The podcast for podcasters, by podcasters. Podcast Smarter is the official in-house podcast by Podbean with podcasting interviews, best practices and helpful tips.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
45 Subscribers
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© Copyright 2016 Podbean. All rights reserved.
Podcasting Smarter
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45 Subscribers
Reviews
4.7 out of 5 stars
4.7 Based on 14 reviews
NoNameNoMas
1 out of 5 stars
Customer Service is Terrible
In fact, it doesn’t exist at all. Do not use this company. They don’t even have a chatbot feature if you have an issue. Don’t even think about trying to call them, they don’t have phone support. I’ve tried for a week to reach anyone with the company and they don’t even respond to their “help” email. If you ever want your money going to pay for a customer service team - use a different company.
fussbros
5 out of 5 stars
OMG! PodAds
I love the episode on PodAds. That was some great info and I definitely want to learn more and utilize it. I have Podbean and now I am even more excited. Great interview.Thanks.
runeatdrinkpodcast
5 out of 5 stars
Great advice for all podcasters!
We love to listen and learn from Jennifer and her guests so we can podcast smarter. From monetizing strategies to growing your audience and equipment, we pick up tips in every episode!
WhatWeGoneDoPod
5 out of 5 stars
Podbean has a podcast
I was a little apprehensive because i'm like here we go with another podcast host launching a podcast but i was pleasantly surprised. This show offers something different and it's a bonus for me because they are also my podcast hosting site so it kinda gives me the inside scoop as a partner.
Marc Rubin
5 out of 5 stars
grest podcast
i like this podcast awesome!!
Yukon Jordelius
5 out of 5 stars
Invaluable Resource for New Podcasters
I love Podcasting Smarter, I started my own podcast about 2 years ago and this show was an invaluable resource for me as I was getting it off the ground. Experience is valuable, but the more you can learn from other's mistakes and expertise, you'll always be ahead of the game.
App Rover
2 out of 5 stars
OK
Has very helpful info for all podcasters, but has some areas for improvement. 1) There is a bit too much nervous laughter by the host when she interviews someone. 2) She has a vocal tic of saying "I love it" to interviewee responses but does seem to be doing this less in recent episodes. Update: continued listening and had to knock it down another star. The host continues to do a frequent nervous giggle which is making it harder to listen.
Talk About the Passion
5 out of 5 stars
Great
Podcasting with Podbean since last October and just started listening to this podcast. Enjoying the insight from other podcasters, their processes and what drives them. Host Jen is great and informative, looking forward to listening to more!
Darthn8r
5 out of 5 stars
Great show
Love this show.
ElizabethGB
5 out of 5 stars
Love this podcast!
As a podcaster myself, I listen to this one for regular inspiration. I love how the host interviews all sizes of podcasts on her show. Love the questions and her ability to ask exactly what I'm thinking! Highly recommend!
.,?!-(:)-(-67:047:)
5 out of 5 stars
GREAT
Man I love the Elijah Bailey show, and Jennifer has a sexy voice 😍
BigPodcastFanGirl
5 out of 5 stars
Interesting interviews with indie podcasters
It's great to hear from a variety of independent podcasters. Diverse guests with different subject matter, different levels of expertise, etc. Cool to hear their stories and tips. I like the "fun"/standard questions that the host asks too as it makes it more interesting. I think anyone who loves podcasts will enjoy it, as well as podcasters themselves who could find a lot of resources and help from what the interviewees share.
ConnieW33
1 out of 5 stars
Nothing but a long ad for Podbean
I used their service and despite what is communicated in the podcast, I found their websites to have extremely limited functionality and their customer service would be laughable if it hadn't cost me so much money. Can't listen to this podcast any more after learning that Podbean doesn't live up to the hype given it here.
Podfan126
5 out of 5 stars
Great podcast
It’s worth a listen for sure! I really enjoy the insight and experience from you guys. Can’t wait for next episode.
Podcast information
- Amount of episodes
- 135
- Subscribers
- 45
- Verified
- No
- Website
- Explicit content
- No
- Episode type
- episodic
- Podcast link
- https://podvine.com/link/..
- Last upload date
- January 24, 2023
- Last fetch date
- January 27, 2023 2:53 AM
- Upload range
- MONTHLY
- Author
- Podbean
- Copyright
- Copyright 2016 Podbean. All rights reserved.
susbcribers
- From Shelter in Place to The Stanford Storytelling Project: Laura Joyce Davis Shares Skills Learned Along the WayOn this episode of Podcasting Smarter we're speaking with Laura Joyce Davis. Laura is a lecturer and managing editor at the Stanford Storytelling Project, executive producer and host of Shelter in Place, and CEO and co-founder of Narrative Podcasts. She is a 20-year fiction writer with an MFA and has become a successful professional podcaster. "Finding your voice means when you write, when you speak, there's a way that you show up that is uniquely you." - Laura Joyce Davis In this episode, you will learn the following: 1. How Laura Joyce Davis became a professional podcast service provider, entrepreneur and now teaches podcasting at Stanford University with The Stanford Storytelling Project. 2. What unexpected skills Laura drew from her background in fiction writing to create successful podcast episodes? 3. How can someone with no experience in podcasting become an audio expert? Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977 Other episodes you'll enjoy: Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY! Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Connect with Laura Joyce Davis here: LinkedIn: https://www.linkedin.com/in/laurajoycedavis/ Instagram: https://www.instagram.com/laurajoycedavis/ Twitter: https://twitter.com/laurajoycedavis Website: https://narrativepodcasts.com/ Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- Get Ready for PodFest 2023 with Chris Krimitsos and Learn About the Mysterious PodFest Bump!On this episode of Podcasting Smarter we're speaking with Chris Krimitsos. Chris Krimitsos is the creator and founder of PodFest, an annual upcoming podcast conference dedicated to the love of podcasting and helping independent content creators connect with great services, education, and one another. PodFest is this upcoming Thursday January 26th - Sunday January 29th at the Renaissance Orlando at Seaworld in Orlando, Florida. "Focus on your community and keep focusing on delivering value to podcasters." - Chris Krimitsos In this episode, you will learn the following: 1. Discover the mysterious "PodFest Bump" of 10% more listenership and how it can benefit your podcast. 2. Learn about the ever-evolving world of podcasting, from creating successful passive income to unlocking new monetization opportunities. 3. Experience Podfest, where attendees become the closing keynote and are given the chance to meet and collaborate with industry insiders. Podbean's Director of Customer Success, John Kiernan, will be offering a session on "Creating Successful Passive Income with Your Podcast in 3 Steps" on Friday, Jan. 27th at 1:15 PM in the Creator Wing. You can attend PodFest for FREE using the code "PodbeanExpo34" for a FREE Expo Hall Pass! Chapter Summaries: [00:00:01] Podcasting Smarter is the official Podbean from Podbean. It features podcasting interviews, best practices, and helpful tips. In today's episode, we'll hear all about this year's PodFest which is coming up in a couple of weeks. [00:00:55] Podbean will be in the expo hall at Podfest. And we are booth 34. We've got some free passes for everybody out there who's part of our Podbean family. Come join. Come say hi to the Podbean team. Use the code "PodbeanExpo34" for a free pass to the expo hall. [00:01:32] Podfest was created from a meetup of 13 people in 2013. Since then, Podbean has literally grown. In 2020, a week before the lockdowns, we had just under 2000 attendees. Collaboration with other podcasters is probably one of the most important things to help grow your show. [00:03:35] If you could go back and tell yourself some wisdom, what would you tell yourself? I would just tell myself, focus on your community and keep focusing on delivering value to podcasters. [00:04:17] The conference is a little different than your average creator con. We host the largest influencer meet and greet in podcasting in the world. The closing keynote is the audience itself of creators. It really is a community. [00:09:04] Chris: Podcasting is such a community based