From running a business with her mother in the 3rd grade, Jakarta-based entrepreneur Laras Widyaputri has founded her own ecommerce social enterprise committed to workplace equity. Laras is driven to support more home-based businesses just like her mother’s and grandmother’s.
Laras tells us about her business Ecodoe, an e-procurement platform that gives micro-SMEs in Indonesia access to microfinance and markets. She tells us how her experience helping her grandmother to sell things from her home garage drove her to support women who are participating in the shared economy or ‘gotong royong’ economy of Indonesia. When she connected with BIDUK, a gender lens investor, she was able to build on her dream to fuel the women-led SME economy in Indonesia.
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