We share business secrets from some of the world’s most successful entrepreneurs. We create these podcasts to provide mentorship to those that need it and to give you access to the knowledge you need to start and scale a business.
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PEP Talk
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- 163
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- 26
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- September 16, 2022
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- Simon Squibb
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- Level Up Your Business With Paid Ads (Without Losing Money)Emily Watson is an International Marketing Manager at GoDaddy. Emily is an experienced digital marketing manager, specialising in paid social. Emily has worked in digital marketing across a range of industries including travel, aviation and new technology, as well as running campaigns across various markets worldwide, with a focus in recent years on EMEA. So, what is paid advertising? Paid advertising is an online advertising model where advertisers bid to participate in real-time auctions to show their ads within slots on a specific platform or network. It is also sometimes called biddable media or PPC advertising. PPC stands for Pay-Per-Click advertising as you usually pay every time someone clicks on your ads. In this episode, Emily helps us understand how to run a successful paid advertising campaign and shows us how you can boost your business performance in advertising, by using paid ads without losing money. Topics • Getting started with paid social - https://uk.godaddy.com/blog/3-reasons-invest-social-media-advertising/ • Paid VS Organic - https://uk.godaddy.com/blog/21-benefits-of-social-media-marketing-for-any-business/ • What do you need to have in place before running ads? - https://uk.godaddy.com/blog/how-to-create-a-social-media-marketing-strategy/ • How to use hashtags - https://uk.godaddy.com/blog/7-ways-to-get-new-social-media-followers-for-your-business/ • How GoDaddy's digital marketing suite can help - https://uk.godaddy.com/blog/21-benefits-of-social-media-marketing-for-any-business/ Powered by GoDaddy UK: 40% off: https://bit.ly/3IZ0Ibc Tailor Brands: Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- How To Make SEO Work For YOU (Make Customers Come To You)Caroline Revell is an SEO specialist at GoDaddy, whose speciality and passions are link building, ranking, URLs, outreach, finding hidden opportunities competitors have missed, and building and managing teams. Caroline believes that the alternate untapped verticals are where quality customers are hiding, and she is cautious about apparent easy wins by auto-suggestions. SEO stands for Search Engine Optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website. In this episode, Caroline and Simon discuss the truth behind successful SEO, how to get your website noticed on the internet, and how SEO can supercharge your business when done correctly. In this episode, Caroline and Simon discuss the truth behind successful SEO, how to get your website noticed on the internet, and how SEO can supercharge your business when done correctly. Topics • How do you become an SEO expert? - https://uk.godaddy.com/blog/seo-quiz-how-good-is-your-seo-knowledge/ • The importance of SEO - https://uk.godaddy.com/blog/20-frequently-asked-seo-questions-answered/ • What are backlinks? - https://uk.godaddy.com/blog/seo-best-practices-small-business-website/ • What steps to take to get SEO right - https://uk.godaddy.com/blog/ten-quick-seo-facts/ • Website keywords - https://uk.godaddy.com/blog/website-keywords-how-to-find-them-and-why-they-matter/ Powered by GoDaddy UK: 40% off: https://bit.ly/3IZ0Ibc Tailor Brands: Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- PEP Talk Sep 2 · 27m How To Start A Business You Love (With The People You Love) - Chris HannawayChris Hannaway founded Infinite Session with his brother Tom in 2018. They set out with a goal of creating an alcohol-free beer that actually tastes like beer, just like you'd find in your local craft brewery. Infinite beers sell worldwide, predominantly in UK and US supermarkets and have won several World Beer Awards, including when judged against alcoholic beers! Unlike alcohol-free beers of the past, Infinite Session is unrestrained. Infinite Session stands for more when alcohol-free beer has always been defined by restriction. They believe that beer is bigger than booze: no more covering labels or whispering orders at the bar. Drinking should be on your terms because the flavour is more important than ABV. In this episode, Simon and Chris discuss how to go about starting a business you love, working with family and much more. Topics Chris’ background and how Infinite Session was born How to get into entrepreneurship The importance of market research Working with family If you had to start again, what would you do differently? Chris Hannaway: https://infinite.beer/ Powered by GoDaddy UK: 40% off: https://bit.ly/3IZ0Ibc Tailor Brands: Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- How To Convert Website Visitors Into Customers (By Building A Perfect Website)Radu Alexe is a Senior Manager of Website Designers at GoDaddy and is passionate about UI/UX, content management systems, e-commerce and digital marketing. Radu also specialises in the planning, launch and growth of website services, alongside training of website designers and consultation on more