#085 - Result Oriented Offers vs. Potential Oriented Offers
Most offers fall flat on their face when presented to the market.
Why? Because they focus on giving you more potential instead of results.
And let's face it, buying potential is appealing to some segments of the market.
But what the market is really looking for is: Results.
In today's episode I cover what a result actually is, and how you can incorporate this powerful distinction to sell more at a higher price point with less resistance than you can imagine.
Learn. Grow. Profit.
LFG 👊
Podcast hosts
No host has claimed this podcast yet, if you are the host you can verify ownership by claiming this podcast
© Juan Morales
9m ·
Result Oriented Offers vs. Potential Oriented Offers
Smart Distinctions with Juan Morales
Hey there, I was here and we're going to go to make her offer standout, make him irresistible, and make your Audience by them, without hesitation, your offer, and result-oriented offer. Instead of a potential oriented offer here, you have an offer usually, an offer has within itself. The promise of something weather at your offer will allow people to create or still have a bigger business or have more income or create all those things. What you have the right way that you deliver the offer and I promise
Is really what's going to make you stand out in the marketplace. But what's that? Promise of and that's really what I want to make the distinction of because I've been talking to clients and over that you may have in the business because you say, and you will have something along the lines of you'll have a fully blown system to do act or you'll have this other thing that you didn't have before, right? You'll have a way to have better sales letters or you'll have a way to have better videos to have
now, if they've been able to link
Whatever it is that you said it to their ultimate result, then you may have a sale happening, right then and there, because they already on the way to get stronger. I want you to focus on not on the promise and not on the promise is about raising. The potential is about your matter of being the potential but that doesn't mean that I'm getting it.
You'll be able to get 10% more sales hours and hours talking different people. What a result?
Nitty Gritty of that is the following. A result is a variable that moves in a certain direction within a specified. Of time. Lose 7 lb in 10 days, 10 days. So that's the kind of thing that you need to add to your offer, to make it stronger because people
About whatever right now.
I mean, yeah, some people may take it with all the rest of the sea is more potential, more potential, write more things that I'm learning.
Instead, I want you to focus on what's the outcome of having that system and having used it for 90 days, okay? If your partners
Okay, I would say something along the lines of, you know, I will help you get additional business partners to mail out for you or to push your product to their audiences in the next 90 days. Let's say what it is that your system actually does but that's how to get to it that they're looking for. If you have a system that lets say gets them to people write. But they need 200 people, then that's okay. Because hey, that wasn't going to be a great. Your potential, what happened?
and you say, hey, you want to have
Five, new referral sources in the next 30 days.
Here's how you do that.
K5 new referral sources a month.
And you can start in the next 30 days.
That will be a more appealing offer. It's talking to the person that Cravings, if your system 200 or the 50
Or does anything like that? The people that are looking for the right pickup truck, pulling up with that result, that something incredible, where you say, a new contact in the next 30 days that are potential business partner, it doesn't mean that you're going to hit the 500.
That's The Power of being a results-oriented offer potential oriented offer and I want you to notice the difference, but it makes a huge difference because when people see it,
and if you look at it, any offer that's built on a result,
usually,
Has a lot more conversions because people looking for Dave, put it into something and you have to make the offer needs to be a part of it in and make, you know, you can say, hey, you're going to have at least three people reaching out to you or at least three new business partner.
But the idea is that if you start with, you know, that they can do more and then you can say something.
But once you get to that level. That's when you're operating at that's higher level of offer, that people can really sink their teeth and they they can decide right away whether they want to buy that results or not. Cuz remember what people are buying is that you are looking for. The potential with their expected.
Then that's what they're going to be, okay?
You want to focus on a result even if it's a small one that you will open doors that you have no idea because now you're a results-oriented person you're someone that delivers they don't want more potential they don't want more understanding. They don't want what they want is a result. And if you line up with that result,
You're going to win big time.
Login to see and leave a comments
“You have thousands of mintues of work.”
·4 likes·I find these weekly podcasts to be super inspirational, they seem to always motivate me to look at my purpose. Matt not only brings in his personal life experiences but he delivers them in such a way that they are relatable.
4 months ago·3 likes·
Podcast hosts
No host has claimed this podcast yet, if you are the host you can verify ownership by claiming this podcast