event. It's something where you really feel community around you. For anybody who hasn't attended an in person PodFest conference yet, we highly recommend going. I think PodFest is going to be good luck for those people that attend. [00:11:37] Chris: What else are you looking forward to at PodFest this year? John speaking about how to create passive income with your Podbean. There's a lot of presentations on how to add video to your podcast, streaming, and I'm excited for the monetization tracks that we have. [00:15:43] Chris: When we moved to Orlando, the conference was born in Tampa. In Tampa, I could get hotels for very cheap and keep the event profitable. Now in Orlando, we have people coming from all over the world. The goodwill that you have in your community pays off. [00:20:02] The first tip for attendees is to get on the PodFest app. Get on the Whoova app, which is the most interactive community based app. Then when you show up and you want to hang out, go to the meetups. Try and force yourself to stay up a few hours after the conference and talk to people. [00:23:43] The US is becoming a mature marketplace, so we're seeing maturity in the US. The areas that excite me the most, Indonesia, Philippines, the Middle East region, North Africa. So we're just seeing a lot of growth internationally. [00:25:12] DAI means dynamic ad insertion. You can monetize your entire back catalog of past episodes with new ads. I think that term is going to be much more ubiquitous as we move forward because there's more money coming into the space. [00:25:53] Chris: I listen to clips more than podcasts now when they do the short clips. I'm going on to audiobooks a lot because the problem with the podcasts, they're so good. Right now, I'm in a cleansing. So I just listen to David Goggins new book. [00:27:12] Use the code "PodbeanExpo34" for a free exhibition hall pass. Podbean's John Kiernan will be presenting "How to create successful passive Income with your Podbean in three steps" If you have any questions about podcasting, reach out to the Podbean team. Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977 Other episodes you'll enjoy: How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy How to Get Started with Ads on Your Podcast: LIVE REPLAY What the Heck IS Dynamic Ad Insertion?! About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Connect with Chris, and PodFest: LinkedIn: https://www.linkedin.com/company/podfestexpo/ Instagram: https://www.instagram.com/podfestexpo Twitter: https://twitter.com/podfestexpo Website: https://podfestexpo.com/ Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- Slalom’s Vimal Parker on Structuring an Internal Podcasting Initiative Corporate Podcasting Smarter LIVE REPLAYToday's episode is a replay of our live event, "How to Structure an Internal Podcasting Initiative" where we speak to Vimal Parker, Talent Acquisition Content Manager at Slalom, about how they use podcasting to inspire and educate employees, creating powerful connections and driving engagement while piloting a secure and encrypted corporate initiative. "There's nothing more powerful than having a consultant in Charlotte, let's say, in our market there, share a story about what we're doing with an amazing client and then share that with our team in Japan. And there's a commonality because of the industry that we're in. So we talk about the industry. We talk about that. We're trying to build connections." In this episode, you will learn the following: 1. How to successfully launch an internal podcasting initiative, including road-mapping, selling the idea to your team, and best practices. 2. How organizations can use podcasting to build connections and educate and inspire employees. 3. How podcasting can be used to engage and retain employees, and provide insight into an organization's values and culture. Slalom has successfully launched their internal podcasting initiative which they use to build connections and educate and inspire people. With the help of Podbean, they have implemented a secure internal podcast with over 200 episodes, as well as an external podcast to promote their values and stories to their candidates. They have also shifted their focus to promoting the use of their podcast to take a break from screens in the time of remote work. Through the use of analytics, they have seen how successful podcasting can be to build connections within their organization and externally. Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Re-watch the full video version of today's episode on Podbean's YouTube channel. Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977 Other episodes you'll enjoy: How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney The 8 Ways Corporate Podcasts Can Keep Your Employees Engaged with Podbean’s Director of Customer Success, John Kiernan The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more! About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- Everything You Need to Know to Start a Podcast in the New Year with Podcast Specialist Roni Gosch: Live ReplayIf you're curious about starting a podcast, here are a few things you need to know! On today's episode of Podcasting Smarter we're joined by Roni Gosch, our Podcast Specialist here at Podbean for this replay of our live event where we're discussing everything you need to know to start a podcast in the new year and cover the who, what, where, when, and why of podcasting. Roni also talks about why it's important to understand why you want to start a podcast, your audience avatar and formats, including storytelling and interview shows. "Podcasting has a very low barrier of entry. So anybody can start a podcast. All you really need is a phone and a pair of headphones and you can start a podcast." On this episode, you will learn the following: 1. The Who, What, Where, When, and Why of your podcast 2. The importance of storytelling in podcasting 3. The different types of podcast formats Resources: Podbean's Step-By-Step Guide to starting a podcast: https://www.podbean.com/how-to-start-a-podcast Read the full article on Podbean's Blog: https://blog.podbean.com Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977 Other episodes you'll enjoy: The Power of Podcasting: How to Make an Impactful Podcast Ad How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- The 8 Ways Corporate Podcasts Can Keep Your Employees Engaged with Podbean’s Director of Customer Success, John KiernanOn today's episode, we'll be speaking with Podbean's Director of Customer Success, John Kiernan, about eight ideas that corporate podcasts can use to keep employees engaged. From sharing company culture and history to highlighting achievements and featuring guest speakers, these tips will help you make the most of podcasting within your company."Podcasting is such an exciting medium and allows for such an enormous amount of expression and communication within an organization." In this episode, you will learn the following: 1. How can companies use podcasting to share company culture and history with employees?2. What are some benefits of using podcasting to highlight employee achievements? 3. How can podcasting be used to stay up-to-date on industry news and trends, and share company updates and news? Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Read the full article on Podbean's Blog: https://blog.podbean.com/corporate-podcast-ideas/ Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Other episodes you'll enjoy: How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more! The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more! About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ StoriesOn this episode of Podcasting Smarter we're speaking with Selly Thiam. Selly is a Senegalese-American journalist and the founder of the AfroQueer podcast and AQ Studios. She has worked with NPR, the New York Times, and StoryCorps, and is passionate about documenting and sharing the stories and training others on documenting the stories of African LGBTQIA++ people. "Podcasting really allows people to connect on that personal level. And when someone is telling you their story or they're explaining a part of who they are or what they've done, it really allows for that deep further connection." In this episode, you will learn the following: 1. What it's like starting your own production company 2. What podcasting and the culture of podcasters is like within Kenya and on the African continent 3. How to create stories with a strong character-driven narrative Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977 Other episodes you'll enjoy: Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective Opening Doors: The Path to Podcasting for Marginalized Genders Live Replay Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Connect with Selly, the AfroQueer podcast and AQ Studios : Podcast: https://afroqueerpodcast.podbean.com/ Instagram: https://www.instagram.com/afroqueerpodcast/ Twitter: https://twitter.com/afroqueerpod Website: https://www.aqstudios.fm/ Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- How to promote your podcast through your email newsletter LIVE REPLAYOn this episode of Podcasting Smarter, Shannon Martin discusses the importance of email newsletters for promoting your podcast and shares best practices for creating a successful newsletter strategy. You will learn how to use email newsletters to promote your podcast and keep your listeners engaged. Shannon Martin is the Director of Communications until recently and has been writing email newsletters for over 10 years. Email newsletters are important for podcast promotion because they provide a way to communicate with listeners that is more reliable than social media. What makes a great email newsletter includes a clear subject line, interesting content, and a call to action. The benefits of an email newsletter for your podcast include the ability to expand upon the topics covered in your podcast and to build a community around your podcast. "Podcasting is so intimate, you really want to have that voice shine through in the newsletter in this case." In this episode, you will learn the following: 1. The importance of email newsletters for podcasters in maintaining and growing their audience base. 2. The benefits of an email newsletter for podcast promotion, including increasing awareness and providing value-added content. 3. The elements of a great email newsletter, including an attention-grabbing subject line, clear and concise content, and a strong call to action. Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977 Other episodes you'll enjoy: 1. Podcast Directories: The Importance of Podcast Directories & Updates from Podbean on Single-Click submissions for iHeartRadio and Samsung Free 2. How to Create a Podcasting Business and Audience Growth Hacks with Adam Adams of the Podcast on Podcasting 3. Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY!In this episode of Podcasting Smarter, we're sharing an interview from Podbean's Podcasting Smarter Live series featuring three editors from around the world on how they learned how to edit podcasts and became pod Stephanie Fuccio is the founder of Podcast Editing Plus and Global Podcast Editors, and a passionate advocate for the power of audio storytelling. David Roemer is the founder of Genuina Media, a podcasting company that produces original content in Spanish. He is also a member of the Global Podcast Editors community, and is passionate about helping others in the podcasting industry. Puneeth Shenoy is the editor and engineer for some of the top popular names in the podcasting space, including Hala Taha, Jason Waller, Alison Martin, and Jordan Harbinger. He is also the founder of Podcast Pundits. Stephanie Fuccio, David Roemer, Puneeth Shenoy has each learned about podcast editing and marketing those skills in unique ways from their own journeys in podcasting. Stephanie emphasized the importance of being content-focused first and foremost, David discussed the nuances of being a podcast editor in Spanish and how the industry is evolving in Latin America and Puneeth spoke about the importance of maintaining a human touch when editing and the challenges of working with different languages. All three panelists agreed that there is a market for podcast editing and that it is a skill that is worth charging for. "I think an audio editor should always charge." In this episode, you will learn the following: 1. The journey of becoming a podcast editor, including the different skills and experience required 2. The different ways that podcast editors can be involved in the industry, including working with small businesses or large organizations 3. The importance of having a clear understanding of what a podcast editor does and how they can help improve the quality of a podcast Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977 Other episodes you'll enjoy: Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more! About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- The Benefits of an Internal Company Podcast for Your BusinessOn today's episode of Podcasting Smarter, we speak with our Director of Customer Success, John Kiernan, about the benefits of an internal company podcast for your business. You'll learn about: 1. The benefits of an internal company podcast for your business, why you want to have one, how you can implement it, content, ideas, and so much more. 2. The entry point for creating the content – and how almost anybody can do it. 3. The importance of tone and having a clear voice and direction for your podcast. "Podcasting is a fairly low entry point from a financial perspective, meaning that you don't need to go to a studio in the middle of New York City unless you want to, to record all your great podcast content." Resources: Read more about The Benefits of an Internal Company Podcast for Your Business on our blog. Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Other episodes you'll enjoy: How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more! The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more! How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark CollectiveIn today's episode of Podcasting Smarter, Naomi Mellor of The International Women's Podcast Awards and the Skylark Collective. Naomi continues to work to amplify the voices of female podcasters and provide them with the platform and recognition they deserve and on this episode she shares her story about creating the awards, her production company and what she's learned along the way. "The more you can lift up others, it takes everybody along with you." In this episode, you will learn the following: 1. The unique challenges and opportunities for woman in podcasting 2. The importance of lifting up other women and marginalized groups 3. What the International Women's Podcast Awards are and how to submit your podcast Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Other episodes you'll enjoy: How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio Opening Doors: The Path to Podcasting for Marginalized Genders Live Replay Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Connect with Naomi, The Skylark Collective and The International Women's Podcast Awards: Instagram: https://www.instagram.com/theskylarkcollective Twitter: https://www.twitter.com/iwpodcastawards Website: skylarkcollective.co.uk Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- The Quest for Free Beer: How to Build a Regional Podcasting Community with Experience MilwaukeeIn today's episode of Podcasting Smarter, Steve Glynn and Adam Derus from Experience Milwaukee give helpful tips on how to create a podcast for your local community. "The fact that Steve had the foresight to start a podcast, I don't know, how many years ago was it? 5 years ago in 2018 that focused on a city, we thought we were crazy..." In this episode, you will learn the following: 1. How Experience Milwaukee got started as a regional podcast for Milwaukee and how the show has evolved over time 2. The importance of community in terms of content and audience development 3. The benefits of podcasting for a local community, including the impact it can have for local businesses Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Chapter Summaries: [00:00:01] - Podcasting Smarter is the official podcast from Podbean. In today's episode Norma Jean Belenky Podbean's Head of Events speaks with Steve Glynn and Adam Derus from Experience Milwaukee. They talk about podcasting for your local community, building a regional podcast audience, monetizing and more. [00:01:19] - Experience Milwaukee is a podcast that tells the stories of the people, places and events that make Milwaukee amazing. Adam and Steve have been producing the show for almost five years. They have listeners in 30 countries and 40 states. Steve wanted to give back to the city and create community and Adam joined when he offered to help produce the podcast. [00:04:25] - They've created a playbook for how to create a podcast for a specific place and community. It's important for them to stay regionally focused on Milwaukee and the surrounding areas. Small businesses, local tourism bureau, business improvement districts and elected officials are key features within their playbook. [00:09:13] - Steve and Adam also started the podcast as a quest for free beer. It has grown from $10,000 a few years ago to about $40,000 this year. [00:14:03] - Experience Milwaukee has applied for grants and is looking for specific grant opportunities to collaborate with others within the community. [00:16:23] - Steve and Adam have been have recorded 200 podcast episodes so far. Steve started the podcast named after Milwaukee and Adam and Steve feel