complex website creation projects. Andrew Clarke is a Manager of Creative Specialists at GoDaddy. Occupying the well-travelled space where ‘nerddom’ and writing meet. Andrew is experienced in training and mentoring copywriters of all skill levels to develop their toolkits, with a specific focus on shaping the brand tone of voice. In this episode, Andrew, Radu and Simon discuss how to convert your website, visitors, into customers by perfecting your website experience. What makes a good content brief? - https://uk.godaddy.com/blog/how-do-i-write-content-for-my-website-recipe-5/ What is your ‘tone of voice? - https://uk.godaddy.com/blog/what-is-copywriting/ Putting yourself in your customer’s shoes - https://uk.godaddy.com/blog/turning-happy-customers-into-customer-advocates/ Are blogs worthwhile? - https://uk.godaddy.com/blog/seo-best-practices-small-business-website/ SEO best practices - https://uk.godaddy.com/blog/seo-best-practices-small-business-website/ Why buy URLs? https://uk.godaddy.com/blog/10-tips-choosing-perfect-domain-name/ Powered by GoDaddy UK: 40% off: https://bit.ly/3IZ0Ibc Tailor Brands: Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- Start A Business That Changes The World (For The Better) - Sameer Vaswani | PEP Talk S3 E28Sameer started his career as a Chef and opened his first restaurant at the age of 25. After running that for 5 years, he then relocated to West Africa to start and run a confectionery manufacturing business producing biscuits, candies, gums, and Chocolate. Sameer grew the business very successfully over 12 years and left in 2016 after it was sold to a multinational. He moved back to London and wanted to effect change. He had his own kids, and wanted to give them better choices, he saw a gap in the chocolate market and sought to disrupt the industry and take on the big brands to show them that it can be done. Sameer started Prodigy Snacks in 2018 looking to reinvent chocolate to be less damaging to our bodies and to our environment - taking on the issues in Chocolate: Health, Sustainability, and Ethics. Sameer is a cook, a family man, and a food entrepreneur. He believes the earth provides so much natural bounty that if harnessed properly, can provide a fully sustainable, healthy, food system for mankind. In this episode, Simon and Sameer dive into how to get consumers to switch to YOUR brand, how to get your messaging right and also how to attain a successful mindset. * How Sameer Started Prodigy Snacks * How To Take On Bigger Brands * How To Get Consumers To Switch To Your Brand * Inspiring Change * Getting Your Messaging Right * How Sameer Got His Purpose-Driven Mindset * How Sameer Funded Getting Prodigy Snacks Up-And-Running * Having A Co-Founder * Investing In Purpose-Driven Brands * If You Did It Again, What Would You Do Differently? Powered by GoDaddy UK: 40% off: https://bit.ly/3IZ0Ibc Tailor Brands: Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- How To Make Money With Ecommerce in 2022 (Expert Interview) - Andy Hooper | Pep Talk S3 E27Andy Hooper, CEO of Global E-Commerce Experts, has been successfully expanding businesses into new markets for over 15 years. An accomplished specialist in e-commerce, Andy now works with companies around the world providing comprehensive gateways and solutions to new markets, especially US-based organisations transitioning into the EU. Starting from the ground up, Andy, with sleeves rolled up attitude has carved out a unique industry inspired by his own experience and success of growing organisations profits through e-commerce. As a keen fitness enthusiast with an infectious energy for success, Andy leads a team of professionals in all aspects of e-commerce. With fulfilment centres in the UK & EU, the Global E-Commerce team provide hassle-free end to end solutions that have helped 1000’s of sellers capitalise on the multi-billion dollar UK & EU markets. In this episode, Andy walks us through the key steps to success in e-commerce, as well as revealing his biggest secrets for making huge £ online consistently for so many years. Topics: Intro How Andy Became An Entrepreneur Global E-commerce Experts Acquiring Your First Customer 7 Steps To Success In E-commerce Should You Sell Through A Website Or Marketplace? Working With A Co-founder What Would You Tell Your Younger Self? Powered by GoDaddy UK: 40% off: https://bit.ly/3IZ0Ibc Tailor Brands: Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- How Do You Build A Sustainable Business? - Ryan McSorleyRyan and his Co-founder Josie have a combined 20 years of experience working for consumer goods brands, from Ecover and Method and Ella’s Kitchen to PepsiCo and Starbucks. Having both worked for larger cleaning brands for several years, we were aware of the fact that cleaning products are often 90% water and packaged in single-use plastic. Globally, homecare generates around 29.5 billion bottles each year, and in the UK less than one-third of plastic is recycled, according to Euromonitor. Ryan believes that the planet and people deserve a better option and felt that with their experience they could build something that would have a real impact on the industry. So they set out on a mission to reimagine clean. To create cleaning products that would be a real sustainable step change with no single-use plastic and no more unnecessary water. In this episode, Simon and Ryan discuss why putting yourself in the shoes of your consumer is so important, sustainability in business and much more. If