The top podcast for food and beverage professionals, BevNET’s Taste Radio features interviews with the leaders and rising stars of our fast-evolving industry. The shows also include discussion on emerging trends, innovation and news of the week from our regular cadre of hosts from the BevNET and NOSH teams.
Tell us what you think at ask@tasteradio.com. You can also email us if you are interested in Taste Radio sponsorship opportunities. If you like Taste Radio, share it with a colleague, will ya?
19 Subscribers
Podcast hosts
- Ray-Latif
@Ray-Latif
Keywords
© All rights reserved
Taste Radio
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19 Subscribers
Reviews
mvelasco07
5 out of 5 stars
Awesome podcast!
Cannot thank the team at BevNET enough for putting out such an incredible podcast. I’m consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I tune in. 10/10 recommend!
Oldscholar
5 out of 5 stars
Fun and informative
Great industry talk and useful information.
thenonjudgyvegan
5 out of 5 stars
Insightful and entertaining!
Love hearing these valuable conversations and getting to pull back the curtain on what goes into building and growing a successful CPG brand. A must listen for any entrepreneur!
Hellaradbemiahi
5 out of 5 stars
Great podcast!!
Loved it and great insight
Renzel720
5 out of 5 stars
Must listen if you are an industry participant
The bevnet team does an incredible touching on poignant topics while providing some humor along the way. Great show.
Maxi17
5 out of 5 stars
The real story of CPG founders
I listened to 4 episodes in a row - the show and host Ray let founders in the think of growing their CPG food and beverage brands share the truth about being a founders and learning from every brave move they make to find success in the marketplace for their visions.
josejrrosen
5 out of 5 stars
Treasure Trove of Insightful Content
Love the team at BevNET and Nosh. They put on a great podcast with interviews from founders, current CEOs, and investors within the CPG industry. As a soon-to-be solo founder, the amount of insight is amazing especially to someone who comes from outside the food community. All in all, great listen!
hun kee
4 out of 5 stars
Well done taste radio
Taste Radio was my first podcast subscription for the food and beverage industry. I don’t listen to every pod but when I see a catchy title, I take a listen and really enjoy the TR interviewees styles and direction. It’s a fun pod, and one I’m loyal too. I give it 4/5 only because lately many of the podcasts have been repetitive and bringing up startup company CEO and leaders and it would be good to hear from more established brands and executives. Also, it would be great to hear from co-packers and manufacturers to get their perspective, especially during the volatile supply and demand periods. Anyways, keep it up and thanks for providing a platform for us food and bev junkies.
artisandistributing
5 out of 5 stars
A MUST listen
If you work in CPG there are no if’s, ands, or buts about whether or not you should listen to this. You must! I get a MINIMUM of 1 vital takeaway for each episode that is put out. Hopefully we can hear more about some the non-alc category or frozen category.
Travis237
5 out of 5 stars
Awesome Content!
I have listened to this podcast for the past 3 years and it has given me a ton of insight into the CPG industry. I have used this podcast to help me write a business plan for a college competition and used it as a blueprint to evaluate investments in CPG companies. Highly recommend Taste Radio to anyone.
TweetsByLuke
5 out of 5 stars
Very helpful!
I’m getting ready to launch my first CPG food business this winter and this Podcast has been so helpful to listen to in the car and on walks to learn more about the industry. I love hearing from founders and pick up new tips and strategies every episode!
jessica catherine d
5 out of 5 stars
Amazing Podcast
My favorite food and beverage/CPG podcast hands down.
DashMason
5 out of 5 stars
Great insight from guests
As an emerging brand in the organic and vegan food space, I’ve learned a lot from Ray’s guests. Ray does a good job of asking pertinent questions.
Hamtilton
5 out of 5 stars
One of the best
Fantastic commentary and great perspective every week. One of the best Resources out there. It’s a Must listen.
AKS_ATX
5 out of 5 stars
A MUST LISTEN FOR ALL CPG FOUNDERS
As my husband and I start our own CPG brand, Taste Radio has been like a personal mentor for learning the ins and outs of the industry. An absolute must for anyone starting their own CPG brand!
Ahoette
5 out of 5 stars
Great industry info!
I’m a founder of a small snack brand - Sandbox Snack Co. - and Taste Radio has been an excellent source of info from idea through launch. It’s been great hearing stories from founders and other folks in the industry. A must-subscribe for founders!
Chimps can
5 out of 5 stars
Amazing podcast
I’m a founder of a new beverage brand that is about to launch. Listening to this podcast has given me so much knowledge, and preparation to have a successful brand. Love the podcast can’t wait to attend events and so much more.
lafoodconsultants
5 out of 5 stars
Love Ray and taste Radio
If you need the latest and greatest of the Food CPG world ! Then this is your podcast ! Love Ray and the team at taste radio , they are so much fun to listen to and they always have something new and informative to share !
beverage orchesrtator
5 out of 5 stars
Go To Resource
BevNet has the unique ability to match the passion it’s community of food and beverage showcase. Taste Radio interviews never disappoint. The podcast interviews/conversations are natural, informative and inspiring.
Clara Paye
5 out of 5 stars
A must for Food Entrepreneurs
As a first time founder I tune in religiously to this amazing podcast and am always rewarded with inspiration and nuggets of wisdom.
Jahxjskanzj
5 out of 5 stars
High quality & consistent
As a young entrepreneur in the beverage industry, I’m certainly a huge fan of Taste Radio. The content is valuable and educational - much of it is adaptable to my business today. Plus, they’re great at finding unique and insightful guests!
T. Bennick
5 out of 5 stars
Chock-full of Inspiration & Learnings
Hands down…Ray is the best interviewer in the CPG space (and beyond). Each conversation offers a great story into a how brand started and Ray’s questions always leave me with more incremental knowledge into the beverage industry. Plus the witty banter re: current goings-on of the beverage industry with the rest of the BevNET crew is always plus.
llorenmillerr
5 out of 5 stars
Valuable Resource
This show is a valuable resource, no matter the angle you approach it from. I work in the alcohol industry and have gleaned insight and ideas in that context. I also would love to go out on my own and develop a product myself and found a pleathers of resources for entrepreneurs and start ups in the food and bev space. All around great resource.
Taco1217
5 out of 5 stars
Awesomely Balanced Podcast with Information & Fun Spirit
As a startup new to the food & beverage space, the Hummii team have become avid fans of BevNets news & content. Always a refreshing weekly listen for perseverance, inspiration, and just general learning of some incr-edible entrepreneurs!
james @elixirshots
5 out of 5 stars
Great Podcast for the Food and Beverage Industry
Hi there, this is James Founder and CEO of Elixirshots.com we are a new up and coming wellness shot and looking forward to making a splash In the food and beverage industry. I have been tuning in to this podcast and absolutely love it! I learn something new on every show and appreciate the knowledge. If anyone is new to the food and beverage industry and looking to learn more on how to grow their business then Tasteradio is the place to start. Thank you Tasteradio, hopefully one day we’ll be on your show!
BranPart
5 out of 5 stars
Top notch hosts and guests
The team at BevNET and NOSH are the best-connected, most knowledgeable people covering food and beverage, especially when it comes to emerging brands. Taste Radio and the Insider series gather great guests to discuss timely topics. Whether you’re an entrepreneur, investor, or just want to understand more about what you eat and drink, this is a great podcast. I’ve subscribed since the first episode and give it my highest recommendation.
Dream4444
5 out of 5 stars
🔥🔥🔥
Hands down the most informative and educational podcast for the food & beverage space! Ray does a fantastic job interviewing his guests and asking questions that any aspiring entrepreneur would LOVE to know, all while keeping you engaged and entetained throughout the entire episode 🙌 If you're in the food & beverage space do yourself a favor and subscribe now! And if you aren't in the space but have ever purchased a consumer packaged good, you'd be extremely entertained listening and learning about our crazy beautiful world that makes your purchase possible 🤗
johnnydoobs
5 out of 5 stars
A must for anyone in CPG
So glad I discovered this podcast - always learning something new and valuable. Ray, Mike and the whole team are amazing too.
A_Riff
5 out of 5 stars
BEST Podcast for the Food & Bev Industry!
I legit look forward to every episode of Taste Radio! I always learn something new and I love to listen to Founders share their stories. Bonus: Ray Latiff always asks the best questions. Every episode inspires me so much!
Jason Werner - A12 Wines
5 out of 5 stars
A must for anyone in the consumer F&B space
Or even just anyone who enjoys food and drink and good stories. As a Winemaker and Cidermaker myself, Taste Radio and its Insider series is a must hear. Often the entrepreneurial journeys depicted in each pod saves me countless errors or missteps of my own. Regardless, it's just good new-fashioned entertainment. Word of warning though: you will get jealous of all the snacks and samples the hosts are all always trying on-air!
