6 quick questions with Miki Agrawal Founder of Tushy (part 2)

11m ·

6 quick questions with Miki Agrawal Founder of Tushy (part 2)

Today on the show we have Miki Agrawal, the serial founder behind some of the coolest companies you’ll definitely know; the first being WILD a gluten-free pizza restaurant concept she launched 18 years ago, Thinx, the period underwear company that totally disrupted how we think about our period care and Tushy, the modern day bidet. This episode was so damn cool, and I know you’re going to get so much out of this. Miki is the queen of disruptive marketing, we talk through how she takes a product and applies her framework to create intrigue and mystery which then creates buzz and more eyeballs. We also talk about what she did to raise millions of dollars and her advice for founders. And if you hang around to the end, we were lucky enough to meet her beautiful dad! Go check out the YouTube video on our channel. Miki is an absolute marketing genius, and her magic lies in pulling that intrigue and taboo element out of the products she is selling. Using that intrigue in a way that supports the clickbait or the interest of the conversation. You can really take anything and make it intriguing based on what you attach it to. It all comes back to creativity. Everyone is creative, we just don't necessarily spend the time taking the noise out of our brains to have time to think. People are so busy reacting to the world around them that they don't give themselves the space to be creative. Creativity requires spaciousness, time, and presence. Tuning into your creativity goes hand-in-hand with the changes in the narrative around things not being presented so perfect and crisp anymore. We're leaning more into sincerity and authenticity in 2022. This links back to the big rise in UGC over traditional commercials, something important to keep in mind for marketing moving into the future. Authentic recommendations and user-generated content perform so much better, commercials have started to feel phony. Do things DIY, and even if it's not perfect, that's the whole point. We are built for imperfection, that's the beauty of being human. I’m so grateful that you’re tuning in today and I hope you love this episode as much as I did recording it. Let’s get straight into it, this is Miki for Female Startup Club LINKS WE MENTION: Miki's Instagram Tushy's Website Miki's Website The Artist's Way Book Save on your TUSHY purchase by using the code: STARTUPCLUB15 Female Startup Club's Instagram Doone's Instagram Doone's TikTok SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Read more

Login to see and leave a comments

  • Josh

    Is that a prop 😂

    ·7 likes·
    Josh

    Insightful and timely. Heartfelt words of personal and intuitive wisdom. Matt speaks directly from his heart about life wisdom’s coming from experience and deep thought. I love it. Victoria Mcknight

    4 months ago·3 likes·
    Markus

    the intro is way to long but good episode still skip till 5:30

    4 months ago·3 likes·
  • laurin

    Love the podcast, good episode and clear audio! Keep these comming

    ·8 likes·
    laurin

    I very much appreciate the podcast representation 🎉

    4 months ago·9 likes·
  • martin

    Andrew, you're the man! Nobody else provides this content to the extent you do. Thank you!

    ·9 likes·
    Markus

    the intro is way to long but good episode still skip till 5:30

    4 months ago·9 likes·
    Moriss

    Albert Einstein said, 'If you can't explain it simply enough, you haven't understood it well enough'.Dr Andrew brings such simplicity to explaining the workings of the brain. It's actually a hacker's guide into our own brain. You are doing great service to humanity Dr Andrew.

    4 months ago·6 likes·
    laurin

    Insightful and timely. Heartfelt words of personal and intuitive wisdom. Matt speaks directly from his heart about life wisdom’s coming from experience and deep thought. I love it. Victoria Mcknight

    4 months ago·8 likes·

Podcast hosts

No host has claimed this podcast yet, if you are the host you can verify ownership by claiming this podcast