In a world where online marketing gurus say, “you just have to be one step ahead of your clients,” claiming your expertise is a rebellious act. It’s frustrating to be overlooked and ignored for people who have shiny marketing but have half the experience, skill, and know-how.
Your mission is to communicate your expertise in a powerful & persuasive way so your clients are moved to act.
That’s why the Rebel Uprising podcast is dedicated to expert business owners, service providers, and consultants who want to own their expertise and turn their complex ideas into unmistakable messaging that grows a business and has people scrambling to hire you.
Each week Dr. Michelle Mazur, the author of the 3 Word Rebellion & an expert in brand messaging & marketing, is your rebel truth-telling guide in the art of building a business that gets noticed. She shares strategies, tools, and insights based on research about how to create messaging & marketing that grabs attention, creates conversation, and cultivates connection.
Build an argument for your business that has people reaching out to work with you and invite you to share your expertise on their stages.
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Rebel Uprising
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Reviews
Bev, Your Personal Tech Fairy
5 out of 5 stars
An absolute must-listen for small business owners
This has quickly become one of my favorite business podcasts to listen to. As someone who’s struggled to understand how to effectively craft and using messaging as a small business owner, I’ve found Dr. Mazur’s approach incredibly accessible. Her advice and tips are insightful and rooted in actual research, and I always come away with new ideas and insights.
RD-Cassie
5 out of 5 stars
Real advice from an actual expert
I’m always skeptical of people offering business advice because there are so many people doing it who have never actually led successful businesses. Michelle is the real deal- she is an actual messaging expert, with a doctorate and everything. She provides actionable advice that isn’t the same old thing everyone else is saying.
Alex425xyz
5 out of 5 stars
Great Insight for Small Businesses
After listening to “Why You Should Stop Over Nurturing Your Audience”, as a small business owner, I took a step back and reflected on the work I do. I always want to find the balance between working with clients and asking them to help us out. It instilled confidence in my efforts and gave me motivation to be more upfront with my sales.
britneylush
5 out of 5 stars
Actionable content
I’ve got limited listening time and Michelle always delivers. I like a show where I can walk (or drive, usually) away and immediately think about how I can apply something in my business and Rebel Uprising foes just that.
Mayra W.
5 out of 5 stars
Michelle is an expert and very insightful
After listening to a few episodes. I’m hooked and ready to dive in. Highly recommend!
12345Graham
5 out of 5 stars
Ready to Rebel!
As a brand strategist I appreciate Michelle and all of her content so much! She delivers value in every episode and provides the guidance and inspiration we all need to create messaging that truly connects with those we want to work with! Thank you, Michelle! Robyn Graham @therobyngraham The Second Phase Podcast
Milee7172
5 out of 5 stars
THE podcast
Here’s the thing...I’ve listened to all the pods. I’m a multi-passionate marketer/business owner and this pod is full of what I NEEDED to hear (for better or worse). It’s real. It’s rare. Must listen.
East Coast Michelle
5 out of 5 stars
A method for my inner rebel!
This podcast, more than any other, has helped me tap into my inner rebel as a method to using my unique POVs and voice. Every podcast is value packed and Dr. Michelle Mazur is so generous in teaching all components of the 3WR; from finding to using and amplifying! Love, love, love Michelle’s work and this podcast!
Veronica Perretti
5 out of 5 stars
No gimmicks marketing + messaging
I can't believe it's taken me this long to review Michelle's podcast. She is my go to for no BS marketing advice. Every week I tune in and it helps me gain perspective on how I approach my business. Simply put, I love how Michelle's brain works. Her take on marketing is 100% unique and 100% integrity filled. If you own your own business or run someone else's business - this MUST be in your podcast feed.
tarah.keech
5 out of 5 stars
Dr. Mazur is the voice of wisdom and reason in an age where it’s needed most
The way Dr. Mazur represents marketing with the highest intention and a clear vision for helping each of us create real-life businesses that are lit up and authentic. Her truth sharing is empowering. Her wisdom and advice never ceases to inspire me. Thank you so much, Dr. Mazur! So glad to call myself a rebel who is uprising!
Tara Newman
5 out of 5 stars
Michelle is my go to expert on thought leadership
Michelle’s advice and wisdom is my go to for messaging and thought leadership. Her podcast encourages me to communicate more clearly and courageously. Each episode is an actionable and helpful piece of learning content.
JoshCrist
5 out of 5 stars
Entertaining, insightful and actionable! 👏
Whether you’re well established as someone who can translate creative energy into the impact you want to have on the world, or just getting started as a catalyst for changing the status quo - this is a must-listen podcast for you! Michelle does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving enterprise and life you can be proud of - from leaders who’ve actually walked the path. Highly recommend listening and subscribing!
Kelly Ferg
5 out of 5 stars
Stimulate your rebel!
My inner rebel loves this podcast because it stimulates the part of me that wants to do things differently and disrupt the status quo. There is only one you so why cling to someone elses way of doing and thinking about things. This podcast will get the wheels churning with different ways to stimulte and bring forth the one of a kind message wtihin you.