Entiendas
5 out of 5 stars
I have an idea...
If you have an idea for a business, any entrepreneur really, this podcast is for you! The guest interviews are fantastic and there are so many ideas to take away from each episode. Who knows, this podcast may even be the foundation, and help me get the knowledge/advice/courage, to finally move forward with my own idea...a hop water company, with a twist. Keep ‘em coming, Cheers!
Madamoiselle Mango
5 out of 5 stars
Food or bev entrepreneur? MUST listen
Love how I built this but need something more specific to your category? Enter TASTE radio. Highly recommend listening when you can be able to take notes, because you’ll have so many ideas of how to apply successful tactics of others to your unique idea. Also highly recommend subscribing to BevNet, absolutely worth it for industry news and category trends!
#kengrainfree
5 out of 5 stars
Taste Radio has a lot of...Taste!
Sorry could not resist with the title. As a person in the in the food industry (retailer side of the desk) staying on top of current trends is must in an ever so dynamic industry. Taste Radio has become a great resource for myself and my team. Whether it’s trying to find the next food trend, or getting entrepreneurial advice and insights from some of the most dynamic professionals in the industry, Taste Radio pulls both together in an engaging and informative way. The team at BevNet is doing the industry a great service and look forward to listening to Taste Radio from years to come.
Dinglbary
5 out of 5 stars
New favorite
I could tell you about Ray Latif’s perfect radio voice, or about the insightful and entertaining interviews, or about the priceless advice to entrepreneurs in the food industry, or the fun banter and product reviews..... but I’ll just sum it up and say: I love this show and can’t get enough! Keep up the great work!
HemaNReddy
5 out of 5 stars
Listened to every episode so far!!
Needless to say, this is how I keep up with the CPG world. I love how the beginning of each episode gives a glimpse into the team behind it, as well as the current brands, reviews etc. High quality production and information packed interviews!
Roc40
5 out of 5 stars
Worth Every Minute
Taste Radio is worth every min if you are a food or Bev entrepreneur. I have received a ton of tips, tricks and great stories ever since I found taste radio. I appreciate every episode. Keep up the great work Taste Radio Team! 💪🏼 Cheers, -Rocco
Brian Wasik
5 out of 5 stars
Best Podcast out there for the Beverage Industry News
Started listening to Ray and John last year, when I knew almost nothing about the beverage space. Since then, I can confidently say that this podcast has helped me more so than any other source to learn about the industry. They truly care about the advancement of the space and implementing sustainable practices. Both have responded to my questions on social media and are incredibly receptive to feedback/suggestions on the podcast. I have gone back and listened to most of the library, and the foresight they exhibit on new trends/products is astounding. Keep up the great work here guys!
orez195
5 out of 5 stars
What every beverage entrepreneur needs in their lives
The constructive criticism, inside jokes, and category reviews are exactly what every entrepreneur in the industry needs to listen to. These guys have seen it all and offer informative insight that may be directly related to your business problems. I listen to nearly all episodes and have been able to share the insights from interviews with my team, and it has led us to some big wins. Thanks for all of your hard work and keep em coming!
kvj2012
5 out of 5 stars
Informative and fun!
Very informative as well as entertaining podcast about what’s going on in the food and beverage industry from both emerging and established brands. Good banter between the hosts too.
danberg22
5 out of 5 stars
So helpful. So great.
It’s so great to learn from industry vets as a young brand through this podcast.
KAS2008802
5 out of 5 stars
the most inspiring business podcasts!
The Taste Radio team brings some of the best food industry founders and professionals in for interviews which are full of great insights and advice. Listening to these podcasts over the last two years have given me so much knowledge and confidence as I’m starting my food business. Thanks for the great content!
allison AF
5 out of 5 stars
100 stars!
Can I give 6 stars? Or like, 100?? This podcast is not only extremely insightful, but fantastically entertaining. I have had the privilege of meeting and working with the BevNet crew over the years, and it is such a joy to be able to listen to their wit, thoughtfulness and knowledge on an ongoing basis! The guests are of course top-notch, as well.
Kayleemcl
5 out of 5 stars
"Indeed"
I love listening to these guys! They're hilarious (in a dad way) and I learn so much from their interviews. Thank you for sharing all this knowledge in the food and beverage industry!
PHC123!
5 out of 5 stars
My Saturday morning run
The perfect balance of entertaining and informative, Ray and other hosts do a great job of getting beyond the brand's PR pitch to learn about the founders and their unique insights into their successes, misteps and sometime outright failures. A must listen for anyone in an emerging food or beverage company.
Tracy-R
5 out of 5 stars
One of the best
This is one of my favorite podcasts. I enjoy the dynamics of the BevNet staff, and the overall positive energy – the staff clearly loves their jobs and have natural rapport with each other and guests. Good interviewing style. More Landis and Carol!
ryanstu
3 out of 5 stars
⭐️⭐️⭐️⭐️⭐️
Taste Radio is the best place to learn and follow the natural products industry. The hosts are fun, have great guests, and I always learn a thing or two. A must listen for anyone in the industry or looking to join it!
Justin from RISE Brewing Co
5 out of 5 stars
GREAT PODCAST!!!!
Taste Radio and Taste Radio Insider are both incredible Podcasts and should be listened to by anyone in the Food and Bev industry that wants to learn more and continue to grow within the space! Ray, Mike, Landis and a little mix of Craven are a completely Rad combo!! Nice work and keep it going!
Coolschooler
5 out of 5 stars
Stay Relevant with Taste Radio 👍🏽
The only podcast you’ll want to consume to stay relevant with what’s trending in the beverage/CPG landscape. Entertaining and informative. You’ll only wish they produced twice the amount of episodes :)
Katie Joy B.
5 out of 5 stars
Engaging & Informational
The food business is constantly changing and evolving, but the guys at taste radio make it simple to keep up! If you're looking for a funny and inspirational dose of food-based education you've come to the right place! Thanks for putting out such a wonderful show guys - keep up the great work!
JQBk
5 out of 5 stars
Secret Weapon
I listen every week and encourage my teams to do the same! Every episode contains at least one (if not multiple) new piece of wisdom that directly impacts the work we do. This is a fantastic resource that serves as a hub for individuals passionate (or just curious) about entrepreneurship, the food and beverage industry and/or what is really like inside a high-growth company. Keep up the great work!
Kdavidnyc123
5 out of 5 stars
Inspiring and motivating
I love listening to this podcast while working on my new company. It is great to hear the real details on how people like myself made it in the food and beverage industry. If you are running an emerging brand, tune in!
Joyce lovejoy6
5 out of 5 stars
Joyce Chung
Informative, entertaining, and inspirational. Hear the stories behind some amazing brands and founders, learn about current trends in the industry, and laugh at some (dad) jokes along the way. Thanks!
South Africa JhB
5 out of 5 stars
Brilliant for non-Alc beverage folks
Fantastic resource for non-alc beverage folks.
MeloNuggets
5 out of 5 stars
Good stuff
They dive deep into all things CPG. Great guests, great interviews.
JD A.
5 out of 5 stars
Weekly Treat
Fun and informative program with unfettered access to the today's most influential CPG minds.
benjaminpbacon
5 out of 5 stars
invaluable for anyone in the food/bev biz
I work at a natural food startup and this is one of my most valuable hours of the week. They consistently break down the trends we need to know about and highlight companies and founders who are doing things the right way. Each week I walk away with 2-3 ideas to test at work. Thanks BevNet team for providing this incredible resource for our community.
rparish
5 out of 5 stars
This will be a regular
We spend a lot of time on the road with our food startup business, and Taste Radio will definitely be on most of the time. Listened to the two most recent episodes and already have gained a treasure trove of wisdom! Only problem is taking notes while driving.
Afford Sunderburg
5 out of 5 stars
Pleasing To The Ears
You could smoke a rack of ribs with Ray's voice. All that informative, engaging content literally falls off the bone. Grab some ginger shots or sparkling water and settle in to about an hour of home cooking!
Cameronkm12
5 out of 5 stars
Great Industry Podcast
The best podcast for professionals in the food & beverage industry. Wonderful format and great insight.
BDowd
5 out of 5 stars
Favorite Podcast
I am new to the F&B industry and love this podcast. Great hosts who I find myself laughing with plus awesome interviews with industry leading entrepreneurs and CEOs. Thanks for putting this together - excited to keep listening into 2018
Bill Shufelt
5 out of 5 stars
Essential Podcast for Food/Bev Entrepreneurs
Required listening for anyone in the food & beverage industry. As entertaining as it is insightful.
hooper5446
5 out of 5 stars
Essential Listening for Entrepreneurs
Awesome podcast which covers news, products, etc. in the natural foods, beverage, and craft beer industries. Interviews with entrepreneurs give great advice and insight for anyone involved in the industry or looking to start a business of their own.