you enjoy this podcast send it to a friend so you can level up together! Topics How Neat. started and their mission Putting yourself in the shoes of the consumer How Ryan funded Neat. Distribution, eCommerce and Retail B2B vs B2C Sustainability In Business Powered By GoDaddy UK: 40% off: https://bit.ly/3IZ0Ibc Tailor Brands: Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- How To Protect Your Business Online (Get Your Dream Domain) - GoDaddy’s Nick Webster | PEP TalkNick Webster is a Website Security expert and hosting specialist at GoDaddy UK. Understanding the topics discussed today is essential when starting a business and could save you millions in the future. The simplicity and speed of creating websites have increased in recent years. Business owners are now webmasters thanks to content management systems and support from experts like GoDaddy. You may have the question “what is web hosting?” Well, one way is to think of a website like a house. All houses have two related parts: an address and a piece of land where the house sits. Websites work similarly. Domain names are like a house’s street address. It’s where people go to visit your website. Web hosting is like the land where you build your house. This is the space on the Internet where you place your website’s files. Typically, web hosting runs on a server owned by a web hosting company — your web hosting is just a small section of the company’s server. Every website on the Internet, no matter how big or small absolutely must have a domain name and web hosting. In this episode, Nick tells Simon all the ins and outs of website hosting and explains all the fundamentals you need to know to protect your business online. Top Tips: Make sure that you get yourself an SSL (Secure Sockets Layer). This will give you a protective layer, just to make sure that no invasive attacks can come in. You will want to make sure that your name is not on the public registry to ensure that your contact details are not listed publicly on the web. GoDaddy Privacy Protection prevents your personal/business details from being freely accessible. Get yourself domain protection, just to make sure that your name is off, and you'll be good to go. Topics The perfect URL - https://uk.godaddy.com/blog/10-tips-choosing-perfect-domain-name/ GoDaddy Domain Broker Service - https://www.godaddy.com/en-uk/domains/domain-broker?ci= Trademarks and URLs - https://uk.godaddy.com/blog/how-to-buy-a-domain-name/ Hosting - https://www.godaddy.com/en-uk/hosting/web-hosting Security - https://uk.godaddy.com/blog/what-is-website-security/ Powered By GoDaddy UK: 40% off: https://bit.ly/3IZ0Ibc Tailor Brands: Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- PEP Talk Jul 22 · 36m How To Build A Company You Can SELL (For Millions) - Timothy Armoo | PEP Talk S3 E24From a young age Timothy has been heavily influenced by business and technology starting his first company, Alpha Tutoring at 14 and his second EntrepreneurXpress at 17 which he ended up selling 11 months later. In his second year of university studying Computer Science, Timothy started Fanbytes after seeing how marketing to Gen Z was broken. Fast forward 4 Years, Fanbytes is a 65 person company helping brands like the Government, Deliveroo, McDonalds and Nike to win the hearts of Gen Z. Timothy is an internally renowned speaker on the topic of marketing sharing the stage with Reed Hastings, CEO of Netflix and Ogilvy’s Rory Sutherland to name a few as well as a guest columnist for The Guardian, The Drum and Campaign Magazine. Timothy has also used his influence for good, building the Fanbytes fund which invests and funds influencer campaigns for black businesses aiming to erode the cycle of a lack of support and funding for black owned businesses. In this episode, Timothy and Simon discuss how you build a sellable company, how to become successful at a young age, and what it takes to build a team of over 60 people. Topics: * Building A Business To Exit * Your Economic Moat * Building A Brand Of Value * Getting Investors On Board * What’s Next For Timothy Timothy Armoo: https://www.timothyarmoo.com/ Fanbytes: https://fanbytes.co.uk/ Powered By GoDaddy UK: 40% off: https://bit.ly/3IZ0Ibc Tailor Brands: Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- How To Make Your Business Stand Out - Wizz Selvey | PEP Talk S3 EP 23Wizz is the founder of WIZZ&CO, a brand and retail strategy agency that helps brands scale and stand out in a crowded market. They work with established brands, global retailers and indie brands. Previously Wizz headed up beauty buying at Selfridges and was a buyer for accessories and lifestyle, she has an instinct for trends, how to build a disruptive brand and customer behaviour. 