John Rougeux VP of Marketing Strategy: How to Create a Category Design Business Strategy

1h 4m ·

John Rougeux VP of Marketing Strategy: How to Create a Category Design Business Strategy

John Rougeux Bio and Show Notes:

LinkedIn profile: https://www.linkedin.com/in/johnbrougeux/

B2B Growth Podcast Co-Host

FlagandFrontier.com  Category Design Strategist

Book Recommendations to get 1% better:

7 Category Design Business Strategy Criteria  & What CD is Not:

  1. Category Design Isn't Necessarily Being First to Market
  2. Category Design Isn't Winning Awards on Gartner, G2Crowd, or Forrester
  3. Category Design Isn't a Gimmicky Slogan or Advertising GTM campaign
  4. Don't Vilify Something that is Good at Another Context as Nemesis to base Category Design
  5. There Has to Be a Significant Business Pain Identified by your ICP or Buyer Personas
  6. You Should Be Able to Solve a Problem in Meaningful way Not Just Surface-based, but Deeper
  7. You Need Buy-in from CEO/Founder C-level stakeholders To Launch a Category Design Business Strategy

 

 

 

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