Tyler I hate this app
5 out of 5 stars
Great insights into food and BEV trends
Really enjoy the podcast and the guests insights. With they would bring on a few more food guests to balance against all the BEV guests
Swirly Celebrations
5 out of 5 stars
Valuable Information
I've had a chance to listen to a few episodes and they're great. The choice of guest to interview definitely help. The questions and information are valuable. As the host of my own business podcast, I know the challenges of producing something that will keep your listeners interested. Great Job. Karena Higgins Partner and Business Development Creme Caramel LA Host, Phlavor Profiles Podcast
Josh Horsley
5 out of 5 stars
Best Beverage Podcast
Clearly the best beverage related podcast out there. Literally hours of useful content for beginners to experts. I like to listen to it while I am out doing deliveries for my startup!
Peter Cherin
4 out of 5 stars
Decent Podcast
Really enjoy this podcast. The Bevnet guys seem a bit pretentious at times, but the interviews they do are great!
Kitt Powers
5 out of 5 stars
Solid Podcast
This is a solid podcast for beverage entrepreneurs. Excited to hear more.
Podcast information
- Amount of episodes
- 525
- Subscribers
- 19
- Verified
- Yes
- Website
- Explicit content
- No
- Episode type
- episodic
- Podcast link
- https://podvine.com/link/..
- Last upload date
- June 2, 2023
- Last fetch date
- June 4, 2023 2:38 PM
- Upload range
- WEEKLY
- Author
- BevNET Inc.
- Copyright
- All rights reserved
susbcribers
- The Links Between Music, Cocktail Culture & InnovationWhat parallels exist between music, food and beverage and how can they inform entrepreneurs about innovation strategies? The hosts look to legendary music producer Rick Rubin for answers. We also discuss trends from behind the bar with the 2023 USBG World Class bartender of the year Renato Tonelli and Julie Reiner, the owner of world renowned NYC cocktail restaurants The Clover Club and Leyenda. Show notes: 0:43: Ray Is Pumped, Walmart Is In The House, Consider The Listener’s Perspective, Amaro Sherbet! – Less than two weeks away from BevNET Live Summer 2023, the hosts spoke about the opportunity for attendees to meet one-on-one with buyers from Walmart and Sprouts before discussing how a recent “60 Minutes” interview could help founders strategize for new product development. They also sipped on CBD-infused beverages and better-for-you sports drinks before snacking on amaro-infused sherbet and chilled granola bars. 24:25: Interview: Renato Tonelli, 2023 USBG World Class Bartender Of The Year – Tonelli sat down with Taste Radio editor Ray Latif amid the USBG Presents World Class competition, which was sponsored by beverage alcohol giant Diageo and held in Austin, Texas last month. The event featured 30 of the nation’s top mixologists, each of whom were presented with a series of challenges inspired by current spirit and cocktail trends. Ultimately, the title was earned by Tonelli, a bartender and the beverage training director at esteemed New York City bar Dante. In this interview, he spoke about his experience in the competition, how he sources inspiration and manages pressure and why he’s bullish on non-alcoholic cocktails. 37:02: Interview: Julie Reiner, Owner, The Clover Clover, Leyenda and Milady’s – Judging the USBG World Class competition were industry legends and luminaries, including Julie Reiner, the Brooklyn-based owner of world renowned cocktail bars The Clover Clover, Leyenda and Milady’s. In this conversation, Reiner spoke about how she uses her influence to promote positive and progressive trends from behind the bar and in patrons’ glasses as well as her interest in RTD cocktails as the co-founder of Social Hour. Brands in this episode: Poppi, vitaminwater, Bai, Wet Hydration, Gatorade, Powerade, Sati Soda, Brez, Squirt, Starry, Sierra Mist, Salt & Straw, Straightaway Cocktails, Mooski, Seedlip0 comments0
- How A Four-Letter Word Sparked Poppi’s Billion-Dollar TrajectoryIt's been three years since we last featured Poppi co-founders Allison and Stephen Ellsworth on Taste Radio, and to say that their brand has grown in that time would be a massive understatement. Poppi, is by all accounts, following in the footsteps of generational brands that came before it, including vitaminwater, Bai and BodyArmor. Launched as Mother Beverage in 2016 and reborn as Poppi in 2020, the gut-healthy drink company markets low-calorie and low-sugar sodas made with fruit, apple cider vinegar and prebiotics. Self-described as a digital-first brand, Poppi has built a thriving business on Amazon and is one of the most followed CPG accounts on TikTok, generating over one billion page views since its debut on the social media platform. Poppi is also sold in over 20,000 stores, including major retail chains like Target, Whole Foods, Sprouts, Publix and Walmart, with plans to expand into an additional 10,000 locations by the end of the year. According to the company, overall revenue rose by 148% in 2022, including a 250% increase in online sales. The remarkable surge helped Poppi to land a $25 million Series B round in December. In this episode, the Ellsworths spoke about the reasons behind Poppi’s explosive growth and how the company is maintaining its torrid pace. As part of our conversation, they discussed their transition into new roles, Poppi’s remarkable trial conversion and repeat purchase rates, Amazon’s key role in marketing strategy and why video is king on social media. Show notes: 0:46: Interview: Allison and Stephen Ellsworth, Co-Founders, Poppi – Taste Radio editor Ray Latif spoke with the Ellsworths about their move from Dallas to Austin, lessons since the launch of Mother Beverage, how a professionalization of Poppi’s organizational structure was challenging at first but ultimately valuable, and the decision to hire a CEO from outside the company. They also discussed the typical Poppi consumer, Allison’s emphasis on TikTok as a way to communicate with new and existing customers, why describing the products as “soda” has had a massive impact on how the brand is marketed and sold, and how advertising on digital platforms, including Amazon and Instacart, drive retail sales. Later, they explained how they attempt to create an emotional connection with consumers, why they don't emphasize “performance marketing” and best practices for creating entertaining video content for social media.. Brands in this episode: Poppi, vitaminwater, Bai, BodyArmor0 comments0
- Taste Radio May 26 · 38m The Celebrity Dilemma. Plus, Netflix And… Utz?At what stage of development should brands consider aligning with a celebrity or athlete? How can companies assess the potential value and impact of those partnerships? The hosts shared their perspective on both topics, and also spoke about why niche brands might need to reconsider certain positioning and packaging callouts that have them collectively scratching their heads. Show notes: 0:43: A Swift Dip In Your Bank Account. Ray Seafallon. We’re Coneheads. An NSFW Bev? – John explained why Taylor Swift’s concert tour left a hole in his wallet, before the hosts highlighted an opportunity for BevNET Live attendees to meet one-on-one with buyers from major retailers, including Sprouts, and discussed the recently announced partnership between Health-Ade and Ryan Seacrest. They also spoke about what CPG founders might learn from the movie “Air,” the connection between Muddy Bites and muffin tops, whether #steviafree might be a trending term, Jacqui’s “lovelife” and an NA beer/Netflix collaboration. Brands in this episode: Health-Ade, Propel, Barcode, Yesly, Utz, Mike’s Hot Honey, Jarritos, Plezi, Muddy Bites, Vina, De La Calle, Love Life, Neuro, Dune, Vital Proteins, Athletic Brewing, Budweiser, Keystone, Michelob, Zima0 comments0
- The Secret To Mario Carbone’s SauceMario Carbone, the acclaimed chef and restaurateur, believes that if you’re going to do something, you should strive to be the best at it. That’s – quite literally – the secret to his sauce. The co-founder of globally renowned restaurant company Major Food Group, Carbone is a native New Yorker who learned his craft under the tutelage of some of the city’s best known and admired chefs, including Daniel Boulud and Wylie Dufresne. In 2011, Carbone and business partners Rich Torrisi and Jeff Zalaznick launched Major Food Group, which currently operates 27 upscale eateries across the world, anchored by his namesake Carbone restaurants. Two years ago, Major Food Group launched Carbone Fine Food, a brand created to “bring the taste of the iconic, beloved Carbone dining experience” into consumers’ homes. Helmed by CPG veteran and former Rao’s Specialty Foods CEO Eric Skae, the company markets a nine-SKU line of pasta sauces that has rapidly become one of most widely distributed and best selling within the premium sauce category. In this episode, Carbone and Skae spoke about their shared vision and the growth strategy for Carbone Fine Food, how they attempt to incorporate the flair and panache of Carbone restaurants into the brand, who they identify as the products’ target consumer, their thoughtful pricing and promotional strategy and why they are cautious about new product development. Show notes: 0:46: Interview: Mario Carbone, Co-Founder & Eric Skae, CEO, Carbone Fine Food – Taste Radio editor Ray Latif asked Carbone about his decision to relocate from New York to Miami, how his vision for Carbone Fine Food compares with that of former colleague David Chang and his Momofuku Goods brand and how timing was involved in the rollout of the sauces. Carbone and Skae also discussed the company’s pricing strategy and target consumer and how each fits into retail planning, why quality of ingredients is the brand’s key point of differentiation and how they consider innovation and brand extensions. Brands in this episode: Carbone Fine Food, Rao’s, Momofuku Goods0 comments0