lucky to be able to highlight some of Milwaukee's amazing small business owners, some medium business owners and some large business owners. [00:18:10] - Experience Milwaukee is about becoming a connector. Last year they had an event on April 14, 4-1-4 day, which is Milwaukee Day (named after their area code!) They also brought in some local bands and had it at a brewery that sponsors the podcast. They are also elevating the businesses that they have on as guests. [00:20:14] - During the pandemic, Steve and his team team worked with Rally On to create a virtual podcast recording guests remotely. They were able to change their podcasting to virtual podcasting and help small businesses adapt to the pandemic that were closed. [00:22:16] - Steve shares his best tips for creating a regionally specific podcast. He recommends working with small businesses, business improvement districts, travel and tourism organizations, and elected officials in the area. Steve is happy to share his blueprint with anyone who wants to create a regional podcast. [00:24:18] - Adam and Steve are promoting awesome people doing awesome things in Milwaukee. On their podcast, Adam recommends Steve and Steve to other content creators who want to make a podcast about their town. Adam asks everybody at the end of each episode to answer a couple of questions. [00:26:31] - Steve believes the podcasting industry is going to get better in the future. Steve has been to some of the industry conferences and met other podcasters who are in this because it's in their heart and they love it. Steve thinks organizations like Podbean will continue to evolve and create tools that make it easier for podcasters to make this a business and a real job. [00:28:04] - Adam has a list of his favorite podcasts. He listens to "Conan Needs a Friend", “Experience Milwaukee” and true crime podcasts. Adam creates outtake episodes once a year with Adam's voice as a wild card episode! Other episodes you'll enjoy: Being a Good Podcast Guest: Interview Best Practices and Jessica Rhodes’ Podcast Entrepreneurship Journey as the Creator of Interview Connections Afros & Audio founder Talib Jasir on creating a podcast conference, community and using creativity in podcasting Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more! About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- Get Your Podcast Network or Company Podcast Started with Podbean’s New Business DashboardThe new business platform for Podbean's Business and Enterprise plans has been released with a new design, features, and support for companies and organizations to manage multiple podcasts and private secure podcasts. "The motive has been to make this a simple, straightforward user experience so people don't have to know a lot of technology or coding or anything like that." Welcome to Podcasting Smarter. In today's episode, we'll be talking with our Director of Communications, Shannon Martin, about our new business dashboard. This dashboard is much more streamlined and user-friendly, and we're excited to share it with our business customers. With this new dashboard, you can easily find support options, manage your channels, and customize your organization page. So if you're a business podcaster or part of a podcast network, be sure to check out our new business dashboard. Thanks for listening! In this episode, you will learn the following: 1. What is Podbean's new business dashboard? 2. What are the features and benefits of the new dashboard? 3. What has the feedback been from users of the new dashboard? Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Chapter Summaries: [00:00:01] - Podcasting Smarter is the official podcast from Podbean. It features podcasting interviews, best practices and helpful tips. In today's episode, Podbean's Director of Communications, Shannon Martin and Head of Events, Norma Jean Belenky talk about Podbean's new business dashboard and some of the features and benefits. [00:00:50] - Podbean has released a new business dashboard for its podcast hosting clients. Business and enterprise plans allow companies and organizations to manage multiple podcasts and internal podcasts that are encrypted and secure. Business plans offers a lot of functionality and the dashboard is much more streamlined and looks really cool. It's for podcasting as a network or using podcasting internally within your company. [00:02:45] - The new business platform from Podbean has a new design and features. An example is that support has been moved to the top of the page. Live chat support is offered exclusively to Podbean's business plan and is on the main dashboard as well. Each organization can now change the color of their organization page and customize it. Groups with private members can use the grouping function to organize employee podcasts. Other episodes you'll enjoy: How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more! The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more! How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- How to Grow Your Show with SEO featuring Deirdre Tshien of CapshoDo you want your podcast to rank higher in search engines? Deirdre Tshien from Capsho is sharing the solution – The SEO strategy for podcasts – so that you can get your podcast to the top of the search results. "The more simple that you can make it, the more that you can break down your sentences so that they're short and sharp and snappy and get to the point. Then that's going to be better for the machine to read it. But it's also actually going to be better.." Deirdre Tshien is the founder of Capsho, an AI-powered podcast copywriter that creates episode show notes, descriptions, social media posts, captions, promotional emails, blog posts, and transcripts in under 10 minutes. She is also the host of Grow My Podcast Show, a podcast for podcasters looking to grow their show. This is Deirdre Tshien's story... I was first introduced to podcasting when my mentor suggested it as a platform to build my credibility and authority. I was new to the tech and set up, but I decided to just start anyway. After a few months, I realized that I wanted an ROI on the time I was putting into podcasting and I started to look into ways to grow my show. That's when I discovered SEO. SEO is the practice of optimizing your web content to make it more visible to search engines. I realized that if I could make my podcast more visible to search engines, I would have a better chance of being discovered by new listeners. I've since transitioned away from social media and towards SEO as my primary method of marketing my podcast. In this episode, you will learn the following: 1. How to make the most of your podcast collateral 2. How to make an impact with your podcast 3. How SEO can help you grow your podcast Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Podbean's blog on Improving Your Company Newsletter with Podcasts Podbean's Enterprise Solution and Case Studies. Chapter Summaries: [00:00:01] - Podcasting Smarter is the official podcast from Podbean. In today's episode, Norma Jean Belenky and Deirdre Tshien of Capsho will talk about SEO best practices and how to make the most of your podcast collateral to grow your podcast. [00:00:47] - Capsho is an AI powered podcast copywriter. It creates episodes, show notes, description, social media, captions, promotional email, blog post, YouTube, LinkedIn article and full transcript in under 10 minutes. It is the fastest way that podcasts can promote and grow their podcast shows. [00:01:48] - Deirdre got into podcasting in 2020 when she was coaching e-commerce business owners on how to grow their businesses. She didn't know what she was doing at first, but after 3 months of consistent podcasting, she realized she was getting a lot of downloads and conversions from her podcast. [00:04:22] - SEO stands for Search Engine Optimization. Google is the biggest search engine and YouTube is owned by Google. There are many factors that go into SEO such as the keywords, rich media, relevant images and videos, backlinks and social media. Having a content-forward approach is important. [00:06:31] - SEO maximization is important for a business. When she first started podcasting, Deirdre focused more on driving traffic to her podcast through social media. Now she's focusing more on SEO and thinks it's more valuable for his business than social media because it's a long-term strategy. [00:08:45] - SEO is the foundation of podcasting. Google wants to surface more podcasts. As part of search, Google is going to focus more on text-based search. Podcasting is a hot medium and everyone wants a piece of it. SEO improves the searchability and longevity of a podcast. [00:11:47] - SEO is a combination of technical and content aspects of search engine optimization. It's important to make sure that you are targeting things that people are searching