Transforming Audiences into Communities with Reka from

52m ·

Transforming Audiences into Communities with Reka from

Mint Season 7 Episode 23 welcomes Reka.eth, the Co-founder of

We discuss how Guild has evolved since our last episode in November 2021 and how their tooling has broadened out to fit a larger audience beyond just DAOs.

Reka.eth shares how Guild has grown into being the bridge from the point of discovery to becoming a core member of a community, helping guide new members into the creator's audience. We discuss the mechanics of transforming an audience into a community, and how Guild can help cultivate that.

We also talk about Guild's tooling and its place in the creator stack, with me sharing my mental model and Reka.eth sharing her thoughts on how Guild stands as the connective tissue to make things happen.

I hope you enjoy our conversation.

Additional Resources

Claim Season 7 NFT

Support Season 7's NFT Sponsors

🌿Enter for a chance to win a Lens Profile

Lens Protocol is an open-source tech stack for building decentralized social networking services. The protocol was developed by the Aave Companies and launched on Polygon in May of 2022. Through Lens, web3 developers can build decentralized social media applications and marketplaces that leverage NFT technology to form a fully composable, user-owned social graph where the connections and interactions between people are owned by individual users and creators rather than established networks. 

Complete the steps in the link for a chance to win a Lens Profile: 


(🍄,🔍) Bello: The #1 for blockchain analytics tool for web3 creators

Bello is the no-code blockchain analytics tool that empowers web3 creators and communities with actionable insights on their collectors through a simple search.

🔓 Join private Beta:

Subscribe to newsletter

Follow Adam Levy on social media:






Read more

Login to see and leave a comments

  • Francesbest

    Visitors who are always ready to pitch in and provide useful feedback on the state of the company


Podcast hosts