SPS 186: Contagious; How To Make Your Book Catch On & Go Viral with Jonah Berger

35m ·

SPS 186: Contagious; How To Make Your Book Catch On & Go Viral with Jonah Berger

Today I'm joined by Jonah Berger, the author of "Contagious: Why Things Catch On", The Catalyst, and other books. His books have sold over 1 million copies and are in print in over 35 countries. In this interview, we talk about:
-Contagious; why things go viral and why his first book caught on
-Pain pills vs. vitamins; why this is important with your marketing and in the topic of your book
-6 Key S.T.E.P.S. that make your book contagious (and how Jonah used them to promote his book)
-Paid Media vs. Earned Media; what’s the difference and which one should you choose?
-“Trojan Horse Stories” - what are they and how you can use them to make your book more contagious
-How and why you should use stories & frameworks in your book
-What Taylor Swift can teach you about marketing your book
-How to make your book cover “Contagious”

If you're interested in having your book go viral...or just getting it to catch on in a bigger way, don't miss this episode! Listen and let me know what you think.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

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  • Yahir

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