Open a new world for me and never missed it since.
JuanePI45
5 out of 5 stars
Loved this show
“Wow, I just listened one of your podcast and it give me so much inspiration ! Amazing”
Robert876B
5 out of 5 stars
Great
This content is insanely valuable and has changed my life and the way I think about or approach some things. Highly recommend
Podcast information
- Amount of episodes
- 132
- Subscribers
- 2
- Verified
- Yes
- Website
- Explicit content
- No
- Episode type
- episodic
- Podcast link
- https://podvine.com/link/..
- Last upload date
- October 13, 2022
- Last fetch date
- November 30, 2022 11:12 PM
- Upload range
- WEEKLY
- Author
- Yaagneshwaran Ganesh
- Copyright
- 2022 The Yaag Project
susbcribers
- Mindset during economic downturnsIn this episode of The Yaag Project, Yaag shares his views on how sometimes the continuous chatter on social media especially during these economic downturn can plague the way you think. Keeping sanity and having the right frame of mind is everything when things don't go your way. ➡️ Key Topics in this episode 00:00 - Intro 00:06 - Sincere thanks for the welcome of the first episode 01:20 - Despite the economy, don't take a transactional approach 03:45 - The misunderstanding of what gratefulness means0 comments0
- Transformation is rooted in relationshipsIn this very first episode of The Yaag Project, Yaag opens up on why he started this new show, a bit about the scope of the previous show he ran (The ABM Conversations Podcast), and why he believes that transformation is often rooted in relationships. ➡️ Key Topics in this episode 00:00 - Intro 00:25 - A bit about the previous show "The ABM Conversations Podcast" 00:58 - Why The Yaag Project? 02:24 - The story of how I met Chris (Christian Fictoor) 04:30 - The transformation in relationship 06:20 - Values are the fundamentals 06:45 - How I met Aditya, my current CEO at Avoma 07:22 - The values and philosophy match 09:00 - Making relationships as the base0 comments0
- How to do SaaS pricing: with Dan BalcauskiIn this episode, Dan Balcauski, the founder of Product Tranquility, joins us to discuss how to do SaaS pricing -- one of those topics we have wanted to discuss for a long time. Through the episode, Dan throws light on: 1. What is effective SaaS Pricing and the fundamentals that people often miss in their pricing 2. How should you identify your optimal price strategy? What is step one? Two? Three? 3. What drives pricing design? 4. In value-based pricing, how do you determine value? 5. Difference between pricing metrics and value metrics, and a lot more...0 comments0
- The role of content in building partnerships: Justin ZimmermanIn this episode, the agile marketing leader Justin Zimmerman joins us to discuss content and partnerships – specifically the relationship between the two. He dives deep into: 1. The mindset and approach of mapping content in your partnership game 2. The role of content committees in creating content for partnerships 3. Key people to be involved while building partnerships 4. The give-first approach to partnerships 5. The Jobs-To-Be-Done based content strategy For Partners & Customer Marketing, and a lot more...0 comments0
- How to build a brand new sub category: Kara GoldinIn this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on: 1. How she transitioned from journalism to tech to founding Hint water 2. The story of how Hint water came into being 3. Educating the market about a new category and getting people to buy-in 4. Why she wrote her latest book 'Undaunted' and the key takeaway, and a lot more...0 comments0
- Marketing skills needed to stand out : Stacey DanheiserIn this episode, Stacey Danheiser, the founder and CEO of SHAKE Marketing Group joins us to discuss marketing skills needed to stand out, make an impact and of course get promoted. Some of the key factors discussed in the episode include: 1. What does being different really mean? How can a marketing leader stand out and be unique and meaningful? 2. What are some of the shifts that a marketer needs to make to gain credibility with a CEO, especially in a startup environment? 3. Top 3 things to include in a marketer's onboarding 4. What is the most common expectation of CEOs from their marketing teams? And what can marketing leaders do to align and make it a perfect Ikigai? 5. How does a marketer become the voice of the customer internally? What does it truly take?0 comments0
- Modern Marketing with Seth GodinIn this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ” He talks about: --> What separates a brand from the me-toos --> What's the difference between category creation, differentiation, niching down and positioning --> The misunderstanding around going niche --> The misunderstood concept of failing fast, and mistake vs blunder --> How to identify your early adopters --> The mindset that marketing professionals need to develop --> The future of Clubhouse and a lot more..0 comments0
