164: Which Notifications (Actually) Matter!

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These types of apps, you need to be super clear about and know what their end game is from the beginning,

shopping apps, gaming apps, yes, even social media apps. They are operating their push notifications

from a perspective of FOMO for you. So that you will be drawn in and spend more time and more

money on their app. Welcome to Detail Therapy, where we come together to talk about how to create

more confidence and build a business worth going all in on. So you can go after the life you want.

Subscribe for good vibes and let's dive in. You remember back in the day when we used to spend

more money on ringtones so that the high of getting a phone call or text message was even better.

Now, when my phone makes a sound, it may as well be a brick because I'm throwing it through a window.

We live in an era now where the space of time between the distribution of information and

our absorption of that information is barely just a couple of seconds. The technology contributing

to this overload of information is of course the smartphone notification. Even the most important

details that we actually want to know are getting lost or annoying us because there's such an

immersion of content being pushed to our attention on these things. But our notifications totally

useless, of course not. They're actually quite handy when it comes to staying focused and being as

productive as possible. So if you're feeling a little bit too connected all the time then let's talk

about this resource and how they can be useful and keep you productive instead of drawing you in

to the noise. So when you download an app and you start using it for the first time, you know you get

that prompt that's like, hey do you want to turn on notifications so you don't miss anything?

But it isn't that we don't want to miss anything. We don't want to miss the important things.

So for these moments you need to know the right answer to that question by breaking out what

you want to know into three categories. A need to know basis, a get to know basis and a never

need it basis. Let's start with never need it. Okay because a lot of them fall into this category.

You know when those shopping sites convince you to download their app for ease of use and then

want to notify you when they're running a sale, do you need to know that? Absolutely not.

There's some arbitrary sale that probably isn't even changing the prices as much as you would

like them to. We do not need notifications for that. But the reason they might trick you into it

is because of FOMO. FOMO is a real thing. The fear of missing out is something that a lot of us

deal with. And so therefore we think, oh, but if I don't have notifications on it, I won't find

out about that one special day when I'm going to get 50% off something I really, really want.

Well, probably best that we don't fall into that trap because all they're doing is leveraging your

fear to make them more money. These types of apps, you need to be super clear about and know

what their end game is from the beginning, shopping apps, gaming apps, yes, even social media apps,

they are operating their push notifications from a perspective of FOMO for you. So that you will

be drawn in and spend more time and more money on their app. Use whatever apps you want, download

anything to your heart's content. But you do not need to have notifications turned on just to

remember that it exists. I have done that before that is how we end up in this trap. Let's talk

about the get to know basis. And I'm going to call myself out in this one. Let me ask you this. Do

you need to know the moment I publish a YouTube video. Do you need to know that as much as it

pains me to say it because I work very hard to provide incredible value for you on this channel?

No, you don't need to know the moment my YouTube video comes out. It's going to be here.

Whenever you're good and ready for it and you can replay it to your heart's content. It's amazing.

The truth is behind the curtain here that we creators benefit from you having notifications turned on

because we find out more information about the content that we've created for you.

First of all, there's a little ego boost that comes with seeing how many active subscribers

tap into a video the moment it comes out so we can see what the influx of traffic looks like

on a regular basis for us. Secondly, the group people who do tap a notification and watch a

video in those first few moments become a part of a critical test group to see what the

performance of the video is going to be. Some of the best YouTubers in the world are changing

their title or their thumbnail or some other detail whatever is possible after publish.

Based on what they're seeing the reception is in the first couple minutes of a video.

So it is extremely critical that some have their notifications turned on so we can find out

is this video even worth anything to anyone. So yeah, it's really nice for us when people

have notifications turned on. But is it nice for you? It depends. You might decide that the

channels that you subscribe to provide such amazing value. You want to watch it the moment it comes

out. That's why I'm putting this in the get to know basis. So you stay very focused on who you

subscribe to so that you can say yes YouTube app, you can send me notifications. I will allow it.

But get to know it can also mean that you'll customize how you're contacted in different ways.

For instance, I don't want a shopping app to ping me but I like to sell some of my

gently used clothing articles on Poshmark. So I want notifications from Poshmark if somebody

has made me an offer or bought something but I don't want to know when there's a sale going on.

So I'll go in and I'll say yes to notifications but we're going to change them around and we're

going to prioritize them a couple of different ways. Do not disturb mode helps with this even more.

There's do not disturb and then there's all the different focus modes. I have every single one

work, personal, driving, sleep, do not disturb. I have them all customized exactly the way that I

want them so that I only hear from certain people during certain windows of time and I only hear

from certain apps during certain windows of time. So we're trying to find the apps that are going

to improve our lives but are not hypercritical for this category. And then finally there is the

need to know basis and you probably know what this looks like for you. It might be phone calls,

it might be some text messages for me. My calendar is a need to know basis because down to the

minute I need to know where I need to be and what I need to be doing. So the things that help

you to stay organized and help you get things done, they may be in your need to know basis as

well. A couple more examples for me, I use the reminders app for things that are not time based

but I do need to know about throughout the day. I have Slack turned on only during certain hours

of the day. That's a need to know basis because either my team or members of Amy Landino's

in our circle, my mastermind group, they may be communicating with me so I want to make sure I can

touch base with them much more quickly. And of course text messages, I do not accept all phone calls.

I have that option in the phone that if I do not know a phone number, it cannot ring through to me.

If it's important, they'll leave a voicemail. Period. I do not need a phone number to call me if

I don't know that they're about to call me. That's just how it's going to go. But if I know you

and you're in my phone, then you can ring through to me. These are examples of need to know basis.

This is how much thought I'm giving to my phone notifications because I know otherwise it is a huge trap.

So I highly recommend that you take that information just as seriously in your world.

Especially if you're saying I spend way too much time on my phone and I can't figure out why,

maybe we need to turn off social media notifications that are driving you up the wall.

Because every time you find out there's a cool TikTok from your friend uploaded,

you end up going down the rabbit hole for three hours. It happens. It's understandable,

but you can prevent it. All right, full disclosure, I do have one custom ringtone. It's for my husband

and it's a very good reason for it. He's usually calling to ask me to do something

I probably don't want to do. So I'm trying to make that more of a happy moment when that happens.

That's all for today. Thank you so much for tuning in. I appreciate it as always.

Remember, subscribe for good vibes, kiss the ones you love, and go after the life you want. Cheers.