🩴 “Ugly gets money” — Crocs’ simplicity strategy. Hard Seltzer’s obituary. YouTube’s Chief Creator Officer.

Take this week’s TBOY Quiz: https://go.tboypod.com Crocs just announced its best year ever because there’s nothing ugly about simple. Boston Beer just admitted spiked seltzer’s “post-hype era”… because you can fight competition, but not substitution. And YouTube’s CEO Susan Wojcicki is stepping down, but she invented a new concept everyone’s copying: The Chief Creator Officer. $CROX $SAM $GOOG Follow The Best One Yet on Instagram, Twitter, and Tiktok: @tboypod And now watch us on Youtube Want a Shoutout on the pod? Fill out this form Got the Best Fact Yet? We got a form for that too