- Leveling up on video strategies: with Dan MillsIn this episode, Dan Mills, the VP of Marketing at Wistia, joins us to discuss how to level up your video strategies. Dan has a background in acting, singing, and songwriting. And then jumped to the other side of the fence and showcased his copywriting skills. Through the episode, he throws light on: 1. Marketers' top 5 most mentioned video goals and how they vary based on the orgs maturity stage. 2. Interesting trends for marketers like us to try out or experiment in 2022 3. Why video should be a continuous or ongoing investment for companies 4. Common biggest obstacles companies face in publishing new video content and tips to overcome them. 5. Actionable ways to distribute your videos to your audience, i.e., how to make it more accessible in today's higher-than-ever content noise, and a lot more...0 comments0
- Product-led revenue: What does it mean and how is it different from PLG?In this episode, Breezy Beaumont, the Head of Growth at Correlated, discusses product-led revenue. It's a topic that raises many questions, differences in understanding, and debates between functions such as product, sales, marketing, and more. Through this episode, Breezy throws light on: 1. Why product-led doesn't mean zero outbound sales or marketing 2. What does product-led revenue really mean? Does it include only net new revenue, or does it also include expansion revenue? 3. What are the touchpoints in the product-led sales cycle? When and where should you insert a sales-assisted layer? 4. How marketing and growth teams can leverage product usage data to improve the buyer experience? 5. How to make a judgment call on which of your PQLs need sales assistance? What are the parameters to consider? 6. When should you involve CS teams in the whole PLG lifecycle and more...0 comments0
- ROI-led content: How to get decent ROI on your content - with Ugi DjuricIn this episode, Ugi Djuric, the CEO and founder at Contenthorse, joins us to discuss ROI-led content, i.e., how you get a decent return on investment from your content. Ugi has worked on some of the most exciting SaaS projects and has delivered exceptional results. For instance, he and his team have helped Lemlist go from $50k to $3m ARR in 1 year. In this episode, he talks about: 1. What is ROI-led content marketing? Why should you focus on it? 2. What type of content should a company create for the best performance at specific stages? And how can they derive it strategically? 3. What are some common mistakes you see founders making with content, and what’s the alternative? 4. What is a $500k ARR article, and what is its anatomy? 5. How to achieve content market fit? 6. What are some sensible non-vanity metrics that one should measure to ensure their content marketing efforts are on the right path, and a lot more...0 comments0
- How product-led storytelling fits into the stages of the buying cycle: with Victor EduohIn this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fits into the different buying cycle stages. He talks about: 1. What is product-led storytelling? 2. How product-led storytelling differs from conventional content marketing? 3. Deep-dive on the 9-step product-led storytelling framework 4. How product-led storytelling fits into the different stages of the buying cycle 5. Writing for a person vs. a persona 6. The no.1 or most important content marketing metric, and a lot more...0 comments0
- How to set up a customer success organization : Jeff BreunsbachIn this episode, Jeff Breunscbach, the Director of Customer Experience at Higherlogic and the co-founder and host of the Gain Grow Retain Podcast, joins us to share his expertise on setting up a customer success organization. He talks about: --> As a first CS hire, what should the focus for the first 90 days be? --> What processes to build during the first 90 days? --> What to do when customers use your customer success team as support? --> How does the role of a CSM look in a 50 member organization vs a 200 member org? --> The qualities to look for when hiring a CSM --> Whom should a customer marketer report to? And what does the CSM & customer marketer collaboration look like, and a lot more...0 comments0
- How to build a buyer centric revenue model: Nelson GilliatIn this episode, Nelson Gilliat, the founder of Buyer Centric Revenue and the author of "The Death of the SDR", joins us to discuss 'how to build a buyer-centric revenue model' Through the episode, Nelson shares his insights on: --> Why the predictable revenue model doesn't work anymore? --> What is the Buyer Centric Revenue model, and how does it compare or contrast with the Predictable Revenue Model? --> Steps for organizations to test the Buyer Centric Revenue model --> The levels of transition in an organization when people adopt the buyer-centric model --> Top 2-3 challenges while transitioning into the buyer-centric model --> Why commission and quota are outdated, and a lot more...0 comments0