20 years in the retail industry means Wizz is in the unique position to have worked with thousands of brands and retail-focused businesses. Put simply, she knows what works. She loves helping business leaders combine innovation, creativity and commerciality to get results. In this episode, Simon and Wizz discuss what it truly takes to make your business stand out, as well as what makes a successful brand. Topics: * Bad Luck Is Good Luck * How To Build Your Own Personal Brand * Pivoting And Evolving * Key Marketing Tips/Trends For Your Business * The 6-Step Sales Journey * How To Stand Out Wizz&Co: https://www.wizzandco.com Powered By GoDaddy UK: 40% off: https://bit.ly/3IZ0Ibc Tailor Brands: Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- Why You MUST Sacrifice To Be Successful - Ade Hassan MBE | PEP Talk S3 E22Ade Hassan knew she was onto something with Nubian Skin lingerie when she posted the first product photo on social media and gained one-thousand new followers in a week. It was 2014 and the photo went on to garner over thirty-five thousand notes on Tumblr and over twenty thousand followers on Instagram, in less than a month. The UK-born, London-based founder created the brand to satisfy her own need but the internet’s response let her know that she’d struck a chord. After graduate school, Ade went into a career in finance but couldn’t find suitable skin-tone lingerie and hosiery to go with her wardrobe. If she was experiencing this problem, she imagined that other women of colour had the same need. What she didn’t realise was how immediate the need was. Nubian Skin has had an out-sized influence on the fashion industry, with many other parts of the industry realising the need to be more inclusive. In 2017 Ade was awarded an MBE at Buckingham Palace for services to fashion. The award was made to recognise Ade’s commitment to her mission to redefine nude, and the impact she has consequently made on the fashion industry. In this episode, Ade tells us about the sacrifice that must be made in entrepreneurship, how she found her purpose, how she was awarded an MBE and much more. Topics * Getting a MBE * Sacrifice In Entrepreneurship * How Did You Find Purpose? * Advice To Those Who Dream Of Quitting Their Job* * Having A Support System Around You Ade Hassan: https://www.instagram.com/itsadehassan/?hl=en Nubian Skin: https://www.nubianskin.com/ Ade’s TEDx Talk: https://www.ted.com/talks/ade_hassan_the_reality_of_reaching_your_goal Powered By GoDaddy UK: 40% off: https://bit.ly/3IZ0Ibc Tailor Brands: Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- Head of GoDaddy UK: What You NEED To Know When Starting A Business - Ben Law | PEP Talk S3 E21Ben Law is a keen entrepreneur and is an advocate and mentor for micro-businesses. Before joining GoDaddy, he started a successful lifestyle e-commerce business, Liberty Grace, which he led for over 3 years. Running his own business allowed Ben to hone skills in creativity, innovation, design, and leadership, all of which enable him to hold a unique combination of expertise, centred around his passion for helping entrepreneurs succeed online. There are 5.3 million microbusinesses in the UK, making up 96% of all businesses. Following the changes and disruptions we’ve all experienced since the start of the pandemic, a new breed of everyday entrepreneurs is starting to emerge. The shift to e-commerce when people couldn’t physically open their businesses, and the opportunities presented by the second digital revolution, mean that more people than ever are starting a business of their own. Everyone can be an entrepreneur, and with so many new businesses emerging across the world, GoDaddy takes pride in providing a simple and easy way to start and grow your company online. In today’s episode, Simon and Ben discuss what it takes to become a successful leader, what mistakes you should avoid when starting a business, and how to make your brand more trustworthy. Topics Ben’s entrepreneurial history Ben’s advice for business owners How to encourage failure within a business Common mistakes from entrepreneurs Venture Forward Study Powered By GoDaddy UK: 40% off: https://bit.ly/3IZ0Ibc Tailor Brands: Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- How To Sell Your Business The RIGHT Way - Andy Evans | PEP Talk S3 E20Andy Evans is an investor, mentor and serial entrepreneur who has sold 3 companies. Andy was weaned on marketing as a child by his father who was a marketing manager and he was given his first computer in 1981 for Christmas, which his mother said was the first toy he ever had that he didn’t take apart. In 1985, Andy started his first business aged 15, selling concert tickets and trips. In 1999, He founded one of the UK's first digital publishing businesses & first vertical ad-network in the UK, Net Communities, and in 2015 sold it to Future plc. He also founded the UK's first Podcast production company in 2005. Frustrated with ad quality, transparency and brand safety online, Andy co-founded award-winning viewability technology provider OnScroll in 2013, which after tremendous growth, they sold to Sovrn Holdings, Inc. in April 2016, where he worked as CMO until May 2019. Today, Andy now uses the knowledge he has gained to advise, mentor and invest in all kinds of digital businesses from aviation to kids entertainment and of course marketing, martech & adtech. In this episode, Andy and Simon lay out all the essential tips and secrets of finding investment for your company, and how to sell it for the highest amount possible. Topics Andy’s process when investing in businesses How to approach an investor Andy’s first business Giving away equity Map out your investment/equity plan Timing in business How to sell your business Who should you sell to? How to sell your business for more Connect with Andy: https://www.linkedin.com/in/andyevans/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=uk Useful M&A Resources: UK: https://www.leadersleague.com/en/rankings/mergers-acquisitions-large-cap-transactions-ranking-2022-law-firm-united-kingdom US: https://www.consulting.us/rankings/top-consulting-firms-in-the-us-by-area-of-expertise/mergers-acquisitions Global: https://dealroom.net/blog/biggest-m-a-firms Powered By GoDaddy UK: 