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Podcast Description Guide, Examples, & Best Practices

(2022) Podcast Description Guide, Examples, & Best Practices

Nowadays, starting a podcast is easier than ever, especially with tools such as Podvine. Most people focus so much on content production and whatnot that they forget about the little things that sell their shows to potential listeners, such as podcast descriptions.

Whether you're new or a veteran in the industry, if you want to find out how to write a perfect podcast description, you've come to the right place! Our article will tell you all about podcast descriptions and give you some excellent examples. So, read on and find out how to write a podcast description in a snap!

What Is a Podcast Description?

Before jumping straight into the action, you should first get familiarized with the concept of the podcast description. A podcast description is an integral part of your show that gives potential listeners insight into what they can expect from your podcast. It explains the topic of your show, and if it's interesting enough, it'll draw in new listeners.

People also often confuse podcast descriptions with podcast notes. The key difference is that the former gives an overall description of your show as a whole, while the latter describes what each episode is all about. Think of podcast notes as subtitles for each podcast episode that summarize standalone episodes.

Where Does a Podcast Description Go?

A nicely written podcast description is essential if you want your podcast to grow, so you need to place it somewhere where it can be seen. You should write your podcast description inside your media host, a.k.a. your podcast's home (e.g., Spotify, Apple Podcasts, Podvine).

If you place your podcast description correctly, the potential listeners will stumble upon it when they're on the lookout for a new show, give it a quick read, and you'll hopefully gain a new subscriber.

To get the perfect positioning of your podcast description, you should experiment with it, as you can edit it at any time. So, see what works best for your target audience, and once you find that out, stick to it and see the results in no time.

Why Is It Important To Have a Solid Podcast Description?

If you have a solid podcast description, it will provide your potential audience with information and context of your show and, most importantly, motivation to subscribe to it. Your podcast description is the second or third thing people will notice about your show (after its name and cover art), so it needs to be written correctly.

Many people think that a podcast description is also important for search engine optimization, which is not true. However, it is important for search engines on certain podcast platforms that use podcast descriptions for searches. For example, platforms such as Spotify scans and goes through your descriptions to help listeners find what they're looking for.

Last but not least, according to research done in 2020 from The Podcast Hostmost people judge podcasts based on their descriptions and then their episode titles.

What Is the Optimum Length of a Top-Notch Podcast Description?

Although there isn't a definite rule on how long a podcast description should be, you have to keep in mind that it's the content that matters. The optimum length of your podcast description should be between 300 and 600 words. Some people don't go anywhere near the 600-word count as listeners tend to skip long descriptions.

When writing your podcast description, you should keep in mind that its purpose is to get the message of your show across to the targeted audience and give them a taste of the host, the show's purpose, and its features. You shouldn't go into too many details as it might cause the potential listeners to lose interest.

What Should You Write in Your Podcast Description?

Now that you know the ins and outs of podcast descriptions, I'll give you some tips on writing a superb description. How you write your podcast description mostly depends on what your show is all about and the needs of your audience. In general, you should:

  • Explain Your Podcast

  • Use the Proper Keywords

  • Be Concise

  • Introduce the Host

  • Start With a Question or a Catch Phrase

  • Be Consistent

  • Avoid Clickbait

  • Write an Effective Call to Action

Explain Your Podcast

One of the first things you need to do is ensure that your potential listeners have a clear idea of what they will be listening to on your show. They need to understand the topic of your podcast when they read the description, and they need to know what it's all about. You should avoid using vague language and make sure your description is to the point.

Use the Proper Keywords

As some podcast platforms use descriptions to help the listeners find what they're looking for, writing a description with keywords related to the topic of your show is crucial. Think about what your listeners will be searching for and brainstorm a list of keywords, then implement them into your podcast description. This will narrow the audience's search and help them find you easily.

Be Concise

If you don't want your potential listeners just to skim through your podcast description but rather read it instead, include as much information as you can by using as few words as you can. As the great Mark Twain said: "All you have to do is cross out the wrong words."

Start With a Question or a Catchy Phrase

Don't want your podcast description to be dull? Why not give it an edge by adding a catchy phrase to it or writing a question to intrigue your listeners? For example, you can ask them about something interesting you're going to be talking about on your show, so they'll want to listen to it and get the answers.

Introduce the Host

To make your listeners feel connected to you and make them trust you, you need to properly introduce yourself as a host. Don't overdo it, but write down a few words about you and what you're going to be talking about in your show. Also, you should remember to introduce your co-hosts too!

Be Consistent

It's easy to confuse the listeners about what they can expect on your podcast if you're using a tone or language that doesn't suit the nature of your show. For example, if your podcast is about some serious topics, you should avoid colloquial language or puns.

Avoid Clickbait

Although they can bring results, click baits are something you should stay away from if you're aiming for long-term success. They often exaggerate the nature of your content and lie to the listeners, which can make them tune out when they see through them. You should never lie to your listeners, but instead, create a relationship based on trust from the get-go.

Write an Effective Call to Action

Instead of writing click baits, you should write calls to action. These phrases will convince your potential listeners to press the play button and listen to your podcast. For example, if you're uploading an episode each week, you should write something among the lines: 'catch us every week, at this and that time,' etc.

Excellent Examples of Podcast Descriptions

To help you get acquainted with excellent podcast descriptions, I'll give you some excellent examples from the following podcasts:

  • Beautiful Anonymous with Chris Gethard

  • The Director's Cut, by the DGA

  • Endurance, by Mark Beaumont

Beautiful Anonymous with Chris Gethard

Beautiful Anonymous is a show that has a textbook example of what an excellent podcast description should look like. It starts with catchy sentences that tell us the premise, and we are immediately introduced to the host and find out something more about him. 

From this description, we can determine when we can expect new episodes and, most importantly, what we can expect to hear in them. Last but not least, an addition that is a huge plus is the credit of the theme song and its creator.

The Director's Cut, by the DGA

The Director's Cut is a show with a short and sweet podcast description, without a single unnecessary word. In it, we can find out:

  • Who the target audience of the podcast is

  • What the podcast is about

  • What each episode will revolve around

  • Where we can listen to the podcast

Endurance, by Mark Beaumont

Although a bit longer, Mark Beaumont's Endurance podcast features a nicely written description that can grab anyone's attention. The host introduces both himself and his co-host and tells us how the show came to be. Then we learn what the podcast is all about and find out which guests we'll be listening to in the show.

The second part of the description features Mark's feats and tells us more about him so that we're intrigued, which is always a nice touch. In the end, we can read his motto–a perfect way to close a podcast description.

What To Do After Writing Your Podcast Descriptions

Now that you have a basic idea of what a solid podcast description needs to consist of, write one for your show. Be as creative as you can, experiment like there's no tomorrow, and in time, you'll have a sublime podcast description.

Once you have a description ready, host your show on Podvine and use numerous features to promote your show and get more listeners hassle-free. Also, feel free to check out our blog, which has some handy articles, such as: