Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what you need to know. This week we’re talking about Instagram’s new home screen which highlights Shopping and Reels, Snapchat’s decision to bring ads to its lightweight Minis apps and the launch of Google’s answer to TikTok, YouTube Shorts, in India. We also discuss Facebook’s AR glasses in partnership with Ray-Ban, Facebook Messenger’s new co-watching feature and the launch of closed captions on IGTV. Plus we share with you our own insight from The Social Media Leaderboard in August, revealing which brands performed best on each platform. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to email@example.com.
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Ep. 109 - SOCIAL IN SIX 
Social Minds - Social Media Marketing
Don't know they stand behind the time is convenience. It's September 21st and time for social and 6 update. Great. Let's get started.
They're going to be the first mover when it comes to smart glasses won't if you don't consider Google Glass from Facebook. The one that I feel has been in the pipeline to sometime Facebook is teaming up with Ray Vaughan at launching a path and see my face and glasses and it's on Snapchat spectacles now unlike story. This is by no means a copycat launch Amazon have similar smart glasses. What makes this incredibly exciting is the collaboration with Raven especially Summit, She don't smoke grass is not being not fashionable Facebook have been quick to point out that these glasses weren't having AR Enterprise yet. They don't worry is Facebook a new research development team and prototype under the name project Arya, which could not one of the world's best shoe pads of Al classes. Now all this came out yesterday for the next seven conference which focuses on a R&B.
Facebook page was in the Army big story in addition to these upcoming glasses. Facebook is also don't chicken new functionality the messenger recently the subject of another major update. I'll come and see you later on in the stochastic time 8 massive on her Instagram test free new home page layouts with X for shopping and reels that I've said three new designs that represent how people are using me and giving extra love to create a zit videos on stopping by is an Instagram Zone what Instagram has also been testing a similar at in Indianapolis sell France and Germany two countries. My Instagram says it stay in the most momentum with rails, but this life is tasked is the first time Instagram has also pushed its shopping section. Just such a large group of uses.
Best variations of this new layout a pretty harmless and not drastic and involve just trading one button for another which does make it say what area is that prioritizing button one variation Instagram has all six of its shortcuts. Does that Time explore the rails shop activity and your profile all into the boss of a Facebook influencer Instagram has grown a lot in the last year, especially since Instagrams original sound has left the company and as a result, the apps navigation is starting to look a lot more like Facebook's out which is famously bloated and I do think that the more Instagram stocks to add music is going to have to rethink the way the wax. So it doesn't become as complicated as Facebook when that happens accidentally started the u.s. Pay and people lose interest in them Instagram to die is already very far removed from where it started. So this is just a test and these kinds of bats have it all ways stuck in the past but Instagram fast I did and I G TV show could next to them about it didn't take the views has Instagram been dropped that shortcut Elliott.
Yeah, I have to make room for reals and shopping for services next app messenger announces. What's together and UK watching feature Jetta share, you'll know that the platform has seen its usage biggest Skyrocket as a result of many of us on messenger and WhatsApp to communicate reported earlier this year that you should choose up 50% across these platforms now capitalizing on the increasing entrusted messenger Facebook is Justin bad watch together since we friends will not be able to watch video from Facebook watch at the same time using Messenger which Beyond being a fun another way to show the video experience Lottie be intended to push watch the new audiences and a discoverability especially ties in with Mark Zuckerberg. Zane's make Facebook the digital living room social media and insurance pays for friends and family can connect and enjoy content together along with the earliest Park.
This lights picture also says messenger becoming more through which runs the phone the best on which platform is best pricing on Collective chart which combines YouTube Facebook Instagram and Twitter isn't taking a platform by platform-specific to see how the times and I'll talk to you as you expect things difficult between on YouTube unsurprisingly PlayStation Nintendo and Xbox occupy the top three spots and specially considering he's a predominantly UK brands.
Platform is often used to rehash and repost TV odds of Red Bull and Monster Energy many Brands been experimenting with rails on Facebook more surprises came with no nails and Pat Pat children's clothing retailer coming in at 3rd and 5th nail art tutorials pads case emotive ugc and storytelling in your parents, but my favorite story from Spotify and Louis Vuitton, please show the numbers Rock and social and collaborations with K-Pop group BTS and blackpink just desha mention if he's off his lots of times and in some cases hundreds of thousands of retweets and likes you can check out old lady birthday to in full by car into a search for channels playing with August 9th chart.
And then they're small and really feel at home when you're already chatting with your best friends on Snapchat. Not many Zara collection as liteway applications from third-party developers that Snapchat launched earlier this year. I mean, he's burned down since about special part in the summer in June. Using hates a male 5, which is what makes them Lifetime and they live in the chart section of a Snapchat after a few months of onboarding partners that is not looking to introduce our 6-minute creating a vision of a headspace meditation app on Oculus movie tickets Minnie Mouse app called that lets you to study together. Let's use as a registered to vote with our friends is not what you want. I want we can expect this absolute like I want the population for Brownsville Bay, but it seems like but it was follow a similar structure at the snap games not introduced as into snap game is shortly after it launched last year.
Games also sets in the chart section of the app and he uses a reward for watching ads for things like extra weapons or lives in that game. What we do know is that advertises that find the most success on stop. Tend to be those that experiences that people can chat with a friend. So how many people are using igtv on a daily basis? Let's figure it out. It's closed captions closed caption subtitles. It's long been customary to include them in videos. The people buy toothpaste should I use with hearing difficulties which is why he is being held it is a win for accessibility. Now every video posted to igtv will ultimately have subsides when the sound is off. You can talk all the setting on and off and not make sound like a simple update. But the reality is the tech is actually quite complex Instagram to play. I Am Machine learning
Hip slang internet speed likewise while this doesn't sound like a magic game changer for Brands. It's good to understand this in the context of what we getting on lately in Social accessibility has been alleged choking politely, especially since picture of map uses you a test subject to a campaign to get a takeaway Community Action head of the future before he uses can voluntarily right subtitles on videos that don't already have them in place. YouTube says, it's getting rid of the features. You should not being used a great deal better version than you his name is real then he's as real as he can go that's cute. But let me be real with you. You can steal from me Snapchat YouTube and Vine, but one thing you can't steal his the power of friendship.
Define late. YouTube shorts don't use in India is the latest complaint to launch it and short pump area platform YouTube shorts and India has many of tick tocks. Most popular beaches a lot of uses to make and post 15 second videos with built-in creative tools and encouraging them to add license music music for these videos will also be available through an end product music Deepika currently has hundreds of thousands of tracks and YouTube is working with music artists labels. I'm publishes to make more of that content available and continue expanding its catalog but YouTube show it to wear in existence toggle a nap at least not for now instead the Savages being bundled into the main YouTube app for Indian uses where it would have had with a prominent create a Google's attempt to steal uses from Tik Tok. I'll be as they come after Facebook try to do the same by launching wheels for Instagram like YouTube Schultz reels does not yet have a standalone app that is being heavily promoted in the main Instagram app. That's also unlikely to change to
Facebook how's it have the best look like writing uses to me about in the past if you remember last oil and low the Roberts companies are trying to cash in on the Tik Tok project. Neither of them have yet tried to acquire the tick tocks algorithmic use these instead they have relied on that item discovery tools for pushing contact uses, but that isn't working well for discoverability and gross two things. Our big part of the appeal to create is on Tik Tok has managed to find function without any of the coach. So I don't think it take to reach a much about them. Of course in India take up is out the equation. So Google and Facebook's main competition in this market will be each other.
Diva feel like it's been a massive week of update something interested by the Snapchat update because of minis nominees is something I've been quite excited about but the inclusion of advertising especially on apps like headspace. It just seems a little bit of these things are going to happen. But if it feels like we got the point social media afternoon and see if peaches launch just for the Panther's Lair financing that I know there's not going to have everything you watch is going to have but it doesn't make them any more enjoyable and I do think there's a worrying trend of an old apps really all the major social platform with like things like video midrolls which are really lucrative for Browns before the user ready disrupts the experience and I think in a y La Bestia is out the Walter profit.
Is LeBron's net worth more than they are essentially creating these things just for ad inventory and I think we should encourage Browns and they should allow that to actually creates in a sponsored content Brandi consent experiences and actually contribute to the experience in all these apps instead of just interrupting it with the left. I think I think it should be more like native to the yeah completely agree. It's been an interesting one night stay because I mentioned Pedro that it's a story that we didn't get time to cover that which is actually I introduce the programmatic Metro controls the night maybe that will not from Minot launches. But yes tonight to Snapchat because I believe it was stop. Stop shop at 4 then she did quite well with advertising and it was a user numbers to do the Maple Street expectations, but I guess you know that
What size notched X-ray and then began to raise revenue by Design Gary inclusive in the byproduct driven? I think it would be a shame for them to just fall into the Trap of time, you know to stream Planos midrolls & Noble in game ads, but we haven't seen it yet. So try not to judge before it's by the managing director of cancel. What you will know is a market that agency now. I originally got in contact with dumbass the saying an obstacle. They write for the drum on steel and advertising and the fact that we seem to be losing all funny and she is on the decline to discuss exactly. Very excited for you guys to have that episode, but for now, thank you for listening and we'll see you next week.
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The part where he mentions that he wants to be adopted by a more functional family even at 45 yrs really hits home. Really delineates how no matter how old and independent you are, you still need love and support.·4 likes·
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Insightful and timely. Heartfelt words of personal and intuitive wisdom. Matt speaks directly from his heart about life wisdom’s coming from experience and deep thought. I love it. Victoria Mcknight2 months ago·2 likes·
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