40% off: https://bit.ly/3IZ0Ibc Tailor Brands: Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- Imposter Syndrome - How To Beat It And 10x Your Confidence - Tiwalola Ogunlesi | PEP Talk S3 E19Tiwalola Ogunlesi is a globally recognised and qualified life coach, international speaker, Positive Psychology Specialist, Master Neuro-Linguistic Practitioner and founder of Confident and Killing It. After struggling with low-self esteem throughout her teenage years, she’s now on a mission to transform the lives of women and girls all over the world. Tiwalola founded Confident and Killing It in 2017 as a response to the generation cycle of low self-esteem amongst women and girls. Tiwa has made it her mission to champion a social movement that inspires women to love and believe in their whole self. Tiwalola has been praised for her valuable insights and thoughtful content on topics such as becoming confident, overcoming fear and insecurities, dealing with imposter syndrome, mental health, wellbeing and entrepreneurship. She is known as a captivating speaker who understands how to infuse self-development and positive psychology with fun and inspiring stories that relate to millennials. Recently she has delivered interactive experiences for organisations such as Youtube, Morgan Stanley, Facebook and Google. So far, she’s equipped over 3000 women in London, Lagos, New York, Kigali and Johannesburg at The Oprah Winfrey Leadership Academy For Girls with the tools and knowledge they need to be confident. In this episode, Tiwalola and Simon go deep on how to escape imposter syndrome and feel more confidence, and neuroplasticity and Tiwalola explains the 5 pillars of wellbeing. Topics How did you ‘wake up’? Neuroplasticity Imposter Syndrome 5 Pillars of Wellbeing Fear Tiwalola Ogunlesi: Monthly Wins Tracker : This is a free tool to help the girls track their wins and get better at celebrating themselves Find out more about The Confidence Game Plan Course and Academy Pre-order Tiwalola's book Confident and Killing It . Instagram: Confident and Killing It Powered By GoDaddy UK: 40% off: https://bit.ly/3IZ0Ibc Tailor Brands: Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- PEP Talk Jun 3 · 28m Meet The 23 Year Old That Got 1 MILLION Subs In 1 Year (YouTube Secrets Revealed) - Curtis Tilbury | PEP Talk S3 E18At just 23 years old, Curtis Tilbury has worked with massive brands such as Red Bull, grown a following of over 10 million people online with his father Mark, and amassed over 100 million views on videos that he has created. What’s more, Curtis has an impressive investment portfolio of over £100k. Curtis started out as a freelance videographer, traveling the world and working with clients for free in the beginning to gain experience and expertise. Before long, Curtis was working with huge brands and running a successful videography business. Out of nowhere in 2020, the world was hit with Covid and Curtis’ business was put on pause. Instead of seeing this as a setback, Curtis used the opportunity to merge his and his father’s expertise as they began to create personal finance content across YouTube and social media. Within just 12 months of launch, the father and son duo managed to grow to over 1 million YouTube subscribers, and become the biggest finance page on TikTok! Today Curtis continues to grow the Mark Tilbury channels, as well as running their podcast ‘Like Father Like Son’, and helping other brands and creators out with his content consultancy company. In this episode, Curtis gives us the secrets to growing and monetising social media channels fast, tips to master the YouTube and TikTok algorithms, and he tells us what it takes to become a 7-figure business owner in your 20s. Topics Curtis’ background and rise to success Why niching down is key How to find your niche Engagement and growth tips How to create viral content How much does YouTube pay? Why hiring a team is essential The power of personal brands What advice would you give to your younger self? Watch on YouTube: https://youtu.be/RMgWQgYA_z8 Follow Curtis: https://www.instagram.com/curtistilbury/ Powered By GoDaddy UK: 40% off: https://bit.ly/3IZ0Ibc Tailor Brands: Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- How To Overcome Fear (Why Fear Is Actually GOOD) - Catherine Sweet | PEP Talk S3 E17Catherine Sweet is a self-taught visual artist from London who created BobCat Gallery to sell her own work and showcase beautiful, affordable and original artwork on a small scale and give emerging artists a positive selling experience. Catherine creates small-scale abstract pieces inspired by music and the natural world that people can easily find space for in their homes. BobCat Gallery focuses on small-scale, original and affordable artwork. They also host pop-up exhibitions across London, as well as heading to affordable art fairs to showcase work from their portfolio of international artists. The name for the gallery is inspired by Catherine's friend Robert Miller (known as Bob), who passed away in 2010. Bob was an incredibly talented artist himself, and Catherine (often known as Cat) wanted to honour his memory. In this episode, Catherine and Simon dive into the topic of fear. Something that we all feel in very different ways, fear can actually be a sign that you are on the right path. No matter what business you want to start, it’s very normal to feel a sense of fear, and this podcast will help you use fear to your advantage. “Sometimes fear can be a blocker