- How To Prepare For Scale… And Imposter SyndromeIt may seem counterintuitive, but successful founders are often stung by self-doubt, a topic the hosts discussed in this episode, along with Neil Patrick Harris’ foray into the RTD cocktail business and an unexpected brand collaboration that’s being described as both brilliant and revolting. We also feature the latest edition of Special Ops with Andrew Guard, in which the operations expert shared insights about scaling strategies, how to generate mainstream appeal through flavor and working with non-nutritive sweeteners. Show notes: 0:37: Bev.net, Sprouts Speaks, Target And Tost, Ray Reads IG Comments – John Craven returns to the studio and after a brief chat about his visit to Vermont, the hosts spoke about Outhaus’ big news and the founder’s bout of imposter syndrome, how sparkling beverage brand TÖST landed a big-time partner, and why Ray isn’t a fan of a collaboration between a premium chocolate company and… Velveeta. 27:24: Special Ops with Andrew Guard, Vol. 3 – Andrew Guard of boutique beverage co-packer Right Coast Brands spoke about how founders operating early-stage and emerging businesses can more effectively prepare their brands for scale. He also discussed the link between great flavor and mainstream demand and considerations for working with natural and non-nutritive sweeteners, including monkfruit. Brands in this episode: Tost, Plink, Oat haus, Corona, Thomas Ashburne, Hoplark, Other Half Brewing, Fila Manila, Kasama Rum, Compartes, Velveeta, Jabin, Kit Kat, Van Leeuwen’s, Kraft, Midwest Juicery, Gutsy Kombucha, Jabin0 comments0
- How A ‘Global’ Perspective Yielded Deals With Post Malone, A$AP Rocky & Kevin HartA sensational number from Post Malone. A$AP Rocky’s critically acclaimed crowd pleaser. And an unexpected hit from Kevin Hart. What may sound like a Spotify playlist is actually a trio of brands built and marketed by Global Brand Equities. Founded in 2019 by Irish expat James Morrissey, Global Brand Equities is focused on developing innovative and creator-led beverage alcohol brands. Morrissey’s vision is to meet modern consumers where they live and drink via a contemporary approach to alcoholic beverages, one that lives at the intersection of media, entertainment and premium experiences. Global Brand Equities has aligned with the aforementioned Malone, Rocky and Hart to launch fast-growing brands Maison No 9 French Rosé, Mercer + Prince Canadian Whisky and Gran Coramino Tequila, respectively. The company also markets Sunny Vodka, a premium spirit co-founded by social media influencers Zack Bia and Stas Karanikolaou. In this episode, Morrissey spoke about how his prior experience in hospitality has shaped his perspective on novel consumer brands, the foundations for mutually beneficial celebrity partnerships, why it is critical to understand and operate within the traditional infrastructure for producing and distributing beverage alcohol brands and the effectiveness of its multi-pronged marketing strategy. Show notes: 0:46: Interview: James Morrissey, Founder, Global Brand Equities – Taste Radio editor Ray Latif met with Morrissey at Global Brand Equities’ office in the Soho neighborhood of Manhattan where they riffed on the entrepreneur’s familiar name and discussed how his background as a club and nightlife promoter in Ireland led him to New York City. He also explained his belief that the beverage alcohol industry had lacked an authentic connection to modern consumers and lacked the type of desirable innovation seen in other industries, why he saw the rosé wine category as ripe for a consumer-facing brand and how he first met and cultivated a relationship with Post Malone. Later, he explained how, despite a crowded space for celebrity-backed liquor brands, he saw opportunities to innovate in the categories of Canadian whiskey and premium tequila and why A$AP Rocky and Kevin Hart were the ideal partners for each, and why moving at “the speed of culture” is key to Global Brand Equities’ marketing strategy. Brands in this episode : Maison No 9 French Rosé, Mercer + Prince Canadian Whisky, Gran Coramino Tequila, Sunny Vodka, Casamigos, Teramana Tequila0 comments0
- Michelle Obama’s Foray Into CPG – On Target Or Missing The Mark?The hosts discussed the news that Michelle Obama has joined kids’ food and beverage company PLEZi Nutrition as a co-founder and strategic partner and spoke about the potential impact of the former first lady’s influence and political connections on the brand’s development. They also highlighted the 10 brands named as part of Target’s third Takeoff Food and Beverage program. Show notes: 0:43: Mike Missed A Lot Of Recesses. You Only Need To Watch Lost Once. Get It In Schools. – Melissa Traverse fills in for John Craven and her excellent seating posture gives way to a chat about fidgeting and Mike’s misbehavior as a youth. The hosts collectively urged early-stage beverage founders to apply for New Beverage Showdown 25, before they spoke about what Michelle Obama will bring to the table in her new role as PLEZi co-founder and why not everyone is pleased with her foray into CPG. Later, they noted that several emerging brands often mentioned on Taste Radio landed a spot in Target’s accelerator program, congratulated two companies whose products are now sold at Erewhon and chatted about several new and notable products, including a golden milk mix, a pouch drink for Gen Z consumers and a better-for-you option for a quick meal. Brands in this episode : Liquid Death, Super Coffee, Vive Organic, PLEZi, Better Chew, Resist Nutrition, Honeycut Kitchen, Glonuts, Immorel, Homiya, Brooklyn’s Tea, Bumpin Blends, Mocktail Club, Soldadera, Better Sour, Struesli, Anjali’s Cup, Hapi Water, Sea Monster, Off Limits, Somos, A Dozen Cousins, Talk House Cocktails0 comments0
- This Grocer Might Be The Most Influential Retailer In AmericaIf Expo West and Whole Foods had a baby, it might look something like Pop Up Grocer. A non-traditional retailer in which brand discovery, not sales, is paramount, Pop Up Grocer is the brainchild of veteran CPG marketing executive Emily Schildt. Founded in 2019, the company has built nine limited-run stores in cities across the U.S., each designed to showcase trendy natural and organic brands, particularly those with limited retail distribution or sold primarily direct-to-consumer. In March, Pop Up Grocer opened its first permanent location in New York City’s Soho neighborhood. The flagship store features a selection of 130 emerging brands that will be rotated on a quarterly basis. The shop also serves as a homebase for Pop Up Grocer, which will continue to open new short-term stores. In this episode, Schildt spoke about the inspiration behind Pop Up Grocer, its role as an “influencer retailer” and advertiser-first business model, how the company evaluates brand performance and why you might be surprised by its curation strategy. Show notes: 0:44: Emily Schildt, Founder & CEO, Pop-Up Grocer – Taste Radio editor Ray Latif met with Schildt at Pop Up Grocer in Manhattan where she spoke about her work-life balance (or lack thereof) in the weeks leading up to the store’s opening, how her experience at Chobani provided her with a foundation for a career in CPG and how consulting with early-stage entrepreneurs gave way to the lightbulb moment for a pop up retail concept. She also discussed how Pop Up Grocer’s first store proved her thesis about a lack of retail opportunity for small and emerging brands, why she describes the stores as “showcases, first and foremost,” how the company tracks consumer engagement and the selection criteria for adding brands to its shelves. Later, she explained Pop Up Grocer’s influence on major chain retail buyers, how she views and incorporates trends into its business strategy, the retailer’s aesthetic and target consumer, and plans for new short-term and permanent locations. Brands in this episode: Chobani, Lavva, Kind Snacks0 comments0