King20121
5 out of 5 stars
Thank You
Thank you for the March 24th episode. You were able to put into words what I had been feeling and it made me feel like I wasn't alone in going forward with my offereings.
Rebecca Ching
5 out of 5 stars
Brilliant
That is Michelle - Brilliant, wholehearted, and refreshingly real in all she does. Her commitment to her craft is clear and every episode is packed with her brilliance and bold wisdom. Clear, applicable, motivating- this pod is on repeat. Thank you, Michelle!
EricaCourdae
5 out of 5 stars
Organize And Make It Happen
I love that Michelle gives you a way to craft your message and become your true rebel self. Her POV is personality meets knowledge with facts mixed all in it. Her desire to activate us to stand up and claim what we are rebelling against always inspires me!
MichelleKate18
5 out of 5 stars
No Fluff Here
I love binging on Michelle’s podcast episodes! So insightful, so motivating, so packed full of helpful tools, information, and support. So happy I found Michelle’s world!
Hanneke Antonelli
5 out of 5 stars
Dr Michelle Mazur is a messaging genius!
The quality of her content in each episode is so so good! I also chose her book in my Savvy Business Mastermind Book club and my community LOVED it and got so much insight and value while curating their THREE WORD REBELLION! This podcast is a must if you want to stand out!
Emily Perry Yoga
5 out of 5 stars
This podcast changed my *everything *
Then listen to this podcast, get the book and watch your whole world up level . She’s the real deal!! Thank you thank you!
Debbie D
5 out of 5 stars
Refreshing
Love Michelle’s energy and candid conversation style delivery of information I need to hear to grow my business.
porscheracegirl
5 out of 5 stars
Real and honest messaging
I found Michelle as a guest on another podcast and immediately loved her honesty. I subscribed to her podcast right away. She brings a wealth of valuable information to share with her audience that is no BS. She is in this to help others become the best they can be. Love me some Michelle and Rebel Rising!!! Thanks Michelle, for all that you do!!!
late texter
5 out of 5 stars
THE Podcast for Thought Leaders Who Are Called to Speak!
This is a must-listen for thought leaders who are being called to speak up, get on stage, and nail their messaging. 🙌🏼
TheInstagramGal
5 out of 5 stars
Impact Impression + Inspiring
Michelle is articulate, fun honest and direct. I get interviewed regularly and just love how directive, honest and FUN she is. Listen Michelle’s messages they are brilliant & always meaningful!! 💕🐝
Rich Hopkins
5 out of 5 stars
Always looking out for her listeners.
Michelle is enthusiastic, experienced, and full of informaton and inspiration that she's always willing to share. If you're starting a movement of any type, business or personal, this is a great podcast to get marketing ideas and continual encouragement. And even a kick in the butt.
Monicka Clio Sakki
5 out of 5 stars
The Must of Messaging.
Love Michelle’s message and how she delivers it. Not only in 3 words but with a clear vision and daring voice. So articulate and accurate. Every sentence has a purpose in this podcast! Inspiring, motivating and actionable. She helped look at my themes in a new and much needed way. Not missing any episodes! AAA.
J. Barshop
5 out of 5 stars
Awesome show, highly recommend!
Michelle and her guests share actionable and inspiring lessons on how to masterfully share your message and communicate with purpose. Highly recommend listening and subscribing to Rebel Speaker if you want the knowledge AND mindsets to become an expert speaker (and let the confidence you build through public speaking help you live your best life as a result)!
ChristinaScalera
5 out of 5 stars
Such practical, good information
Thanks Michelle for always giving us listeners such practical, actionable information. I love how well I'm able to put your topics into gear and get going-- it's opening up new doors for me. I can't believe this is all free! -Christina
reviewsruhl
5 out of 5 stars
Love these podcast!
I love the length and content. The upbeat host offers real value while not adding the usual fluff. Solid information!
grim grinning runner
5 out of 5 stars
A must-listen resource - truly bingeworthy
I discoverd this podcast only recently, and I've been devouring past episodes and both the content and the delivery. Dr. Mazur is a true knowledgeable professional, and does a fantastic job of delivering actionable content in a fresh, concrete way. Not the same old rehashed advice that other so-called experts give, but true, cutting edge material. The podcasts, if anything are too short, as I always find myself wanting more! This is a great thing, as some other podcasts can ramble on and on about irrelevant topics. This is a home run, and I am SO glad I found it. Give Dr. Mazur a listen!!
3H2 Humans
4 out of 5 stars
Genuine Monologues a Delight
Well Done 1. Michelle encourages people to speak from the soul 2. Genuine and insightful monologue show format 3. Complications and joy of entrepreneurship are explored Improvement Suggestions 1. Use caution when, “You,” is used. Explore, “Who is you?” 2. Increase organization of information, sample with a ten list format 3. Become familiar with the 20 Pish Posh Words. Use them with conscious awareness.
rosnerman
5 out of 5 stars
Michelle is a rock star presenter and queen coach
Love her podcasts!!
