You're listening to leveling up, where we'll show you how to win at the game of life and
It's time to power up your skills through life gamification with your host, Eric Sue.
Let's talk about why hosting live events is great for acquiring more B2B customers and
also retaining them as well.
When I talk about live events, they can be dinners or they can also be conferences as
He saves it at the very end, I'll talk about how you can get started doing this if you
have a low budget or no budget.
So when we think about live events, one good example is an event that I actually went
to a couple of months ago called Capital Camp and that event was done really well because
it was done in a small town of Columbia, Missouri and basically the idea behind that one
was that you go to a small town, you can't get distracted by other activities, it's really
focused on the people that around you, it's really focused on that event.
That event basically took over the whole town, it was an event filled with investors and
I was very high quality people and there's a lot of things that we can learn from that
we're really trying to integrate to our event, which is called the leveling up
mastermind, which is for founders, investors and creators that are doing 7 to 9
figures or above, but more on that later.
So when I think about the very first benefit of live events, it's not particularly
listening to the speakers, per se, but it's more so the relationship side.
So Capital Camp going back to that one, that was more focused on, okay, you know what?
This event, there are going to be some speakers and there were maybe 2 to 3 speakers
they went for about 40 minutes or so, and the rest of it was great dinners, the rest of
it was activities, but it was all designed to get us to mingle more with each other because
they knew the power of the group was within the people.
And so that's why a great event understands how to leverage getting people or presents
more opportunities for people to actually get together and meet each other and then magic
can actually be creative from that.
You don't want someone sitting in a room just listening to content the whole time, that
actually defeats the purpose because they can just watch the content one other time.
By the way, if you're enjoying this right now, don't forget to hit the like and the
Now, number 2 would obviously be on the learning side, but you know, I talked about not
going to listen to speakers, maybe you can listen to a talk or 2, there's going to be
maybe very high impact depending on what you need at the time, but the learnings for
me is really talking to other people.
And so I talk about what excites them, what they're interested in, what they're working
on, and then I want to help them.
I want to know like what they're struggling with right now.
I want to know what's exciting so then maybe I can make a connection there.
I'm learning more about the people.
And then they learn more about me and then magic happens because we create that relationship
and relationships are much more than something that's transactional, they last for a long
time, they last for years and years, hopefully the rest of your life, I gain a lot more
value from the relationships and from the relationships you get learnings because these
are motivated people.
And they're going to share other learnings with you.
So these are more so long term learnings than just a short term learnings you to get
from watching a conference talk.
So number 3 would be if you decide to throw an event.
So for example, the events that we do are in Beverly Hills, they're in Miami.
The reason I do them in those cities is because those are big cities and it's great
to have business meetings around them.
So when you throw that live event, you have control over the location.
You have control over who the speakers are, you have control over the attendees.
I just like being in a controlled environment.
I like to design the experience myself.
So that's what we do.
And when you're able to do that, then I just set business meetings around that and maybe
I stay for a week or so, maybe I stay for a little longer.
But that gives me more leverage from the time that I'm spending doing these events.
Before I move on, don't forget to hit the notification bell as well.
But also comment below with what your thoughts on in terms of the benefits that you get
from live events.
Now I want to talk about how you can do this.
If you have no budget or a low budget.
When I started out doing these colonical live events, I would do dinners at my place.
And in the very beginning, I had no money.
And so what we did was we just sat around at my place and we ate chips.
And what we did was it was more so we went around the table talking about what we're
struggling with, what we're working on at the moment.
Things that are going well for us.
Then we would put someone on the hot seat afterwards.
Where someone would basically present like a problem that they're facing.
And that would work out really well for us.
From there, I learned how to eventually upgrade to the next event and not actually get
dinner for everyone, right?
And then afterwards, I would go to dinners outdoors.
And then I start to set up dinners in private rooms and then pay for the whole thing.
And there's some dinners where I'd have like 70 people or so or 50 people or so.
And so I enjoy doing those because again, I get to control the attendees where we do it.
And I get to control when the ends as well.
And so for me, I'm extraverted to introvert.
And I like it when it ends a specific time.
So that's how you can level up.
I mean, even if you don't have a place, you can all meet at a coffee shop or something
and just talk shop.
There's no reason why even if you're in your early 20s right now, why can't you get
what the group of like buying in people?
I just talk shop.
You know, again, here's a framework that you can use. It's called Rose Bud Thorn.
Basically, talk about Rose.
Okay, so things that are going well, but these are budding opportunities.
Thorns, these are things that are painted in the butt.
And when you do that, you can actually have a meeting.
Let's say you have five or six people or so.
It's basically like a little mastermind.
And then you're going to continue to level up your group because you're the one that's
actually pushing this forward and you're leveling up your surroundings.
So this is something I've learned that constantly trying to surround yourself with people
that are better than you, people that are smarter than you.
And I think there's something to learn from every single person.
And at the end of the day, what's going to happen is let's say you have a service business
or let's say you have software like it is your event that does get people to evangelize your
brand. It retains customers.
And you can also get new customers as well from it without trying to hard sell them.
And so if you enjoyed this video, you can check out live.lovelingup.com.
That's the event that we do live that leveling up.com or if you like help on the marketing
side, you can go to single grain.com that is the ad agency that I own.
You may have completed this level, but many more bosses await if you're looking to level
up in marketing or business, just go to singlegrain.com forward slash leveling dash up
to get access to our individual and team training programs.
That's singlegrain.com forward slash leveling dash up.