- Taste Radio May 5 · 31m Could Bad PR Work In Your Favor? Plus, Lessons From A Raucous 'Slam' & Rave.The hosts assessed the fallout from a highly publicized claim of “copycat” branding (and the accuser’s subsequent apology), recapped a raucous pitch slam and shared a firsthand account of Omson’s rhapsodic rave. They also spoke about a somewhat controversial food and sampled plenty of tasty, trendy products in the studio. Show notes: 0:43: Pizza Party. $200 For Free (Not Exactly). Storm The Stage! That… Hat. Human Petri Dish. – John made a pre-lunch for Mike and Ray and the hosts collectively chatted about a Linkedin diatribe penned by the founder of olive oil brand Graza and the industry’s subsequent reaction, and why those who already have their tickets to BevNET Live should make dinner plans. Ray and Jacqui reflected on an outstanding event hosted by non-profit CPG organization Naturally San Diego, Mike talked about a new line noodles and how his hat almost broke the Internet (not really, but it was close), before the hosts all began biting into and imbibing upon new and interesting products, including what appeared to be blue slime, very spicy crunchy snacks, Delta-9 seltzers, better-for-you brownies and an innovative non-alcoholic “mezcal.” Brands in this episode: Brightland, Graza, Mike’s Hot Honey, Wynn’s Kitchen, Cien Chiles, Rationale Brewing, I Amaranth, Chasin’ Dreams, Omsom, Samadhi Moss, BLK & Bold, Wize Tea, Little Saints, Chuza, Cheech and Chong’s, Louie Louie, Nature’s Bakery, Little Debbie, Tootsie Rolls0 comments0
- Be More Patient To Be Less Wrong. It’s A Hella Good Strategy.The story of how Eddie Simeon and his two best friends turned a hipster hobby into a multi-million dollar business is, dare we say, hella good. Simeon, along with Jomaree Pinkard and Tobin Ludwig are the founders of Hella Cocktail Co., a brand of premium crafted products designed to democratize and elevate cocktail culture. Launched in 2011, Hella Cocktail Co. markets botanically-inspired bitters and mixers along with ready-to-drink sparkling apéritifs admired for their flavor and versatility. The products are currently sold in over 20,000 stores, bars, hotels, and restaurants. Over the past 12 years, the co-founders have pursued a thoughtful, and occasionally unorthodox, growth strategy that has prioritized strong unit economics and profitability. Eddie describes the approach as one in which the company has been “willing to be more patient to be less wrong.” Last year, Uncle Nearest Ventures – the investment arm of Uncle Nearest Whiskey focused on funding minority-founded, owned and led spirit companies – acquired a $5 million stake in Hella Cocktail Co. In a press release, Uncle Nearest CEO Fawn Weaver praised Simeon, Pinkard and Ludwig, who are of Mexican, African American and Jewish descent, respectively, for “bootstrapp[ing] this brand for a decade, never compromising on quality or messaging.” In this episode, Simeon chronicles the company’s development, from the early days of blending bitters in his Brooklyn apartment to why the brand’s first retailer was a furniture store to the synergistic relationship with Uncle Nearest and how Hella’s three-founder team has been its backbone through it all. Show notes: 0:44: Interview: Eddie Simeon, Co-Founder, Hella Cocktail Co. – Taste Radio editor Ray Latif met with Simeon at Expo West 2023, where the entrepreneur spoke about how he met co-founders Tobin Ludwig and Jomaree Pinkard and how their collective passion for DIY projects and video production and an “entrepreneurial seizure” spawned Hella Cocktail Co. He also explained how they leaned on each other's skill sets to launch the brand, why they named the company “Hella,” the evolution of its package design and why they have long embraced the idea of “you don’t want to be on a long road to a small house.” Later, he explained why Hella was a cash flow business for its first seven years, how embracing self-learning helped the company land business deals with Delta Airlines and TGIF, insights from managing a diverse channel strategy, why Uncle Nearest CEO Fawn Weaver loved investing in a brand with three founders and why he’s bullish on using fractional resources to fill staffing needs. Brands in this episode: Hella Cocktail Co.0 comments0
- It's All About That 'Aha' Moment... And The Lifetime Customers That FollowSetting the trajectory of your company can often begin with a single pitch. And with just six weeks until BevNET Live Summer 2023 in New York City, the hosts highlighted companies that have built successful and even iconic brands after participating in past editions of the event’s New Beverage Showdown competition. They also discussed new and innovative brands discovered at a local meetup event, and why you might be surprised about John Craven’s report from a recent visit to Scotland. This episode also features an interview with David Garci-Aguirre, who is the vice president of operations and master miller for Corto Olive, a super-premium brand of extra virgin oil that emphasizes freshness from harvest to plate. Admired by chefs for its commitment to high-quality standards, Corto is part of a new generation of olive oil companies that are attempting to recast the ingredient from an overlooked kitchen staple to one revered for its utility in creating delicious and healthy meals. Show notes: 0:39: VIPs In NYC. Is “Scotch Lag” A Real Thing? Bitter Is Better. And, Our Minds Are Blown. – The show kicks off with a chat about a special benefit for Taste Radio VIPs that will be attending BevNET Live in June, before discussing a recent episode of Community Call that should answer a few questions about a certain beverage competition and John’s relative shock at lack of scotch flowing faucets in the U.K. They also sampled a variety of interesting food and beverages, including bitter libations, zero-sugar sausage snacks, an RTD tea sweetened with apple sugar and plant-based scallops. 22:04: Interview: David Garci-Aguirre, VP of Operations and Master Miller, Corto Olive – Garci-Aguirre spoke with Taste Radio editor Ray Latif about his career path from an (almost) professional soccer player to an olive oil expert, why he refers to olive oil as “the one ingredient that farm to table forgot” and why he describes the designation of “extra virgin” as “like getting a D in school.” He also explained how Corto has aligned its business units to consistently produce and package fresh olive oil and how the company communicates the value of its process and standards to its customers. Brands in this episode: Poppi, Perfy, Plink, Liquid Death, Cann, Bitter Love, Sonder, Athletic Brewing, Swing Tea, MaKa, Lost Art Cultured Foods, Mind Blown, Country Archer, Spudsy, Ithaca Hummus, Corto Olive0 comments0
- Modern Bud: Cann’s Path To Becoming A Next-Gen Billion-Dollar BrandCann co-founder and CEO Jake Bullock saw entrepreneurship as a way to break free from what he described as the path dependency of corporate life, but more importantly because he wanted “to build something big.” Cann is getting closer to meeting his ambition. Launched in 2019 by Bullock and co-founder Luke Anderson, Cann markets “microdosed social tonics” that are infused with 2mg of THC and 4mg of CBD and marketed as delivering “a perfect, uplifting buzz with a strength similar to a beer or glass of wine” with no hangover. The brand, which also sells an “Unspiked” line, is currently available for purchase in 33 states and throughout Canada. Amid a gradual loosening of cannabis laws in the U.S., Cann has positioned itself as an attractive and accessible option for canna-curious and sober-curious consumers. The brand’s cultural relevance is also supported by an A-list roster of celebrity investors, including Gwyneth Paltrow, Kate Hudson, Rosario Dawson and Nina Dobrev, the latter of whom joined the company as a shareholder as part of its $27 million Series A round, which was announced in February 2022. While Cann is the most visible and distributed cannabis-infused drink brand in the U.S., it’s still a long way from becoming a household name. What will it take for that to happen and how does Cann build upon its carefully planned foundation? Bullock answered those questions and discussed much more about the brand’s ascendancy in this episode. Show notes: 0:43: Interview: Jake Bullock, Co-Founder & CEO, Cann – Bullock met with Taste Radio editor Ray Latif in New York City where they reminisced about Cann’s victory in BevNET Live’s New Beverage Showdown 17 and how the competition “set the trajectory for the company,” before the entrepreneur discussed a recently bestowed honor from Food & Wine magazine. Bullock also spoke about the importance of community based, on-the-ground education, the regulatory framework for selling cannabis-based beverages, the common issue that links Cann’s consumers and why older adults are a key base for the brand. Later, he explained how Cann sits at the intersection of canna- and sober-curious, why he believes buzz gives the brand an edge over non-alcoholic RTD cocktails, how entrepreneurship provided him with “a very expensive education… after college” and what he learned about running a beverage company that he wished he’d known earlier. Bullock also explained why early-stage fundraising is about “finding the one,” the company’s scrappy strategy for getting product into celebrities’ hands and attracting investment from them, walking a fine line when talking about cannabis as a safer ingredient than alcohol, why he took issue with a 2022 New York Times article about “weed drinks,” how Cann’s commitment to innovative advertising and video-based content has paid off and why he believes brands “need an enemy in all marketing.” Brands in this episode: Cann0 comments0
