Humanize What You Buy

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marketing podcast accountbasedmarketing technology b2b b2bmarketing hightech storytelling accountbasedselling

© 2022 Humanize What You Buy

desiree daniels

Humanize What You Buy

Humanize What You Buy, the community where we discuss the art and science of selling. Listen to influential marketers, sellers, and creators share the notable stories from their careers - from the risks, rewards, and even failures. Podcast, Community, Content. Join us as we share our love for humanizing what you buy. Find us on Spotify, Google podcast, and the iTunes Podcast App.*Note - all opinions are solely our own and do not represent the opinions of our employers*

Humanize What You Buy is Back!

Jan 25 · 0 Humanize What You Buy is Back!

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E30: GM of Startup Initiatives NA at Zendesk, Pedro Muller shares his journey and perspective on maintaining customer centricity.

Jun 19 · 34m E30: GM of Startup Initiatives NA at Zendesk, Pedro Muller shares his journey and perspective on maintaining customer ce..

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E29: Marketing recruitement expert, Michael King shares how to capitalize on the marketing recruitment landscape in 2020.

Feb 14 · 48m E29: Marketing recruitement expert, Michael King shares how to capitalize on the marketing recruitment landscape in 2020..

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E28: Director of Lead Generation at DataCamp, Sol Weinrich shares his methodology to building a demand and ABM function from scratch.

Feb 4 · 30m E28: Director of Lead Generation at DataCamp, Sol Weinrich shares his methodology to building a demand and ABM function ..

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E27: What do a Hollywood Western production, Cannes Lion Festival, and giant gumball machines have in common? Som Puangladda, and her team of creative marketers at GumGum.

Jan 28 · 36m E27: What do a Hollywood Western production, Cannes Lion Festival, and giant gumball machines have in common? Som Puangl..

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E26: Creative Director at Intelligent Demand, Theo Romeo shares the fallacy, hypernationalism, and brokenness of content in B2B Marketing.

Jan 13 · 50m E26: Creative Director at Intelligent Demand, Theo Romeo shares the fallacy, hypernationalism, and brokenness of content..

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E25: WeWork's Director of Enterprise Sales - West, John McCormick shares his methodolgy on motivating his sales team through change, industry disruption, and collaboration.

Jan 8 · 40m E25: WeWork's Director of Enterprise Sales - West, John McCormick shares his methodolgy on motivating his sales team thr..

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E24: VP of Sales at TrustRadius, Andrew Lamb discusses how reviews can lead to rich insights into the buying lifecycle

Dec 27 · 40m E24: VP of Sales at TrustRadius, Andrew Lamb discusses how reviews can lead to rich insights into the buying lifecycle

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E23: Millennial burnout expert and author, Charlene Rymsha shares with us practical tips on how to avoid burnout in the workplace

Dec 3 · 48m E23: Millennial burnout expert and author, Charlene Rymsha shares with us practical tips on how to avoid burnout in the ..

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E22: Director of Demand Gen, Phil Sharp on Udemy's marketing strategies to drive the democratizing of education

Nov 20 · 36m E22: Director of Demand Gen, Phil Sharp on Udemy's marketing strategies to drive the democratizing of education

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E21: VP of Customer Experience at Demandbase, Jessica Fewless shares both her personal and the company's journey with ABM and customer experience

Nov 19 · 41m E21: VP of Customer Experience at Demandbase, Jessica Fewless shares both her personal and the company's journey with AB..

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E20: ABM Program Manager for Zoom, Austin Martin shares how customer advocacy starts from within

Nov 15 · 44m E20: ABM Program Manager for Zoom, Austin Martin shares how customer advocacy starts from within

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E19: What it really means to be customer-focused marketing organization with Nicole DiNicola of Qualtrics.

Nov 7 · 43m E19: What it really means to be customer-focused marketing organization with Nicole DiNicola of Qualtrics.

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E18: The state of Sales Development with Dan Gottlieb and Eliot Snow of TOPO

Nov 6 · 1h E18: The state of Sales Development with Dan Gottlieb and Eliot Snow of TOPO

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E17: We heard from 6sense's CMO, now we learn how account executive, Zak Garner turns insights from the dark funnel into action

Oct 7 · 38m E17: We heard from 6sense's CMO, now we learn how account executive, Zak Garner turns insights from the dark funnel into..

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E16: What is the dark funnel and how to bring insight to action with Latane Conant, CMO at 6sense

Oct 3 · 41m E16: What is the dark funnel and how to bring insight to action with Latane Conant, CMO at 6sense

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E15: F**K what you think you know about content and learn where marketers misunderstand the experiences that make content great.

Oct 1 · 41m E15: F**K what you think you know about content and learn where marketers misunderstand the experiences that make conten..

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E14: Empathy: The secret sauce for customer experience as discussed with Daniel Englebretson of Phononic

Oct 1 · 40m E14: Empathy: The secret sauce for customer experience as discussed with Daniel Englebretson of Phononic

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E13: The state of ABM with Senior Analyst at TOPO, Eric Wittlake

Sep 28 · 46m E13: The state of ABM with Senior Analyst at TOPO, Eric Wittlake

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E12: Sirius Decisions ABM program of the year winner, Perri Garner shares how she chose the right ABM strategy for Docusign's unique customer selling strategy.

Aug 23 · 29m E12: Sirius Decisions ABM program of the year winner, Perri Garner shares how she chose the right ABM strategy for Docus..

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🗂️Categories

#️⃣Keywords

marketing podcast accountbasedmarketing technology b2b b2bmarketing hightech storytelling accountbasedselling

© 2022 Humanize What You Buy