- Why and how to build a media company? : Scott D ClaryIn this episode, Scott D Clary, the seasoned sales and marketing executive & the host of Success Story Podcast, joins us to discuss 'Business storytelling and how to build a media company.' Through the episode, Scott shares his insights on: --> What inspired him to create the Success story podcast and the ROI Overload newsletter --> What it means to build a media company? And how you can do it yourself? --> What did the earliest versions of his newsletter/podcast look/sound like? How have they changed over time? --> Scott's storytelling framework --> His go-to method for growing his podcast and the newsletter, and a lot more..0 comments0
- When to monetize your podcast and how to do it: Benjamin ShapiroIn this episode, Benjamin Shapiro, the veteran growth marketing consultant, host of the MarTech Podcast, and a fellow podcaster from the Hubspot Podcast Network, joins us to discuss podcast monetization. Ben has dabbled a lot with podcast monetization and runs his podcast network, called “I hear everything,” a collection of daily interview-based podcasts. In this episode, he shares his expertise on: --> Common mistakes that first-time podcasters make when it comes to monetization? --> When should a podcaster start thinking about monetizing their content? What’s the inflection point? --> Signs to look out for before you get to monetize your podcast --> The different ways in which you can monetize your show --> How to grow your podcast? --> Metrics/signals that advertisers look for when they invest their ad dollars on a podcast? --> The ROI of podcast advertising, and a lot more...0 comments0
- How to engineer your go-to-market process : Mark DonniganIn this episode, Mark Donnigan, the virtual CMO & Business Development Leader at Growth Stage Marketing, joins us to discuss the process of engineering go-to-market motions. Through this episode, Mark talks about: --> As a founder, how to take your new product to the market --> Why should the CMO you hire need to be a business strategist and domain expert? --> What can founders do to ‘prepare the market’ before their new product is ready to go? -->Why do some companies fail to scale to the mass market - assuming there is a mass market for their product? --> Does a category define a brand, or does a brand define the category? and a lot more...0 comments0
- The anti-hustle guide to SaaS sales: Brandon FluhartyIn this episode, Brandon Fluharty, the VP of Strategic Account Solutions at LivePerson, joins us to discuss the anti-hustle guide to SaaS sales. Through this episode, he talks about: --> The difference in approach for a fortune 50 account vs. other enterprise accounts --> Why do you need to get into a better environment to closer bigger deals? --> Brandon's process to build a strategic target accounts list --> The collaboration with sales-enablement -- how to make it work --> How you become a better seller by becoming a buyer of something complex, and a lot more...0 comments0
- How to do content distribution the right way: Ross SimmondsIn this episode, Ross Simmonds, the founder and CEO of Foundation, joins us to discuss 'how to do content distribution the right way'. Through this episode, Ross throws light on: --> How should a SaaS startup with a small team of 2-3 marketers approach content creation and distribution? --> How to make content distribution a strategic play than just using it as a tactic --> Baking content distribution into the content creation process --> How to use permissionless co-marketing as a content distribution play? --> Should you work on intent-driven content for each buying stage (or) should we blur the lines across the funnel stages? --> How to repurpose content and distribute it in a useful manner (and not lazy work)? --> Distributing content in communities and social media without losing trust, and a lot more...0 comments0
- Doing product marketing the right way : with Yoni SolomonIn this episode, Yoni Solomon, the CMO at Uptime.com and former Director of Product Marketing at G2, joins us to share his insights and experience on how to get your product marketing right. He talks about: --> How is product marketing different from content marketing, demand-gen, or other marketing functions? --> What's the right stage for an org to hire a product marketer? --> The five stages of product launch and GTM --> What is the role of product marketing in product positioning? --> What's a 'message house', and how does it help you uphold product positioning? --> What are the core KPIs that a product marketer is accountable for? --> Whom should a product marketer report to, and a lot more...0 comments0
