Flipping Your Sales Lens with Bob Moesta, Sales Influence(r)

45m ·

Flipping Your Sales Lens with Bob Moesta, Sales Influence(r)

Bob Moesta is an innovator, entrepreneur, and the co-creator of the Jobs to Be Done Theory to investigate consumers’ motivations and decision-making processes. The co-founder and president of the ReWired Group, Moesta helps leaders and companies repeatedly innovate and reliably predict and drive lasting success. 

An experienced product developer and engineer by training, Bob has worked on and helped launch more than 3,500 new products, services, and businesses across nearly every industry, including education, health care, defense, auto manufacturing, software, financial services, and construction.

Bob is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship, and Northwestern University’s Kellogg School of Management.

This podcast is sponsored by Bigtincan - Find out more at http://www.Bigtincan.com


Read more

Login to see and leave a comments

  • Lindamary

    As a new business owner, you should always be working to improve your sales skills


Podcast hosts

No host has claimed this podcast yet, if you are the host you can verify ownership by claiming this podcast