- A Controversial ‘Tok-ic.’ Mission Impossible? Not For Ziba Foods.What food and beverage brands stood out at Coachella 2023? Jacqui Brugliera reported back from the annual music festival, including how most festival-goers quenched their thirst in the desert. Speaking of hydration, the hosts discussed whether #watertok is a faux controversy, before riffing on new snack and protein bars, CBD cocktails and a (very) cherry juice shot. This episode also features an interview with Raffi Vartanian and Patrick Johnson, the co-founders of Ziba Foods, a mission-driven brand of heirloom nuts, seeds and dried fruits that maintains an ethical supply chain from farm to bag, including fair and direct trade with Afghan farmers along with living wages for its women-centric workforce at the company’s processing facility in Kabul. Show notes: 0:43: So Silver, So ‘Lit. Don’t Procrastinate. Bars And Protein Aplenty. – Omusubi, low-carb Dutch beer, dumplings and recovery drinks – Jacqui had on a full plate at Coachella. The hosts urged early-stage beverage founders to apply to participate in New Beverage Showdown 25 before the May 12 deadline and begrudgingly discussed the latest TikTok-born controversy/trend. Later, they each highlighted a new snack bar, including one with a boba tea flavor, a collaboration between two powerhouse brands and a trio of Pakistani-inspired hot sauces. 26:44: Interview: Raffi Vartanian & Patrick Johnson, Co-Founders, Ziba Foods – Taste Radio editor Ray Latif spoke with Vartanian and Johnson at Expo West 2023 about their vision for Ziba and how they articulate the brand’s compelling story and product value to consumers and retailers. The duo also discussed, how they navigated the complexities of the U.S. troop withdrawal from Afghanistan in 2021 and subsequent return of Taliban rule in the country, and how contingency planning factors into their long-term business strategy. Brands in this episode: Dave’s Killer Bread, Little Saints, Unite Foods, MiLa, Electrolit, Hello Soju, Chamberlain Coffee, Heineken, Michelob, Lesser Evil, Fishwife, OWYN, Chomps, The Coconut Cult, Pressed, Milonga, Fringe Food Co., Peepal People, Ziba Foods0 comments0
- A Niche $100 Million Brand? The Coconut Cult Has A Plan.The example of a duck is often used to express abductive reasoning: “If it looks like a duck, swims like a duck…” etc. If one were to use the term “niche brand” instead, the logic would typically hold true. But there are exceptions, like The Coconut Cult. Founded in 2017 by Noah Simon-Waddell, Jungho Oh and James Harkin, The Coconut Cult markets refrigerated, coconut-based yogurt made with vegan and organic ingredients and packaged in 8 and 16 oz. glass jars. Known for its playful labels – which feature the brand’s distinctive pink flamingo – and quirky social marketing, The Coconut Cult is distributed nationally, including chainwide at Sprouts and The Fresh Market, select Whole Foods regions and hundreds of natural and independent stores where an 8 oz. jar retails for approximately $10. The Coconut Cult has also built a thriving direct-to-consumer business generated in part by a social strategy where Simon-Waddell is front and center and speaking to the brand’s followers – including 107,000 on Instagram – about healthy eating and lifestyle choices. Amid the construction of a new manufacturing facility designed to keep up with surging DTC and retail demand, Simon-Waddell and Raz talked about how The Coconut Cult has positioned itself for scale and mainstream success while maintaining the values and vision from which the brand was born. Show notes: 0:43: Interview: Ari Raz, CEO & Noah Simon-Waddell, Co-Founder, The Coconut Cult – Simon-Waddell and Raz met with Taste Radio editor Ray Latif at Expo West 2023 where they chatted about The Coconut Cult’s sprawling AirBnb before Simon-Waddell discussed the brand’s origins and Raz explained why explosive demand put plans for a single-serve package on hold. They also discussed how seasonal and limited-time offerings have driven new consumer interest in the brand and thousands of monthly subscribers to its online platform with no paid ads or influencers. Later, they shared details about how and why the brand is one of the fastest-growing at Sprouts across all categories, how Simon-Waddell is attempting to educate more Americans about better food choices via yogurt and why they attribute authentic and meaningful messaging as having a direct correlation to strong and organic sales growth. Brands in this episode: The Coconut Cult, Hu Kitchen, Health-Ade0 comments0
- Taste Radio Apr 14 · 1h 6m Inside The Mind Of An Active Investor. And, A $200 Revamp? Yep.Does pickleball need its own beverage brand? Why is Jennifer Lopez, who doesn’t drink alcohol, getting into the booze business? Who is Blob Guy? The hosts discuss… Also in this episode: interviews with Elavi co-founders Michelle Razavi and Nikki Elliott, who explained how they launched a package revamp for less than $200, along with Goat Rodeo Capital co-founder Carlton Fowler, who shared his perspective as an active investor in emerging and growth-stage companies. Show notes: 0:37: JLo, What Are You Doing? A Dinky Concept. Lady Boba And Blob Guy. – Jacqui chatted about her preparation and plans for the upcoming Coachella festival before sharing new speaker announcements for BevNET Live Summer 2023. The hosts collectively wondered about the scaling potential of a brand that has a hyper-specific target consumer and why authenticity is a glaring issue with Jennifer Lopez’ new RTD cocktail brand. Later, BevNET’s director of community Melissa Traverse joined the episode and spoke about recent and upcoming episodes of Community Call, and the hosts riffed on several notable brands including a canned boba tea and a functional granola. 30:41: Interview: Michelle Razavi & Nikki Elliott, Co-Founders, Elavi – Michelle Razavi and Nikki Elliott are the co-founders of Elavi, which markets low-sugar and gut-friendly protein bars and cashew butters. Taste Radio editor Ray Latif sat down with Razavi and Elliott at Expo West 2023 where they shared a remarkable story about a recent package revamp that was executed in two weeks and at minimal cost. 44:49: Interview: Carlton Fowler, Managing Partner, Goat Rodeo Capital – Fowler spoke with Latif as part of a new series in which he will regularly discuss investment-related topics that are relevant and top-of-mind for food and beverage founders. In this first conversation, Fowler discussed his background as an operator and the impact of that experience in his investment strategy, how investors evaluate branding at each stage of a company’s development and the emergence of creator-led brands. Brands in this episode: Yesly, Spindrift, Super Coffee, Dink, LifeAid, BodyArmor, Delola, Biena, Siete, Lady Boba, Sanzo, Golden Grahams, Lacroix, Diet Coke, Forij, Kiddiewinks, Tally Kids, Elavi, RxBar, Poppi, Liquid Death, Lemon Perfect, Prime, Feastables, Nectar0 comments0
- Yes, You Can Plan For Breakout Success. Example? Fishwife.Chic is not typically a word associated with fish. But it is fitting for Fishwife. A modern, super-premium brand of tinned seafood, Fishwife is the brainchild of entrepreneurs Becca Millstein and Caroline Goldfarb. Launched in December 2020, the Los Angeles-based company markets ethically sourced canned tuna, salmon, trout and anchovies from fisheries and aquaculture farms in the United States and Europe. Known for its bright and quirky label designs, Fishwife built a thriving DTC business early on and gradually introduced distribution to select brick-and-mortar retailers across the U.S. Earlier this year, Whole Foods began selling Fishwife products at stores in its Southern Pacific region and will add them to its Northern California locations this summer. In this episode, Millstein spoke about the “light bulb” moment and planning process that led to the development of Fishwife, the impact of its striking label design on trial and word of mouth marketing, her perspective on scaling a niche concept and how she navigated and learned from a potentially devastating sourcing crisis. Show notes: 0:43: Interview: Becca Millstein, Co-Founder/CEO, Fishwife - Millstein met with Taste Radio editor Ray Latif at Expo West 2023 where the entrepreneur spoke about Fishwife’s emergence as a “pandemic baby,” parallels between her previous career in the music industry and that of consumer products and why it was important to identify the brand’s target consumer early on. She also explained how Fishwife’s branding and label designs generated significant interest among consumer and trade media and foundation for DTC success, the day that Millstein worried that her business was in peril and how she planned to avoid a similar one in the future and how she assesses partnerships with other consumer brands. Brands in this episode: Fishwife, Liquid Death, Fly By Jing, Magic Spoon, Three Wishes, Scout Canning, Patagonia Provisions, Chicken of the Sea, Aura Bora, Omsom, Van Leeuwen, Jeni’s, Sprinkles Cupcakes0 comments0
