65: People Over Product? What One Product Manager thinks Many PMs Get Wrong

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65: People Over Product? What One Product Manager thinks Many PMs Get Wrong

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem welcome Anna Marie Clifton to talk about prioritizing people over product. A good PM should be able to manage products, people, and of course, both. A team has its own unique members and managing these people is an important part of a PM’s job.


Disclaimer: All opinions of the speakers are their own.


Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.


What to Listen For:

  • 00:00 Intro
  • 09:11 Influence without authority
  • 11:42 What works in a different company won’t work in another one
  • 13:59 Building trust relationships
  • 16:26 Everyone is motivated by very different things
  • 19:07 Framework or exercise for working with people
  • 27:16 Clearly Product Book Club podcast
  • 29:44 Politics in the workplace
  • 30:54 Understand the unwritten rules
  • 33:07 Frameworks are a waste of time
  • 37:02 Definition of framework
  • 39:02 Framework are for beginners
  • 41:53 Managing young stakeholders
  • 46:07 How to talk to people who disagrees
  • 48:55 Final thoughts
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  • martin

    Packed with purpose! These short bites of knowledge and wonder will give you inspiration to stay on your mission, build consistency, and serve others with all your heart!


    I very much appreciate the podcast representation 🎉

    6 months ago·5 likes·

    This podcast and the sub has made the show better

    6 months ago·8 likes·

    @Mario This podcast is super fun to listen to and motivating, keep those new episodes going

    6 months ago·9 likes·
  • Gillian

    Going back trough all the episodes, amazing podcast


    Just amazing!

    6 months ago·4 likes·
  • Evaa22

    So inspiring and motivational ! Great podcast ⭐️


    I very much appreciate the podcast representation 🎉

    6 months ago·8 likes·

    BEEN WAITING FOR THIS. Thank you Andrew for everything you do. Youre a true hero to society for the research you do and for sharing it with the public.

    6 months ago·6 likes·

    Great episode loved the thing but the intro was a little long

    6 months ago·7 likes·

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