SteveStewartMe
5 out of 5 stars
Thought I already knew enough about speaking, then I heard Dr. Michelle
I've been speaking for many years and thought I'd knew it all. Then I heard Dr. Michelle on Ryan Rhoten's Brand New You show and found a new little nugget here-and-there. Now I'm hooked. The show is well done with a great pace and relevant content. I haven't heard her get sidetracked or go on for too long. Another important thing for me is Dr. Michelle doesn't sound like speaking down to me and treats her listeners well. Great job, Dr. Mazur
Concealed Statements
5 out of 5 stars
Binge Worthy
I shamelessly admit I’m a Netflix binge watcher. When I found Michelle’s podcast, the Rebel Speaker, I binged listened to the episodes to soak in as much valuable information as possible. Sometimes I go to bed with anticipation of waking just so I can have coffee. While making my way through all the past episodes, I had the same sense of anticipation that “tomorrow I get listen to some more.” I highly, highly recommend this podcast for any speaker who is ready to not just survive, but thrive in the industry.
Andrea Klunder
5 out of 5 stars
YES! Makes me feel ready to take on the world!
One of my big goals for 2016 is to do more public speaking. I’ve been listening to Michael Port’s “Steal the Show” (LOVE!!!) and Michelle’s show is the perfect compliment. Even the theme music makes me want to jump into action and take the world by storm. Thank you for such a lovely treat!
JD1900s
5 out of 5 stars
Solid, Actionable Advice
The title says it all, this podcast is filled with actionable advice that can help you give a better presentation. Michelle gets into the nitty gritty of what you need to do, while avoiding all the shallow fluff of “Communication 101” type advice.
Birds Bees Kids
5 out of 5 stars
Refreshing and rebellious!
Michelle's podcast is just what every speaker needs - a new take on an old craft. Her tips and advice put speakers' attention where it needs to be - on the audience's experience, rather than where it usually is and shouldn't be - on the speaker.
a_creative_life
5 out of 5 stars
Finally a public speaking podcast about the MESSAGE
Michelle covers all sorts of topics relevant to anyone who has a Big Idea they want to communicate. Fresh, timely, compelling. If you want to spread your message, this one is a must-listen.
KeithHelke
5 out of 5 stars
Nuggets of wisdom
I love this podcast, already! It gets to the point, with brief, actionable ideas of how to step up your speaking. Dr. Mazur is fun to listen to and has created a lively, beneficial resource for speakers.
J Carbary
5 out of 5 stars
Really great show!
Loving this podcast. Episode topics are interesting, the content is incredibly helpful, and the episode length is perfect. Keep up the great work, Michelle.
inConcert Web
5 out of 5 stars
Want to be a rebel
This podcast is for you. If you want to be like everyone else...not so much! Listen and pick up the tips you need to break out of that boring old shell of speaking!
SalmonQueen
5 out of 5 stars
Finally!
I've been a fan for awhile so I was very pleased to see this podcast. Short and sweet advice that goes beyond the predictable. Awesome!!!
Cory Huff
5 out of 5 stars
Solid info
I have heard of Michelle from several business associates. She's been orbiting my world for some time, and I find the podcast. I'm glad to say that my friends were right. Michelle knows her stuff. Going beyond simple trite information, Michelle dives into the why of building a speaking business.
Baranovs
5 out of 5 stars
The Speakers' Podcast!
Finally… the podcast I've been looking for! No bland, traditional advice that can be read, heard and experienced in a thousand other places. This one's for actual speakers… the ones doing it, and constantly trying to improve. Michelle's unique style, brilliant insights and tips, and rebel stance help me take my speaking game to the next level. I won't miss an episode!
@happyseriously
5 out of 5 stars
Pithy and Productive
Short, sweet, and pithy, like any good speech should be! The gems in the Rebel Speaker Podcast help me to be a better speaker but, more importantly, listening gives me the regular nudge I need to book speaking gigs and constantly improve what I deliver to my audiences. A refreshing take on becoming a better speaker!
mindycrary
5 out of 5 stars
Addresses what public speaking is really about...
Finally, a resource to address what public speaking is really about—your message. Michelle skillfully sidesteps all of the traditional (boring) tips you might THINK a podcast about public speaking might address (presentation skills? bleh…) and cuts right to the core of the issue: We all need more compelling content. How do we get that? Listen to the podcast and find out!
Auggie7
5 out of 5 stars
A must-listen for entrepreneurs who speak for their biz
Finally, a podcast that doesn't deliver the same old public speaking advice. Michelle dives deep into the world of public speaking and offers up a fresh perspective that helps entrepreneurs position their expertise and grow their business.
HappinessMama
5 out of 5 stars
Great Podcast with Practical Tips
This podcast is very timely for me as I get ready to start doing workshops and presentations. It has real, practical tips I can use, and I like that it's in short, easily consumable chunks. I am looking forward to hearing more!
