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Welcome back to another episode of the SEO. Go podcast today, we're continuing the series on Google penalties and how to recover from them. But today, we're going to talk about how to build links that won't result in a Google penalty on site. Optimization is important for a cl to say the least. Not only is it necessary to give search buy something to crawl in index on. Site optimization is also your best opportunity to optimize your pages for specific keywords. However, without the power of inbound links, your SEO campaign doesn't stand a chance of success building quality. Natural penalty-free. Links is everywhere mattress goal. Here are just a few ways and means one feature your business. Your first option is to write a piece of content that focuses specifically on your business. And most link building tactics, you'll need to find a way to introduce your brand into the body of an article. But here you may be a part of the headline to cite specific, facts, metrics or research.
Sing specific pieces of factual information. May be the safest way to build a lake do Publishers vary in how they set, and enforce, formatting standards. It's generally a basic journalism. Requirement to link to your sources, especially for numerical facts like dates percentages, another Statistics, Pacific info, like, this makes written content, stronger and more convincing and most Publishers require at least a handful of facts to support your claims and every article you submit
Number three, give a quote if you don't have original research to offer but you still want to contribute something valuable to an external piece, consider contributing a quote, by an influencer or decision-maker within your organization there. Multiple ways to approach this but two or especially comment. First, you could copy and paste a short section of a blog post on your site into a poster writing for an external publication second, you could ask someone in your organization for a quote or make one up, attributing it to them with their permission and cite the name of your organization. When you name your source for example you could lead into your coat with something like as neat neat of SEO. Co explains... And then the quote again you're expected to cite a source here. So it's a free opportunity to build a link as long as you have something valuable to add.
Or Point users to further information so far. We've discussed how to use Lynx as a motive. Direct citation, crediting a source for information or acknowledging the sources. Existence for credibility purposes here, we're going to shift gears and use links is a way to send readers somewhere else. As a method of elaboration, most articles you'll write for external Publications will be limited in scope and length so you won't get to explore your points. Your primary work, for example, you may make reference to the importance of marketing in a crowdfunding campaign, but you won't be able to embed a definitive guide on the subject readers may be interested in learning more than you're permitted to include. So you're only serves as a gateway to introduce that content. Here, you can include your links, inconspicuously using your target subject. Matter is Anchor, text, or introduce a link of the phrase like to read more on this topic. You may even be able to mention your brand by night. However, I find that using the title of the asset or content, you're directing the reader to get the best click-through-rate. Assuming you've used a great title for help, choosing a great title for your content. CRV
101 title ideas for your next block post. See what I did there by use yourself as an example, is useful because of how flexible it is, but it's also prone to making you appear to self-promotional. So, be wary present, a series of examples of some topic either as the focal point of the peace or as illustrations, and one specific section of the piece. You could also use your brand, is a standalone example, to illustrate your articles point. But it's usually better to have yourself as one of several examples. The easiest way to do this isn't list for Matt with each list items containing another example. But you can also mention yourself in an aside in the body of your content, six, utilize your author by lines and profiles rather than setting yourself in the body of your content contributions. You can rely on citations found within your other profiles and buy lines. Usually, when you're accepted as a recurring, guest author, a colonist on a specific external. Publication you'll be given a dedicated page or blurb explaining who you are what your expertise is and possibly including a head shot in
The other sources optimize this area to show off your main area of specialty and you'll usually be given an allowance for at least one link to your site often the homepage as well as your social media profiles. This link will pass authority to your site like any other like it will attract some traffic but usually not as much as a link in the body of an article relying on this one, time permanent citation can come in handy, when working with Publishers that frequently remove your article, links to Publishers that have rigid linking standard or those that you don't plan to contribute to on a regular basis and seven set yourself as a contributor partner or affiliate similar to your other profile. You can also build a semi-permanent standing link to set yourself as a contributor partner or affiliate of some other site. These don't need to exist on sites that publish your work specifically, as long as you're affiliated with the site in question, in some way you can likely build a link there, you can't have your brand listed on a dedicated page. Get your link mentioned on specifically related Pages or potentially Even build your link in the footer of a site depending on the circus.
And it's always got to this episode. Next time as we continue, the series, starting off with how to recover from the algorithm related. Google penalty. Thanks again for listening to the SEO. Go podcast and will see you in the next episode.
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