in a major way. You don’t know if it’s going to work, you have to try it! The worst thing I can think of is the regret that you haven’t tried at all.” Topics Catherine + her business The benefits of collaboration The power of fear Overcoming fear NFTs BobCat Gallery: https://bobcatgallery.co.uk/ Powered By GoDaddy UK: 40% off: https://bit.ly/3IZ0Ibc Tailor Brands: Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- Grind Founder/CEO: How To Fight Against The Big Brands (And Win) - David Abrahamovitch | PEP Talk S3 E16David Abrahamovitch is the CEO and Founder of Grind. Grind has expanded across London with cafés and a coffee roastery since its inception in Shoreditch in 2011. David took Grind online when he was forced to close his cafés due to lockdown and since then, hundreds of thousands of people have used Grind to make better, more sustainable coffee at home. Grind creates compostable Nespresso coffee pods that decompose faster than a banana peel in your compost or food waste bin. They use organic and ethically sourced coffee from around the world. Despite going to a school that pushed its students to aim for a career working for somebody else, David knew he was capable of more and now wants to help other young entrepreneurs do the same. In this episode, David explains his story of starting a coffee brand before anybody knew what a ‘flat white’ was, and he shows us how he has built a business that is now taking on the huge coffee brands around the world. “What you have to do as the organisation grows is be responsible for the culture. You have to be responsible for making big decisions, and you have to be able to get all of the experts that work for you to point in the same direction. That’s not always easy.” Topics: David’s background How Grind started Hiring people who are better than you How Grind survived the pandemic How to take on the big brands Grind: https://grind.co.uk/ Great coffee, doing good. Get started with 30 of Grind's home-compostable pods for £5.00, with a refillable pink Grind tin and free shipping. Use code: PURPOSE. David Abrahamovitch: https://www.instagram.com/davidabrahamovitch/?hl=en Powered By GoDaddy UK: https://bit.ly/3IZ0Ibc Tailor Brands: https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- The Scary Skill That Will Change Your Life: Public Speaking - Alex Merry | PEP Talk S3 E15Alex co-founded Champions Life Academy, a sales and marketing organisation that gave students with job experience fundraising for charity, before starting his own business. He spent three months giving daily presentations to university students as part of his job. The chance to develop and organise TEDxClapham, a public speaking community event in South London, presented itself. He accomplished this in conjunction with Champions Life Academy until 2016, when Alex and his colleagues decided to close the firm. He organised a public speaking session for Google Startups Campus, a group of entrepreneurs that come to Google for events, guidance, and mentorship. Following that, 10 individuals signed up for his trial public speaking programme, launching his company. What makes a successful public speaker, according to Alex, can be summed up in one word: empathy. "It has nothing to do with whether you're introverted or extroverted; it's all about empathy and being tuned in to your audience." Simon and Alex examine what it takes to be a world-class speaker in this episode, as well as why purpose comes first in the company. “Don’t let yourself get in the way of the opportunities that get thrown at you, because you never know who’s going to be watching.” Topics: Getting into public speaking Does scale matter? Working with family, good or bad? Public speaking advice: Audience advice How to start public speaking The title of your speech The beginning + end of the speech Alex Merry: https://alexmerry.com/ Powered By GoDaddy UK: https://bit.ly/3IZ0Ibc Tailor Brands: https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- Should You Start A Podcast In 2022? (How Podcasts Make Money) Hannah Russell - PEP Talk S3 E14Hannah Russell is the founder and CEO of a podcast company called Mags Creative. We make shows that reach millions of people every month. Mags Creative work with top-tier brands like Facebook, Google and Puffin to make branded content that people actually listen to and they produce shows exclusively for the likes of Spotify and Amazon. They also create Mags Creative Originals which are Mags’ own shows, developed and built by themselves. Hannah started the business with her sister and business partner Faith in 2018 and they have grown to be one of the largest independent podcast companies in the UK. They don’t come from radio backgrounds – but instead marketing, talent and press – so they always focus on finding and developing an audience for their shows. Mags have never raised investment and have built the business over the last 4 years through revenue. In this podcast, Simon and Hannah discuss how to start a successful podcast, how Hannah built her success, and if there is even space for new podcasts to become successful in 2022. “There is a lot of competition in the podcast space, but I wouldn’t be put off by that. Podcasting is still a huge industry and a great opportunity for people to find their audience.” Topics: How Hanah got into podcasting Is there still room for new podcasts in 2022? Company vs personal podcasts How to get a sponsor Patience Tips to grow a podcast Paid advertising Listen on Spotify: Listen on Apple Podcasts: Mags Creative: https://www.magscreative.co.uk Powered By GoDaddy UK: https://bit.ly/3IZ0Ibc Tailor Brands: https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com0 comments0