for. Moz gives you an indication as to whether the keywords you're using is going to rank. People generally only take information at a fourth grade level. People should always look at how readable their stuff is. Rich media includes things other than the words. Google loves images and videos as it gives it more things to look into. If you're writing everything yourself and you're not writing it within the understanding of AI, you may not rank as high. [00:19:05] - The more content you have out there, the more credibility you are building. With a search engine like Google, for example, backlinks are a way to build authority and credibility. Promotional swaps and blog swaps are also good ways to get those backlinks. [00:21:40] - SEO is the process of setting up a formula for consistently hitting these SEO benchmarks in podcasting. A lot of people enter the podcasting space as a creative outlet to use their voice, to hone their voice, and to make sure their voice is heard. Some podcasts are solo and some are guest based, which makes starting from SEO keyword search a lot more difficult. [00:28:30] - In terms of podcasting. Making sure that your content is SEO optimized also benefits accessibility for your podcast. People consume information in different ways, so repurposing the podcast into an SEO optimized form like a blog post makes it more accessible for people who don't learn through an auditory way. [00:30:17] - Deirdre believes that podcasting is going to keep growing. Short form content is the future of the industry. People's attention spans are getting shorter. People can listen to audio content while they're doing other things. [00:32:14] - Deirdre Tshien started in entrepreneurship over nine years ago. She likes listening to Brene Brown's podcasts, Darling to Lead. Deirdre is also a big fan of the How I Built This podcast. Other episodes you'll enjoy: The Power of Podcasting: How to Make an Impactful Podcast Ad How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- How to improve your company newsletter experience with podcasts to increase employee communication and engagementGet tips on how to improve your company newsletter by podcasting on the latest episode of Podcasting Smarter! In this episode, you will learn: 1. How to improve your company newsletter experience with podcasts 2. How to integrate and cross-pollinate your company newsletter and podcasts for your business 3. How to use podcasts to increase employee communication and engagement "People absorb more information when it's packaged within a story. People remember facts 20 times more if they're in a story." Podcasting can help modernize, update, and make communications more accessible and engaging. It's a great tool to use to break away from screens and allow employees to listen without looking at a screen. You can also see what percentage of the podcast is being listened to on an aggregate level and we have a blog post on how to implement podcasting within your email newsletter strategy. In this episode, you will learn the following: 1. How to improve your company newsletter experience with podcasts 2. How to get started with podcasting 3. How to use podcasts to increase employee communication and engagement Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Podbean's blog on Improving Your Company Newsletter with Podcasts Podbean's Enterprise Solution and Case Studies. Chapter Summaries: [00:00:01] - Podcasting smarter is the official podcast from Podbean. In today's episode, Norma Jean Belenky, Podbean's Head of Events and Shannon Martin, Podbean's Director of Communications will talk about how to improve your company newsletter experience with podcasts to increase employee communication and engagement, as well as how to get started podcasting. [00:00:56] - We're talking about company newsletters on today's episode of Podcasting Smarter. Podcasting is a great tool to modernize, update and make communications more accessible and engaging. It gives employees a break from screens and allows them to listen to a podcast without looking at a screen. In addition to email newsletters, there are options to create a podcast. Podcasts can be well-molded to and expand on how you're communicating with your workforce. In terms of engagement, podcasting is something where you can see what percentage of the episode is being listened to on an aggregate level. [00:07:21] - Podbean has a podcast player that you can embed into your company newsletter. The company newsletter can be either an audio version of the newsletter or a podcast. At Podbean, we make the process of making a podcast easy to distributing. Here is a blog post on how to implement podcasting within your email newsletter strategy on the Podbean blog. [00:10:06] - People absorb more information when it's packaged within a story. People remember facts 20 times more if they're in a story. According to a study, employee stories are great for a podcast and can help with inclusion and accessibility within the organization. It's a great way to expand upon what's being done with communications. Other episodes you'll enjoy: The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more! How Jostens Used Podcasting to Boost Morale and Connect Their Employees What are Private Podcasts and how are they different from unlisted and public podcasts? About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- The Power of Podcasting: How to Make an Impactful Podcast AdIn this episode of Podcasting Smarter, the experts at Podbean sit down to discuss best practices for creating impactful podcast ads, including tips on matching the right brands with the right content. In this episode, you will learn: 1. What do brands want from podcast advertising? 2. What are the best practices for creating a podcast ad? 3. What are the benefits of podcast advertising for brands? "The power of podcasting is the length of engagement that people listen to podcasts as opposed to other media." I'm Norma Jean Belenky, head of events for Podbean. On today's episode of Podcasting Smarter, we're featuring a replay of our live event, "How to Make a Podcast Ad." Our experts will be discussing the different kinds of ad technology, including programmatic, dynamic ad insertion, the technology behind some of these ads, and best practices for creating your ad. Stay tuned! In this episode, you will learn the following: 1. What do brands want from podcast advertising? 2. What are the best practices for creating a podcast ad? 3. What are the benefits of podcast advertising for brands? Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Chapter Summaries: [00:00:01] - Podcasting Smarter is the official podcast from Podbean, featuring podcasting interviews, best practices and helpful tips. Today's episode is a replay of the live event "How to Make a Podcast Ad" featuring the Senior Vice President of Advertising, Kerry Tracy and Director of Customer Success, John Kiernan. [00:01:11] - Podbean is hosting a panel discussion on how to make a podcast ad today. The panelists are Kerry Tracy, John Kiernan and Norma Jean Belenky, Head of Events at Podbean is hosting. Podbean is a podcast hosting and monetizing platform with over 620,000 podcasts choosing Podbean as their podcast host. [00:02:14] - Kerry is the Senior Vice President of Advertising for Podbean and handles the advertising revenue for the podcast on the network. John is Director of Customer Success with Podbean and he works with Enterprise and High Traffic Podcasters. John and Kerry are excited to talk about ads today. [00:03:20] - The power of podcasting is the length of engagement that people listen to podcasts as opposed to other media. The bigger the audience, the more opportunity for monetization and the more people listening who may want to buy the product that is featured on the podcast. [00:04:59] - A podcast ad is an effective way to promote your podcast and grow your audience. The trust with the audience and the emotional component of audio are key to the success of a podcast ad. John and Kerry are going to talk about host read versus pre-produced ads later. [00:07:06] - Kerry explains why podcasting is a good medium for advertisers and brands. Bryan Barletta, who runs Sounds Profitable, talks about best practice for making an ad and how to match the right content with the right audience in the podcast. 