SaaS Go-to-Upmarket

21m ·

SaaS Go-to-Upmarket

For a SaaS company, it's easier to move upmarket than down, and this gives SaaS startups the advantage against incumbents. In this episode,  David Ulevitch and our newest enterprise general partner Kristina Shen look at the SaaS go-to-upmarket with a focus on how to price for the move, including why so many founders underprice, how to think about free versus paid trials, and navigating the transition to larger accounts.  

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  • Mario

    Is that a prop 😂

    ·4 likes·
    Gillian

    10:30 --> 20:00 amazing bit

    2 months ago·3 likes·
    Josh

    10:30 --> 20:00 amazing bit

    2 months ago·3 likes·
  • Markus

    @Mario This podcast is super fun to listen to and motivating, keep those new episodes going

    ·10 likes·
    Sophie

    Andrew, you're the man! Nobody else provides this content to the extent you do. Thank you!

    2 months ago·2 likes·
  • Gillian

    This is how all podcasts should be

    ·9 likes·
    Markus

    10:30 til around 20:00 is a great part

    2 months ago·5 likes·
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