- How Can You Make Money In The Music Industry? Omar Meho | PEP Talk S3 E13When DJ and music producer, Omar Meho, was just starting out, he struggled to find a tutor in the industry. So, he pledged to become good enough to be one himself. Today, he helps aspirational musicians get a foothold in the music scene and achieve their goals, from performing on the radio to getting their first DJ residencies. With over 34,000 students in over 150 countries, Oscar is the proud founder of Music Workflow Academy. He has recently been nominated for Forbes 30 Under 30, Europe, Entertainment. Before the pandemic hit, Omar Meho was touring around the world. But when this was made impossible due to COVID-19, he saw the perfect opportunity for others to learn more about himself and grow his personal brand. For Oscar, inspiration comes from the desire to help others and make the world a better place. Music Workflow Academy promises to provide a roadmap to success and offer support every step of the way. The business is about helping others, whatever their skill level or background, to achieve their dreams, secure their future in the music industry and find a connection with a community that has no bounds. “Put your head down for six months and never give up. Results come from consistent actions over time. Actually follow your dreams and not what other people tell you. Learn from the best, avoid gatekeepers and negativity, and put more work in than anybody else.” Topics: How did you find your purpose? How did you attract your students? The future of the music industry? Mindset Watch on YouTube: https://youtu.be/H7QRY3vu0yA Music Wokflow Academy Website: www.musicworkflowacademy.com Omar Meho: https://www.instagram.com/omarmehodj_/?hl=en Powered By GoDaddy UK: https://bit.ly/3IZ0Ibc Tailor Brands: https://tailorbrands.go2cloud.org/SH5U 📚 FOR MORE HELP START HERE: https://purposefulproject.com0 comments0
- PEP Talk Apr 22 · 25m How Can YOU Start A Purposeful Business? Treasure Tress Founder Jamelia Donaldson - PEP Talk S3 E12Jamelia Donaldson is the founder and CEO of TreasureTress — a monthly product subscription service for girls and women with kinky-curly hair and also the co-creator of The Teen Experience, a monthly workshop series that offers young black women to attend a series of personal development workshops, network with other like-minded individuals and be inspired by mature and successful women. TreasureTress is Europe’s first and largest natural hair product discovery box, where sisterhood connects over kinks and curls. As experts in the natural hair and beauty space, TreasureTress takes a bespoke and forward-thinking approach to serve the natural hair community, by building relationships with their communities and your favourite hair and beauty brands, and ships their global tribe the exclusives, inclusive of educational and practical steps for managing and styling your tresses on a monthly basis. Jamelia launched Treasure Tress whilst working in her full-time role, waking up at 5am and not going back to sleep until 1am to ensure that she invested enough time in the concept and was able to get the work done that was required from her job. Jamelia left her role just 5 months after launching Treasure Tress to take it full time and now has an incredible team of women working with her on the business daily. In this episode, Simon and Jamelia discuss what purpose actually is, how you can find it, and how you can turn your purpose into a profitable business that you love. “An entrepreneur is someone who lives a life of service to create solutions for other people to make their lives better” Topics: How Jamelia quit her job to start Treasure Tress the Teen Experience - Personal Development Workshops Purpose Have you ever considered quitting? Jamelia Donaldson https://www.treasuretress.co.uk/ Powered By GoDaddy UK: https://bit.ly/3IZ0Ibc Tailor Brands: https://tailorbrands.go2cloud.org/SH5U 📚 FOR MORE HELP START HERE: https://purposefulproject.com0 comments0
- How To Turn Your Idea Into A Successful Business: Get A Drip Founder Richard Chambers - PEP Talk S3 E11Richard Chambers got the idea for his company ‘Get A Drip’ after he found himself in intensive care in 2010 suffering complications from his Type 1 Diabetes. Following this admission, Richard was continually in and out of hospital for 7 years due to issues related to a reduced immune system, where often as part of the treatment he would be hooked up to an IV Drip. Feeling the rejuvenating benefits, Richard decided that drips should be accessible to the general public, not just in hospitals or to the super-wealthy. After 7 years of researching the benefits of Drips and studying the work of Dr. John Myers (the vitamin drip pioneer), Get A Drip finally came to fruition in October 2017. Get A Drip is now the UK’s leading Vitamin Drip provider and Richard's aim is to allow everyone to take control of their health, no matter their background as he single-handedly is making optimum nutrition accessible to the masses. In this episode, Richard shows us how he made his unique business idea a reality, as well as what characteristics are essential to becoming successful. Topics: How Get A Drip STarted Lessons From raising Money Idea Resistance Why Build A Franchise? Trademarks If You Had To Start Again, What Would You Do Differently? What Characteristics Have Helped You Become Successful Get a drip: https://getadrip.com/ Powered By GoDaddy UK: https://bit.ly/3IZ0Ibc Tailor Brands: https://tailorbrands.go2cloud.org/SH5U 📚 FOR MORE HELP START HERE: https://purposefulproject.com0 comments0