SRPurnell
5 out of 5 stars
If you want traditional speaking advice, this podcast is NOT for you
I love this podcast. Michelle doesn't tell you to do what other speaking authorities say to do; she tells you what works. If you think public speaking is all about being the most important person in the room, you'll be disappointed in this podcast. If you want to find your speaking voice, have an impact and be in a category of one, then you'll love this podcast. I highly recommend it.
itsjessicann
5 out of 5 stars
Much needed message
If you want to uplevel your speaking game and make more of an impact with your message, listen to this podcast (or hire Michelle!) I hired Michelle to help me with a presentation and it’s one of the best decisions I’ve made for my business. I can no longer view presentations in the same way ever again after working with her. In a world where C+ speaking gigs are the norm, the world needs to hear her message. She doesn’t just give the same advice that you hear everywhere. Instead, she encourages listeners to think differently about speaking so that they don’t just do a “good job” but get a standing ovation. If you’re ready to be inspired, give this podcast a listen!
mievans425
5 out of 5 stars
Value-packed nuggets for speakers
I'm thrilled about this podcast! As an aspiring speaker always looking for additional points, tips and insight to make my speeches better, I'm thrilled to have this resource. The Rebel Speaker is on point, valuable and actionable. I can't wait for more episodes to come out.
kimberlygosney
5 out of 5 stars
Refreshing and rebellious
Michelle is amazing. Delivering advice that digs in to your audience and what makes your next speech memorable. It's refreshing to hear Michelle not only challenge the norms about speaking, but guiding you towards building an amazing presentation.
Podcast information
- Amount of episodes
- 347
- Subscribers
- 0
- Verified
- No
- Website
- Explicit content
- Yes
- Episode type
- episodic
- Podcast link
- https://podvine.com/link/..
- Last upload date
- June 6, 2023
- Last fetch date
- June 7, 2023 4:22 PM
- Upload range
- WEEKLY
- Author
- Dr. Michelle Mazur
- Copyright
- Dr. Michelle Mazur
susbcribers
- The Proving Energy Trap: How to Communicate Your Expertise EffectivelySometimes we think we need to prove how smart we are in order to make people want to work with us. On the surface, this makes sense in a world where we are told we only need to be one step ahead of our clients or we need to be just 20% smarter. Being an expert is a competitive advantage, but showing how smart you are and how much you know in your marketing is not the best way to find clients. It actually might have the opposite effect. It might push clients away from you. Let's talk about this sneaky little thought of needing to prove your smarts and how it keeps you from attracting clients and what to do instead. Let's do it. In this episode, you will hear: How simplifying your message makes it easier for people to understand and care about it. Why the “Voice of the Customer” research is essential for capturing the benefits of your expertise. The importance of business owners not falling into the trap of proving energy in their marketing approach Why potential clients want to benefit from the expertise of business owners, not become experts themselves.0 comments0
- Why Trying to Get it “Right” Keeps Your Business the Best-Kept Secret in the IndustryIs your business flying under the radar? Happy clients who get great results see you as their secret weapon. Being the best-kept secret kind of sucks, doesn't it? It means that you're losing out on clients revenue, opportunities to let your expertise shine through so that it reaches more people. How can you stop flying under the radar? Well, it starts by letting go of this one pesky little thought that stops you from putting your work out in the world. And then it's just about following this three-step process that will help make marketing suck less. Are you ready for that? Let's dive in. In this episode: Why no one is actually noticing what you're doing as much as you are Two big Rebel Truths about getting marketing right The three steps to making marketing less intimidating Resources mentioned: Brene Brown Wes Kao Spotlight Effect Don't Like Marketing? Here’s what to do at the minimum Achilles’ Heel Assessment Minimum Viable, Meaningful Marketing Message Episode0 comments0
- Stop Growing Your Audience: Why Building a Huge Audience Isn’t Necessary to Grow Your BusinessWhat if you stopped trying to build an audience? The common knowledge is that as a business owner, you should be growing your audience, building your email list, and growing your community. But is that true for your business? What if, for expert business owners, growing your audience is actually the wrong approach? Then what should you be doing instead of focusing on building an audience so you can reach new people who need your business? Well, that's exactly what I want to dive into in today’s podcast. In this episode: Why building an audience may not be the best approach for your businesses The most important audience growing asset that builds security and stability for your business (it’s got nothing to do with social media) Why you should grow an audience of future buyers instead of casting a wide net0 comments0
- [Rebroadcast] Are You the Overlooked Expert?Have you ever asked yourself, “If I'm so good at what I do, why don't more people know about me” Honestly, I've asked this question of myself a lot, and I've become obsessed with figuring out the answer in my own business and for my clients. I get to work with many amazing people who are experts with years of education, experience, and finely honed skills, and their work with their clients is incredible. They are the type of people who are so damn easy to refer to because their work is so good. They're the kind of people I want to make sure more people know about. But why aren't they known for their work if they are so good, talented, and skilled? I believe I found the answer to why this happens and why you’re the overlooked expert. In This Episode: Where the overlooked expert exists in the online business world The cultural reasons why we don’t actually value expertise Why experts struggle to communicate their worth Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Book Request a free 1:1 Chat 3 Word Rebellion Mini Audio Workshop Take the Free Marketing Assessment0 comments0