70% of people who listen to a podcast ad are either going to the site or checking out the discount. [00:11:21] - John and Kerry talk about the best practices for podcasting ads. John explains how to create an effective ad for the podcasting environment. John recommends making it succinct and making sure that the message is what the message needs to be. No more, no less. [00:15:29] - In a direct response ad, there are three things to consider: the goal, the target audience and the budget. If it's pure branding, it's more about the value of the brand. Direct response is all about ROI. It's the same way as you would track it going into the store. [00:16:33] - Attribution is easier digitally than it is on broadcast. Dynamic ad insertion is where the podcaster can insert a fresh ad into the entire back catalog of a podcast show. There's a difference between dynamic ad insertion and baked in ad insertion and it's important to distinguish between the two. [00:18:50] - When making a podcast ad, it's important to make sure that the message is clear and the call to action is clear. Branding is also important, and so is the frequency of the message. Podcasts are able to reach a lot of people, and the power of audio is getting better. In podcast ads, the host speaks about his or her personal experience with the product and explains why he or she thinks it's good for the advertiser to do that. In podcasting, there is a trust between the listener and the host. The medium that we listen to podcasts on (most people listen via their phone...) [00:25:34] - Podbean has 34,000 podcasts and is looking for host ads. The best way for brands to reach out to a podcaster is via direct communication with dynamic ad insertion technology. The host read as is the host speaking within the actual ad. Podbean approaches certain advertising agencies who have certain brands and they will talk to the brands. One of the largest advertisers in podcasting is going to do a three-week test of their ad campaign with Podbean for three times frequency for that week and then it will be for a number of separate weeks. Ad campaigns are more personal with podcast advertising than with traditional radio. [00:31:14] - The length of engagement with podcasts is important in terms of building a brand and building a good business model. You want to get the highest quality recording and the same quality for the ad that they would for the show. Pre-rolls before the show are the best format for ads. 30 seconds is best for pre-rolls. [00:35:45] - There are three positions within ads for podcasting: preroll, Mid-roll and Post-roll. Pre-roll is right before the episode airs, preroll is in the middle of the episode and post is after the episode. Post-rolls are either promoting their next show or cross promoting other podcasts. [00:38:58] - Kerry explains programmatic podcast advertising and how it works. It's based on DSP and DSP has been around for a while. In the digital side, it can be used by brands like Coca Cola, American Express or Rolls Royce. It is one of the strongest mediums from that perspective in terms of outreach. [00:44:37] - John and Kerry talk about how to produce high quality audio in 2022. They also discuss how to create custom music for ads. John explains how to make sure that people remember your brand, even if they don't want to buy your product. At the moment, it costs about $1000 for a host to read an ad, but Podbean can do an announcer read ad for $100. Podbean wants its podcasters to be successful in their ad campaigns and keep podcasting, so it's something they want to join. [00:50:07] - Kerry explains the difference between host-read ads and announcer read ads and that programmatic is the only way to create large-scale ad campaigns in the podcasting industry. [00:53:43] - Podbean has a couple of options for brands looking to launch a podcast. There are self serve and managed options while programmatic is more suited for the larger brands. There will be some announcements over the next month or two on the programmatic side. [00:55:47] - Podcasters can run their ads on other podcasts using the same engine of the Ads Marketplace and Dynamic Ad Insertion. There are a couple of different pre-made templates with impressions and cost per that you can use to run anywhere from a 7 day to a 30 day campaign to run your shows. [00:57:58] - Podbean hosted a live panel on how to make a podcast ad today. The panel was hosted by Norma Jean Belenky and featured Kerry Tracy, Senior Vice President of Advertising, and John Kiernan, Director of Customer Success. Next month's live panel will discuss how to become a podcast editor using your podcast skills for freelance remote work. Other episodes you'll enjoy: How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy How to Get Started with Ads on Your Podcast: LIVE REPLAY What the Heck IS Dynamic Ad Insertion?! About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- How to Create a Top Branded Podcast with Chris O’Keeffe from JAR AudioWant to know what goes into making a top branded podcast? "If you can continually deliver on that stuff without hitting them with a hard sell, you have an audience. And that's different than a customer, right? But with time, you can evolve some of that audience into customers, and it's getting easier and easier to tell the ROI" Chris O'Keeffe is an Executive Producer with JAR Audio, a full-service branded podcast agency. Chris has over 7 years of experience in the audio industry, and has worked on a variety of projects, from audio dramas to branded podcasts. This is Chris' story... I'm Chris O'Keeffe from JAR Audio, and today I'm here to talk about branded podcasting. Branded content differs from a hard sell in that it's all about storytelling and building relationships over the long term. This medium is still new, so there are a lot of skills that are transferable from other industries. For example, at JAR Audio, we work with brands to create custom branded podcasts. We start with strategy and then move on to creation, production, marketing, and reporting. It's important to have a robust mix of marketing approaches, but storytelling is something completely different. If you can entertain or educate without asking for anything in return, you have an audience. And with time, you can evolve some of that audience into customers. In this episode, you will learn the following: 1. What goes into making a top branded podcast, including market research, production and content strategy? 2. How can audio storytelling be used to build relationships and achieve marketing goals? 3. What are some examples of branded podcasts that have been particularly successful? Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Chapter Summaries: [00:00:01] - Podbean's Podcasting smarter is the official podcast from Podbean. Today's episode features an interview with Chris O'Keeffe from JAR Audio. JAR Audio creates branded podcasts for brands such as Lush, Royal Bank of Canada, Lululemon, and more. [00:01:04] - JAR Audio is a full service branded podcast agency that works with brands to build custom branded podcasts. It's a traditional agency model. Except instead of making creative campaigns or websites or commercials, jar Audio makes podcasts amazing. The company has a full marketing team that launches the podcast and promotes it and reports on it. [00:02:27] - Chris explains how he got into the podcasting industry. He is a writer and his writing partner wanted to create an audio drama in 2018. They invited industry people from Vox, Ringer and Gimlet to spend a weekend with them to create it. He helped launch and develop a show called " Disgraceland". [00:05:36] - In addition to building a career in podcasting, Chris also worked in content strategy and content marketing. He believes in value-driven content, going for telling, not selling, building relationships over the long term. He thinks the battle is being the sort of battle for understanding the value of audio storytelling. [00:09:33] - JAR Audio has worked with big brands such as Expedia, Amazon, T Mobile, Lush, Amex, British Columbia Institute of Technology and the Port of Vancouver. For RBC, they have a show called Disruptors, which has been a runaway hit. T-Mobile built trust with its audience by informing them about its products and services. T-Mobile works with a lot of journalists and takes a journalistic lens to its content marketing. It's important to have the brand strategy and the comms goals and the strategic goals overlaid with that and in tension with that. [00:17:53] - Branded podcasts can be either a panel discussion or a one-on-one interview with a host, or a hybrid format like a Radiolab with more rich sound design and a scripted section. " The Message" from GE is a great example of a branded podcast. Brand podcasting is achievable for brands as the cost is lower than television production. Hosted ads are getting more traction than ads that are read externally because people trust the host. It's an exciting time for brands to be able to tell stories specifically of their brand in an entertaining way and share their brand values. Branded content is changing quickly and it's exciting for the industry. [00:24:35] - In the podcasting landscape, how can companies differentiate their brand story? There is a lot of content out there that's branded podcasts or podcasts that are sponsored. It doesn't have