- How To Launch Your Business (The Right Way) - Fills Founder Anna Priadka | PEP Talk S3 E10Manchester-born, Anna Priadka is a make-up artist and founder of Fiils, a luxe hair and body line offering custom refillable, designed to overhaul bathrooms of single use plastic and waste. Anna has been in the beauty industry for over 15 years, working as a makeup artist for some of the largest direct-to-consumer brands such as MAC/Bobbi Brown, and assisting some of the industry’s biggest talents. After being on the front line Anna progressed into a global role with NARS, where she assisted with new product development, artistry, and events direction. It was here that she discovered she had a passion for not just the creative, but the business side – she’d always said that she would like to own her own business and took the chance in 2018, leaving her corporate role to start her first brand in the lip category. The lessons Anna learned from this venture as an entrepreneur were invaluable and although the business was successful in the very short term, she realised it wasn’t sustainable.Anna’s current company, fiils, was born out of her mission to contribute positively to the industry by reducing consumption, as well as a personal need to reduce waste in her own routine. “If you enjoy creating things, creating a brand is actually quite easy. The hardest part is what do you do afterwards? There’s so much more that goes into launching a product and running a business. That was a real struggle for me, but I wouldn’t change anything about my journey.” Topics Becoming an entrepreneur Failure Accelerators Rebranding + building a brand If you could do anything different, what would you do? Fiils Website: www.fiils.co Powered By GoDaddy UK: https://bit.ly/3IZ0Ibc Tailor Brands: https://tailorbrands.go2cloud.org/SH5U 📚 FOR MORE HELP START HERE: https://purposefulproject.com0 comments0
- Why Branding Is The Key To A Successful Business - Aarti Parmer | PEP Talk S3 E9Aarti Parmar is the owner of AP Brand Communications, which helps businesses develop meaningful, authentic brands through consultancy, coaching and design. She helps business owners work on their brand from the inside out, empowering them to discover the true purpose, vision and values behind their brand. Aarti started her business by taking the leap to leave her full-time job after feeling restricted by the boundaries that her job placed on her. She knew she could help more people by running a business of her own, so she proceeded to take her passion and expertise to the market. In this podcast, Simon and Aarti discuss the importance of branding and purpose when building your business. If you enjoy this episode, please feel free to leave a review on Spotify or Apple Podcasts! It really helps our mission to help 10 million people start and grow their businesses. “A Brand is an identity. A brand is a created perception, and it is those perceptions that form beliefs in peoples’ minds about your brand. So you need to create that emotional connection with your audience so that they think about you in the way you’d like them to think about you.” Topics: Rejection (How Aarti started her business) Building a team (internal vs external) What is branding? Working from the inside out Performance = Purpose Aarti Parmar https://www.aartiparmar.com/ Powered By GoDaddy UK: https://bit.ly/3IZ0Ibc Tailor Brands: https://tailorbrands.go2cloud.org/SH5U 📚 FOR MORE HELP START HERE: https://purposefulproject.com0 comments0
- Ending Food Poverty While Stopping Food Waste - Free My Meal Founder Hayley Steere | PEP Talk S3 E8Former single mum Hayley Steere began Free My Meal during Lockdown in 2020, after having a brainwave while seeing how much extra food she had cooked that she wouldn’t eat. She knew lots of people would LOVE to receive a good meal in these tough times, so she set out to create a platform that would allow people to give their spare food to those who need it. That same evening, Free My Meal was born. Free My Meal is a simple and easy exchange, based on trust and goodwill. Using social media, people sign up to private Free My Meal groups as a ‘recipient’ or a ‘cook’, or in some cases, both. Free My Meal does not provide meals, it simply forms connections enabling people to find one. Free My Meal currently has 70+ UK and international groups, and they have 27,000+ group members which continue to grow in numbers every day. To support her family while growing her organisation, Hayley juggles numerous jobs and side-hustles at the same time as focusing on Free My Meal. In this episode, Simon and Hayley discuss how you can pursue a life that you love despite the challenges you may face. “The world’s not going to give you a living, you’ve got to go and make that yourself. Nobody is going to pluck you out of obscurity and give you your lovely life.” Topics: How Free My Meal Began How Free My Meal Works How do you manage to juggle everything? Work/Life balance Mindset and drive Powered By GoDaddy UK: https://bit.ly/3IZ0Ibc Tailor Brands: https://tailorbrands.go2cloud.org/SH5U 📚 FOR MORE HELP START HERE: https://purposefulproject.com0 comments0
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