- Are You Being Overlooked Because Of Your Marketing?When it comes to marketing, sometimes it’s hard to know where to focus and what to do in order to make your marketing work for your business. Plus, it doesn’t help when you kind of hate doing marketing. I know you’d rather be working with clients you love versus promoting your business all the time. So how do you make the most of the time you spend marketing? How do you do it so that you actually see results in your business and you’re not just spinning your wheels? Today, I’m talking about how to pinpoint what you need to be doing to stand out from the competition and be unrivaled in your field. In this episode: Why marketing your business is crucial if you want to have any control over where your next client comes from Four components that help you become unrivaled in your field Why discoverability, nurturing, and making the offer won’t be enough if you aren’t clear on your messaging Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat Connect with me on LinkedIn Resources: Discover Your Achilles Heel and Rise as the Unrivaled Expert in Your Field Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion0 comments0
- How to Stand Out With Your Podcast in 2023 with Jeremy EnnsWhere are my podcasters at? If you have a podcast or are just thinking about creating one, then today’s show is for you. My guest, Jeremy Enns, and I are discussing what it takes to create a podcast that gets noticed and stands out in a sea of a million other podcasts. Plus, we’re talking about how to build a podcast that actually lands you clients. We’re diving into the one step that most podcasters overlook when starting their show and how to market your podcast in a scrappy way in 2023. Jeremy Enns is the founder of Podcast Marketing Academy, where he teaches brands and creators to hit their next growth milestone with detailed step-by-step marketing playbooks. He writes the Scrappy Podcast newsletter where he shares short actionable ideas around how underdog shows can punch above their weight. So I hope you enjoy this conversation with Jeremy and stay to the end because Jeremy shares something that's truly insightful about what it takes to be successful in business these days. In this episode: Why you have to start with market research, plus Jeremy’s tips for how to do it for your podcast Why you shouldn’t be afraid to make content and position your show for experts What a podcast really does for your audience and your business in 2023 Why you shouldn’t throw money at advertising your podcast at the beginning, and what to do to build your audience instead Learn more about Jeremy Enns: Podcast Marketing Academy Scrappy Podcasting Newsletter Podcast Marketing Assessment Twitter: @iamjeremyenns Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat Connect with me on LinkedIn Resources: Growth in Reverse Newsletter Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion0 comments0
- [Rebroadcast] The Only Remaining Way to Stand Out in BusinessIt might be hard to believe that there is only one way left to stand out. This has been an idea that has been floating through my head for quite a while now, and I didn't feel comfortable coming out with such a bold claim until I kept seeing signs. You know, the type of signs that are basically saying, Michelle, you are right about this thing. And other people are saying it too. Maybe it's time for you to say it! And that is what we're doing today in this rebroadcast of episode 254. We're going to talk about the only remaining way left to stand out in business. And guess what? It's probably not what you think it is. In this episode: The one thing that no one can copy from your business How the way that you communicate about your work can always be uniquely yours How sharing your unique message attracts your people to your business Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat Connect with me on LinkedIn Resources: Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money), Joe Pulizzi Don Schultz Meat & Hair Caroline Mays Kari Schwear Ignite Your Champions Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion0 comments0
- Rebel Uprising Apr 11 · 18m How to Use ChatGPT to Stand OutUnless you’ve been living under a rock, you know all about ChatGPT. And I know there are a lot of worries about it. Whether it’s a worry about replacing you and your business or that ChatGPT is just going to create a lot more noise in the marketing space and a lot more boring content that marketers are going to copy and paste to save time. But I’m taking a slightly different tack today. I want to talk about how you can use ChatGPT to stand out and get noticed. How you can actually use this tool to enhance what you’re doing so more people are interested, curious, engaged, and want to know more about your business. I’m sharing three strategies to use AI to stand the heck out in a sea of robots. In this episode: How ChatGPT can help you quickly and effectively synthesize client research Why ChatGPT sucks for generating new content, but it’s awesome for repurposing content you already have The really fun way to use ChatGPT to punch up your copy Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat Connect with me on LinkedIn Resources: Rebel Uprising Ep 311: What Does It Take To Stand Out in 2023 Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion0 comments0
- What Does It Take To Stand Out in 2023What does it take to make your business stand out in 2023? Things are weird out there right now. The marketplace is more competitive than ever and because of the Great Resignation, more and more people have decided to start businesses and hang their virtual shingle. Plus, we’ve got a shaky, wonky economy that’s making it take longer to close sales, or even get people to have a conversation about sales with us. So how can you stand out from the ever-increasing noise in the online space? How can you be remembered by the people who want to hire you? That’s what we’re digging into today. In this episode: Why it’s time to say goodbye to mass marketing on the internet How customization and personalization will actually lead to sales, unlike your Instagram posts How to ditch your ideal client avatar and learn to speak like your real clients instead Why your “unpopular opinion” needs to actually be unpopular–and it needs a clear solution Why you’ve got to stop using manipulative marketing language if you really want to communicate your expertise and stand out from the crowd Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat Connect with me on LinkedIn Resources: Duped: The Dark Side of Online Business Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion0 comments0