- How to win mega deals? : with Christopher EngmanIn this episode, Christopher Engman, the co-founder and managing partner of MegaDeals Advisory, joins us to discuss "How to win mega deals?" He has been personally involved in making hundreds of B2B deals happen, which cumulatively exceed several billion. In this episode, Chris dives deep on: --> Why mega deals are a lot like winning a political contest? --> What qualifies as a mega-deal -- is it deal value or a range? What are some common characteristics of megadeals? --> Challenges sellers face when selling to enterprises --> How to hire a mega dealer? What should you look for? --> 5 cornerstones of mega deals, and a lot more...0 comments0
- Randy Frisch: How to create a personalized content experience in B2B SaaS?In this episode, Randy Frisch—the co-founder, CMO & President of Uberflip, joins us to discuss 'how to create a personalized content experience to drive demand and improve customer engagement.' He was named one of the Top 50 Fearless Marketers globally by Marketo. Through this episode, Randy throws light on: --> Why he's mad about the way content marketing is generally done in B2B SaaS? --> What are some common mistakes that SaaS content marketers do? --> What is meaningful content personalization? And how to achieve it at scale in the context of creating relevant content experience? --> Should you control the content experience? Does it truly make sense to take people to a content hub? --> Content experience framework -- what are the components and how can you apply it today, and a lot more...0 comments0
- How to stop chasing customers and build a cult? : Chris KneelandIn this episode, Chris Kneeland, the CEO of Cult Collective, one of North America's premier engagement marketing firms, joins us to discuss 'How to stop chasing customers and build cults?" Chris co-founded Cult in 2010 and has consulted for Harley Davidson, Canadian Tyre, Zappos, Best Buy, United Way and dozens of other brands. In this episode, he talks about: --> What exactly is a cult? How can a startup realistically build it? --> Why should you stop chasing customers and build a cult in the first place? --> Why word of mouth doesn't always start from customers? And more importantly, why have 'brand advocacy' ahead of 'brand awareness?' --> What's the right stage of the business to start a cult? --> How do you measure progress while building a cult? > Why is Chris against the idea of consumption metrics and a lot more...0 comments0
- How to leverage team-selling and improve customer retention: Kris RudeegraapIn this episode, Kris Rudeegraap, the co-founder and CEO of Sendoso, shares his insights on two super interesting connected topics – team selling and customer retention. He talks about: --> What is a go-to-market (GTM) fit, and why does Sendoso prioritize GTM fit over product-market fit? --> What is team selling? How it works, and what's the infrastructure needed for it? --> Can startups and SMBs practice team selling? --> 3 major changes that Sendoso made over the years to improve customer retention (their net dollar retention is 120%) --> Sendoso's customer success team structure, and specifically the role of CX Ops in customer success --> What's the right time to expand the customer success team into specific roles and a lot more...0 comments0
- How marketing evolves in a tech startup from $1 million ARR to $10 million ARR: Karthik SridharanIn this episode, Karthik Sridharan, the co-founder and CEO of Flexiple – an online curated freelancing platform that empowers and connects companies and freelancers, joins us to discuss how the role of marketing evolves from the first year of a startup to how it looks at $10 mil ARR. Karthik talks about: --> How long it took for Flexiple to get to its first million from a marketing perspective --> How their marketing approach changed and evolved between 1 million ARR to $3 million --> The kind of goals and metrics they had for marketing in the early stages of Flexiple, and their current KPIs for product marketing, performance marketing, content team, etc. --> What to look for when hiring a VP of Marketing at an early stage company --> Learnings when it comes to leading remote teams and the common mistakes to overcome --> Why scale is relative, and when should one start thinking about scalability --> The difference in approach between a bootstrapping tech startup vs the one raising venture capital, and a lot more...0 comments0
- Why is product marketing often misunderstood? : with Vukasin VukosavljevicIn this episode, Vukasin Vukosavljevic, popularly known as 'Vuk,' joins us to discuss how to build a strong product marketing team that hits it out of the park. Vuk is the head of growth at Lemlist and is a rockstar that every SaaS company would want to have on their team. He talks about: --> Why is product marketing often very misunderstood? --> What does the Lemlist product marketing playbook look like, what their goals and KPIs are --> His GTM checklist --> The process to seek customer feedback and the prioritization parameters for incorporating them --> Common mistakes when product marketers leverage email as a channel and a lot more...0 comments0
Podcast hosts
- yaagneshwaran_g..
@yaagneshwaran_g..
Keywords
© 2022 The Yaag Project