- So Much Potential, But What Makes It Investable?Taste Radio’s hosts pondered the potential of innovative, yet imaginary, concepts; examined why discontinued brands and products – including a line of high-profile energy shots – failed to make it; and riffed upon a bevy of new snacks and drinks. This episode also features an interview with Alexandra Dempster and Isabelle Steichen, the co-founders of Lupii, an innovative platform brand that markets lupini bean-based foods. Launched in 2020, Lupii debuted with a line of plant-based protein bars highlighted by its hero ingredient, which the brand promotes as “a high-fiber legume that has 2x more protein than chickpeas and 3x more protein than eggs.” In August 2022, Lupii expanded with a three-SKU line of high-protein and high fiber pastas that contain significantly less carbs than those made with traditional ingredients. The brand is represented in hundreds of chain and independent retailers, primarily in the Northeast, Midwest and Pacific Northwest, including Whole Foods, Safeway and Jewel-Osco. Dempster and Steichen spoke about Lupii’s origins and their alignment as co-founders, how they shifted from “survival mode” amid the early months of the pandemic to a focus on thoughtful growth at retail, how they were able to attract interest and funding from angel investors and their vision and plan to develop a platform brand. Show notes: 0:37: How To Meet Top Whole Foods Executives, Scotch Spray, The Fiddy/Craven Connection – Less than a week from BevNET’s Meetup at the company’s Newton, MA HQ, the hosts highlighted recently announced speakers for BevNET Live Summer 2023 and wondered if some products conceptualized as April Fool’s jokes should be commercialized. Ray stirred the pot with his bag of discontinued brands, including those of a cap-activated chia beverage, a blue recovery drink and 50 Cent’s energy shot, along with a brain-boosting product with a rather controversial name, before chatting about a highly anticipated collaboration between two massive companies, super-premium chorizo and better-for-you refreshment drinks. 31:51: Interview: Alexandra Dempster & Isabelle Steichen, Co-Founders, Lupii – Taste Radio editor Ray Latif met with Lupii’s co-founders at Expo West 2023, where Steichen spoke about how a diverse population in her native country of Luxembourg exposed her to Lupini beans and their nutritional value as compared to other sources of plant and animal-based protein, why she sought to find a co-founder to launch to the brand and how she and Alexandra formed a bond and common vision for the company. They also discussed how they applied consumer insights from early DTC sales to a brick and mortar retail strategy, identifying Lupii’s core consumer, how they articulate the brand’s “trifecta of benefits,” iterating amid growth, achieving a “sweet spot” within the pasta category and their perspective on venture funding for women-owned and -led brands. Brands in this episode: Laphroaig, Fly By Jing, Paqui, Sanzo, Ithaca Hummus, Hendrick’s Gin, Moju, Neuro Drinks, 5-hour Energy, Coca-Cola, Jack Daniel’s, Simply, Fanta, Lentiful, Funky Mello, Skippy, Justin’s, Teddie, Tip Top Cocktails, Togronis, Crafthouse Cocktails, Three Sisters Meats, Paro, Update Energy, Phocus, Petal, Bossa Nova, Spindrift, Lemonback, Lupii, Oatly, Banza0 comments0
- How OWYN Went From DTC Upstart To An $85M Omnichannel Giant KillerFounded by professional athletes, OWYN is rooted in the concept that vegan and allergen-free ingredients are “only what you need” from protein and sports nutrition beverages. But what do challenger businesses need to disrupt legacy categories and outperform the brands in those spaces? According to OWYN CEO Mark Olivieri, great taste and great data. Launched in 2017, OWYN markets a core five-SKU line of RTD protein shakes made with 20 grams of plant-based protein, a “Pro Elite” line made with 35 grams of protein, and zero-sugar meal replacement beverages and protein powders. OWYN debuted as a DTC brand and has since adopted an omnichannel sales strategy emphasizing brick and mortar retail. The shift in focus has paid dividends. OWYN is carried by Kroger, Publix, Target, Walmart and Whole Foods and is outselling protein stalwarts, including Muscle Milk, according to SPINS data. The company is projecting $85 million in 2023 revenue and is on track to generate $350 million by 2025. In this episode, Olivieri, who has risen in OWYN’s ranks from SVP of marketing to president and eventually its CEO, discussed the important role that data has played in the brand’s growth and trajectory, how the company sources and implements a variety of information and insights into its business strategy, what he attributes to success at driving repeat purchase and how he identifies and evaluates the brand’s primary competitors. Show notes: 0:46: Interview: Mark Olivieri, CEO, OWYN – Olivieri sat down with Taste Radio editor Ray Latif at Expo West 2023, where the OWYN CEO explained his belief that “the next billion dollar nutrition beverage brand has been found,” why much of the brand’s growth in recent years has taken place under the radar and lessons and from working with large retailers and DSD distributors. He also discussed the company’s data strategy and its investment in store level, category and consumer insights and how OWYN attempts to learn from and replicate successful sales, merchandising and marketing initiatives. Brands in this episode: OWYN, Orgain, Vega, Vital Proteins0 comments0
- Fleeting Fads, Lasting Trends And The Wisdom Of Seth GoldmanThis week, the hosts discussed the relevance and sustainability of consumer trends and how to identify fads versus lasting concepts, extolled the virtues of Taste Radio VIP and highlighted two upcoming and can’t miss industry events. This episode also features an interview with Honest Tea/Eat The Change co-founder Seth Goldman, who discussed lessons learned from 25 years as an entrepreneur. Show notes: 0:39: BYOS. Gender Reveal CPG. A “Skinny” Session. Swoops And Samples. – The hosts thanked listeners who have signed up as Taste Radio VIPs, encouraged Boston area entrepreneurs and industry professionals to meet up at BevNET HQ and spotlighted speakers that will be on stage at BevNET Live Summer 2023. Ray shared an idea for a gender reveal consumer brand (one met with skepticism), before the group evaluated popular fads and sustainable trends and chatted about Jacqui’s timely tee and new products from tinned seafood and tamales to canned water and Calexo. 36:32: Interview: Seth Goldman, Co-Founder, Honest Tea and Eat The Change – In an interview recorded at Eat The Change’s bustling booth at Expo West 2023, Goldman reflected upon his 25 years as an entrepreneur and lessons learned about the modern beverage industry, developing an effective trial strategy, consumer perception of plant-based foods and developing strong relationships with retail buyers. Brands in this episode: C4, Milo’s Vita Coco, Prime, Skinnygirl, Spindrift, Monster, Drink Weird, Liquid Death, Top Of The Mornin’, Eat Good Tamales, Calexo, Ekone, Hotpot Queen, Honest Tea, Beyond Meat, Eat The Change, PathWater, Krispy Kreme, Coca-Cola0 comments0
- Padma Lakshmi Dishes On ‘The Most Exciting Aspect Of The Food Business’Padma Lakshmi, the host of Emmy-winning TV reality competition “Top Chef” and creator of the critically acclaimed Hulu series “Taste the Nation,” is one of the most recognizable and respected figures in food media. Although she wields considerable influence, Lakshmi rarely endorses products and seldom partners with consumer brands. An exception is her investment in Dah!, which markets a line of traditional Indian yogurt smoothies known as lassi. Lakshmi joined the company as a board advisor and brand partner in 2021 and has played a key role in Dah!’s marketing and education strategy. She is often featured in the brand’s social media accounts, highlighting lassi’s versatility, flavor and nutritional benefits. Her role as an ambassador and face of Dah! was on full display at Expo West 2023, where we spoke with Lakshmi about her approach to building interest and awareness for lassi, how the beverage aligns with her advocacy for ethnic cuisine and her criteria for investing in consumer brands. This episode also features an interview with Sandro Roco, the founder and CEO of fast-growing Asian-inspired sparkling water brand Sanzo, one that continues upon a new series for Taste Radio in which entrepreneurs share lessons learned along their respective journeys. Show notes: 0:55: Interview: Padma Lakshmi, Investor, Dah! – Lakshmi spoke with Taste Radio editor Ray Latif about her first Expo West experience before discussing her involvement with Dah!, why she doesn’t make a distinction between delicious and better-for-you and how and when she typically consumes lassi. She also explained why she doesn't feel like she “promotes” the brand, how she supports retail efforts, what she describes as “most exciting aspect of the food business” and why she is generally skeptical about celebrity endorsements of consumer products. 15:54: Interview: Sandro Roco, Founder & CEO, Sanzo – One year after our first interview with Roco, we followed up with Sanzo's founder for a discussion about what he’s learned regarding leadership, forecasting demand, raising growth capital, testing new products and working with mass retailers like Target. Brands in this episode: Dah!, Sanzo0 comments0
