Can marketers finally say goodbye to the MQL? Not only CAN they, says Lisa Sharapata, they MUST. Find out how to tap into your "dark funnel," align sales and marketing, and trade MQLs for measurable pipeline.
Podcast hosts
No host has claimed this podcast yet!
Categories
© 2019 TopRank Marketing
21m ·
Is It Time to Ditch the MQL?
- Podcast title
- Break Free: The B2B Marketing Podcast
- Description
B2B marketers: Break free from boring content, vanity metrics, and high effort for sub-par results. This podcast is a masterclass in better B2B marketing. We interview B2B marketers at the top of their industries, to find out how our listeners can replicate their results.
You need an account to access or request transcripts
👋Be the first to comment
Leave a comment, review or tag your friends
Be the first to comment
Leave a comment, review or tag your friends
Podcast hosts
No host has claimed this podcast yet!