- How We Will Take Care of Each Other Inside the Expert Up ClubLet's face it, the process of getting known and hired for your work is terrifying, sometimes completely frustrating, and other times defeating. The web celebs want us to believe, it's a series of win after win after win, and everything is unicorns and rainbows. The reality is that there are ups and downs and sometimes more downs than ups before we start seeing the wins. So how do we keep going? How do you keep putting your work out into the world where your clients can find it when it feels like nothing is working? That's exactly what we're going to discuss today. In this episode: Why launching your message into the world can be so daunting How community support can make putting your work out there less terrifying and helps you cultivate stamina for the long game How being in community together will help us bring change to the industry, away from all talk and no results, to valuing true expertise Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat Connect with me on LinkedIn Resources: Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion0 comments0
- Your Invitation to Expert Up“The kind of people who sit there thinking about how to market themselves aren’t the kind of people who are developing these exquisite expertises.” That quote from Michale Lewis, author of Moneyball and host of Against the Rules, has been on my mind ever since I heard it. Because that’s you, isn’t it? The person with the exquisite expertise, the business owner who gets their clients amazing results. Your clients love you and they love to tell other people about you. The kind of person whose clients only wish they’d found you sooner, before they got burned by some other business. How do we get experts and their businesses, the ones that get clients real results, known and hired for their work? That is the question I’ve been not-so-quietly working on behind the scenes in my business. And today, I get to answer that question for you and introduce you to the brand new community, The Expert Up Club. In this episode: Why flooding the zones with experts improves not only your business, but online business as a whole The three core pillars that are the basis for the Expert Up Club What’s inside the Expert Up Club, including live workshops with guidance from me Learn more about Michelle Mazur: Join The Expert Up Club Request a free 1:1 Chat Connect with me on LinkedIn Resources: Against the Rules with Michael Lewis Rebel Uprising Ep 306: Don't Like Marketing? Here's What You Need at the Minimum Rebel Uprising Ep 307: What To Do When Your Marketing Message Flops Rebel Uprising Ep 308: The True "No Audience, No Problem" Strategy to Grow Your Business Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion0 comments0
- The True "No Audience, No Problem" Strategy to Grow Your BusinessHow many marketing courses or programs have you purchased? If you’re like me, it’s a shit-ton. Too many to count. Those programs filled my head with all kinds of tactics to get my work in front of new people from Instagram, to webinars, to lead magnets that would “explode my list!” I feel like I’ve heard it all. But there’s something very important that these courses and programs leave out. And it’s actually the secret of success behind some of the biggest names in the industry. So what aren’t they talking about? In this episode: How collaboration and partnership are the secret sauce to audience growth The truth about “no audience, no problem” promises Why messaging is inherently social How the Expert Up Club will facilitate collaborations so you can build your audiences together Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat Connect with me on LinkedIn Resources: Marisa Corcoran Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion0 comments0
- What To Do When Your Marketing Message FlopsWe've all been there. You send an email that no one responds to. You post on social media and despite spending nearly an hour on the post, you get crickets. You publish a podcast that you think is spectacular, and the downloads are meh. It happens to everyone. But the key is not to let the setback or the failure derail you. So how do you bounce back when your best efforts aren't working? That's exactly what we're gonna talk about on today's show. In this episode: The fundamental mindset shift that will allow you to see your business and your marketing in a new light Why you have to get comfortable experimenting with and amplifying your work How to make your marketing content play to your strengths How I’m cultivating the courage to try in my own work Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat Connect with me on LinkedIn Resources: Essentialism: The Disciplined Pursuit of Less , Greg McKeown Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion0 comments0
- Rebel Uprising Feb 28 · 14m Don't Like Marketing? Here's What You Need at the MinimumDo you ever wish that you didn’t have to market your business at all? Do you wish that you could spend all of your time delivering your programs and working with your fantastic clients instead of trying to find the next client? Well, I’ve got some good news, some bad news, and some even better news for you. The good news is that there’s a very good reason why experts hate marketing their businesses. The bad news is that you still have to do it, especially if you have dreams of delivering group programs, writing a book, or just making more of an impact in more people’s lives. But the even better news? There are steps that you can take to make marketing an easier lift in your business. And that’s what I’m sharing today. In this episode: Why experts suck at marketing, and why you need to learn to do it anyway Why your business needs a Minimum Viable Meaningful Messages Three sets of messages to grow, engage, and offer your work Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Sign up for the newsletter The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat Finally Nail Your Message Resources: Against the Rules with Michael Lewis0 comments0
