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Behind the Scenes | 7 things that have happened in 1 year since niching down
Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.
Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.
If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.
If you have big dreams but feel like you're not getting anywhere, this show is for you.
If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.
Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.
Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
Welcome to social. Let you go to the store to buy size lessons in launching an online marketing. I'm your host that's hella and I'm a Colt Ford. Drop out to and Lord strategist. Helping you launch your digital product simply and successfully so you can reach more people, grow your audience and become the go-to brand in your face. What is swipe my signature lunch? Bring work download my free ebook. The complete roadmap for killer launch at Sceptile at. Don't cover for dashboard nap. Now, it's sit back, relax and enjoy the show, and don't forget to hit, subscribe, so you don't miss any of my latest episodes released every Monday Wednesday and Friday.
Hey welcome back to Scotia. Let this is episode 302 today. I'm ad-libbing a little bit so I think so. Now most of my solo podcast episodes have been reasonably scripted or quite thoroughly outlined and I've become a lot more confident with the microphone and I've realized that the part of the production process that I don't enjoy is outlining the episodes before I recalled them actually love talk into it. So I'm trying something where I just very vaguely bullet point. A few things that I want to talk about any episode and then just see where the episodes is, it feels a lot more flowy. It feels a little bit more enjoyable for me that scripting something out and reading off a script. So let's see how this episode goes. If you much preferred the scripted episodes, you don't like these New York,
That one's let me know. I'm always open to good feedback, bad feedback, all kinds of feedback, it's how I can improve, what I do for you guys. So, do let me know if you prefer the older format and she think I'm rambling a little bit too much. Otherwise, let's jump into today's episode today. I'm talking about seven things that have happened in the year since I decided to knees down. So, if you haven't been following me for that long, a year ago, I decided to saline nasal pivot. I guess it kind of wasn't many pivot. My business into launching launch marketing predominantly and predominantly for people who are launching digital products and tossed. And it was a really scary decision to make at the time because I was previously known for all things online marketing, really. I mean, this podcast with an online Knox,
Hotas. And I talked about everything from Instagram marketing through to Facebook ad through the email marketing. So, it was very Broad and think, where I really struggled with people didn't understand what I did, because I did a little bit of everything. They didn't really want to come to me for one thing in particular, so it felt a little bit like an uphill battle. At the point where I had a failed Coast launch, which I've talked about a few times on this podcast and maybe I'll talk about it again. Now that there is a little bit more time in between time distance between that failed launch at it's not as much of a softball any more to talk about so maybe I'll talk about that one again soon but that failed launch. I realize I needed something to change. I wasn't feeling happy in my business, things weren't aligned and a year, prior to that, I sat down with a business cards to do a strategy.
And I said to her, I said, hey, like I I want to create a quotes about this. I want a credit course about that. I want to create a course about that, but nobody really knows me for any one thing in particular, she looked at me, she said, well, it sounds to me like you like launching, is y'all think that's what you enjoy and it was such a lightbulb moment, but it still took me nine months after that conversation. Before I decided to Fellini's down fully commit to Pivot into launching. So when I committed into that, I obviously have to change all of my messaging. I then invested in a whole website redesign, which wasn't shape. But oh my goodness, it was one of the best things I've done because it really elevated my business and my brat. Anyway, the seven things that have happened in the year since I've Naish down, ghostly, I became into something. I wasn't known as the jack-of-all-trades. Generalist.
Which is such a good place to be when you know, when this so much competition and you'll space a Broad Sword to be hard to in on launch marketing, that's a much smaller space and does not as much competition and it, which means that I can order that space, I can make it mine. The next thing that happened was people start it off. You need to come on their podcast and speak at their events. And then the actual events because now, I was known as the expert in watching and I said, expert with quotation marks because it is really hard to believe that we are the experts. I struggle with it as much as many of you, dude. And I realize I realized this year actually, that to become the expert. We have to believe that we have the exit before anyone else will. So anyway, I started inviting me to speak to that audiences decode.
Now, I owe you the topic in some ways, like I was the expert in this topic and I could give them a fresh angle that nobody else had delivered previously. Next, my client inquiries. It's skyrocketing and this is quite funny, because what I says decided to Niche down, I remember having a conversation with my dad and he said to me, he said, are you sure that you're not shooting yourself in the foot by Nation down at that going to be enough? People once launched marketing? Are they going to be enough people? You won't launch strategy. And while I kind of laughed it off when he said that, there was a part of me that was worried that Nation down would limit. The number of people I could work with, but in reality, it actually had the opposite effect. I started getting more people wanting to work with me. And as in, for another result, by Orion skyrocketed, my Instagram following in the last year, has more than doubled, my email list. I think I've added
In the last year and added more than 50,000. You people on my email list, that is ridiculous, right? It is crazy, gross. And I don't think any of this would have happened, if I was still that generalist jack-of-all-trades. Maka, next POC Ciara on my ideal customer shortly. After I decided to lay down, I said age my audience and it was really interesting to find out what you guys were struggling with. And it gave me a really clear idea of what I needed to address. What what was holding you guys back? What you needed to know and understand and how I could help you with my content? And with my product, as a result of that, it became so much easier for me to come up with ideas for new content ideas for new products. And as a result of that, my audience skyrocketed, as a result of that bike,
Corey skyrocketed and as a result of everything that's happened from Nation down my income and my business grew exponentially. And it's crazy. Cuz I look back a year ago and I said, if you told me that my business would have grown as quickly as it has, I would have missed down, age is a car, I would have like I would have hit going on that Nation much, much much Alia. The reality was that fear was holding me. There was so much fear that I was you know, killing off a huge chunk of my business that I was going to run out of content ideas that I was going to limit myself as to what kind of products are to create. To what I could talk about on the podcast, what I could post about on Instagram and I really just wish I did hit on it, so I might pick up. So if you're thinking about Nation down, I would suggest that you write out a list of everything that's holding you back from reaching down. Because I feel like if you anything
Made most of the things holding you back. We'll be seeing his or her beliefs that actually fats but that we think are facts. So for example maybe you think will if I'm H-Town that's a much smaller audience of people. I can save that's not necessarily a fact, right? It might mean that you are able to reach more of the right people because you've Niche down, because you're messaging is that much Clear. Who is your resonating with those people? So much better at seven things that have happened in the one year since I need down? Can I just say that it was a great decision? And I know I did lose a few podcasts list when I switched over to lunch marketing I had a few people. When I surveyed everyone I had a few people say like oh I'd like your new episodes about launching can you go back to talking about Instagram? And I honestly there's only so much I could do that Instagram and Facebook ads before I think talkin about
Launching talking about a bit more of the behind-the-scenes stuff, like what I'm talking about. In today's episode, it feels much more lines for me. And yes, I guess that's kind of my new Direction. Going forward is the wind feels good. And yeah, I know in doing so, I hope I attract more of the right people. Like, if you're still listening to this episode, at the end of this episode, I presume you are the right kind of person. And if I repel moth the wrong, people, then that's good to start. Anyway, I hope you enjoy this episode. Make sure you hit subscribe, so you don't miss any new episodes, released every Monday, Wednesday and Friday. And if you've learned anything from this podcast, as always, I do really appreciate a quick writing and a reviews. Thanks so much for listening, guys, catch you next time.
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