to be JAR audio but you should find a partner in the industry. You can't create a show in a vacuum. [00:26:32] - The discovery phase of a podcast is a combination of art and science. It's a number of foundational workshops, creative ideation planning, competitor analysis, data analysis and creative support. Branding is a big part of the discovery phase and it's important to manage expectations of success. [00:30:52] - Marketing is important in the development of a brand-driven podcast. It's important to focus on the product rather than the brand. When it comes to branding, podcast marketing is important to get the best ROI on every dollar you spend. The best way to grow a podcast audience is to create a unique brand. [00:32:44] - JAR is a full service branded agency. Chris believes in focusing on content first and building trust with the audience. He is a big product person and believes that the best way to market a product is to make a better product and work hard on your product. [00:35:11] - In terms of companies seeing return on investment, they are seeing it. [00:37:29] - The ROI story is different. For each show and for each industry, there's a suite of tools and metrics that help clearly tell that story. [00:38:36] - Chris wants to work with brands that are not scared to have a point of view on social issues and environmental issues. Patagonia is one of his favorite brands now because of the stands that they've made. Chris is excited for the future of branded storytelling. [00:42:46] - Chris recommends working with experts who understand the space and starting exploration. Now. Chris' email is chris@jaraudio.com. If you want to talk directly about anything that they've spoken about today or disagree with him. [00:44:52] - Chris believes the podcasting industry is going to grow for at least the next half decade. Other episodes you'll enjoy: How to Make Impactful Branded Podcasts: Live Replay with Napier B2B on Brand Storytelling, Repurposing Content and Finding Your Audience How Law Firm White & Case is Using Podcasting to Make an Impact Reaching Legal Recruits Branded Audio: The Best Marketing Tool You’re Probably Missing - LIVE REPLAY Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Register for our free Podcasting Smarter, Corporate Podcasting Smarter and Storytelling Podcast Week live events To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- How to Make Impactful Branded Podcasts: Live Replay with Napier B2B on Brand Storytelling, Repurposing Content and Finding Your AudienceIn this episode of Podcasting Smarter, we're sharing an interview from Podbean's Corporate Podcasting Smarter series. Podbean's Head of Events, Norma Jean Belenky speaks with Mike Maynard and Nesbert Musuwo of Napier B2B. Mike is the Managing Director/CEO of Napier, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally means Napier can help clients achieve their marketing goals sooner. Mike acquired Napier in 2001 and subsequently acquired Peter Bush Communications and Armitage Communication, growing the company to about 40 people today. Since that time, he has directed major PR and marketing programs for a wide range of global technology clients, reaching over 30 European countries. Mike offers a unique blend of technical and marketing expertise and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University. Mike began his career as an electronics design engineer, working for companies ranging from GEC-Marconi to DDA, developing products from complex radar systems to Kim Wilde’s mixing desk. Mike later joined IDT Inc, an American semiconductor company, making his move into marketing when he switched from European Applications Manager to European Marketing Manager. Nesbert is an Account Manager and has marketing managerial experience dealing with high-net worth clients in a supercar business selling Bugatti’s, Lamborghini’s and Ferrari’s. Nesbert joined the team in 2019, with 6 years of marketing experience and a First-Class Honors Degree in Business Management with Marketing. Nesbert is responsible for growing social media platforms to an incredible level with phenomenal following and engagement, e-mail marketing campaigns, events management, website content writing and more. Originally from Zimbabwe, Nesbert speaks two fluent languages, and is a passionate and energetic member of the Napier team with a keen eye for detail. We'll discuss how podcasting can share the story of your brand in an engaging way, how to build audience and what a successful branded content audience is, repurposing content, best practices and more. We'll also cover.. The benefits of branded podcasts How branded podcasts make an impact and what that impact looks like What kind of audience branded podcasts should reach for in regard to size or specific target market How many different kinds of companies can benefit from branded podcasts The work Napier B2B does with their branded podcast clients How to make products appealing that may not have the most commercial appeal or be that “interesting” Repurposing content and how it fits within a larger marketing strategy with content creation from podcast, e-books and articles written as a roundtable. Best practices for podcast creation in regard to your brand and what companies looking to get into branded podcasts should can do to start! You can re-watch the live panel here on Podbean's YouTube and you can find Mike and Nesbert and learn about the work Napier B2B does here. ... Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- Afros & Audio founder Talib Jasir on creating a podcast conference, community and using creativity in podcastingIn this episode of Podcasting Smarter, we're speaking to Talib Jasir of the Afros & Audio, a podcast festival for and by Black podcast creatives and audio professionals that's coming up this October 22-23rd. We speak about how he got into podcasting, using his creativity to create audio dramas and supporting community throughout the podcasting medium. Have you felt any of the following: You haven't been able to find or create your desired podcasting community? You want to support and connect with Black podcasters? You want to find out about in-person podcast events? Then this episode is for you! In this episode, you will learn the following: How Talib got into podcasting, his inspirations from early radio and why he created the Afros & Audio conference What is Afros & Audio as a community, who can attend the conference and why it's such an important community The in-person experience of the conference, connecting with the Black podcaster community, attend panels and network The Afros & Audio Podcast Network, and the scripted fiction podcast, The Fussings: Until One of Us is Dead that Talib created How we can encourage and support Black podcast creators with support and what that looks like What shows that Talib is inspired by, including as early radio drama called Destination Freedom from Richard Durham in the 1920's and 1930's The living record of our experiences as podcasters and how we're leaving our legacy for future generations Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe You can get in touch with Talib on LinkedIn, Twitter and Instagram as well as listen to the The Fussings Podcast and find the Afros & Audio Festival here which is coming up this Oct. 22-23, 2022 in Philadelphia, PA. ... Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- How to Create a Podcasting Business and Audience Growth Hacks with Adam Adams of the Podcast on PodcastingIn this episode of Podcasting Smarter, we're speaking to Adam Adams of Grow Your Show and The Podcast on Podcasting, about the best practices he uses to grow his client's podcasts, the Podcast on Podcasting and selling his first show. Are you dealing with any of this: You haven't been able to build an audience or grow your show? You'll always wonder what could have been? You'll never be able to create the impact you want? Then this episode is for you! Adam Adams is the founder of Grow Your Show and the creator of the Podcast on Podcasting. He is a real estate investor and podcasting coach who helps podcasters grow their businesses. This is Adam Adams's story... I started podcasting in 2016 when I started recording podcasts for a real estate podcast that I started. There was actually three different partners in our company, but over time, the other two fell off and it became just my podcast. In 2019, I felt like there was a real estate crash coming, so I decided to start a company helping podcasters. And during that time, I focus less on buying real estate investments. So what I ended up doing during the pandemic, I was like, this is it. This is what's making the Pandemic is going to ruin real estate. It didn't quite happen. Things have gone up, but that's okay. We still decided to sell the podcast. So I was the only host and sold that podcast to a friend of mine.. In this episode, you will learn the following: How Adam Adams created a successful podcasting business How to create a podcast that people will want to listen to Tips & best practices for making sure you're delivering value to your listeners What are some best practices for growing a podcast audience How Adam built a free podcasting course into his podcast Adam's go-to launch strategy that helps podcasts launch with success How podcasting benefits businesses of all kinds The role social media plays in podcast growth and development Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe You can get in touch with Adam on Facebook, LinkedIn and Instagram as well as listen to the Podcast on Podcasting and find Grow Your Show here. ... Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- Opening Doors: The Path to Podcasting for Marginalized Genders Live ReplayThis episode is a recording of a live episode from Podbean's Storytelling Podcast Week and Podcast Smarter Live Events ... For September, Podbean's Storytelling Podcast Week featured a live panel on creating more gender equity in podcasting in collaboration with She Podcasts as it was recently found that only approximately 30% of podcasters are women and marginalized genders. This special LIVE panel hosted by Elsie Escobar of She Podcasts features special guests: Haley Radke of the Adoptees On podcast Danielle Desir Corbett of Women of Color Podcasters & The Thought Card podcast Skye Pillsbury of The Squeeze ( and formerly of Inside Podcasting) Ona Oghogho of the Blk Pod Collective, Blk Pod Festival and Adode Media They speak here about how they were able to break into podcasting from both being in front of and behind the mic and share their journeys best practices and inspiration for everyone to start their podcast! They also get into: What common barriers to entry are in podcasting How we encourage women and marginalized genders to break into podcasting as a career What support and asking for support look like The role that community plays within podcasting What they have you learned along the way, in regard to podcasting, production and storytelling How podcasting helps bring more awareness, gender representation, representation for POC and equity to everyone The podcasts they're fans of and the stories they're excited to tell Here is also the link to watch the video of this interview on Podbean's YouTube Channel. ... Podcast Smarter is the official in-house podcast by Podbean. To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- Being a Good Podcast Guest: Interview Best Practices and Jessica Rhodes’ Podcast Entrepreneurship Journey as the Creator of Interview ConnectionsIn this episode of Podcasting Smarter, we're speaking to Jessica Rhodes of Interview Connection, a podcast booking agency, about starting her podcast business, how to be a great guest and what podcasters should look for when booking guests. In this episode we'll cover: How Jessica got into podcasting and started Interview Connections in 2013 Tips & best practices for being a good podcast guest Common crutch words to avoid during an interview What podcasters should look for when booking guests and how to be a welcoming host Setting expectations for guest and episode promotion How Jessica started to get clients and built her company within the podcasting industry How she learned what to charge clients and build up her rates You can get in touch with Jessica Rhodes and find Interview Connections here. ... Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- From Podcaster to Professional Podcast Editor: Creating a Successful Podcast Editing Business and Community with Steph FuccioIn this episode of Podcasting Smarter, we're speaking to Steph Fuccio of Podcast Editing Plus, a boutique podcast editing company and Global Podcast Editors, a community of podcast editors across the world, about starting her podcast editing business, what that looked like and the value of good podcast editing. In this episode we'll cover: How Steph got into podcasting and her journey as a professional podcast editor Tips & best practices for being a good podcast editor How to price your podcast editing services Monetizing older episodes within your podcast back catalogue How Steph started to get clients and built her company within the podcasting industry How Steph learned what to charge clients and build up her rates The upcoming LIVE EVENT with GLOBAL PODCAST EDITORS! You can get in touch with Steph Fuccio and find Podcast Editing Plus here and sign up for Global Podcast Editors newsletter here. ... Podcast Smarter is the official in-house podcast by Podbean. To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- Winning at Sports: Live Panel Replay with BBC Podcasters Eliza Skinner of On the Podium and Chrystal Genesis of Stance Productions and Untold Legends: OraThis episode is a recording of a live episode from Podbean's Storytelling Podcast Week live program. ... For August, Podbean's Storytelling Podcast Week featured a live panel on Sports podcasts for our monthly live episode with Eliza Skinner of On the Podium and Chrystal Genesis of the upcoming Untold Legends: Ora where they speak about the art of telling the triumphs and heartbreak within sports, what make those moments of glory memorable and what's behind them. In this episode we'll also hear from them about.. How they both got into podcasting and what it's like to work with BBC Podcasts The inspirations for On the Podium and Untold Legends: Ora, two very different formats within sports podcasts What goes into Untold Legends: Ora from a production standpoint as a large scale narrative audio series The inspirations for On the Podium and their episode formula for success What Chrystal and Eliza have both learned along the way as women who are telling sports stories and how podcasting helps bring more awareness, gender representation, representation for POC and equity into the mainstream How podcasters out there who want to tell stories from their communities, accomplishments and for the unsung heroes they may have discovered can start telling those stories What podcasts Eliza and Chrystal both love and the stories they want to tell next! You can also watch the full panel on Podbean's YouTube. ... Storytelling Podcast Week and Podcasting Smarter are brought to you by Podbean. To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- Breaking Down ”The Creators” Report about Who Makes Podcasts and How We Can Create More Equity within the Industry with Tom Webster of Sounds ProfitableIn this episode of Podcasting Smarter, we're speaking to Tom Webster of Sounds Profitable about their most recent report, "The Creators" on who's making podcasts these days and how for the first time we're able to see an accurate snapshot of the demographics that comprise podcast creators. We'll discuss the most surprising takeaways from the study that covered age, gender, race, education, income levels and more.. In this episode we'll cover: What "The Creators" report found and why it's so important to the podcasting industry What the study found surprising in regard to gender and how 70% of podcast creators are male That podcasting is overwhelmingly disproportionate in regard to the 55+ age category What we can all do to increase equity within podcasting both individually and as an industry How the podcast industry as a whole is evolving and growing The complete"The Creators" report from Sounds Profitable What other reports and studies Sounds Profitable has in the pipeline this year ... Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
- Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in SoupIn this episode of Podcasting Smarter, we're speaking to Bethany Hawkins of Crackers in Soup, a podcast management company, about starting her podcast business, what led to her 6-figure success and the lessons she's learned along the way. In this episode we'll cover: How Bethany got into podcast and what skills she used from previous jobs, hobbies and careers Tips & best practices for beginners and people just getting into podcasting and podcasters who’ve only worked on their own shows Navigating PodFade and creating a sustainable, success podcast business How she gets clients and some ways that Bethany started to build that part of her business What services podcasters can charge for including production, pre-production, social media, editing and more Learning what to charge and navigating setting rates within the podcasting industry Creating a 6-figure Podcasting Business and how Crackers in Soup grew as a business Navigating the podcast landscape as a BIPOC creator Common hurdles for podcasters starting a podcast business You can get in touch with Bethany and find Crackers in Soup here. ... Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com0 comments0
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