- Stop Trying To Get It Right“I just need to know the right thing to say that will resonate with my client.” I recently realized that you are a bit obsessed with getting it right. Let me explain. Last fall, I surveyed my audience and I kept hearing from you that you want the right, the best, the most appealing message that’s going to resonate with your clients and magically get them to work with you. And, boy, do I get that intention. I really, really do. But what if obsessing over getting it right or finding the best, most appealing way to say something is actually keeping your clients from finding you? That’s what I’m digging into today. In this episode: Why perfectionism won’t protect you from having your work rejected, but it will keep your clients from finding you How doing foundational messaging work helps you let go of perfectionism and leave room for your messaging to evolve The qualities your messaging really needs Why you should embrace “fuck around and find out” in the best way when it comes to your messaging Learn more about Michelle Mazur: Sign up for the newsletter The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat Finally Nail Your Message0 comments0
- How to Make Your Business Interesting to Other HumansWhen you’re an expert you’re in a pretty exclusive club, filled with a small number of other humans who are passionately and a bit obsessively interested in your specific topic. So of course it’s easy to talk to the other experts in your club. But how do you translate your expertise and make it interesting to other humans? How do you translate it so other human beings want to pay you for it? As a business owner, that is what you have to figure out. Otherwise, what you do and how it benefits your clients gets lost in translation. Let’s figure out how to make your expertise interesting to humans. In this episode: Why your potential clients are like my mom when I was in grad school Three steps to bridge the gap between what your clients know about what you do and what you know Why the framework behind your results is kind of like sausage–no one cares how it’s made Learn more about Michelle Mazur: Sign up for the newsletter The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat Finally Nail Your Message0 comments0
- Why and How Experts Market DifferentlyWhat if the common business advice about how to grow your business is not meant for you? What if how you've been taught to market and sell was meant for the masses and not for someone with your very particular set of skills? If marketing doesn't seem to be working for your business, let me tell you, there's nothing wrong with you or your business. It is because the way you've been taught to market doesn't work for an expert like you. So let's bust through some of the biggest misconceptions so you can stop trying to market like everyone else and start communicating the value of your work, so the people who need to hire you, know you exist. In this episode: Why claiming your expertise is not going to limit opportunities for your business Why you shouldn’t correlate the size of your audience (or your bank account) to the depth of your expertise Why you don’t need to be making Reels or dancing on TikTok to build an audience (you’re welcome) Learn more about Michelle Mazur: The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat Finally Nail Your Message Resources: We've hit 300! Hooray! Here's What's Next.0 comments0
- Are You Expert Enough?“I don’t know if I’m expert enough to work with you.” I hear this all the time from potential clients, and it’s usually followed by a list of certifications, years of experience, loads of transferable skills, frameworks they’ve developed to help clients, and years of getting them results. So yeah, they are definitely expert enough. But I understand why people feel this way, and why you, too, might be thinking that you’re not expert enough to even be listening to this podcast. And while it may be good old-fashioned imposter syndrome showing up, it’s also possible that we have a fundamental misunderstanding of what expertise really is. So let’s unpack what expertise means and how you know if you are expert enough. In this episode: Why not even getting a PhD is guaranteed to make you feel like an expert Three stages of gaining expertise Key ways to figure out if you really are expert enough Learn more about Michelle Mazur: The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat Finally Nail Your Message0 comments0
- Claim Your Expertise: The Rebel Expert Manifesto“If I can do it, you can do it too!” After all, you just need to be one step ahead of your client, and if you have a rags-to-riches story about how much you’ve overcome, that gives you authority! Messages like these have ruled the online space since its inception. These messages cast the widest net possible and basically say anyone can own an online business. No specialized knowledge? No problem! But these messages have left experts out because most of us don’t have a rags-to-riches story. We’ve done it for other people, not just for ourselves. And forget about being one step ahead of your client, you are twenty steps ahead. So common marketing advice just hasn’t worked for you. For too long, experts have been passed over and overlooked in favor of business owners who are incredible at marketing, but struggle to deliver actual results. And that needs to change. Let’s make 2023 the year of the expert and let’s change the online business industry together. Here’s my call to action and audacious vision for the year ahead. Let’s do this. In this episode: A five-part manifesto for owning your expertise in 2023 Why your expertise and the unique way you think are so vital and valuable How to make curiosity your superpower Why communicating your expertise isn’t just necessary for your business, it’s a responsibility Learn more about Michelle Mazur: The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat Finally Nail Your Message0 comments0
- Rebel Uprising Jan 17 · 16m We've hit 300! Hooray! Here's What's Next.Today, we’re celebrating the 300th episode of the Rebel Uprising Podcast. Recently, someone asked me what it takes to get to 300 episodes of the podcast and for me, it was about playing the long game. I just kept turning on the mic, week after week, month after month, year after year. The podcast has always been a strategic business priority and a core piece of my marketing strategy. But the real secret sauce? I love doing this. And the best marketing you can do is marketing that you love to create. So let’s pop the champagne, throw some confetti, and come celebrate with me as I reflect on what it means to play the long game, what I've learned from creating 300 episodes, and what's next for me and the podcast. In this episode: Why playing the long game with marketing you love to create is a more successful and sustainable strategy than following the shoulds How this podcast nurtures potential clients and takes the pressure off sales calls Why I’m making 2023 the Year of Experts and I want you to join me Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Request a free 1:1 Chat Finally Nail Your Message Resources: The Long Game: How to Be a Long-Term Thinker in a Short-Term World , Dorie Clark Tara McMullin What the 3 Word Rebellion Does for Your Business Against the Rules with Michael Lewis0 comments0