- Taste Radio Mar 24 · 32m A Cult Hit Makes A Comeback, And Cultural Disruption Rules The DayA bursting-at-the-seams episode of Taste Radio includes the hosts’ arguments for and against online grocery shopping, a brief report on a permanent pop-up, a candy brand’s unrecognizable revamp and why they’re bullish on banana flavor, but not blue colored beverages. The team also shared their take on seed-centric sweets, cascara’s communication breakdown and their enthusiasm for ethnic drinks and snacks. Show notes: 0:39: “Game Of Chicken In Aisle 1.” It’s Called A Meetup, Ray. Just Add Raisins… And Boba. – BevNET’s director of community Melissa Traverse explained her love for a regional grocery chain before Ray and John extolled the virtues of online food shopping and encouraged local food and beverage professionals to meet up for an upcoming event at BevNET HQ. The hosts also discussed a retailer’s revealing admission, a brand new look for purpose-driven candy brand, a beloved soda flavor returning to the shelf, their collective bewilderment that “blue raspberry” is a thing, chocolate bark and "Seinfeld" references and Mike’s praise for a Vietnamese coffee entrepreneur and a modern Pakistani brand. Brands in this episode: Little Sesame, BodyArmor, Joyride Candy, Better Sour, Fruit By The Foot, Olipop, Red Bull, Powerade, Electrolit, Remedy Organics, GT’s Living Foods, Seedly, Chunky Bar, Up to Good, Wize Tea, Bai, Nam Coffee, Twirl Milk Tea, Original Sin Cider, Babo’s Kitchen0 comments0
- From A $6,500 Investment To A Brand Worth Over $200 Million. How Chomps Bootstrapped Its Way To The Big Time.In 2012, Pete Maldonado and Rashid Ali each invested $3,250 to launch better-for-you meat stick brand Chomps, money they used for the brand’s first production run. After bootstrapping the company for a decade, Pete and Rashid brought in a strategic partner, one that made a slightly larger investment: $80 million in equity capital at a valuation north of $200 million. Chomps, the fastest growing natural meat snack brand in both the natural and conventional retail channels, markets meat sticks made from 100% grass-fed and finished beef and venison, and free-range turkey that contain no hormones, antibiotics and or added sugar. The products are Whole30 Approved, Certified Gluten-Free and Non-GMO Project Verified and carried by several national grocery chains including Trader Joe’s, Walmart and Whole Foods. Chomps’ growth has been remarkable, and yet very intentional. While not everything has gone according to plan, Maldonado and Ali’s consistent emphasis on strong unit economics and profitability, along with their ambition to thoughtfully and patiently develop a billion-dollar brand, have positioned Chomps to become a major player in healthy snacking. In this episode, the entrepreneurs discussed their deliberate path and planning to build Chomps and how the pandemic impacted their decision to bring in an institutional investor, despite their long reluctance to do so. Show notes: 0:45: Pete Maldonado and Rashid Ali, Co-Founders, Chomps – Maldonado and Ali spoke with Taste Radio editor Ray Latif at Expo West 2023 where they revisited Maldonado’s 2018 interview for the podcast and how Chomps has evolved since, how the Covid-19 pandemic precipitated a dramatic decline in sales that nearly bankrupted the company, and why they’ve declined offers to make an exit. They also discussed how hiring the right people has given the company a leg up in forecasting supply and demand, how data informs their innovation strategy and how they are passing on learnings from building Chomps to their children. Brands in this episode: Chomps0 comments0
- Expo Bits, Bites… And A Ban. Plus, A Next-Gen Leader On Lessons Learned.Back home and in the studio, the hosts shared additional highlights — and unexpected sights – from Expo West 2023, including introductions to several innovative and early-stage brands. Also, Ray Latif offered his take on the 2023 Seafood Expo North America and sat down with Mason Dixie Foods founder and CEO Ayeshah Abuelhiga for the first in a new series of interviews focused on lessons acquired by entrepreneurs at various stages of their respective journeys. Show notes: 0:39: Listen Up, VIPs. Anaheim’s Best Parking Lot. Dr. Squatch vs. Mr. Mike. – The crew encouraged listeners to become Taste Radio VIPs and discussed the benefits that come with it, before chatting about Expo West sheen and bubble guts, Ray’s luxurious workspace (not really) and his apology to exhibitors. They also spoke about meaningful and touching interactions with Expo attendees, meeting new brands and founders at Startup CPG’s Alley Rally meetup, a superb wine-alternative brand and why Mike might not be welcome at a certain booth in a year’s time. Later, they also sampled reformulated versions of “big name” candy bars and discussed findings from a fish-laden trade event. 36:32: Interview: Ayeshah Abuelhiga, Founder/CEO, Mason Dixie Foods – We last spoke with Abuelhiga in March, 2021 following the company’s $6.3 million Series A funding round, which preceded the launch of its popular biscuit breakfast sandwiches. In the time since, Mason Dixie has experienced remarkable growth, with revenue up 300% over the past year, according to the company. It also launched a national partnership with Marriott Select Brand Hotels, where its grab-and- go breakfast items are stocked in over 3,500 of the chain’s locations. This past week the company also introduced three new product lines at Expo West 2023: Liege Waffle Sandwiches, Liege Waffles and Ready-to-Heat Biscuits. In this interview, Abuelhiga discussed lessons learned from her nearly nine years as an entrepreneur, including those about raising capital, customer service, and sexism and bias in the food industry, among other topics. Brands in this episode: Fishwife, Empress Hot Sauce, Resist Nutrition, Sunwink, Tahoe Artesian Water, Katrina Brewing, Kula Ice Cream, Funky Mello, Pocket’s Chocolate, Points, Wise Bar, Proxies, Acid League, Bokksu, Mason Dixie Foods, Trip, Taika, Centr, Agua Bonita, Gigantic Candy, Wixter Seafood, Thunder’s Catch, Barnacle Foods, Wild Legend0 comments0
- Hard Truths Must Be Told. Melissa Facchina Is Here To Do Just That.Straightforward advice can be hard to come by. Unless you’re getting it from Melissa Facchina. An operations expert with over 25 years of experience in food and beverage manufacturing and services, Melissa co-founded growth equity firm Siddhi Capital in 2020. Initially focused on seed and venture capital funding for early-stage brands, Siddhi has since turned its attention to investments in high-growth companies, including Mid-Day Squares, Aura Bora, Magic Spoon and immi. As Siddhi pursues its mission of “changing the landscape of food and beverage for the better,” Facchina has emerged as a trusted and reliable voice within the industry, advising founders on how to build sustainable and successful businesses. Facchina’s voice will become a regular fixture on Taste Radio as the investor joins the podcast for a regular series, which will feature her take on current topics and common questions related to investment in packaged food and beverage companies. This episode is the first (and extended) edition of the series, in which Facchina spoke about her background, career and the focus of Siddhi Capital, the pervasiveness of "bad information" circulating on Linkedin and why she believes that the vast amount of capital invested in food and beverage brands over the past decade has been to the detriment of the industry. She also discussed how entrepreneurs are faced with a shift in how investors perceive profitability and top-line revenue and her recommendations on how founders can navigate a potential recession. Show notes: 0:50: Melissa Facchina, Co-Founder & Managing Partner, Siddhi Capita l – Facchina spoke with Taste Radio editor Ray Latif about the vision for “The Siddhi Sage,” how her family’s business helped get her acclimated with various aspects of the food and beverage industry, why she believes a great operations strategy is the key to making healthy food more accessible and how her consulting firm Siddhi Ops created a foundation for Siddhi Capital. She also explained why venture capital has been flowing into the food and beverage industry and her perspective that the lack of attrition among upstart brands has cluttered the space and made it more challenging for founders to meet the expectations of investors. Later, she discussed why Linkedin has become inundated with unrealistic depictions of emerging brands, general confusion about how an investment firm’s funds are raised and deployed and how she defines “a rockstar, unbelievable company,” Brands in this episode: Mid-Day Squares, Aura Bora, Magic Spoon, immi0 comments0
- A Sampling Of The Best From A Wild Expo WestOn the ground in Anaheim, California, Taste Radio’s hosts reflected upon the first two days of an exhilarating Natural Products Expo West 2023 and highlighted standout new brands and products exhibited at the show, along with those featured at the Snaxshot X BevNET and MENA CPG meetups held during the week. Brands in this episode: De La Calle, VINA , Senor Mango, Absurd Snacks, Brutal, Casalu, Canneta, Bantu Chocolate, Peepal People, Puuro, Scout Canning, Tempo, Louie Louie, Babos Kitchen, Pocket’s Chocolate, Wild Tonic, Rowdy Mermaid, Seacharrones, Chomps, Fishwife, Aura Bora, Mason Dixie Foods, Ziba Foods, Sanzo, Urban Remedy, Little Sesame, Fly By Jing, Rudi’s, Chamberlain Coffee, Just Egg, Heyday Canning, Better Sour, Jabin Beverage Co., Afia, Magicdates, Zesty Z, Mazzah Chutney, Aissa Sweets, Mason Dixie Foods, RIND Snacks, The Bad Tea Co., Suckerpunch Gourmet, Greenhouse Juice, Mooski, BioLift, Acid League, Blake’s Seed Based0 comments0
Podcast hosts
- Ray-Latif
@Ray-Latif
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