- Minimal Viable Michelle: Understanding Your Body of Work for RepurposingIt's that time of year when you're casting a big vision, making plans, setting goals, and thinking about the projects that will move your business forward in 2023. But as Helmuth von Moltke the Elder said, no plan survives contact with the enemy. And no business plan survives contact with reality. So what do you do when reality sucker punches you in the gut? We are gonna talk about this and why this podcast went on hiatus unexpectedly at the end of 2022. In this episode: How suddenly becoming a full-time caretaker taxed me mentally and physically Why I started thinking in terms of Minimum Viable Michelle How I evaluated my minimum viable marketing, and why that meant taking time off from the podcast How I repurposed content to maintain contact with my email list and continue generating revenue What made it onto my Thrive List Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Request a free 1:1 Chat Finally Nail Your Message Resources: Tara Newman Carrie Soto Is Back ,Taylor Jenkins Reid0 comments0
- How Do We Earn Trust in Online Business with Maggie PattersonHow do you decide who to trust in your business? When you're thinking about joining a program or hiring a service provider, do you make those people earn your trust, or do you just default to trusting them? When we first meet someone new, we want to believe the best in people. We want to believe that they are trustworthy, so we trust them until they give us a very good reason not to. However, today on the podcast, my guest and co-host of Duped, Maggie Patterson, is turning that notion on its head. She believes that in online business, we should be skeptical at first until we’re given a good reason to trust someone, that trust should be earned and not just given. So how do you earn trust and how do you know who to trust? Maggie and I are diving into all of that today. Maggie Patterson is the creator of Small Business Boss and has two decades of experience in communications, marketing, and client services. She's worked with everyone from solopreneurs to the world’s biggest brands and today she's a mentor and advocate for do no harm business practices in the online space. She's the host of the BS Free Service Business podcast, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com. In this episode: Why Maggie says “know, like, and trust” isn’t enough when it comes to building trust in your business Why online businesses need to focus on earning trust through relationships, not manipulative marketing hacks What a major recent survey can tell us about the state of trust, leadership, and values in 2022 How Maggie performs a trust audit before doing business with anyone The five aspects of creating Trust DNA in your business Learn more about Maggie Patterson: Small Business Boss The BS‑Free Service Business Podcast Instagram: @smallbusinessboss Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Request a free 1:1 Chat Finally Nail Your Message Resources: Duped Podcast The Thin Book of Trust: An Essential Primer for Building Trust at Work , Charles Feltman 2022 Edelman Trust Barometer Trust Audit Checklist.pdf0 comments0
- How To Build Trust Using Your Brand MessageThe online business industry is in the middle of a trust crisis. People have been duped. Your potential clients are skeptical. Heck, you are skeptical. And that makes people reluctant to trust again, which impacts your business because you are kick ass at what you do. You consistently deliver great results. You show up and do what you'll say you do, and most of all, you give a damn about your clients. You want them to succeed. So what can you do to build trust with people who need your work but have been burned before? How can you show them you are not like the other business owners who didn't deliver before? That's exactly what we're going to talk about today on the podcast. How to build trust with your brand message. In this episode: How your messaging supports the four factors of trust Why your marketing should address your potential clients’ present reality, not just your solution How to know if a client is ready to work with you Why you need a “why buy” statement Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Request a free 1:1 Chat Finally Nail Your Message Resources: The Thin Book of Trust: An Essential Primer for Building Trust at Work , Charles Feltman Rebel Uprising: 3 Word Rebellion Book Club: Owning Your Expertise Rebel Uprising: Clarifying Your Message Leads to A More Effective Sales Process0 comments0
- How Do You Know Who To TrustThere’s a game Maggie Patterson, my co-host of Duped, plays with me all the time. It’s called “Can I Tell What Makes You an Expert?” We go to an about page of someone who’s doling out advice like candy on Instagram and see if we can tell why they’re credible to speak on this topic. If we can figure it out, great! They earn our respect and trust. But nine times out of ten, I have no clue why they are credible to do the work they do or say the things they say. It’s no wonder it’s so easy to be duped and burned in the online space. Real experts who know what they’re doing and how to help you are hard to find online, but pseudo-experts are freaking everywhere. So how do you know who to trust online? How do you vet them? And if you’re thinking about hiring a messaging strategist, what should you be looking for? In this episode: Three questions to ask when you’re vetting a program or offer How to gauge factors of trust–care, sincerity, reliability, and competence–in messaging strategists Red flags to watch out for in promised results, timelines, and testimonials Why you should steer clear of anyone who promises you “magnetic messaging” Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Request a free 1:1 Chat Finally Nail Your Message Resources: Duped: Vetting Coaches and Programs: What to Watch For The Thin Book of Trust: An Essential Primer for Building Trust at Work , Charles Feltman0 comments0
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